SlideShare a Scribd company logo
1 of 25
INTRODUCTION
TO APPLIED
ECONOMICS
What Economics Is All About
. Scarcity: the limited nature of society’s
resources
. Economics: the study of how society manages
its scarce resources, e.g.
. how people decide what to buy,
how much to work, save, and spend
. how firms decide how much to produce,
how many workers to hire
. how society decides how to divide its resources
between national defense, consumer goods,
protecting the environment, and other needs
2
TEN PRINCIPLES OF ECONOMICS
What Economics Is All About
. The field of economics is traditionally divided into
two broad subfields.
. Microeconomics is the study of how households
and firms make decisions and how they interact
in specific markets.
. A microeconomist might study the effects of rent
control on housing in a city, the impact of foreign
competition on the auto industry, or the effects of
compulsory school attendance on workers’
earnings.
3
TEN PRINCIPLES OF ECONOMICS
What Economics Is All About
. Macroeconomics is the study of economy-wide
phenomena.
. A macroeconomist might study the effects of
borrowing by the government, the changes over
time in the economy’s rate of unemployment,
policies to promote growth in national living
standards, or the economic effects of change in
government system
4
TEN PRINCIPLES OF ECONOMICS
The principles of
HOW PEOPLE
MAKE DECISIONS
HOW PEOPLE MAKE DECISIONS
Principle #1: People Face Tradeoffs
All decisions involve tradeoffs. Examples:
. Going to a party the night before your midterm
leaves less time for studying.
. Having more money to buy stuff requires working
longer hours, which leaves less time for leisure.
. Protecting the environment requires resources
that could otherwise be used to produce
consumer goods.
6
TEN PRINCIPLES OF ECONOMICS
HOW PEOPLE MAKE DECISIONS
Principle #1: People Face Tradeoffs
. Society faces an important tradeoff:
efficiency vs. equality
. Efficiency: when society gets the most from its
scarce resources
. Equality: when prosperity is distributed uniformly
among society’s members
. Tradeoff: To achieve greater equality,
could redistribute income from wealthy to poor.
But this reduces incentive to work and produce,
shrinks the size of the economic “pie.”
7
TEN PRINCIPLES OF ECONOMICS
HOW PEOPLE MAKE DECISIONS
Principle #2: The Cost of Something Is
What You Give Up to Get It
. Making decisions requires comparing the costs
and benefits of alternative choices.
. The opportunity cost of any item is
whatever must be given up to obtain it.
. It is the relevant cost for decision making.
8
TEN PRINCIPLES OF ECONOMICS
HOW PEOPLE MAKE DECISIONS
Principle #2: The Cost of Something Is
What You Give Up to Get It
Examples:
The opportunity cost of…
…going to college for a year is not just the tuition,
books, and fees, but also the foregone wages.
…seeing a movie is not just the price of the ticket,
but the value of the time you spend in the theater.
9
TEN PRINCIPLES OF ECONOMICS
HOW PEOPLE MAKE DECISIONS
Principle #3: Rational People Think at the
Margin
Rational people
. systematically and purposefully do the best they
can to achieve their objectives.
. make decisions by evaluating costs and benefits
of marginal changes – incremental adjustments
to an existing plan.
. A rational decision maker takes an action if and
only if the marginal benefit of the action exceeds
the marginal cost.
10
TEN PRINCIPLES OF ECONOMICS
HOW PEOPLE MAKE DECISIONS
Principle #3: Rational People Think at the
Margin
Examples:
. When a student considers whether to go to
college for an additional year, he compares the
fees & foregone wages to the extra income
he could earn with the extra year of education.
. When a manager considers whether to increase
output, she compares the cost of the needed
labor and materials to the extra revenue.
11
TEN PRINCIPLES OF ECONOMICS
HOW PEOPLE MAKE DECISIONS
Principle #4: People Respond to Incentives
. Incentive: something that induces a person to
act, i.e. the prospect of a reward or punishment.
. Rational people respond to incentives.
Examples:
. When gas prices rise, consumers buy more
hybrid cars and fewer gas guzzling SUVs.
. When cigarette taxes increase,
teen smoking falls.
12
TEN PRINCIPLES OF ECONOMICS
The principles of
HOW PEOPLE
INTERAC
HOW PEOPLE INTERACT
Principle #5: Trade Can Make Everyone
Better Off
. Rather than being self-sufficient,
