John Howkins presentation at 2nd WIPO International Conference on Intellectual Property and Creative Industries. 2-3 December 2008. Bali - Indonesia http://www.baliwipo2008.org . The conference is co organized by Indonesian Ministry of Culture and Tourism The Republic of Indonesia. John Howkins is the writter of a famous book "The Creative Econom- How People Make Money from Ideas".

1. Living in a
Creative Ecology
John Howkins
Bali December 2008

2. global competition
in a creative economy
is not
$ vs RMB
but
ideas vs ideas
© vs ©

3. or
ideas ~ ideas
©~©

4. in creative economies
decisions on ideas and IP
are more important than
decisions on interest rates

5. copyright is a currency,
and
national IPOs are Central Banks
and WIPO is the world’s new World Bank

6. the creative ecology
people are creative
creativity needs freedom
freedom needs markets

7. the creative ecology
“creativity needs freedom”
diversity
change
learning
adaptation

8. the creative ecology
input: ideas
output: ideas

9. the creative ecology
we continually…
look
use
re-use
borrow
change
adapt
make better (or worse)

10. the creative ecology
and often…
we copy

11. the choice
Bill Gates, 1975
Tim Berners-Lee, 1989

12. the choice
John Sulston, 2000
Craig Venter, 2000

13. “the objective of a country’s IP policy
is to
maximise
national welfare”
Zhang Qin, SIPO, China, 2008

14. Adelphi Charter
copyright should regulate the
ownership of ideas
in the public interest

15. creative ecologies
strategies
1. diversity
2. change
3. learning
4. adaptation
(adaptive efficiency)

16. creative ecologies
strategies
1. ambition
scale
scope
the challenge
2. research
3. action

17. ‘There seems to be a growing disparity between what
we know about our human predicament and our
ability to act on that knowledge.” Soedjatmoko, 1978

18. Thank you.
john@creativeeconomy.com
www.bop.co.uk