Kolb Model Essay

Kolb Model Essay
KOLB MODEL ESSAY
Tata Motors' Singur Case (Nano Controversy)
Introduction
I have taken the case on Tata Motors Ltd. The case was all about on the Tata Nano Singur Controversy. This controversy refers to the Tata's Nano
Factory at Singur in Hooghly district in West Bengal, India. Since Tata Motors Started constructing the factory over there in Singur, the small place
comes into the media worldwide. Tata Motors started this factory to manufacture 25000 cars firstly. The plans of Tata Motors were that Nano will
come out from the factory by 2008 for rolling out the roads.
Tata Motors Ltd. is the largest Indian automobile company having the revenues of USD 20 billion in 2009–10. Tata Motors is the leader in the
manufacturing of ... Show more content on Helpwriting.net ...
As the Nano project will be beneficial for the both parties, Tata will get the desired place for the manufacturing of the Nano and West Bengal will
also benefited. In this case, the main issue was that Industry, government and agriculture comes at the crossroads. There are so many implications
for the external factors which come into this picture. As CPI had won the election for the seventh consecutive time in West Bengal, CM
Buddhadeb Bhattacharjee has the vision to make the West Bengal an industrialized state which will help the people to upgrade their standards.
CM was very happy that government has recommended the Singur for the Nano Plant. As Ratan Tata was looking for the place where he would
able to control the cost and place would be cheap so that he can provide the people the car of worth Rs. 1 lakh. So, Ratan Tata accepts the proposal
from the West Bengal government because at Singur the cost of its operation would be less and Tata will get benefited out of it. The statistical data
of Hooghly district on Singur block is that 83% of the land is irrigated and crop density is 220%. The landholders in the Singur were very small. All
have the land in the small proportions. There are a large number of migrant workers over there; it implies that Tata would get the cheap and easy labor
over there in the Singur. On May 18, 2006, there was the announcement by the West Bengal government for the beginning of the project at Singur.
Ratan Tata
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Case Study Of Tata Motors Acquisition Of Rar Land Rover
CORPORATE STRATEGY PROJECT
Tata Motors acquisition of Jaguar Land Rover
Submitted by:
Rishi Thaper (Roll No: 081)
IIM – KOZHIKODE EPGP BATCH 08
2015–2017
Faculty:
Prof. P Rameshan
Jaguar F–Type Land Rover Discovery Range Rover Evoque
Table of Contents
Executive summary4
Introduction to the study, statement of problem and propositions5
Methodology, source of data and presentation scheme6
Analysis, interpretations and implications7
Company Profiles7
Tata Group7
Tata Motors7
Jaguar Land Rover8
Rationale behind Ford selling JLR9
Rationale behind the acquisition by Tata Motors9
Primary Reasons9
Economic environment during the deal period10
Acquisition Strategy Analysis10
Strategic Fit10

SWOT Analysis11
Acquisition12
Tata Motors & JLR performance post acquisition13
Conclusions15
References16
Appendix of Balance Sheet and Profit–and–Loss data used in the analysis17
Enclosures19
Executive summary
Introduction to the study, statement of problem and propositions
Tata's acquisition of JLR is one of the biggest foreign acquisitions that any Indian business group has done till date. When opting for this topic, I
wanted to gain more ... Show more content on Helpwriting.net ...
Its principal activity is the design, development, manufacture and sale of vehicles bearing the Jaguar and Land Rover (including Range Rover)
marques. Both marques have long and complex histories prior to their merger, going back to the 1940s, first coming together in 1968 as part of the
ill–fated British Leyland conglomerate; and later existed independently of each other as subsidiaries of BMW (in the case of Land Rover), and Ford
Motor Company (in the case of Jaguar); Ford later acquired Land Rover from BMW in 2000 following the break–up of the former Rover Group; which
was effectively the remainder of British

Case Study Of Bajaj Auto
To attain world class Excellency by demonstrating value added products to customer.
Few steps taken by Bajaj to move towards its vision are given below:
п‚· Bajaj Auto entered into Austrian market by joint venture with KTM with stake of 48%.
Bajaj Auto has also invested Rs. 1219 crore and opened up its market for Motorcycle in
Austria. As on 31st March 2015 Bajaj Auto manufactured 73101 units of KTM bikes in its
Chakan plant. Out of which 22,627 unis where sold through Pro–Biking network and rest
510009 units of KTM bikes were exported to KTM distributors.
п‚· Bajaj Auto is market leader of Premium or sports motorcycle which included Pulsar and
Pulsar alone covers domestic market share of 36%. Pulsar has also caught the fancy of
abroad, ... Show more content on Helpwriting.net ...
Depreciation of Indian rupee helped in lifting exports by 22.1% to Rs. 8199 Crores.
DISTRIBUTION
IDENTIFY APPROPRIATE CHANNELS:
Manufacturing Plant –> Depot –> C&F Agents –> Dealers –> Dealer Branch, Authorized Service

Centre, Rural Sales Outlet, Multi / Sub Dealers –> customers.
PRICE:
Rs. 1,44,699 Bajaj RE Compact Alternate Fuel – LPG PRICE, Rs. 1,50,720 Bajaj RE Compact
4S – LPG, Rs. 1,75,000 Bajaj RE Compact 4S – Petrol, Rs. 2,00,000 Bajaj RE – Diesel Fuel
Optima, Rs. 2,00,000 Bajaj RE – Diesel Fuel Compact, Rs. 2,13,376 Bajaj RE Compact Alternate
Fuel – CNG, Rs. 2,16,000 Bajaj RE Compact 4S – CNG, Rs. 3,00,000 Bajaj RE – Diesel Fuel
Maxima, Bajaj Avenger 220 DTS–i (Rs. 75,502), Bajaj Pulsar RS200 (Rs. 1,18,500), Bajaj
Pulsar AS200, (Rs. 93,457), Bajaj Pulsar AS150 (Rs. 82,690), Bajaj Pulsar NS200 (Rs. 83,377),
Bajaj Pulsar 220 (Rs. 88,382), Bajaj Pulsar 180 DTS–i (Rs. 68,537), Bajaj Pulsar 150 DTS–i (Rs.
65,497), Bajaj Pulsar 135 LS (Rs. 57,444), Bajaj Discover 150F (Rs. 58,739), Bajaj Discover
150S (Rs. 51,720), Bajaj Discover 125T (Rs. 50,387), Bajaj Discover 125M (Rs. 47,186),

Application Of An Organization That Will Enable Me With...
I propose to obtain a role in an organization that will enable me to utilize my strong skills
and knowledge in the best possible way for achieving the company's goal and make a
contribution to keep up with the cutting edge of technologies. I want to grow with the
company that offers me a positive atmosphere to learn new technologies and implement
them for the betterment of the business
Education
Technical Skills:
Operating System Windows 98/2000/XP
Programming Language C, C++, JAVA
Office Package Microsoft Word/ Powerpoint/ Excel/ Access
CAD/CAE software AutoCAD– Sketching, Drafting and Rendering
CATIAV5– Part Design, Generative Shape Design and Ergonomics Design
Pro–E– Sketching, Modeling, Drafting, Rendering and Assembly
Solidworks– Sketching, Modeling, Drafting, Simulation and Analyzer

Hypermesh– 1D/2D/3D Meshing
Radioss– Dynamic Analysis
Optistruct– Linear static analysis, Topology/ Topography/ Free Size /Size
optimization, Composite optimization.
Year(s) Qualification– Degree
/ Diploma / Certificate Board/University College
/ Institute/ University
Percentage
/ CGPA
2011–2015 B.TECH Automotive
Design Engineering
University Of
Petroleum And
Energy Studies
College of Engineering
Studies
2.49/4

(69.8%)
2011 Class Xll ISC Brightlands School 87
2009 Class X ISC Brightlands School 89
Projects Undertaken & Summer Trainings:
Design and Fabrication of a Gyroscopically Stabilized August, 2014–April, 2015
Vehicle
Duration: 8 months

Tata Motors: A Case Study Of Tata Motors
COMPETITION COMPARISON– REVENUE, MARKET DATA
TATA MOTORS: [2] Source: Moneycontrol.com
TVS MOTORS, BAJAJ AUTO: Source: Moneycontrol.com
MAHINDRA & MAHINDRA: Source: Moneycontrol.com
AMARARAJA BATTERIES:
Source: Moneycontrol.com
COMPANY– TATA MOTORS
After analysing the information from the web and comparing with peers I finalized that the companies that look plausible for valuation both through
financial means as well as the perspective of learning were TVS Motors (2&3 wheeler segment) and TATA Motors(passenger and commercial vehicle
segment).
The next step was to report to my mentor as to what are the immediate reasons I see in selecting TATA Motors. The factors that were supposed to...
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JLR – UK, Manufacturing of cars and SUV's.
Fiat – India, Co–manufacturing of Powertrains for cars in Maharashtra plant.
Marco polo – Brazil based coach builder for the plant at Marwad.
Thailand and Africa dealerships and manufacturing.
TATA
–Hitachi Motor Construction Machinery Japan (60% stake in this venture)
Export Markets:
The company's commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, South East Asia,
South Asia, South America, CIS and Russia. It has franchisee/joint venture assembly operations in Bangladesh, Ukraine, and Senegal.
The higher exposure of revenues from export markets for TATA is contributing to the valuation of the company. In China the revenues in the past few
years for JLR was stunning. This contributed to the immense revenues as well as the improved stock market performance. But slowdowns in growth
rate in China, USA, UK and Europe is a cause of concern. But in this regard TATA JLR's prospects is not hindered because the company targets its
vehicles to the upper segments of the society. This can thus bring in more numbers.

