2. Influence model
• Υour level of influence is correlated with your belief in your
ability to impact.
• So always assume you can influence and be always aware of:
• What’s in it for them (WIIFT)?
• What’s in it for me (WIIFM)?
• Influence is the result of combining WIIFT and WIIFM in a
given situation.
• The more influential you are, the more successful you will
become
3. Influence model
WIIFM
• Goal and
Interests
• Red lines
• Sources of
Power
• Currencies
BOT
(Balance of Trade)
• Common
Interests
• Circumstances
• Timing
WIIFT
• Interests
• Red lines and
constraints
• Concerns
• Currencies
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