Legal experts and regulators map out the legal minefields of affiliate marketing providing critical updates on advertising and online marketing law plus FTC and state enforcement actions.
2. The Program What You Need to Know about Advertising Law Jeffrey A. Greenbaum, Frankfurt Kurnit Klein & Selz, PC The Latest Issues in Online Marketing Bennet Kelley, Internet Law Center Regulators’ View of Online Marketing Leonard L. Gordon, Federal Trade Commission & Will Haselden, Florida Attorney General’s Office Cyberfraud Section The Big Picture Zoom Lens The Firemen
3. THE BIG PICTURE : Jeffrey A. Greenbaum Frankfurt Kurnit Klein & Selz, PC What You Need to Know about Advertising Law
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24. Where are we headed? New marketing challenges and uncertainty
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27. Hot Issues in Online Marketing Bennet Kelley Greg Gladman
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30. Email Marketing: FTC Discretionary Regulations Designated Sender Rule Victoria Peckham Multiple Advertisers Controls Lists or IDs Recipients Compliance with principal provisions of CAN-SPAM Controls Content Name in from Line Opt-in Requirement FTC Advisory Letter (2005 ) Sender Requirements Multiple Advertisers Controls Lists or IDs Recipients Compliance with principal provisions of CAN-SPAM Controls Content Name in from Line Opt-in Requirement Proposed Rule (2005) Sender Requirements Multiple Advertisers Controls Lists or IDs Recipients Compliance with principal provisions of CAN-SPAM Controls Content Name in from Line Opt-in Requirement Final Rule (2008) Sender Requirements
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34. Initial Interest Confusion Use of another trademark “in a manner calculated to capture initial consumer attention, even though no actual sale is finally completed as a result of the confusion.” Brookfield Communications Inc. v. West Coast Entertainment Corp ., 174 F.3d 1036 (9th Cir. 1999). B Tal
66. Jeffrey A. Greenbaum Jeffrey A. Greenbaum counsels advertisers, media companies, and advertising agencies on advertising, marketing, branded entertainment, and intellectual property matters. He is a director of the Promotion Marketing Association, and recently co-chaired its annual law conference. He was also chair of the New York City Bar's Committee on Consumer Affairs, and has chaired its annual "Hot Topics in Advertising“ program for several years. He recently spoke at the FTC's "Rebate Debate" workshop. Contact: Frankfurt Kurnit Klein & Selz, PC 488 Madison Avenue New York, New York 10022 Tele: (212) 826-5525 Fax: (347) 438-2104 E-mail: jgreenbaum@fkks.com
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68. Bennet Kelley Bennet Kelley is founder of the Internet Law Center in Santa Monica where he helps clients navigate the challenges of the digital economy. He has been active in many of the hottest Internet issues over the past decade including cyber squatting, internet marketing and promotions, online gambling, net neutrality, privacy and spam. Bennet will be Vice-Chair of the California State Bar's Cyberspace Committee and is a regular contributor to the Journal of Internet Law. Bennet worked in-house with companies such as ETM Entertainment Network, SpeedyClick.com, Hi-Speed Media and ValueClick prior to launching the Internet Law Center last September. The Internet Law Center’s newsletter, Monday Memo, recently was named one of the top 100 Internet Law resources. . Contact: Internet Law Center 100 Wilshire Blvd, Suite 950 Santa Monica, CA 90401 310-452-0401 [email_address] www.InternetLawCenter.net