Strategic

Bajaj vs Lml
BAJAJ VS LML
A Comparative Analysis
In today's world the two wheeler segment is a very competitive industry and there is a very stiff competition among the various companies. There
have been many two wheeler companies in India present in the market since a long time, some have been able to transform itself and cope with the
modern market and some have faded away into the past. Companies like Hero Honda, Bajaj and TVS have transformed themselves into major
giants, while companies like LML and Rajdoot have failed miserably and collapsed and had to shutdown. So in our case study we are taking into
consideration two such companies like Bajaj and LML which have been there from the very beginning and trying to analyse why Bajaj was a huge ...
With a larger selection of two–wheelers on the Indian market, consumers started to gain influence over the products they bought and raised higher
customer expectations. The industry produced more models, styling options, prices, and different fuel efficiencies. The foreign companies new
technologies helped make the products more reliable and with better quality. Indian companies had to change to keep up with their global counterparts.
Motorbikes are a major segment of Indian two wheeler industry, the other two being scooters and mopeds. Indian companies are among the largest
two–wheeler manufacturers in the world.
In the initial stages, the scooter segment was dominated by API; it was later overtaken by Bajaj Auto and LML. Although various government and
private enterprises entered the fray for scooters, the only new player that has lasted till today is Bajaj.
The motorcycle segment was initially dominated by Enfield 350cc bikes and Escorts 175cc bike.
The two–wheeler market was opened to foreign competition in the mid–80s. And the then market leaders – Escorts and Enfield – were caught unaware
by the onslaught of the 100cc bikes of the four Indo–Japanese joint ventures, namely; Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Motor
Company (Kinetic Honda). With the availability of fuel efficient low power bikes, demand swelled, resulting in Hero Honda – then the only producer
of four stroke bikes (100cc category), gaining a

Tata Motors : A Company
1.1Data
As the year of 2012 came to a closure, Tata Motors Limited. found themselves spotlighted as a company, that's expectations were higher than their
results. During the year, the company struggled with maintaining responsible business practices, delivering a unique service and creating a brand
representation of innovation, while struggling to against all odds, that threatened their value proposition. Tata seeks to create a car that accurately
characterizes the business's ideals and core values. Tata Motors, is now in the pressure to create a regain their market value, through ensuring the
success of their car Tata Nano.
2.1 Data Analysis
Due to culturally and political obstacles Tata Motors Limited experienced incredible difficulty... Show more content on Helpwriting.net ...
Also, the car wasn't suited for the aged population's safety concerns and the youth found no contemporary appeal. The marketing and the value
proposition was unclear on which segments of the market was to be addressed. By overgeneralizing the market, the pricing was what ended up
defining the car. Tata Nano's value can be determined through measuring operations in a value chain. The cost was kept at a certain price, to ensure
affordability. This intertwined with the types of market segments, that Tata Nano could provide for. A variety of market segments would be targeted,
such as the retired, the middle class, the aspiring family, students and low–income families. The two–wheeler market, as well as the automobile market,
were targeted. Both markets were given a promise of quality, alongside the promise of efficient methods of distribution. Tata Motors used a variety of
distribution channels, to ensure customers were given a product as quickly and effortlessly as possible. With this information, it is easy to understand
Tata Motors to be a company that delivered remarkable value to their chosen customer segment in their value chain. This insertion of the value
proposition into the operational, finance, management, and distribution elements of the company should have created a structured and sustainable plan
of company growth. To create this value

Swot Study And SWOT Analysis Of Tata Motors
Introduction
India is a developing country and is have lot of population with middle and lower middle class. Two –wheeler is most affordable vehicle for personnel
ownership. Many couples with kids travel in single two wheeler. It was Ratan Tata's dream to have a car, which these families can afford [3].
2.1Background study and SWOT analysis of NANO car
2.1.1 About TATA MOTORS[1]
TATA Motors is India's market leader and largest automobile industry. It is established in 1945. First TATA vehicle rolled out in 1954 and today over
8 million vehicles ply on Indian roads. Consolidated revenue for 2013–14 is INR 2,32,834 crores (USD 38.9 billion). Over 60,000 employees will work
in TATA Motors.
TATA Motor's manufacturing facilities spread across... Show more content on Helpwriting.net ...
1,00,000 and cost is increased to Rs. 1,50,000 in 2010 [8]. Competitors for NANO car in price are used car market and small cars like Maruti 800. Also
NANO car has potential to attract two–wheeler users. Cost of NANO car should be competitive for all these segments.
2.3.3 Promotion Strategy
Tata admitted that, promoting and placing NANO car as world's cheapest car was to blame for in failure in gaining success [11]. Positioning car is
very important and it should give positive impact for the customers. NANO car should be promoted as "safe" alternative to attract two–wheeler
customer. And TATA Motors already started promoting it as "smart city car" instead of cheapest car to attract urban customers. Its price, safety and
car image should be collectively promoted to send a message to customers to be proud of having it. Social media also should be used to for promotion.
2.3.4 Distribution
TATA NANO will compete with two
–wheeler customers as well as small car users. It is important to have sales network in tyre–II cities and small
towns. People who know how to buy a two–wheeler should also know with same ease how to buy a TATA NANO car. Exposure of two
–wheeler
customer to NANO car will increase its sales from that

Revamping of Recruitment Center of Tata Motors
PROJECT REPORT
[Revamping Of Recruitment Center of TATA Motors]
June–July 2010
TATA MOTORS
Lucknow plant
DECLARATION
I, Ms. Shambhavi Singh student of MBA III Semester,, Hindustan Institute of Management & Computer Studies Mathura, hereby solemnly declare that
the Summer Training Project Report titled "REVAMPING OF RECRUITMENT CENTER OFTATA MOTORS
" is my own original work and has not
been submitted to any other University or institute for the award of any degree or diploma.
DATE: 18/10/2010
NAME OF STUDENT: Ms. Shambhavi Singh
ACKNOWLEDGEMENT
"Success is the manifestation of diligence, inspiration, motivation and innovation."
Words fail to express my sincerest ... Show more content on Helpwriting.net ...
Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company 's manufacturing base in India is spread across
Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic
alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and
Tata cars and Fiat powertrains. The company is establishing a new plant at Sanand (Gujarat). The company 's dealership, sales, services and spare
parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India.
Tata Motors, the first company from India 's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as

an international automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand
and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands that was acquired in 2008. In 2004, it acquired the
Daewoo Commercial Vehicles Company, South Korea 's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company has
launched several new products in the

Case Study: Tata Motors Limited
Tata Motors Limited is India's biggest vehicles organization, with combined incomes of INR 2,62,796 crores (USD 42.04 billion) in 2014–15. It is the
pioneer in business vehicles in every section, and among the top in traveler vehicles with winning items in the reduced, average size auto and utility
vehicle fragments. The Tata Motors Group's more than 60,000 representatives are guided by the mission "to be energetic in reckoning and giving the
best vehicles and encounters that energize our clients comprehensively." Set up in 1945, Tata Motors' vicinity cuts over the length and broadness of
India. More than 8 million Tata vehicles employ on Indian streets, since the initially took off in 1954. The organization's assembling base in India is
spread ... Show more content on Helpwriting.net ...
Tata Motors, likewise recorded in the New York Stock Exchange (September 2004), has developed as a worldwide car organization. Through
backups and partner organizations, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar
Land Rover, gained in 2008. In 2004, it gained the Daewoo Commercial Vehicles Company, South Korea's second biggest truck creator. The
rechristened Tata Daewoo Commercial Vehicles Company has dispatched a few new items in the Korean business, while additionally sending out
these items to a few global markets. Today 66% of substantial business vehicle fares out of South Korea are from Tata Daewoo. In 2006, Tata Motors
shaped a 51:49 joint endeavor with the Brazil–based, Marcopolo, a worldwide pioneer in beefing up for transports and mentors to make completely
fabricated transports and mentors for India – the plant is situated in Dharwad. In 2006, Tata Motors went into joint endeavor with Thonburi Automotive
Assembly Plant Company of Thailand to fabricate and market the organization's pickup vehicles in Thailand, and entered the business in 2008. Tata
Motors (SA)

Project Report on Excise Duty
A
Project Study Report
On
Training Undertaken at
Titled
"Study of Excise Tax"
Submitted in partial fulfillment for the
Award of degree of
Master of Business Administration
Chandigarh Group of Colleges
Submitted By: – Submitted to:–
CHAMPA JOSHI MR. JITENDER KHULVE
MBA III Semester
PREFACE
Summer training in any organization is an attempt to provide student a practical input & Exposure to the real world situation in which he has to
work in future.
My training in Tata Motors, Pantnagar was an attempt in this regard. The project work provided to me was "Study of Central Excise Tax."
Tata Motors is today one of the most competitive & profitable Automobile Industry in India as can be clearly depicted by the analysis... Show
more content on Helpwriting.net ...