people can specialize in producing one good or
service and exchange it for other goods.
. Countries also benefit from trade & specialization:
. Get a better price abroad for goods they produce
. Buy other goods more cheaply from abroad than
could be produced at home
14
TEN PRINCIPLES OF ECONOMICS
HOW PEOPLE INTERACT
Principle #6: Markets Are Usually A Good Way
to Organize Economic Activity
. Market: a group of buyers and sellers
(need not be in a single location)
. “Organize economic activity” means determining
. what goods to produce
. how to produce them
. how much of each to produce
. who gets them
15
TEN PRINCIPLES OF ECONOMICS
HOW PEOPLE INTERACT
Principle #6: Markets Are Usually A Good Way
to Organize Economic Activity
. A market economy allocates resources through
the decentralized decisions of many households
and firms as they interact in markets.
. Famous insight by Adam Smith in
The Wealth of Nations (1776):
Each of these households and firms
acts as if “led by an invisible hand”
to promote general economic well-being.
16
TEN PRINCIPLES OF ECONOMICS
HOW PEOPLE INTERACT
Principle #6: Markets Are Usually A Good Way
to Organize Economic Activity
. The invisible hand works through the price system:
. The interaction of buyers and sellers
determines prices.
. Each price reflects the good’s value to buyers
and the cost of producing the good.
. Prices guide self-interested households and
firms to make decisions that, in many cases,
maximize society’s economic well-being.
17
TEN PRINCIPLES OF ECONOMICS
HOW PEOPLE INTERACT
Principle #7: Governments Can Sometimes
Improve Market Outcomes
. Important role for govt: enforce property rights
(with police, courts)
. People are less inclined to work, produce, invest,
or purchase if there is large risk of their property
being stolen.
18
TEN PRINCIPLES OF ECONOMICS
HOW PEOPLE INTERACT
Principle #7: Governments Can Sometimes
Improve Market Outcomes
. Market failure: when the market fails to allocate
society’s resources efficiently
. Causes:
. Externalities, when the production or consumption
of a good affects bystanders (e.g. pollution)
. Market power, a single buyer or seller has
substantial influence on market price (e.g. monopoly)
. In such cases, public policy may promote efficiency.
19
TEN PRINCIPLES OF ECONOMICS
HOW PEOPLE INTERACT
Principle #7: Governments Can Sometimes
Improve Market Outcomes
. Govt may alter market outcome to promote equity
. If the market’s distribution of economic well-being
is not desirable, tax or welfare policies can change
how the economic “pie” is divided.
20
TEN PRINCIPLES OF ECONOMICS
The principles of
HOW THE
ECONOMY
AS A WHOLE
WORKS
HOW THE ECONOMY AS A WHOLE WORKS
Principle #8: A country’s standard of living
depends on its ability to produce goods &
services.
. Huge variation in living standards across
countries and over time:
. Average income in rich countries is more than
ten times average income in poor countries.
. The Philippines' standard of living today is
about different than 10 to 20 years ago.
. The Philippines' standard of living today is
about different than other countries.
TEN PRINCIPLES OF ECONOMICS 22
HOW THE ECONOMY AS A WHOLE WORKS
Principle #8: A country’s standard of living
depends on its ability to produce goods &
services.
. The most important determinant of living standards:
productivity, the amount of goods and services
produced per unit of labor.
. Productivity depends on the equipment, skills, and
technology available to workers.
. Other factors (e.g., labor unions, competition from
abroad) have far less impact on living standards.
23
TEN PRINCIPLES OF ECONOMICS
HOW THE ECONOMY AS A WHOLE WORKS
Principle #9: Prices rise when the
government prints too much money.
. Inflation: average increase in the general level of
prices.
. In the long run, inflation is almost always caused by
excessive growth in the quantity of money, which
causes the value of money to fall.
. The faster the govt creates money,
the greater the inflation rate.
24
TEN PRINCIPLES OF ECONOMICS
HOW THE ECONOMY AS A WHOLE WORKS
Principle #10: Society faces a short-run
tradeoff between inflation and unemployment
. In the short-run (1 – 2 years),
many economic policies push inflation and
unemployment in opposite directions.
. Other factors can make this tradeoff more or less
favorable, but the tradeoff is always present.
25
TEN PRINCIPLES OF ECONOMICS

