This is a draft template for testing purpose only.

1. Introducing AI tools for
Public Relations
Anjuli Bajnath Modoosoodun
Public Relations Officer
Higher Education Commission
22 April 2024
Introducing AI tools for Public Relations © 2024 by Mrs Anjuli Bajnath Modoosoodun is licensed under CC BY

2. Introduction
• Name: Anjuli Bajnath Modoosoodun
• Profession: Public Relations Officer
• Organisation: Higher Education Commission Mauritius (HEC)
• Experience: 12 years
• Education: Master in Communication and Public Relations
• Research interest: AI for communication, social media trends, etc…

3. Brief description of the subject
• Technological progress has changed the landscape of public relations
• AI has revolutionized many sectors
• Although 60 years old, AI is here to stay- to complement human beings in
their activities that require logical thinking and problem solving tasks.
• To keep abreast of newness, it is crucial for PR practionners to adapt to the
changes and to integrate AI in their tasks.

4. Significance of the Course
• Analyze the impact of AI technologies on traditional PR strategies to identify areas for innovation and
efficiency in your practice.
• Evaluate various AI tools and platforms for their effectiveness in managing and automating PR tasks,
allowing you to make informed decisions about their integration.
• Create a comprehensive AI-enhanced PR campaign that demonstrates your ability to integrate
technology with traditional PR tactics for optimal audience engagement.
• Synthesize data from AI-driven analytics to adapt and improve your PR initiatives, ensuring they are
data-informed and results-oriented.

5. Course Content
• Week 1 Presentation Slides Slide 1: Introduction to AI in Public Relations- Concise Content: "Exploring
the Intersection of Artificial Intelligence & PR"- Graphic Suggestion: Venn diagram showing AI and PR
overlap Slide 2: AI's Role and Applications- Concise Content: "AI: Transforming PR Tactics and Strategy"-
Graphic Suggestion: Infographic with icons for various AI applications in PR Slide 3: Ethical
Considerations- Concise Content: "Ethics In AI: Navigating Responsibility in PR"- Graphic Suggestion:
Scale balancing AI technology and ethical concerns Slide 4: AI Success Stories in PR- Concise Content:
"Case Studies: AI's Triumph in PR Campaigns"- Graphic Suggestion: Collage of logos from successful AI-
PR case study companies-

6. Course content
• Week 2 Presentation SlidesSlide 1: Overview of AI Tools for PR- Concise Content: "AI
Toolbox: Must-Have Tech for PR Pros"- Graphic Suggestion: Toolbox graphic with AI
tool icons insideSlide 2: Content Creation with AI- Concise Content: "Revolutionizing
Content: AI as Your Creative Partner"- Graphic Suggestion: Split-screen showing AI
chatbot on one side and a creative PR piece on the otherSlide 3: AI in Media
Monitoring- Concise Content: "Monitor, Analyze, Predict: AI in Media Surveillance"-
Graphic Suggestion: Dashboard graphic showing AI-driven data analyticsSlide 4:
Building Your AI-PR Strategy- Concise Content: "Design an AI-Enhanced PR Plan: A
Hands-On Approach"- Graphic Suggestion: Step-by-step flowchart graphic for
integrating AI into a PR strategy

7. Teaching and Learning mode
• Fully online
• Assessment:
• Multiple Choice questions