Over 6.5 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's manufacturing base in India is spread across
Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand), Sanand (Gujarat) and Dharwad (Karnataka).
Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjan gaon (Maharashtra) to
produce both Fiat and Tata cars and Fiat powertrains. The company's dealership, sales, services and spare parts network comprises over 3,500 touch
points.
Tata Motors, the first company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an
international automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain
and South Africa. Among them is Jaguar Land Rover, a business comprising the two iconic British brands that was acquired in 2008. JLR supports two
state of the art engineering and design facilities and three manufacturing plants (Solihull, Castle Bromwich &Hale wood) in the UK. In 2004, Tata
Motors acquired the Daewoo Commercial Vehicles Company, South Korea's second largest truck maker. The rechristened Tata Daewoo Commercial
Vehicles Company has launched

Vision Of Nestle
NESTLE: GOOD FOOD GOOD LIFE Nestle is a food and beverage processing Swiss multinational. The company is headquartered in Vevey,
Switzerland. Following are some key people in the organisation: Chairman: Peter Brabeck–Letmathe CEO: Paul Bulcke CFO: Wan Ling Martello
HISTORY: The Company was formed in 1905 by the merger of the Anglo
–Swiss Milk Company, and Farine LactГ©e Henri NestlГ©, founded in 1866
by Henri NestlГ©. The company grew significantly during the beginning of the 20th Century by extending its product offerings beyond its early
condensed milk and infant products. Nestle has also made a good number of corporate acquisitions, including Crosse & Blackwell in 1950, Findus in
1963, Libby's in 1971, Rowntree Mackintosh in 1988, and... Show more content on Helpwriting.net ...
Nestle India has manufacturing facilities at Moga (Punjab) ,Choladi (Tamil Nadu), Nanjangud (Karnataka), Samalkha (Haryana), Ponda and Bicholim
(Goa) and Pantnagar (Uttarakhand). Nestle India set up its 8th manufacturing facility at Tahliwal (Himachal Pradesh) in 2012. The 4 Branch Offices
are located at Delhi, Mumbai, Chennai and Kolkata. They facilitate the sales and marketing activities. The Nestle India's Head Office is located in
Gurgaon, Haryana. All the functions except sales are operated through the head office. All the key people and the HR Department sit at the head office.
The core manufacturing is partly outsourced and partly done by Nestle manufacturing units. Nestle also outsources its packaging. VISION AND
VALUES Nestle aims to create an environment that puts the emphasis not just on individual responsibility and autonomy, but also on a strong
willingness to support others, to work in multi–skilled teams, and to cooperate rather than to compete internally. It is a principle based company and
there are ten principles that define the values and vision of Nestle: NESTLE'S Growth Drivers, Operational Pillars and Competitive Advantage over

Essay On Parle Biscuit
Introduction
To
Parle Biscuit's
INTRODUCTION:
1.1COMPANY LOGO
Image 1
Parle family has not only glorious past, an enviable present and a bright future; but also a family of deep roots of tradition, ethics and family culture.
Parle Group owed its name from the suburb of Mumbai, i.e. Vile Parle, Maharashtra. It was established in the year 1929 by Late Mr. Mohanlal Dayal.
Initially, Parle manufactured sweets and toffees
During the British rule in India, Shri Narottam Chauhan went to Germany to learn the art of biscuits manufacturing and in 1892, a small factory was
set up in the suburbs of Mumbai city to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international
brands that were imported freely. Despite the odds and unequal competition, this company called Parle Products, survived and succeeded by adhering ...
Ever wonder how they got to be that way ? If you had to think real hard for the answer, then probably you've never eaten Parle–G is the new
generation's official power supply. Providing kids with the vital vitamins and minerals necessary for all round mental and physical development
Apart from being the world's largest selling biscuit, Parle – G is the winner of 8 gold& 11 silver awards the Monde selection Awards– the global
standard for quality in food category.
1.4.2 KRACK–JACK
A little sweet – A little salty
That's what makes Krackjack very, very delicious! The delightful biscuit is acclaimed in india and across the world for its controversial sweet and
salty. krackjack has won 11 Gold 3 Silver and 1 Bronze award at the 'Monde Selection. You can enjoy krackjack any time plain or with a host of

beverages like tea, coffe or milkshakes.
Image 3
1.4.3

Tata Motors Swot Analysis
MANAGEMENT PROJECT
SWOT AND STEEPLED ANALYSIS OF TATA MOTORS
BY:
Kosuru Sai Malleswar (SC09B093)
Dhruti Ranjan Gaan (SC09B017)
Kshitiz Sinha
(SC09B125)
Kumar Harshit
(SC09B144)
L. Deepak
(SC09B074)
1|Page
TABLE OF CONTENTS
ABSTRACT.................................................................................................................................................. 3
INTRODUCTION ........................................................................................................................................ 4
SWOT ANALYSIS ...................................................................................................................................... 4
Strengths ... Show more content on Helpwriting.net ...
Tata Motors began manufacturing commercial vehicles in 1954 with a 15–year collaboration agreement with Daimler Benz of Germany.
This partnership has led Tata Motors to not only become IndiaвЂџs largest automobile company but also IndiaвЂџs largest commercial vehicle
manufacturer; the worldвЂџs top five manufactures of medium and heavy trucks and the worldвЂџs second largest medium and heavy bus
manufacturer. Having just entered the passenger vehicles market segment in 1991, Tata
Motors now ranks second in IndiaвЂџs passenger vehicle market.

Tata has enjoyed the prestige of having developed Tata Ace, Indiaв
Ђџs first indigenous light commercial vehicle; Tata Safari, IndiaвЂџs first sports
utility vehicle; Tata Indica, IndiaвЂџs first indigenously manufactured passenger car; and the Nano, the worldвЂџs least expensive car.
SWOT analysis of TATA motors:
SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and
Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal
and external factors that are favourable and unfavourable to achieve that objective.
4|Page
STRENGTHS:
1.
Strong Domestic player (Indian market):
Tata has a strong presence in India and is a key manufacturer of commercial vehicles. It is a market share of ~64% which has almost remained
constant. Also,

Bajaj Auto
| Financial Accounting Project| Bajaj Auto Limited| | Aayush Thakral (Roll No. 2)| Anshul Sinha (Roll No. 26)Anurag Tripathi (Roll No. 32)| 7/14
/2011| | Contents BAJAJ AUTO LIMITED4 Bajaj Plant Locations4 Industry Overview5 Demand and Supply Position for Two–Wheelers6 Major
players in Indian Two–Wheeler Industry9 Applicable Laws and Regulations10 The Manufacturing Process/ Operations12 Type of Machinery14 List of
Raw Materials17 Raw materials/SKD/Assemblies imported18 List of Components, Assemblies18 Resources required – Others such as consumables19
Resources required – Type of Labour (Process/Operation Wise)20 Resources required– Type of Fuel and Power (Process/Operation... Show more
content on Helpwriting.net ...
Two major results of policy changes during these years in two–wheeler industry were that the, weaker players died out giving way to the new entrants
and superior products and a sizeable increase in number of brands entered the market that compelled the firms to compete on the basis of product
attributes. Finally, the two–В¬wheeler industry in the country has been able to witness a proliferation of brands with introduction of new technology
as well as increase in number of players. Initially the industry primarily had Enfield Bikes (350cc) and Escort (175cc), and after the 1980s, when the
market was opened up, the competition started flowing in with Hero Honda( a JV), TVS, Suzuki. The companies initially started off with assembling
the completely knocked down units that were imported from other countries and then gradually started domestic production in India. Majority of
Indians, especially the youth prefer 2–wheelers rather than cars as they help in easy and cheaper commutation. Demand and Supply Position for
Two–Wheelers The composition of the two–wheeler industry has witnessed sea changes in the post–reform period. In 1991, the share of scooters was
about 50 per cent of the total 2–wheeler demand in the Indian market. Motorcycle and moped had been experiencing almost equal level of shares in the
total number of two–wheelers. In 2003–04, the share of motorcycles increased to 78 per cent of the total two–wheelers while the shares of scooters and

