3. Effective communication
• Effective communication is central to our success.
• It is the key to building trusted relationships and essential to our well-
being.
• The truth is the vast majority of us have a big gap between how we
communicate under stress and how we know we can communicate
when we are at our best.
6. Another expensive and unsuccessful campaign was the 2006 Snickers
TV advert featuring Mr T as BA Baracus from the popular TV series The
A-Team. The ‘Get Some Nuts’ campaign features Mr T firing Snickers
bars at a man speed walking in tight yellow shorts whilst yelling “Speed
walking. I pity you fool. You a disgrace to the man race. It’s time to run
like a real man.”. The commercial, broadcasted in the UK, was pulled by
Mars after it was found offensive to gay people and for suggesting that
violence against LGBT people is acceptable.
7. Ford
• This next advert fail comes
from carmaker Ford. The
advert for the Fido hatchback
promoted the trunk’s space by
fitting three women inside.
Ford failed to see the issues
with having three women tied
up in distress being driven off
by Silvio Berlusconi, who can
be seen grinning and flashing
the peace sign. Ford was
forced to issue an apology.
8. NIVEA
• The last advertising fail comes
from German skincare Nivea who
had to remove their latest advert
after receiving backlash. The
adverts had “White is Purity”
printed across a woman, and was
aimed at their followers in the
Middle East. However, the brand
was widely criticised for its racist
connotations prompting Nivea to
apologise and delete the post.
9. Never just assume that
your message has been
understood! For
example, if you send an
email without checking
it, and later realize that it
contained an error, you
can end up looking
sloppy and
unprofessional.
10. ‘10 Communication Secrets Of Great Leaders’
by Mike Myatt, Chairman, N2Growth
1. Speak not with a forked tongue
2. Get personal
3. Get specific
4. Focus on the leave-behinds not the take-aways
5. Have an open mind
6. Shut-up and listen
7. Replace ego with empathy
8. When you speak, know what you're talking about
9. Speak to groups as individuals
10. Bonus - Be prepared to change the message if needed
19. • Empathy:
• Understanding Others: Put
yourself in others' shoes to
comprehend their perspective
and feelings.
• Validation: Acknowledge and
validate others' emotions and
experiences, even if you may
not agree with them.
21. • Empathy:
• Understanding Others: Put yourself in others' shoes to
comprehend their perspective and feelings.
• Validation: Acknowledge and validate others' emotions and
experiences, even if you may not agree with them.
23. Conflict Resolution:
• Problem Solving:
Approach conflicts
with a solution-
oriented mindset
rather than placing
blame.
• Negotiation: Find
compromises that
satisfy the needs of
all parties involved.
24. Assertiveness:
• Expressing Needs:
Communicate your
needs, opinions, and
boundaries in a
respectful and direct
manner.
• Standing Firm: Stick to
your principles while
remaining open to
others' viewpoints.
27. Teamwork:
• Collaboration:
Work effectively with
others, recognizing
and appreciating
diverse skills and
perspectives.
• Conflict
Management:
Address and resolve
conflicts within a
team constructi
28. Adaptability:
• Flexibility: Adjust your
communication and
behavior based on the
needs of the situation and
the people involved.
• Open-mindedness: Be
receptive to new ideas
and perspectives.
29. Respect:
• Cultural
Sensitivity: Be
aware and
respectful of
cultural differences.
• Acceptance: Value
others for who they
are, appreciating
diversity in
opinions,
backgrounds, and
experiences.
32. Renault and Fiat Chrysler fail to
merge.
• For both French automaker Renault and Italian-American automaker
Fiat Chrysler, the benefits of a merger would have appeared obvious
in May 2019.
• The combined company would become the world’s third-largest auto
manufacturer by volume, give Renault access to new international
markets, and save both sides billions through shared cost savings.
• Yet despite such apparent synergies, the negotiations flamed out.
Why?
• The parties failed to adequately account for the interests and
concerns of others with a stake in the deal, namely the government
of France and Japanese automaker Nissan.
• By year’s end, Fiat Chrysler had moved on to a merger with
Peugeot.
34. David Maister’s Trust equation
• David H. Maister (born July 21, 1947) is a former Harvard
Business School professor, American writer and expert on
business management practices.
35. David Maister’s Trust equation
• Introduced in 2000 by David
Maister in his book The
Trusted Advisor, the formula
says that trustworthiness
equals the sum of credibility
(C), reliability (R), and
intimacy (I) divided by self-
orientation (S).
• David H. Maister (born July 21, 1947)
is a former Harvard Business School
professor, American writer and
expert on business management
practices
36. David Maister’s Formula
• Credibility is our words and how believable we seem.
• Reliability relates to our actions and how dependable we seem.
• Intimacy includes our emotions and how safe people feel sharing their
own emotions, needs, expectations, and everything that matters to
them with us.
• Self-orientation, which sits alone in the denominator, is the most
critical variable in the trust equation.
• Maister developed the formula to express that the less we focus on our
personal interests, the more we can focus entirely on our stakeholders.
37. Positivity:
• Optimism: Maintain a
positive and constructive
attitude, fostering a
positive environment.
• Encouragement:
Support and uplift others,
recognizing their
achievements and
efforts.