Enterprise Social Networking
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In this presentation originally created for DNNcon 2013 (West Palm Beach, FL), Jason Stone of Engage Software covers the Enterprise Social Networking space. What is ESN? Who are some of the key players? What does the research say about the market and its future? He shares some of his own experiences on the team that created iheartDNN.com as well as some from leading the Evoq Social ESN LinkedIn group.
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Enterprise Social Networking
- 1. Enterprise Social Networking A Primer Jason Stone, VP Sales & Marketing, Engage @StoneSTL
- 2. “The world is going social.”
- 3. “The world is going social.” has gone Nope. The world is going ^ social.
- 4. Social Media
- 6. So, what’s Enterprise Social Networking?
- 8. Don’t fall asleep on me, yet. “Enterprise social networking focuses on the use of online social networks or social relations among people who share business interests and/or activities. Enterprise social networking is often a facility of enterprise social software (regarded as a primary component of Enterprise 2.0), which is essentially social software used in "enterprise" (business/commercial) contexts. It encompasses modifications to corporate intranets and other classic software platforms used by large companies to organize their communication, collaboration and other aspects of their intranets. Enterprise social networking is also generally thought to include the use of a standard external social networking service to generate visibility for an enterprise.” Wikipedia
- 9. Enterprise Social Networking Software that enables open lines of internal and external communication for an enterprise.
- 10. Enterprise Social Networking Software that enables open lines of internal and external communication for an enterprise. • • • • Organization (Company) to Consumer Consumer to Organization Employee to Employee Consumer to Consumer
- 11. Enterprise Social Networking, a.k.a. ESN Business 2.0 (b2.0) Enterprise 2.0 (e2.0) Social Software in the Workplace Enterprise Social Software (E.S.S.) Business Social Software (B.S.)
- 12. Enterprise Social Networking, a.k.a. ESN Business 2.0 (b2.0) Enterprise 2.0 (e2.0) Social Software in the Workplace Enterprise Social Software (E.S.S.) Business Social Software (Only kidding, it‟s B.S.S.)
- 13. Know your ESN buzzwords.
- 14. Know your ESN buzzwords. Enable action Collaboration Encourage sharing Empower E-commerce Employees Enhance Connections Customers Coordination Cost savings Efficiency Conceptualize Content Contacts Communication Customers Cooperation Comments Capture knowledge Crowdsourcing Change Engagement
- 15. Know your ESN buzzwords. 66% of decision makers cite collaboration as a critical success factor for their social networking solution, followed by efficiency gains (productivity) at 64%. Harris Interactive
- 16. ESN Players
- 17. ESN Players
- 18. ESN Players (per Gartner)
- 20. Common ESN Concepts • Profiles
- 21. Common ESN Concepts • Profiles • Activity streams
- 22. Common ESN Concepts • Profiles • Activity streams • "Likes“
- 23. Common ESN Concepts • Profiles • Activity streams • "Likes“ • "Follows“
- 24. Common ESN Concepts • • • • Profiles Activity streams "Likes“ "Follows“ • Groups
- 25. Common ESN Concepts • • • • • Profiles Activity streams "Likes“ "Follows“ Groups • Wikis
- 26. Common ESN Concepts • • • • • • Profiles Activity streams "Likes“ "Follows“ Groups Wikis • Chat
- 27. Common ESN Concepts • • • • • • • Profiles Activity streams "Likes“ "Follows“ Groups Wikis Chat • Q&A
- 28. Common ESN Concepts • • • • • • • • Profiles Activity streams "Likes“ "Follows“ Groups Wikis Chat Q&A • Gamification & gaming mechanics
- 29. Common ESN Concepts • • • • • • • • • Profiles Activity streams "Likes“ "Follows“ Groups Wikis Chat Q&A Gamification & Gaming mechanics • Business Objects (documents, expense reports, client accounts)
- 30. Common ESN Concepts • • • • • • • • • • Profiles Activity streams "Likes“ "Follows“ Groups Wikis Chat Q&A Gamification & Gaming mechanics Business Objects (documents, expense reports, client accounts) • Integrated email
- 31. Common ESN Concepts • • • • • • • • • • Profiles Activity streams "Likes“ "Follows“ Groups Wikis Chat Q&A Gamification & Gaming mechanics Business Objects (documents, expense reports, client accounts) • Integrated email • Notifications
- 32. Common ESN Concepts • • • • • • • • • • Profiles Activity streams "Likes“ "Follows“ Groups Wikis Chat Q&A Gamification & Gaming mechanics Business Objects (documents, expense reports, client accounts) • Integrated email • Notifications • Permissions
- 33. Where have I seen a list like that before?