Competitors Of Nestle
1.1 COMPANY OVERVIEW
NESTLГ‰ is the world's leading Nutrition, Health and Wellness Company.
The Company was founded in 1866 by Henri NestlГ© in Vevey, Switzerland. The employ base of the company is around 2, 80,000 people and have
factories or operations in almost every country in the world. It has operations in around 197 countries around the globe and has 442 factories in 86
countries.
NestlГ©'s association with India goes back to 1912, when it started exchanging as The NESTLГ‰ Anglo–Swiss Condensed Milk Company (Export)
Limited, importing and offering completed items in the Indian market.
After India`s Independence because of progress in monetary strategies that underscored on need of neighbourhood creation Nestle set up its first
production line in 1961 at Moga, Punjab to create milk economy.
Settle has been an accomplice in India's development for more than nine decades ... Show more content on Helpwriting.net ...
in Indian Scenario are:
1.PepsiCo
2.Kraft Foods
3.Unilever
4.Mars Incorporated
5.Sara Lee
6.Cadbury
7.Danone
8.ITC
9.Amul
1.7 Distribution Network in Nestle India Ltd.
Nestle India Ltd. has its own distribution network, which comprises of 8 Mother godowns located in different regions of the country. The products
from the different godowns are transported to Carriage and forwarding agent (1 in each state), from there it is transported to different distributor
centers usually 1 in every city, Modern Trade Distribution centers and Super stock list( usually 1 in every city), from there it goes to different retailers,
wholesalers and re–distributors to reach the end customers.

All the Nestle Distribution points are equipped with their own transportation facilities, and products are transported depending on the Golden Beat or
Non Golden beat markets either twice in a week or once in a week.
Figure 4: Distribution Channel Network
Distribution Channels:
There are 11 distribution channels or counters in Nestle India Ltd.:
1. Groceries

Swot Analysis Of Tata
COMPANY PROFILE:
TATA GROUP:
Tata group which was founded by Jamsetji Tata in 1868 comprises more than 100 operating companies in various seven sectors like communication and
IT, services, material, engineering, energy, chemicals and consumer products. The group operates in more than 80 countries and its exports in count for
more than 85 countries, operating across six continents.
Being an Indian conglomerate holding company with its headquarter in Mumbai, Maharashtra.. Tata's have 30 publicly– listed enterprises with a
market capitalization of approximate $134 billion. And it has its own respect for its values and business ethics since from 1868, that is for more than
148 years. TITAN COMPANY:
The Indian based Titan company limited has engaged itself in watch manufacturing of its own brand. Titan's primary segment consist of watches
followed by jewelry and others.
Titans secondary segment consist of eye wear, machine building, precision engineering and accessories. In addition to this it also provides Tanishq
which is a jewelry brand.
Titan brought a great revolution in India with its Indian watch market after it introduced quartz technology, with a international styling. Titan company
limited is ranked as ... Show more content on Helpwriting.net ...
They formed a joint venture with Timex Group, that lasted until 1998. This was to have a distribution network across country. The success of Titan
began long back in 1984 with a joint venture between Tata group and the TIDCO i.e., Tamil Nadu Industrial Development Corporation. The company
has various divisions namely watches and accessories, eyewear, jewelry, precision engineering, fragrances. Hosur, Tamil Nadu is the largest
manufacturing unit. It also has manufacturing unit in Dehradun, Pantnagar in Uttaranchal, Roorkee and in Goa an Electro Circuit Boards plant. This
has 1100 retail stores surrounding 1.5 million sq.feet. It also has 740 after sales service

Strategic Management Profile Of Tata Motors Company
A Brief Profile Of The Firm
пѓ Tata Motors is the world's fourth–largest bus and truck manufacturer and India's largest automobile company.
пѓ It has manufacturing sites in Europe, Africa and Asia.
пѓ The company's portfolio extends from heavy commercial vehicles to sub–tonne carriers, buses, SUVs and passenger cars.
пѓ Consolidated revenues of 1,656.55 billion in the financial year 2011–12. Number of employees: 55,000 plus.
Tata Motors Limited is an Indian multinational automotive manufacturing company headquartered in Mumbai, India and a subsidiary of the Tata
Group. Its products include passenger cars, trucks, vans and coaches. It is the world's eighteenth–largest motor vehicle manufacturing company,
fourth–largest truck manufacturer and ... Show more content on Helpwriting.net ...
Though Tata is present in many countries it has only managed to create a large consumer base in the Indian Subcontinent, namely India, Bangladesh,
Bhutan, Sri Lanka and Nepal. Tata has a growing consumer base in Italy, Spain and South Africa. Tata Motors has more than 250 dealerships in more
than 195 cities across 27 states and 4 Union Territories of India. It has the 3rd largest Sales and Service Network after Maruti Suzuki and Hyundai.
Tata Daewoo . In 2004, Tata Motors acquired Daewoo Company of South Korea:
To expand the product portfolio Tata Motors recently introduced the 25MT GVW Tata Novus from Daewoo's (South Korea) (TDCV) platform. This
was mainly to cater to the international market and also to cater to the domestic market where a major improvement in the Road infrastructure was
done through the National Highway Development Project.
Tata Daewoo is the second–largest heavy commercial vehicle manufacturer in South Korea. Tata Motors has jointly worked with Tata Daewoo to
develop trucks such as Novus and World Truck and buses including GloBus and StarBus. In 2012, Tata will start developing a new line to manufacture
competitive and fuel efficient commercial vehicles to face the competition posed by the entry of international brands like Mercedes–Benz, Volvo and
Navistar into the Indian

Characteristics Of The Vikram Vintage
3.Vikram Vintage
The Vikram Vintage is one of the luxurious hotels that are in the situated 6800 ft. above sea level in a midst of peaceful and stunning surroundings. The
hotel has a state of the art, architecture and has magnificent interiors. The hotel is nearby the Mall Road in Nainital that is about 1 Km away. Thehotel
is well equipped with luxurious, comforting, and modern facilities to make the stay of the guests comfortable and a relaxing. The hotel is nearby many
famous attractions of the Nainital. The hotel also provides its guest with shuttle service that takes then to the nearby attractions of the town. The Vikram
Vintage offers with excellent service and has courteous staff.
Hotel Facilities
The Vikram Vintage is located... Show more content on Helpwriting.net ...
Air– The nearest airport to reach the Shervani Hill Top hotel is about 45 minutes drive away to Nainital. Travelers can reach the hotel through taxis
that are available easily at the airport.
Train– Nainital railway station is the nearest railway station that connects Delhi, Lucknow and Agra. It is about 35 KMS from the Shervani Hill Top
hotel. Taxis and cabs are easily available.
Road– By Road the Shervani Hill Top hotel is 325 KMS distance from Delhi, 60 KMS from Rainikhet and 90 KMS from Corbett.
Nearby Tourist Attractions
The The Shervani Hill Top hotel is located near many famous attractions of the Nainital. Travelers can visit and can enjoy and discover the place
around the magnificent Nainital Hill Station like Kilbury, (12 KMS), Kanchi Dham (17 KMS), Cave garden (1 KM), Hanuman Garhi (4.5 KM)away
from Nainital, Tiffin Top, Naini Lake, Snow View and many other famous

Case Study Of Libra Motors
Everyone dreams of modernisation. But how often do we realise the sacrifices made for the same? Libra Motors Limited is one of the largest
automobile company in India, with consolidated revenues of INR 2,32,834 crores (USD 38.9 billion) in 2013–14. It leads in the various segments and
has come out with winning products like compact, midsize car and utility vehicle segments. It beats various manufacturers and is considered to be the
5th largest truck manufacturer. It is also the 4th largest bus manufacturer. The Libra Motors Group employs 60,000 people who are guided by the
mission "to be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally.'' Libra Motors was
established in 1945, and has expanded its presence across India over... Show more content on Helpwriting.net ...
The Libra Motors came up with the proposition of setting small manufacturing units for all the car parts, in the proximity of the main car
manufacturing project. This would mean that atleast a 100 acres of land would be required to set up a factory that big a size. The company was
shown five other spots as well in the West Bengal region to set up the factory; but the management thought that the land near Rasulpur, which is
directly on the National Highway, would prove to be beneficial and easy to access via daily transportation. The rapid rise in the population of West
Bengal has not been accompanied by significant economic growth. Indicators to show the same are low poverty rates, unemployment and low job
growth rates. Local politicians tried to come into power by promising agricultural land to farmers. However, small land holdings were not enough for
the locals to survive. Hence, the shift from agriculture to industrialisation was considered, which would give a chance to the locals to earn