More Related Content

Similar to INTRO TO APPLIED ECON.pptx

Ten principles (1)
Ten principles (1)Ten principles (1)
Ten principles (1)Umar Farooq
 
Ten Principles Of Economics
Ten Principles Of EconomicsTen Principles Of Economics
Ten Principles Of EconomicsMohan Raj Venu
 
Economics & Principles of Economics.pptx
Economics & Principles of Economics.pptxEconomics & Principles of Economics.pptx
Economics & Principles of Economics.pptxCHANDANBISHT33
 
Ten principles of economics by pavan
Ten principles of economics by pavanTen principles of economics by pavan
Ten principles of economics by pavanPAVAN K.N
 
MICROECONOMICS MANKIW CHAPTER 01.pptx
MICROECONOMICS MANKIW CHAPTER 01.pptxMICROECONOMICS MANKIW CHAPTER 01.pptx
MICROECONOMICS MANKIW CHAPTER 01.pptxKaziSaifurRahman2
 
Ten principles of economics
Ten principles of economicsTen principles of economics
Ten principles of economicsDr. Subir Maitra
 
An economiststudies the relationship between a society's resources and its pr...
An economiststudies the relationship between a society's resources and its pr...An economiststudies the relationship between a society's resources and its pr...
An economiststudies the relationship between a society's resources and its pr...pritinaskar341
 
20091128 mankiw economics chapter1
20091128 mankiw economics chapter120091128 mankiw economics chapter1
20091128 mankiw economics chapter1FED事務局
 
Ten principles of Economics
Ten principles of EconomicsTen principles of Economics
Ten principles of EconomicsNavid Kabir
 
ten principles of economics, basics of economics,economics
ten principles of economics, basics of economics,economicsten principles of economics, basics of economics,economics
ten principles of economics, basics of economics,economicsRAHUL SINHA
 
Lu 1 introduction_to_micro
Lu 1 introduction_to_microLu 1 introduction_to_micro
Lu 1 introduction_to_microcyt90
 
Introduction to Economics
Introduction to EconomicsIntroduction to Economics
Introduction to EconomicsSunnyLuigiPrado
 

Similar to INTRO TO APPLIED ECON.pptx (20)

Ten principles
Ten principlesTen principles
Ten principles
 
Ten principles (1)
Ten principles (1)Ten principles (1)
Ten principles (1)
 
Ten Principles Of Economics
Ten Principles Of EconomicsTen Principles Of Economics
Ten Principles Of Economics
 
macro 1.pdf
macro 1.pdfmacro 1.pdf
macro 1.pdf
 
Chap 01
Chap 01Chap 01
Chap 01
 
Mankiw
MankiwMankiw
Mankiw
 
Economics & Principles of Economics.pptx
Economics & Principles of Economics.pptxEconomics & Principles of Economics.pptx
Economics & Principles of Economics.pptx
 
Ten principles of economics by pavan
Ten principles of economics by pavanTen principles of economics by pavan
Ten principles of economics by pavan
 
MICROECONOMICS MANKIW CHAPTER 01.pptx
MICROECONOMICS MANKIW CHAPTER 01.pptxMICROECONOMICS MANKIW CHAPTER 01.pptx
MICROECONOMICS MANKIW CHAPTER 01.pptx
 
Lecture 1
Lecture   1Lecture   1
Lecture 1
 
Ten principles of economics
Ten principles of economicsTen principles of economics
Ten principles of economics
 
Eco_Chap_1
Eco_Chap_1Eco_Chap_1
Eco_Chap_1
 
Chapter 1, 10 prin
Chapter 1, 10 prinChapter 1, 10 prin
Chapter 1, 10 prin
 
An economiststudies the relationship between a society's resources and its pr...
An economiststudies the relationship between a society's resources and its pr...An economiststudies the relationship between a society's resources and its pr...
An economiststudies the relationship between a society's resources and its pr...
 
