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Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom

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PWG Small Business Marketing
PWG Small Business Marketing

Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom

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Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Know Like Trust New Definition of Marketing
Leveraging Your Brand for Growth: 5 Pillars to Marketing WisdomImage: www.sharpbrains.com New Brain Middle Brain Old or Reptilian Brain Three Parts of the Brain
Leveraging Your Brand for Growth: 5 Pillars to Marketing WisdomImage: www.salesbrain.com Six Stimuli of the Old Brain
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom WHAT IS SOCIAL MEDIA AND WHY YOU SHOULD CARE Marketing Pillar #1: Strategy
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Demographics | Geographics | Behavioral | Psychographics Describe Your Ideal Client
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Marketing Pillar #2 Differentiation Steve Jobs
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Interview Your Clients 1. Why did you hire us? 2. What do we do better than others? 3. What could we do better? 4. Do you refer us? Why? How? 5. What would you Google to find us? Ask Them…
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom How Are You Different? • Product • Service • Market niche • Offer • Solve a problem • Unique habit • Guarantee • A way of doing business
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom #3
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Positioning is not what you do to a product; it is what you do to the mind of a prospect. Ries and Trout (1972)
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Positioning Statement
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Marketing Pillar #4
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Marketing Purpose Statement
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Talking Logo
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Core Marketing Message
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Marketing Pillar #5 Content
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom • Blogs • Social media • Reviews • Testimonials Content That Builds Trust
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom • White papers • Webinars • FAQs • Success stories Content That Educates
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom The Sales Funnel
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom •Who and how •Advertising •Referrals Know •Website/blog •Reception •Newsletter Like •Search •Expert content •Sales presentation Trust •Webinar •Evaluation •Nurturing Try •Service team •New customer kit •Finance/delivery Buy •Post project survey •Cross selling •Quarterly events Repeat •Results reviews •Partner intros •Peer2peer events Refer
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom • Strategy • Differentiation • Positioning • Branding • Content
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom What Do You Think?

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Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom

  • 1. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 2. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Know Like Trust New Definition of Marketing
  • 3. Leveraging Your Brand for Growth: 5 Pillars to Marketing WisdomImage: www.sharpbrains.com New Brain Middle Brain Old or Reptilian Brain Three Parts of the Brain
  • 4. Leveraging Your Brand for Growth: 5 Pillars to Marketing WisdomImage: www.salesbrain.com Six Stimuli of the Old Brain
  • 5. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom WHAT IS SOCIAL MEDIA AND WHY YOU SHOULD CARE Marketing Pillar #1: Strategy
  • 6. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Demographics | Geographics | Behavioral | Psychographics Describe Your Ideal Client
  • 7. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Marketing Pillar #2 Differentiation Steve Jobs
  • 8. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Interview Your Clients 1. Why did you hire us? 2. What do we do better than others? 3. What could we do better? 4. Do you refer us? Why? How? 5. What would you Google to find us? Ask Them…
  • 9. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom How Are You Different? • Product • Service • Market niche • Offer • Solve a problem • Unique habit • Guarantee • A way of doing business
  • 10. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom #3
  • 11. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Positioning is not what you do to a product; it is what you do to the mind of a prospect. Ries and Trout (1972)
  • 12. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Positioning Statement
  • 13. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 14. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Marketing Pillar #4
  • 15. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Marketing Purpose Statement
  • 16. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Talking Logo
  • 17. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Core Marketing Message
  • 18. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Marketing Pillar #5 Content
  • 19. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom • Blogs • Social media • Reviews • Testimonials Content That Builds Trust
  • 20. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom • White papers • Webinars • FAQs • Success stories Content That Educates
  • 21. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom The Sales Funnel
  • 22. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom •Who and how •Advertising •Referrals Know •Website/blog •Reception •Newsletter Like •Search •Expert content •Sales presentation Trust •Webinar •Evaluation •Nurturing Try •Service team •New customer kit •Finance/delivery Buy •Post project survey •Cross selling •Quarterly events Repeat •Results reviews •Partner intros •Peer2peer events Refer
  • 23. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 24. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom • Strategy • Differentiation • Positioning • Branding • Content
  • 25. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom What Do You Think?