Presentation on Tata Nano Car
Presentation On Tata Nano– Presentation Transcript
1.Presentation On Tata Nano
2.Introduction Of Tata Nano o " Dream–dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the
action". Each letter of these motivational words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan
Tata, Chairman of Tata group, who in the year 2003, dreamt of producing a safe, affordable Car for the common man. Finally after the wait of five
years, crossing all financial and technological barriers, Ratan Tata kept his promise and unveiled Tata 'Nano' on 10th January 2007, at the
9th Auto Expo 2008 in New Delhi. Tata Nano, cool & smart, launched by Tata Motors is ... Show more content on Helpwriting.net ...
Overview of Indian Economy o The Indian economy continued to register impressive GDP growth, although the rate of growth declined
marginally over the previous year, reflecting inflationary trends driven by the increase in the cost of energy and raw materials. The level of
industrial activity has also begun to decline as a result of fiscal constraints imposed on money supply and the raising of interest rates . o Investment
flows into India increased by 20% to a record level of about Rs. 120,000 Crores. o The Indian automotive sector grew by 10% overall during the year
with substantial growth in the Light Commercial Vehicles sector and new passenger car introductions. In the country 499,978 new commercial
vehicles were sold during the year and passenger car sales grew to 1.53 million vehicles this year.
10.
11.Indian Automobile Industry o According to the UNIDO International Yearbook of Industrial Statistics 2008, India features among the top 15
auto–makers. Currently, it ranks 11th in the world in terms of car production and 13th in terms of commercial vehicle production, which includes both
2–wheelers and 4–wheelers. At the same time, the Indian car makers are earning acclaim worldwide. o statistics: o The first automobile in India rolled
in 1897 in Bombay. o India is being recognized as potential emerging auto market. Foreign players are adding to their investments in Indian auto
industry. o Within two–wheelers, motorcycles

Case Study: The Dipping Sales Of Tata Motors
The Dipping Sales of Tata Motors
Tata Motors, one of India's largest automobile companies, has been experiencing dip in Car sales in domestic market. The sales has declined by 39%
in the year that ended on March 31, decreasing it's market share to 4.2% by June 2013 which was 10.2% in June 2011.
The Company Profile: Established in 1945, Tata Motors Limited boasts of a consolidated revenues of INR 2,32,834 crores in 2013–14. The compay
leads in commercial vehicle in most market segments and is one of the major players in passenger vehicle segment. The company offers a spectrum of
many award winning compact, midsize and utility cars. The company is also a global leader in the truck and bus manufacturing, occupying the 5th and
the 4th position in the world correspondingly.
There are currently 66,000 plus employees working in The Tata Motors directed by... Show more content on Helpwriting.net ...
The company has installed many manufacturing bases, strategically spreading across the country: commercial vehicles in places such as Jamshedpur,
Pantnagar and Dharwad and Passenger vehicles in Pune Plant. After the strategic alliance between Fiat and Tata Motors in 2005, the company has
co–ventured in a manufacturing plant in Ranjangaon that is producing cars for both Fiat and Tata. Tata Motors has invested heavily in the sales and
services and currently stations at 6000 locations for dealership, sales, services and spare parts.
Tata Motors has continuously been increasing it's presence and product range in international and domestic market through significant acquisitions
such as acquiring Jaguar Land Rover in 2008 and Daewoo in 2004. Entering into a partnership with Brazil based Marcopolo and Thailand based
Thonburi Automotive Assembly. Although since 1961, Tata motors have continuously been increasing it's market share in International Market
through exports, such acquisitions and joint ventures have increased Tata's presence significantly in recent

Kolb Model Essay
KOLB MODEL ESSAY Tata Motors' Singur Case (Nano Controversy) Introduction I have taken the case on Tata Motors Ltd. The case was all about
on the Tata Nano Singur Controversy. This controversy refers to the Tata's Nano Factory at Singur in Hooghly district in West Bengal, India. Since
Tata Motors Started constructing the factory over there in Singur, the small place comes into the media worldwide. Tata Motors started this factory to
manufacture 25000 cars firstly. The plans of Tata Motors were that Nano will come out from the factory by 2008 for rolling out the roads. Tata Motors
Ltd. is the largest Indian automobile company having the revenues of USD 20 billion in 2009–10. Tata Motors is the leader in the manufacturing of
commercial... Show more content on Helpwriting.net ...
Here comes the issue whether land acquire though under the two different section of land acquisition act 1894, it got directed towards the farmers
who receive the compensation from the government. After messing with government, finally Tata got the approval for the plant on March, 07. The
government signed an agreement to lease the 949.5 acres to the Tata Motors for 90 years. After some time, government felt that an advocate made
some mistakes and the same case got filed again, government found that only 30% of the farmers signed willingly and yet other people do not
want. The state government admitted that Till April 25, 07 only Rs. 90.35 crores have distributed and rest the people are left undistributed the
money where as their land had already acquired. In the meanwhile the Nano got unveiled in Delhi's pragati Maidan on Jan10, 08. On Jan 18, 10,
Calcutta High Court sealed the land acquisition in Singur and asked the Tata to roll out the Nano without completing the project. The Chief Justice
dismiss the all the 11petitions filed by the Tata. Tata has not paid the people which are CPI(M) supported. Now there are cpnditions got critical and
Ratan Tata decide to roll out the project from the Singur on Oct 3, 08 due to worried about the safety concern of the Mangers and their families over
there. Implications on Stakeholders The stakeholder impacts the case a lot from the point of view of their different place

Sustainability and Business Need to Come Together
Sustainability and business are not always looked as a good functioning pair. Businesses often struggle to implement sustainability measures, as they
think that it is costing money to shareholders/investors. However, due to increasing pressure from the public, businesses are being forced to
reconsidering at adopting sustainability and good business practice. In today's interconnected global economy, the long–term goals and success of
business are inevitably connected by embedding the environmental, social and governance issues into corporate management, operations and supply
chain. While corporate sustainability recognizes that, though the corporate growth and profitability are vital, it also requires the corporation to pursue
societal goals, particularly those relating to sustainable development like; safeguarding environmental, social equality and economic development.
(Wilson, 2003) Corporate sustainability can also be named as a new and evolving corporate management paradigm. The term 'paradigm' is used
extensively, where the corporate sustainability is an alternative to the traditional growth and profit–maximization model. Sustainability is good for
businesses both as a long–term strategy to improve employee trust, and as a short term abide to government legislation. Businesses with sustainability
practices are also more attractive to the ethical investors, and recover the costs of managing sustainability through government grants and from
increased sales. Ethical

Tata Motors Executive Summary
Executive Summary Tata Motors, the General Electric of India is a conglomerate with a commanding presence in a vast industries across India and
globally. In January 2008, Tata introduced to the Indian public it's ultra cheap car "Nano". The expected retail price for the Nano was expected to be
as little as USD2,500 and would cater for the fast growing middle class segment of the Indian population. Tata Motors was set to change the face of
the automobile industry in India. This was however met with some challenges, given the economic environment of India and thereby causing a delay
of the launch by six months. The introduction of the "People's car" created a new category/ trend of ultra cheap cars which then led to other auto makers
... Show more content on Helpwriting.net ...
Choksey Shares & Securities Pvt Tata Motors by introducing Nano has created a new category in the auto industry ie 'ultra–low–cost–vehicle'. In
the auto industry today we see automakers rolling out (not so cost friendly) smart cars, hybrid cars etc but we have yet to see a car that fits a low
budget, environmentally friendly and fuel efficient (before the Nano). The advent of the Nano in the auto industry has now set a new benchmark
for other auto industry leaders to follow in terms of innovation. Tata Motors thought competitors to first listen to what the people need, their
affordability and only then work towards meeting that on an innovative platform. Following Tata's footsteps, Ford, Nissan, Volkswagen, Hyundai
and General Motors are working to reshape their operations and scurrying to introduce their own their own budget cars. Do you agree that there is
a future for low budget cars like Nano in other markets besides India? Do you think Tata Motors is going in the right direction by trying to develop
its low cost Nano models adapted to European and U.S. markets? How could you evaluate likelihood of success of the Nano on the U.S. market?
What should Tata Motors do to win American consumers? In countries like India, China and Brazil we can see a rapid economic growth where lower
priced cars are often best sellers due to its affordability. The success and future of low budget cars lie in these countries where growth