20091128 mankiw economics chapter1
20091128 mankiw economics chapter120091128 mankiw economics chapter1
20091128 mankiw economics chapter1
 
Ten principles of Economics
Ten principles of EconomicsTen principles of Economics
Ten principles of Economics
 
ten principles of economics, basics of economics,economics
ten principles of economics, basics of economics,economicsten principles of economics, basics of economics,economics
ten principles of economics, basics of economics,economics
 
Lu 1 introduction_to_micro
Lu 1 introduction_to_microLu 1 introduction_to_micro
Lu 1 introduction_to_micro
 
Introduction to Economics
Introduction to EconomicsIntroduction to Economics
Introduction to Economics
 
Ch. 1.ppt
Ch. 1.pptCh. 1.ppt
Ch. 1.ppt
 

Recently uploaded

Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 

Recently uploaded (20)

Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 

INTRO TO APPLIED ECON.pptx

  • 2. What Economics Is All About . Scarcity: the limited nature of society’s resources . Economics: the study of how society manages its scarce resources, e.g. . how people decide what to buy, how much to work, save, and spend . how firms decide how much to produce, how many workers to hire . how society decides how to divide its resources between national defense, consumer goods, protecting the environment, and other needs 2 TEN PRINCIPLES OF ECONOMICS
  • 3. What Economics Is All About . The field of economics is traditionally divided into two broad subfields. . Microeconomics is the study of how households and firms make decisions and how they interact in specific markets. . A microeconomist might study the effects of rent control on housing in a city, the impact of foreign competition on the auto industry, or the effects of compulsory school attendance on workers’ earnings. 3 TEN PRINCIPLES OF ECONOMICS
  • 4. What Economics Is All About . Macroeconomics is the study of economy-wide phenomena. . A macroeconomist might study the effects of borrowing by the government, the changes over time in the economy’s rate of unemployment, policies to promote growth in national living standards, or the economic effects of change in government system 4 TEN PRINCIPLES OF ECONOMICS
  • 5. The principles of HOW PEOPLE MAKE DECISIONS
  • 6. HOW PEOPLE MAKE DECISIONS Principle #1: People Face Tradeoffs All decisions involve tradeoffs. Examples: . Going to a party the night before your midterm leaves less time for studying. . Having more money to buy stuff requires working longer hours, which leaves less time for leisure. . Protecting the environment requires resources that could otherwise be used to produce consumer goods. 6 TEN PRINCIPLES OF ECONOMICS
  • 7. HOW PEOPLE MAKE DECISIONS Principle #1: People Face Tradeoffs . Society faces an important tradeoff: efficiency vs. equality . Efficiency: when society gets the most from its scarce resources . Equality: when prosperity is distributed uniformly among society’s members . Tradeoff: To achieve greater equality, could redistribute income from wealthy to poor. But this reduces incentive to work and produce, shrinks the size of the economic “pie.” 7 TEN PRINCIPLES OF ECONOMICS
  • 8. HOW PEOPLE MAKE DECISIONS Principle #2: The Cost of Something Is What You Give Up to Get It . Making decisions requires comparing the costs and benefits of alternative choices. . The opportunity cost of any item is whatever must be given up to obtain it. . It is the relevant cost for decision making. 8 TEN PRINCIPLES OF ECONOMICS
  • 9. HOW PEOPLE MAKE DECISIONS Principle #2: The Cost of Something Is What You Give Up to Get It Examples: The opportunity cost of… …going to college for a year is not just the tuition, books, and fees, but also the foregone wages. …seeing a movie is not just the price of the ticket, but the value of the time you spend in the theater. 9 TEN PRINCIPLES OF ECONOMICS
  • 10. HOW PEOPLE MAKE DECISIONS Principle #3: Rational People Think at the Margin Rational people . systematically and purposefully do the best they can to achieve their objectives. . make decisions by evaluating costs and benefits of marginal changes – incremental adjustments to an existing plan. . A rational decision maker takes an action if and only if the marginal benefit of the action exceeds the marginal cost. 10 TEN PRINCIPLES OF ECONOMICS
  • 11. HOW PEOPLE MAKE DECISIONS Principle #3: Rational People Think at the Margin Examples: . When a student considers whether to go to college for an additional year, he compares the fees & foregone wages to the extra income he could earn with the extra year of education. . When a manager considers whether to increase output, she compares the cost of the needed labor and materials to the extra revenue. 11 TEN PRINCIPLES OF ECONOMICS