- 34. Where have I seen a list like that before?
- 35. Where have I seen a list like that before? Blogging Relationship Tracking Discussions Q&A Bookmarking Activity Streams Search Ideation / Voting Content Flagging Status Gaming Mechanics Leaderboards Badges Profile Progress Unified Comments Moderation Notifications Wiki Analytics Dashboard
- 36. Research on ESN…
- 37. Research on ESN… “Enterprise social networks will become the primary communication channels for noticing, deciding or acting on information relevant to carrying out work.” Gartner Group
- 38. Research on ESN… “By 2016, 50 percent of large organizations will have internal Facebook-like social networks. 30 percent of these will be considered as essential as email and telephones are today. “ Gartner Group
- 39. Research on ESNs… “More than 90 percent of Fortune 500 companies will partially or fully implement an enterprise social network by the end of 2013… That would represent a 70 percent increase over 2011.” Deloitte (Insights for CIOs)
- 40. Why ESNs… So, Enterprise Social Networking is cool, widely adopted, and growing fast, but really - what problems does it solve?
- 41. Research on ESN… “Consumers don‟t want brand relationships to be part of their open social networks; instead they want company websites to be more like their experiences with open social networks.” The Incyte Group
- 42. Research on ESN… “The primary beef with platforms like Facebook and Google+ tends to be that user information is effectively walled off from the rest of the Internet. The treasure trove of content posted and shared within Facebook, for instance, is largely invisible outside of Facebook. Google can‟t crawl it.” Fast Company
- 43. Research on ESN… “The primary beef with platforms like Facebook and Google+ tends to be that user information is effectively walled off from the rest of the Internet. The treasure trove of content posted and shared within Facebook, for instance, is largely invisible outside of Facebook. Google can‟t crawl it.” Fast Company “Oh, and Facebook owns the data about those interactions, not you.” Jason Stone
- 44. Shameless plug for DNN… Here‟s good news. You can incorporate community functionality seamlessly into your existing website with Evoq Social.
- 45. Examples To be effective, ESNs have to create value. What are some examples of value creation?
- 47. Examples: Gamification • • • • • 500% increase in customers„ product reviews 66% increase in site visitors 30% increase in comments Reduced marketing costs Reduced product support costs
- 48. Examples: Ideas / Vote Ups
- 49. Examples: Ideas / Vote Ups
- 50. Examples: Ideas / Vote Ups • • • • 150,000+ ideas submitted 2,000,000+ votes cast 277 ideas brought to life Idea #128: Cake Pops (5.8 million sold each year)
- 51. Examples: Q & A
- 52. Examples: Q & A
- 53. Examples: Q & A
- 54. Examples: Q & A • Generates $5 million in value in annual support savings and sales advocacy. • 600,000 customer visits per quarter. • 22 million pages of content.
- 55. My own experience: iheartdnn.com
- 56. My own experience: iheartdnn.com
- 57. My own experience: iheartdnn.com
- 58. My own experience: iheartdnn.com And why do we fall, Bruce? So we can learn to pick ourselves up.
- 59. My own experience: iheartdnn.com Gartner research estimates that fully 80% of social business initiatives will deliver disappointing results
- 60. My own experience: iheartdnn.com Gartner research estimates that fully 80% of social business initiatives will deliver disappointing results, but that‟s typically a result in a failure of strategy rather than a failure of the tool (software).