Indian American Culture
Greetings: while working together in India gatherings and manners s need to handshake. in any case, now and then Indians use "Namaste". For the
most part lady shake hands now–days. Then again, shaking hands with ladies relies on upon themselves. Gift exchange: Indian constantly present gifts
on events to every others. yellow green, red, blue color are thought fortunate for wrapping gifts. They don't show huge or costly blessings in light of
the fact that it causes embarrassment to others. They frequently attempted to stay away from blessings made of calfskin. Most essential is they don't
open blessings instantly. Business dress: For men business dress is suits and ties and dark shoes. In summer season full sleeved shirt and a tie is
additionally... Show more content on Helpwriting.net ...
Genuineness is best practice for workers in business part. Make an effort not to get aggressive whenever in business transaction. Try not to dispose of
any nourishment and beverage offered to you amid business social affairs as this may bring about offense. Non–verbal communication: Public
showcases of affection are not fitting. Indians for the most part permit an a safe distance space in the middle of themselves and other individuals.
Try not to remain close to Indians. Indians regard individual space. Indian men may join in agreeable back tapping just as a sign of fraternity. Try
not to touch anybody's head. The head is viewed as delicate. Feet are viewed as unclean. Feet are holy for blessed men and ladies. Guiding footwear
at individuals is viewed as an affront. Corporate society: Business cards are traded and Indians are exceptionally aware of the convention.
Continuously present business cards when presented. English is proper for business cards. Choices are firmly affected from the top. Normally one
individual settles on every significant choice. Endeavor to manage the most abnormal amount individual accessible. Indian partners may not appear for
booked gatherings. Be arranged to

Nano Car Project
A
Report of
CONTEMPORARY MANAGEMENT ISSUES
On
Titled
"Feedback of Customers towards Nano"
Submitted in partial fulfillment for the
Award of degree of
Master of Business Administration
[pic]
Maharaja College of Management, Udaipur
(Affiliated to Rajasthan Technical University, Kota)
Submitted By: – Ankur SheokandSubmitted To:–
Students Name:–Ankur Sheokand Faculty Name:–
MBA 2nd semDesignation:– 2011–2013 Declaration

I, Ankur Sheokand, studying in MAHARAJA COLLEGE OF MANAGEMENT hereby declare that I have... Show more content on Helpwriting.net ...
The company will bank on existing dealer network for Nano initially. The new Nano Plant could have a capacity of 500,000 units, compared to
300,000 for Singur. Gujarat has also agreed to match all the incentives offered by West Bengal government.
Tata Motors is India 's largest automobile company, with revenues of US $ 7.2 billion in 2006–2007. With over 4 million Tata vehicles plying in India,
it is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world 's fifth largest medium and heavy truck
manufacturer and the second largest heavy bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the
Middle East, South Asia, South East Asia and South America. Tata Motors and Fiat Auto have formed an industrial joint venture in India to
manufacture passenger cars, engines and transmissions for the Indian and overseas markets; Tata Motors also has an agreement with Fiat Auto to build
a pick–up vehicle at Cordoba, Argentina. The company already distributes Fiat branded cars in India. Tata Motors' international footprint includes Tata
Daewoo Commercial Vehicle Co. Ltd. in South Korea; Hispano Carrocera, a bus and coach manufacturer of Spain in which the company has a 21%
stake; a joint venture with Marcopolo, the Brazil–based

Case Study Of Tata Megapixel
Tata Megapixel (Tata Motors Ltd.)
Integrated Marketing and Communication
Individual Assignment
Submitted To:
Prof Sanjay Jain
Submitted by:
Kumar Rahul
131324
Group–4
Submitted on
8th September, 2014
TABLE OF CONTENTS
List all major headings in your plan, with page numbers.
TABLE OF CONTENTS2
EXECUTIVE SUMMARY3
CHAPTER 1: SITUATION ANALYSIS4
Industry Analysis4
Competitive Review4
Buyer Analysis6
Company Analysis8
CHAPTER 2: IMC PLAN8
Target Market & Positioning Strategy, rationale for the same8
IMC Objectives and Strategies, Rationale8

Creative Recommendations8
Media Recommendations8
Other IMC tools9
Campaign Flowchart9
CHAPTER 3: MEASUREMENT AND EVALUATION9
CHAPTER 4: CONCLUSION10
APPENDICES11
REFERENCES12 ... Show more content on Helpwriting.net ...
Through the Tata Megapixelmarketing campaign need for a stylish, reliable, ecofriendly and economic vehicle will be created.
Information Search and Perception
In this stage further information is gathered by the consumer. Such information will be provided through various campaigns run through different
media and channels. Consumer will get exposure to the features, advantages and benefits of the product and form a perception mostly in favor of the
product.
Alternative Evaluation and Attitude Formation
In this stage, the target product will be compared with other available options or alternatives that can satisfy consumer's needs. If the targeted product
is perceived superior than its alternatives, then a positive attitude is formed towards it. Some of the unique features of Tata Megapixel are: o Range
Extended Electric Vehicle(Range up–to 900 km) o Less CO2 emission (only 22g per km) o Zero turn drive (For easy handling and parking) o
Advanced HMI (Human Machine Interface) o High Fuel Economy (100kmpl under combined driving mode) o Home Charging (80% charging in 30
minutes) o Top Speed of 110

The Use Of Urban Sewage Sludge On Slaughtered Animals From...
Abdel–Hafez, S.K; Al–Yaman, F.M and Said, I.M. (1986): Further studies on prevalence of Hydatidosis in slaughtered animals from North Jordan.
Z.Parasitenkd. 72(1):89–96.
Abu–Elwafa S.A and Al–Araby M.A (20008) prevalence of tissue parasites among slaughtered animals in Dakahlia province Mansoura, Vet
med.J.(79–91) vol.x,No1,2008
Kaufmann,J.(1996) Parasitic infections of Domestic Animals. A Diagnostic Manual.Birkha,user Verlag,Basal,Schweiz.
Cabaet,J,Geerts,S, Madeline,M,Ballendine,C and Barber,D(2002): The use of urban sewage sludge on postures.The cysticercus threat.
Vet.Res.33:575–597.
Blazek,K;Schramlova,J and hulinska,D.(1985):Pathology of the migration phase of Taenia hydatigenia (Palas 1766) larvae.Folia Parasitol.32,127–137.
Okolo,M.I (1986). Studies on taenia saginata cysticercosis in eastern Nigeria.Int j Zoonoses.13(2):98–103.
Onah,D.N. and Chiejina, S. N. (1986). Taenia saginata cysticercosis in slaughter cattle in anambra State, Nigeria.Int J Zoonoses 13(1):32–9.
Mosienyane, M. G. (1986). A survey of Cysticercus bovis (measles) infestation in cattle sent for slaughter to Botswana Meat Commission (BMC). A ten
years retrospective study–1974–1983. Int Zoonoses. Jun;13(2):124–30
Okkafor, F. C. (1988) Epizootiology of Cysticercus bovis in Imo state, Nigeria. Angew Parasitol.29(1):25–30
Pugh, K. E. and Chambers, P. G. (1989). Observations on Cysticercus bovis in slaughter cattle in Matabeleland province of Zimbabwe. Vet
Rec.4;125(19):480–4
Oryan, A. ; Moghaddar, N.

Tata Motors
Tata Motors Limited is India 's largest automobile company, with consolidated revenues of INR 1,88,818 crores (USD 34.7 billion) in 2012–13. It is
the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and
utility vehicle segments. It is also the world 's fourth largest truck and bus manufacturer.
The Tata Motors Group 's over 55,000 employees are guided by the mission "to be passionate in anticipating and providing the best vehicles and
experiences that excite our customers globally."
Established in 1945, Tata Motors ' presence cuts across the length and breadth of India. Over 7.5 million Tata vehicles ply on Indian roads, since the
first rolled out in ... Show more content on Helpwriting.net ...
In their power, speed, carrying capacity, operating economy and trims, they will introduce new benchmarks in India and match the best in the world in
performance at a lower life–cycle cost.
Tata Motors also introduced India 's first Sports Utility Vehicle in 1991 and, in 1998, the Tata Indica, India 's first fully indigenous passenger car.
In January 2008, Tata Motors unveiled its People 's Car, the Tata Nano. The Tata Nano has been subsequently launched, as planned, in India in March
2009, and subsequently in 2011 in Nepal and Sri Lanka. A development, which signifies a first for the global automobile industry, the Nano brings the
joy of a car within the reach of thousands of families.
Tata Motors is equally focussed on environment–friendly technologies in emissions and alternative fuels. It has developed electric and hybrid vehicles
both for personal and public transportation. It has also been implementing several environment–friendly technologies in manufacturing processes,
significantly enhancing resource conservation.
Through its subsidiaries, the company is engaged in engineering and automotive solutions, automotive vehicle components manufacturing and supply
chain activities, vehicle financing, and machine tools and factory automation solutions.
Tata Motors is committed to improving the quality of life of communities by working on four thrust areas – employability,

