Keep it fresh! (refreshed version)
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This is just a small deck, used for a 15-minute webinar.
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Keep it fresh! (refreshed version)
- 1. KeepYourBrandFresh 4 Tips that Don’t Need a Committee
- 2. Have you noticed that the best stores are always rearranging stock?
- 3. How will your “product” look FRESH? Q: Does this look like the “Same Old” Caprese? A: No, and yes Changed layout, not recipe (Made you look!)
- 4. “Tweak” Website Color A very minor difference fools the eye.
- 5. Make Website Mobile-Friendly • Google is now RANKING by • Speed of load for desktop • Speed of load for mobile ESSENTIAL in 2015
- 7. Refresh Logo or Mascot From when? 1903? 1963? 2012 2015 for Facebook “tweaked”
- 8. NEW Business Cards Find a simple way to make them look new, BUT use the same essential color as all media, including website and Facebook profile
- 9. KeepYourBrandFresh! You can do this! Fast and cheap! To Review • Color • Mobile • Logo • Cards
Editor's Notes
- And what happens then? The local market had a completely new reset. I used to spend five minutes, to run in and out, and now I’m forced to linger. Also, I discover items I never knew they carried! It was almost like seeing the items with new eyes.
- Take a look at this picture. If you’ve ever had a Caprese salad, you know that it’s mozzarella with fresh basil and tomato. Yet, this presentation makes it look like a different salad, just because it’s been stacked instead of side-by-side. It has the same contents and the same flavor, but appears different.
- Changing the website or facebook page color need not be dramatic. You can be using one Pantone color, then just slide the color for a tint or shade that is just a few numbers different, to encourage viewers to look twice. You could ask the printer to do the same for your print jobs.
- If your website is not mobile-adapted, your google rank will drop!
- Here’s a good example I found. Same content, but the program is written to adapt easily. Most WordPress sites will do this, but a custom website may need some adaptation. I was able to complete the adaptation for my organization for only $200 to our web designer, who used a WordPress platform.
- PLEASE update your logo if it looks “historic.” FB tweaking can simply be adding borders.
- You can order business cards, inexpensively, from Vistaprint or Office Depot. There are thousands of templates, so you can look like a 21st Century organization for a small investment. The point of a business card that you give is attention and reference, so a new card will help it to stand out from the rest.