- 61. Thank you! For more information on Enterprise Social Networking and Evoq Social contact: Jason Stone VP, Sales and Marketing Engage Software jstone@engagesoftware.com 314-884-2448
Editor's Notes
- Thank you for join ing me for this session. I really appreciated it, and I hope in return for your time,you’ll leave with some new knowledge about the Social space and maybe a little about DNN’s evoq social.So why me? Why do I get to talk to you about the space?I’m Jason Stone. I’m the VP of Sales and Marketing for Engage. Engage is the company behind LittleCaesars.com (who I’m delighted has a rep in the audience), True Value Hardware stores, and a bunch of other big companies and non-profits you’e probably never heard of.We’re also the people behind the iheartdnncampaign. We’re the guys handing out these t-shirts.We cut out teeth in the social space with the launch of
- Thank you for join ing me for this session. I really appreciated it, and I hope in return for your time,you’ll leave with some new knowledge about the Social space and maybe a little about DNN’s evoq social.So why me? Why do I get to talk to you about the space?I’m Jason Stone. I’m the VP of Sales and Marketing for Engage. Engage is the company behind LittleCaesars.com (who I’m delighted has a rep in the audience), True Value Hardware stores, and a bunch of other big companies and non-profits you’e probably never heard of.We’re also the people behind the iheartdnncampaign. We’re the guys handing out these t-shirts.We cut out teeth in the social space with the launch of
- Thank you for join ing me for this session. I really appreciated it, and I hope in return for your time,you’ll leave with some new knowledge about the Social space and maybe a little about DNN’s evoq social.So why me? Why do I get to talk to you about the space?I’m Jason Stone. I’m the VP of Sales and Marketing for Engage. Engage is the company behind LittleCaesars.com (who I’m delighted has a rep in the audience), True Value Hardware stores, and a bunch of other big companies and non-profits you’e probably never heard of.We’re also the people behind the iheartdnncampaign. We’re the guys handing out these t-shirts.We cut out teeth in the social space with the launch of
- Thank you for join ing me for this session. I really appreciated it, and I hope in return for your time,you’ll leave with some new knowledge about the Social space and maybe a little about DNN’s evoq social.So why me? Why do I get to talk to you about the space?I’m Jason Stone. I’m the VP of Sales and Marketing for Engage. Engage is the company behind LittleCaesars.com (who I’m delighted has a rep in the audience), True Value Hardware stores, and a bunch of other big companies and non-profits you’e probably never heard of.We’re also the people behind the iheartdnncampaign. We’re the guys handing out these t-shirts.We cut out teeth in the social space with the launch of
- Thank you for join ing me for this session. I really appreciated it, and I hope in return for your time,you’ll leave with some new knowledge about the Social space and maybe a little about DNN’s evoq social.So why me? Why do I get to talk to you about the space?I’m Jason Stone. I’m the VP of Sales and Marketing for Engage. Engage is the company behind LittleCaesars.com (who I’m delighted has a rep in the audience), True Value Hardware stores, and a bunch of other big companies and non-profits you’e probably never heard of.We’re also the people behind the iheartdnncampaign. We’re the guys handing out these t-shirts.We cut out teeth in the social space with the launch of
- Thank you for join ing me for this session. I really appreciated it, and I hope in return for your time,you’ll leave with some new knowledge about the Social space and maybe a little about DNN’s evoq social.So why me? Why do I get to talk to you about the space?I’m Jason Stone. I’m the VP of Sales and Marketing for Engage. Engage is the company behind LittleCaesars.com (who I’m delighted has a rep in the audience), True Value Hardware stores, and a bunch of other big companies and non-profits you’e probably never heard of.We’re also the people behind the iheartdnncampaign. We’re the guys handing out these t-shirts.We cut out teeth in the social space with the launch of
- Thank you for join ing me for this session. I really appreciated it, and I hope in return for your time,you’ll leave with some new knowledge about the Social space and maybe a little about DNN’s evoq social.So why me? Why do I get to talk to you about the space?I’m Jason Stone. I’m the VP of Sales and Marketing for Engage. Engage is the company behind LittleCaesars.com (who I’m delighted has a rep in the audience), True Value Hardware stores, and a bunch of other big companies and non-profits you’e probably never heard of.We’re also the people behind the iheartdnncampaign. We’re the guys handing out these t-shirts.We cut out teeth in the social space with the launch of
- It CONNECTS people (employees to employees, employees to customers, customers to customers).It ENABLES COMMUNICATION and ENHANCES COLLABORATION. It exposes tacit knowledge (the stuff that goes home in our head at night).It helps EMPOWER and ENGAGE.