Operations Management
Submitted by: Group 9 Shobhit Agrawal Soham Badheka Ankit Mundhra Jitendra Sachdev Prashant Singh Anusha Venkateswaran F006 F010
F035 F045 F054 F058 Operations Management: Dabur at a Glance Perfection is not attainable, but if we chase perfection we can catch excellence.
Vince Lombar About Dabur Dabur India Limited is the fourth largest FMCG Company in India with Revenues of over US$1 Billion (Rs 5,283
Crore) and Market Capitalization of US$4 Billion (Rs 20,000 Crore). Building on a legacy of quality and experience of over 127 years, Dabur is today
India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur today operates in key consumer products
categories like Hair Care, Oral Care, Health Care,... Show more content on Helpwriting.net ...
Dabur today has manufacturing plants in 12 locations, Baddi (Himachal Pradesh), Pantnagar (Uttaranchal), Sahibabad (Uttar Pradesh), Jammu,
Silvassa, Nasik, Alwar, Katni, Narendrapur, Pithampur, Newai (Rajasthan) and Siliguri (West Bengal). During 2011
–12 the company added a Honey
plant in Baddi. Another unit has been established in Baddi and commissioned in March 2012 to manufacture Chyawanprash, Toothpaste, Glucose and
Odonil. A Greenfield manufacturing facility is being set up near Dhaka to supplement the capacity and meet future requirements. Dabur is setting up a
fruit juice facility in Sri Lanka as an export oriented unit. This facility will be utilized for meeting requirements of the Indian market as well as local
sales in Sri Lanka. Dabur has received the OHSAS 18001 and ISO 14001 certification for its units in Baddi, besides plants in Jammu, Newai and Alwar.
This certification has been done by the external accreditation body TUV NORD. This standard is the foundation of overall health, safety and
environment framework of Dabur. With this, eight of its manufacturing units have now been certified under this standard. Various energy conservation
techniques have been initiated and successfully implemented across all manufacturing units. Initiatives were also taken towards new product and pack
introductions, improve safety awareness and quality improvement. Several existing units were upgraded and manufacturing capacity added for

Company Profile Of Tata Motors
Company Profile Home > About Us > Profile > Company Profile
Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR 2,32,834 crores (USD 38.9 billion) in 2013–14. It is
the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and
utility vehicle segments.
The Tata Motors Group's over 60,000 employees are guided by the mission "to be passionate in anticipating and providing the best vehicles and
experiences that excite our customers globally.''
Established in 1945, Tata Motors' presence cuts across the length and breadth of India. Over 8 million Tata vehicles ply on Indian roads, since the first
rolled out in 1954. The company's ... Show more content on Helpwriting.net ...
Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them
is Jaguar Land Rover, acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles Company, South Korea's second largest truck maker.
The rechristened Tata Daewoo Commercial Vehicles Company has launched several new products in the Korean market, while also exporting these
products to several international markets. Today two–thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo. In 2006,
Tata Motors formed a 51:49 joint venture with the Brazil–based, Marcopolo, a global leader in body–building for buses and coaches to manufacture
fully–built buses and coaches for India – the plant is located in Dharwad. In 2006, Tata Motors entered into joint venture with Thonburi Automotive
Assembly Plant Company of Thailand to manufacture and market the company's pickup vehicles in Thailand, and entered the market in 2008. Tata
Motors (SA) (Proprietary) Ltd., Tata Motors' joint venture with Tata Africa Holding (Pty) Ltd. set up in 2011, has an assembly plant in Rosslyn, north
of Pretoria. The plant can assemble, semi knocked down (SKD) kits, light, medium and heavy commercial vehicles ranging from 4 tonnes to 50

Brief Profile Of Tata Motors
A Brief Profile of the Firm
Tata Motors was formerly known as TELCO (Tata Engineering and Locomotive Company) is a leading global automobile manufacturer. Originally it
was manufacturer of locomotives named as TELCO, the company then manufactured its first commercial vehicle in 1954 having a tie–up with
Daimler–Benz. Tata motors have a wide range of variety from heavy commercial vehicles to carriers, buses, SUVs and passenger cars that covers a
wide range of cars, sports vehicles, buses, trucks and defense vehicles.
The Headquarter of Tata Motors is in Mumbai (Maharashtra). The services in Tata motors in–clude automotive design, engineering and outsourcing. It
has a Revenue of Rs.2.625 trillion (Latest data as per 2015) and in 2015, it earned ... Show more content on Helpwriting.net ...
In 1997: Launch of Tata Sierra Turbo.
In 1998: Launch of India's first sports utility vehicle (Tata Safari).
In 2001: Launch of Indica V2
In 2007: Started Construction of Small Car plant at Singur in West Bengal
In 2008: Production at Pantnagar (Uttarakhand) ACE Plant began.
In 2009: Production at Dharwad plant began
In 2010: Announcement of opening of Dealership of Jaguar Land Rover
In 2011: Assembly Plant set up in South Africa
In 2012: Entry into Bangladesh's new car market
In 2013 : Tata Nano became the cheapest Car and the first Auto Brand in India .
Rewards & Recognition
пѓ Tata Motors won the award for the "Best Learning Organizations of Asia (2011–2012)"
пѓ According to Nielsen Report, Tata Motors is amongst the "Most Reputed Company"
пѓ Tata Motors won the "Golden Peacock Award for Excellence in Corporate Governance"
пѓ TATA Motors won "Golden Peacock Award for Corporate Social Responsibility" for the year 2011
пѓ Pantnagar plant in the list of sword of Honor awardees of British safety Council, UK

пѓ Tata Motors Lucknow Plant won "Greentech Environment Silver Award 2011"
пѓ Jaguar Land Rover won two "best of auto show" awards at 2011 Frankfurt Motor

Brief Profile Of Tata Motors Company
A Brief Profile of the Firm
Tata Motors was formerly known as TELCO (Tata Engineering and Locomotive Company) is a leading global automobile manufacturer. Originally it
was manufacturer of locomotives named as TELCO, the company then manufactured its first commercial vehicle in 1954 having a tie–up with
Daimler–Benz. Tata motors have a wide range of variety from heavy commercial vehicles to carriers, buses, SUVs and passenger cars that covers a
wide range of cars, sports vehicles, buses, trucks and defense vehicles.
The Headquarter of Tata Motors is in Mumbai (Maharashtra). The services in Tata motors in–clude automotive design, engineering and outsourcing. It
has a Revenue of Rs.2.625 trillion (Latest data as per 2015) and in 2015, it earned a profit of Rs. ... Show more content on Helpwriting.net ...
Municipal Solutions
пѓ SCV: ACE Hopper Tipper, ACE Box Tipper, Suction Machine
пѓ LCV: SK 407 Tipper, LPK 407 Tipper
пѓ ICV: LPK 909–5 cum Tipper
пѓ MHCV: LPT 1613 Refuse Compactor, LPT 1613 Road Sweeper, LPK 2518 Tipper
V.Defense & Homeland security
VI.Jaguar Land Rover
Milestones:
In 1945: TELCO (Tata Engineering and Locomotive Co. Ltd). was established to manufac–ture locomotives and other engineering products.
In 1954: Tie–up with Daimler Benz AG, West Germany to enter into commercial vehicles segment.
In 1959: R&D Centre was set up at Jamshedpur.
In 1977: Manufactured its First commercial vehicle in Pune.
In 1986: Manufacture of its first light commercial vehicle Tata 407
In 1991: Launch of the 1st indigenous passenger car Tata Sierra.

