Jeff Lee (Distributive Networks) presentation at CDC Atlanta (8/13/09)

1. Building Relationships Via Mobile Prepared for The National Conference on Health Communication, Marketing and Media August 2009 – Presented by Jeff Lee, President, Distributive Networks

2. 280,000,000 Mobile Subscribers in USA Source: CTIA

3. Mobile offers superior engagement 19 hours # of hours per day the average person has their mobile phone within arm’s reach (Nielsen) 20 % Percentage of US households that do not have a landline (CTIA/CDC) 90-100% Estimated ‘open rate’ of text messages (Luth) 15 minutes Average response time to the receipt of a text message (Experian) 357 texts v. 204 calls The average monthly number of text messages sent/received vrs. the average monthly number of phone calls made/received. (Nielsen)

5. Yours says something about you

6. Go where the users are Video Apps Audio/Images Web Voice (IVR) Text Content Format Adoption Bluetooth Barcode Scan Application Carrier Portal Web Text Call to Action Adoption

7. Monthly inbound/outbound Calls Monthly inbound/outbound Texts Source: Nielsen Universal SMS Usage on the Rise

8. Mobile Web Usage Source: Nielsen – Feb 2009

9. More than just a phone TXT

10. Mobile integrates easily TV MEDIA EVENTS PRINT WEB RADIO

12. General thoughts on strategy Start Learning Early Simple solutions map best to existing user behavior Smart Incentives drive opt-ins Don’t underestimate the data collection opportunities

13. Thank you! Kevin Bertram Founder & CEO Distributive Networks [email_address] 202-289-2246 x101