Landsman Greenstein Bar Camp Smc Aug 8 2008 Nyc

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quick Question: How many in the room know what this is? ,[object Object]

Early Blogs ,[object Object],[object Object]

Early News Site ,[object Object]

Someday our tools will probably seem equally primitive.

Printing Press, Telegraph, Newsweeklies

Billboards integrating into Real Life

Radio – kind of ended the telegraph role for news gathering

Death Of JFK The Assassination of John F. Kennedy was a defining moment in television .

TV ,[object Object],[object Object],[object Object]

News Radio, Talk Radio, News and Sports radio ,[object Object],[object Object],[object Object],[object Object]

News TV channels ,[object Object]

The 3-Screen world ,[object Object],[object Object],[object Object]

“How to Dial a Telephone” (1927)

Discussion of the 3 screens, what they are and how they can be used ,[object Object],[object Object],[object Object]

Integration Issue ,[object Object],[object Object]

What works on TV doesn’t always work on computer ,[object Object],[object Object]

IBM Online Media Usage Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumers dwell in an increasing Multiscreen World: ,[object Object],[object Object],[object Object]

This just in…TV not dead yet! ,[object Object]

US Mobile Lag ,[object Object],[object Object]

Handhelds ,[object Object],[object Object]

Smart Phones ,[object Object],[object Object]

iPhone Usage Study… ,[object Object],[object Object],[object Object]

Net Growth Projections ,[object Object]

Projection analysis ,[object Object]

Paradigm shift alert! ,[object Object],[object Object]

Ubiquity is omnipresent ,[object Object],[object Object]

Outdoor Interactive Voting: “Develop a Point of View” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Outdoor Interactive “Develop a Point of View” Billboard

New Scenarios ,[object Object]

What have we learned? ,[object Object],[object Object],[object Object]

Social Media Discussion ,[object Object],[object Object],[object Object]

So, now that we’ve seen a bit about the 3 Screen world… ,[object Object]

Trans-Media and the Heroes Phenomenon

Not Just a TV Show ,[object Object],[object Object],[object Object]

Evolutions… ,[object Object]

Sponsorship built into the plot

Sprint-sponsored content/contest for next season Hero ,[object Object]

Additional stories expand the universe of the show

Extra content from website becomes a Graphic Novel in paperback

An official unofficial fan site!

User Generated Encyclopedia of Heroes - Heroes “wikipedia” ,[object Object],[object Object]

Learning? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RockYou-Sweeney Todd Newsfeed Promotion On-page Click-thru to Learn More About Movie Results: ,[object Object],[object Object],Created co-branded quiz within the Likeness application titled “Best Johnny Depp Characters” to promote Sweeney Todd debut.

The brand that is Chris Brogan or Robert Scoble ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Take-Aways – What Old Media can teach new media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

…More takeaways ,[object Object],[object Object],[object Object]

[object Object],[object Object],http://www.comscore.com/press/release.asp?press=2223

[object Object],[object Object],Comscore studies http://www.comscore.com/press/release.asp?press=2223

What can New Media teach the Old Media Companies?

Professionalism Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Difference between genuine human condition “in the moment” and professionalism ,[object Object],[object Object],[object Object],[object Object]

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Landsman Greenstein Bar Camp Smc Aug 8 2008 Nyc

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Landsman Greenstein Bar Camp Smc Aug 8 2008 Nyc