In 1992: Launch of the Tata Estate.
In 1994: Launch of Tata Sumo
In 1995: Launch of Mercedes Benz car E220
In 1996: Launch of Tata Sumo deluxe.
In 1997: Launch of Tata Sierra Turbo.
In 1998: Launch of India's first sports utility vehicle (Tata Safari).
In 2001: Launch of Indica V2
In 2007: Started Construction of Small Car plant at Singur in West Bengal
In 2008: Production at Pantnagar (Uttarakhand) ACE Plant

Pursuing and International Career in Logistics and Supply...
I am Chandan Kumar Gupta from Kathmandu, Nepal, presently employed with Tata Motors Ltd. as Manager in Purchase and Supply Chain
department for past four years. I appreciate this opportunity to introduce myself to the admission committee and to apply for Management Engineering
Laurea Magistrale at esteemed Politecnico di Milano. I believe my educational and professional background will enable me to make a strong
contribution for the research and coursework carried out for the Master's degree. This academic objective is a natural step towards my ultimate
professional ambition of pursuing international career in logistics and supply chain management.
I belong to a small town in Nepal, where I completed my secondary education, as the ... Show more content on Helpwriting.net ...
During my time as Graduate Engineer Trainee (GET), I was exposed to best manufacturing practices in the automotive industry and provided with
an opportunity to learn as well as implement engineering principles to various projects. My first assignment was to "Stabilise Production and
Delivery of Tata Super Ace vehicle", where I was made in charge of a production shift and had to supervise 18 workers. This assignment provided
me with an opportunity to interact with workers and manage them. I prepared a Skill Matrix Chart of these workers which helped me identify their
skills and expertise, and areas for improvement. Hence by assigning right person to do the right job and exposing them to necessary training
programs, I was able to substantially increase their workmanship skills. The improvement in their skills had positive impact on their working and
resulted into not only increasing the productivity by 28% but also drastically increasing the build quality of the vehicles. My second project was
"Mapping production capacities of Suppliers at Tata Motors Vendor park". As our plant was targeting to reach production of 1250 vehicles per day,
we had to map out existing capacities of the 65 odd suppliers located at our vendor, from whom we sourced 80% of our components. This opportunity
provided me with a platform to be exposed to diverse manufacturing

Case Study: Tata Motors
1.0 Source Problems
Tata Motors Limited, a subsidiary of the Tata Group, is one the largest automobile players in India. In 2008, the market saw the reveal of the Tata
Nano, which was introduced as India's first low–priced People's Car. The retail price was set at $2,500, catering to the mainly the low–income segment
of the market. (Profile, 2013).
During this time of economy unrest, consumers will be more cautious and controlled over the usage of their disposable income, with preference for a
lower–priced alternative. Even though being seen as a brand for affordable cars, Tata Motors seemed to be taking a hit on its brand appeal, with a
slowdown in consumer demand for the Nano (Muralidhar, 2013).
2.0 Secondary Problems
2.1 Perceived Quality ... Show more content on Helpwriting.net ...
Instead, Tata Motors placed the blame on the supplier, stating that the emission of smoke from the Nano was due to a faulty electrical switch. What
Tata Motors did instead was to arrange for a separate supplier instead and conduct unnecessary tests so as to avoid mass recall or redesign.
Outbreaks of fire
Such poor performance worsened with cases of fire outbreaks. In 2010, a Nano was reported to have caught fire moments after been driven out of the
showroom. Even with such publicity of the fire outbreaks, Tata Motors still blatantly insisted that the Nano design was faultless with a safe product
design. In reply to the fire outbreaks, Tata Motors provided optional safety upgrade features that were complimentary to existing owners but they made
it clear that this is only a value–added service and emphasised that it was not a product recall.
Although Nana Motors claimed that the Nano is safe to use and without faults, the outbreaks of fire were still frequently occurring and the total
number of fire incidents reported went up to eight cases in 2011. Till 2011, emission of smoke was still reported as a symptom before it escalated into a

The World's Product Management Case Study: Nestle
1 Introduction
"Nestle" is a Swiss–German word which means "Little Nest" which is the Trademark.
Nestle is the world's largest and leading food, nutrition, health and wellness company having 2000 plus brands worldwide.
Founded and headquartered in Vevev, Switzerland.
Fifth largest company of the world according to its turnover.
Present in 197 countries of the globe and having 522 factories.
Over 700 products renovated or innovated in the past five years, with wellness in mind.
2 History
1866 –1905
In the 1860s Henri NestlГ©, a pharmacist, developed a food for babies who were unable to breastfeed.
1905–1918
In 1905 NestlГ© merged with the Anglo–Swiss Condensed Milk Company. By the early 1900s, the company was operating factories in the United
States, Britain, Germany and Spain.
1918 –1938 ... Show more content on Helpwriting.net ...
Nestle also continues to work on recycling waste water used in production processes. Through a comprehensive treatment system, the company's goal
is to return all wastewater to the environment at a standard which is adequate to support aquatic life even if local standards require less.
Rural Development: Supporting the sustainable development of farmers will be the third focus area.
Fair business practices: Company will hire third party auditing companies for background check of the laboratories if they are involved in any unfair
business practices.
The Company will continue to engage with stakeholders including farmers, experts, NGOs, India, third party (European Food Safety Authority) and the
Government and would take up such other CSR activities in line with Government's intent and which are important for society.
CSR expenditure will include all expenditure incurred by the Company on CSR Programmes undertaken in accordance with the approved CSR Plan.
Surplus arising out of the CSR projects or programs or activities shall not form part of the business profit of the

Porters 5 Force Model of Nano
A PROJECT ON PORTERS FIVE FORCES MODEL FOR FOUR WHEELER COMPANY TATA NANO INDEX. 1. INTRODUCTION TO PORTER'S
FIVE FORCES MODEL. 2. INTRODUCTION TO Tata Nano. 3. PORTER'S FIVE FORCES FOR HERO HONDA. 4. THREAT OF NEW
COMPETITORS. 5. RIVALRY AMONG EXISTING FIRM IN INDUSTRY. 6. THREAT OF SUSTITUTES. 7. SUPPLIERS BARGAING POWER
OF CONSUMERS. 8. BIBLIOGRAPHY. 1. PORTER'S FIVE FORCES Diagram of Porter's 5 Forces Threat of Entry Rival Supplier Power
Importance of volume to supplier Impact of inputs on cost or differentiation Switching costs of firms in the industry Presence of substitute inputs О’
rand reputation Geographical coverage Product/service level quality Relationships with customers Bidding processes/capabiliti es... Show more content
on Helpwriting.net ...
The bargaining power of suppliers: The bargaining power of suppliers is also described as the market of inputs. Suppliers of raw materials,
components, labor, and services (such as expertise) to the firm can be a source of power over the firm, when there are few substitutes. Suppliers may
refuse to work with the firm, or, e.g., charge excessively high prices for unique resources. Supplier switching costs relative to firm switching costs
Degree of differentiation of inputs Impact of inputs on cost or differentiation Presence of substitute inputs Supplier concentration to firm concentration
ratio Employee solidarity (e.g. labor unions) 1. Threat of New Entrants: Indian compact car market seems to be getting hotter, with not only better car
models, but also the intensity of the competition in the segment. The market which is growing at 20–25% annually is attracting international player
like Volkswagen, Toyota, Nissan and Ford, all of whom are expected to come up with a number of new launches in this segment of the Indian car
market. The new players plan to differentiate their products through competitive pricing and additional features like added space, fuel efficiency and
better performance. It seems like competition is set to go to a whole new level for existing players in the market. The way

Tata Nano: the People's Car
9–710–420
REV: JUNE 3, 2010
KRISHNA PALEPU BHARAT ANAND RACHNA TAHILYANI
Tat Nano – The Peopl Car ta o e le's r dia k big. Ind must think small to stay b – Ra atan Tata, Cha airman Tata G Group In March 2009, Tata Motors
India's larg , s, gest automob company by sales lau bile unched the world's cheap pest car, the Tata Nano i India price at $2500 (see Exhibit 1 for a pict
in ed ture of the N Nano). Throu ugh this laun nch, the comp pany realized Tata Group Chairman R d Ratan Tata's v vision of mak king a "peop ple's
car" – a safe, affordab car which was within everyone's r ble h reach. Ratan T Tata's overar rching ambit tion was to build innova b ative product for the
ma ts asses. He exp plained, "The aim is to c e create produ ... Show more content on Helpwriting.net ...
In 2009a, Maruti Suzuki India Ltd. was the leader in the passenger vehicle segment with 47% market share (see Exhibit 2a and 2b for competitive
landscape for passenger vehicles in India and segment wise market share).3 This segment was expected to grow at a compounded annual growth
rate of 14.5% in the period from 2009 to 2013.4 Bulk of this growth was expected in the passenger car segment, especially the small car segment on
the back of the reviving Indian economy and shifting preference to fuel efficient and low maintenance cars. The UV and MPV segments were
expected to grow because of reductions in taxes. The market was also witnessing a polarization with people 's preferences moving from sedans to
small cars or utility vehicles.5 A 22% growth in premium car sales in 2009 had prompted players such as BMW and Mercedes Benz to expand in
India. Exports were another growth area and India's largest markets were Asia and Africa and as output quality improved Europe was also gaining in
importance.6
Tata Group
The Tata Group founded by Jamsetji N. Tata in 1868 as a trading firm, was India's largest conglomerate with revenues of $70.8 billion in 2009. Its 98
group companies, operating in more than 80 countries in across seven business sectors–information technology and communications, engineering,
material, services, energy, consumer

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