- It CONNECTS people (employees to employees, employees to customers, customers to customers).It ENABLES COMMUNICATION and ENHANCES COLLABORATION. It exposes tacit knowledge (the stuff that goes home in our head at night).It helps EMPOWER and ENGAGE.
- It CONNECTS people (employees to employees, employees to customers, customers to customers).It ENABLES COMMUNICATION and ENHANCES COLLABORATION. It exposes tacit knowledge (the stuff that goes home in our head at night).It helps EMPOWER and ENGAGE.
- So why me? Why do I get to talk to you about the space?I’m Jason Stone. I’m the VP of Sales and Marketing for Engage. Engage is the company behind LittleCaesars.com (who I’m delighted has a rep in the audience), True Value Hardware stores, and a bunch of other big companies and non-profits you’e probably never heard of.We’re also the people behind the iheartdnncampaign. We’re the guys handing out these t-shirts.We cut out teeth in the social space with the launch of
- What You Need to KnowIn 2013, the technical capabilities underpinning social software in the workplace are not nearly as mysterious and obscure as they were even a few years ago. In fact, the market has achieved widespread consensus about what the most common features are and roughly how they should work. It is, therefore, difficult to differentiate vendors in this market by looking at those common capabilities. The market for social software in the workplace will be increasingly marked by more advanced features. Potential buyers should understand which of these advanced features their enterprises can effectively benefit from before evaluating products.
- What You Need to KnowIn 2013, the technical capabilities underpinning social software in the workplace are not nearly as mysterious and obscure as they were even a few years ago. In fact, the market has achieved widespread consensus about what the most common features are and roughly how they should work. It is, therefore, difficult to differentiate vendors in this market by looking at those common capabilities. The market for social software in the workplace will be increasingly marked by more advanced features. Potential buyers should understand which of these advanced features their enterprises can effectively benefit from before evaluating products.
- Gamification is the use of game play mechanics for non-game applications
- It CONNECTS people (employees to employees, employees to customers, customers to customers).It ENABLES COMMUNICATION and ENHANCES COLLABORATION.It exposes tacit knowledge (the stuff that goes home in our head at night).It helps EMPOWER and ENGAGE.
- It CONNECTS people (employees to employees, employees to customers, customers to customers).It ENABLES COMMUNICATION and ENHANCES COLLABORATION.It exposes tacit knowledge (the stuff that goes home in our head at night).It helps EMPOWER and ENGAGE.
- It CONNECTS people (employees to employees, employees to customers, customers to customers).It ENABLES COMMUNICATION and ENHANCES COLLABORATION.It exposes tacit knowledge (the stuff that goes home in our head at night).It helps EMPOWER and ENGAGE.
- It CONNECTS people (employees to employees, employees to customers, customers to customers).It ENABLES COMMUNICATION and ENHANCES COLLABORATION.It exposes tacit knowledge (the stuff that goes home in our head at night).It helps EMPOWER and ENGAGE.
- It CONNECTS people (employees to employees, employees to customers, customers to customers).It ENABLES COMMUNICATION and ENHANCES COLLABORATION.It exposes tacit knowledge (the stuff that goes home in our head at night).It helps EMPOWER and ENGAGE.