  • 12. HOW PEOPLE MAKE DECISIONS Principle #4: People Respond to Incentives . Incentive: something that induces a person to act, i.e. the prospect of a reward or punishment. . Rational people respond to incentives. Examples: . When gas prices rise, consumers buy more hybrid cars and fewer gas guzzling SUVs. . When cigarette taxes increase, teen smoking falls. 12 TEN PRINCIPLES OF ECONOMICS
  • 13. The principles of HOW PEOPLE INTERAC
  • 14. HOW PEOPLE INTERACT Principle #5: Trade Can Make Everyone Better Off . Rather than being self-sufficient, people can specialize in producing one good or service and exchange it for other goods. . Countries also benefit from trade & specialization: . Get a better price abroad for goods they produce . Buy other goods more cheaply from abroad than could be produced at home 14 TEN PRINCIPLES OF ECONOMICS
  • 15. HOW PEOPLE INTERACT Principle #6: Markets Are Usually A Good Way to Organize Economic Activity . Market: a group of buyers and sellers (need not be in a single location) . “Organize economic activity” means determining . what goods to produce . how to produce them . how much of each to produce . who gets them 15 TEN PRINCIPLES OF ECONOMICS
  • 16. HOW PEOPLE INTERACT Principle #6: Markets Are Usually A Good Way to Organize Economic Activity . A market economy allocates resources through the decentralized decisions of many households and firms as they interact in markets. . Famous insight by Adam Smith in The Wealth of Nations (1776): Each of these households and firms acts as if “led by an invisible hand” to promote general economic well-being. 16 TEN PRINCIPLES OF ECONOMICS
  • 17. HOW PEOPLE INTERACT Principle #6: Markets Are Usually A Good Way to Organize Economic Activity . The invisible hand works through the price system: . The interaction of buyers and sellers determines prices. . Each price reflects the good’s value to buyers and the cost of producing the good. . Prices guide self-interested households and firms to make decisions that, in many cases, maximize society’s economic well-being. 17 TEN PRINCIPLES OF ECONOMICS
  • 18. HOW PEOPLE INTERACT Principle #7: Governments Can Sometimes Improve Market Outcomes . Important role for govt: enforce property rights (with police, courts) . People are less inclined to work, produce, invest, or purchase if there is large risk of their property being stolen. 18 TEN PRINCIPLES OF ECONOMICS
  • 19. HOW PEOPLE INTERACT Principle #7: Governments Can Sometimes Improve Market Outcomes . Market failure: when the market fails to allocate society’s resources efficiently . Causes: . Externalities, when the production or consumption of a good affects bystanders (e.g. pollution) . Market power, a single buyer or seller has substantial influence on market price (e.g. monopoly) . In such cases, public policy may promote efficiency. 19 TEN PRINCIPLES OF ECONOMICS
  • 20. HOW PEOPLE INTERACT Principle #7: Governments Can Sometimes Improve Market Outcomes . Govt may alter market outcome to promote equity . If the market’s distribution of economic well-being is not desirable, tax or welfare policies can change how the economic “pie” is divided. 20 TEN PRINCIPLES OF ECONOMICS
  • 21. The principles of HOW THE ECONOMY AS A WHOLE WORKS
  • 22. HOW THE ECONOMY AS A WHOLE WORKS Principle #8: A country’s standard of living depends on its ability to produce goods & services. . Huge variation in living standards across countries and over time: . Average income in rich countries is more than ten times average income in poor countries. . The Philippines' standard of living today is about different than 10 to 20 years ago. . The Philippines' standard of living today is about different than other countries. TEN PRINCIPLES OF ECONOMICS 22
  • 23. HOW THE ECONOMY AS A WHOLE WORKS Principle #8: A country’s standard of living depends on its ability to produce goods & services. . The most important determinant of living standards: productivity, the amount of goods and services produced per unit of labor. . Productivity depends on the equipment, skills, and technology available to workers. . Other factors (e.g., labor unions, competition from abroad) have far less impact on living standards. 23 TEN PRINCIPLES OF ECONOMICS
  • 24. HOW THE ECONOMY AS A WHOLE WORKS Principle #9: Prices rise when the government prints too much money. . Inflation: average increase in the general level of prices. . In the long run, inflation is almost always caused by excessive growth in the quantity of money, which causes the value of money to fall. . The faster the govt creates money, the greater the inflation rate. 24 TEN PRINCIPLES OF ECONOMICS
  • 25. HOW THE ECONOMY AS A WHOLE WORKS Principle #10: Society faces a short-run tradeoff between inflation and unemployment . In the short-run (1 – 2 years), many economic policies push inflation and unemployment in opposite directions. . Other factors can make this tradeoff more or less favorable, but the tradeoff is always present. 25 TEN PRINCIPLES OF ECONOMICS