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Natural Resources Inventory & Monitoring: Marketing Service Offerings

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Tanner Jessel
Tanner Jessel

Marketing service offerings with emphasis on engagement of target audiences, promotion of service offerings, and measures of effectiveness.

Marketing
1 of 12
Marketing Service Offerings Tanner Jessel IS 553 – Specialized Information Agencies and Services School of Information Sciences The University of Tennessee NPS Inventory & Monitoring
Source: NPS.gov, Facebook.com 1: Engagement of Constituency Engagement of Constituency
Source: GoGulf.com Positioning Facebook , Twitter, G+, LinkedIN, Pinterest
Source: GoGulf.com Mission / Plan of Action Be where your customers are.
Source: GoGulf.com Audience: Varies by platform.
Source: Smokeybear.com Promotion: Be “bear aware”
Source: http://go.nps.gov/bearcam 2: Tools and Visualization Wildlife cameras live-streaming bears fishing!
Source: Wikimedia Commons Positioning Serve Internal, External Customers
Source: RapidMinder.com Mission / Plan of Action Services, Widgets, Feeds
Source: nps.gov Audience: Varies by platform.
Source: USGS.gov Blogs Promotion: “App-lify” data
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Natural Resources Inventory & Monitoring: Marketing Service Offerings

Editor's Notes

  1. …actively participating in dissemination of research data products across communication channels frequented by Park Service stakeholders.
  2. http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  3. http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  4. http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  5. http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  6. http://upload.wikimedia.org/wikipedia/commons/thumb/6/60/Graph_betweenness.svg/800px-Graph_betweenness.svg.png
  7. http://rapidminer.com/products/rapidminer-studio/
  8. http://www.nps.gov/nama/photosmultimedia/app-page.htm
  9. “The National Park Service I&M program conducts applied science research and promotes dissemination of knowledge through accessible services and visualizations.”