Idea in Entrepreneurship
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What is Idea, Meaning of Idea, Sources of New Idea, Method of Idea Generation, Mind Mapping, SCAMPER, Brain Writing, Brainstorming, 5W's and H, Reverse Thinking, Day Dreaming, Product Planning and development
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Idea in Entrepreneurship
- 1. Unit 1- Part 3 Idea & NDP
- 2. is
- 4. Source of New Idea Unsolved Problem Trends Gaps
- 5. Method of Idea Generation SCAMPER Brainstorming Brain Writing Mind Maps Reverse Thinking 5 W + H Day Dreaming
- 6. Connect the Main Branch Curves Image & Picture Colours Throughout Images Center
- 7. SCAMPER • S -Substitute • C – Combine • A – Adapt • M – Modify • P – Put to another use • E – Eliminate • R – Reverse
- 9. Product Planning & Development pain points
Editor's Notes
- Reverse Thinking:‘how to increase your followers on social media platforms. According to this technique, you will instead think of ‘how will I not increase my followers on social media platform’. To this question, you will get answers like, by not posting regularly, or posting low-quality content, etc. Now you just have to reverse your answers. So, to increase followers on a social media platform you should post high-quality content regularly. This idea generation technique works on the concept that it’s easier to come up with negative suggestions. S -Substitute C – Combine A – Adapt M – Modify P – Put to another use E – Eliminate R – Reverse For example, if you are a clothes manufacturing company you can think of ‘substitute’ your current material with a sustainable, eco-friendly option. You could also ‘put it to other uses’ by recycling the waste material. Brainwriting In this technique, a group of people writes their ideas on a piece of paper. After the designated time for writing is over the paper is given to a different person. Now this person reads the ideas on the paper they got and adds their ideas on the paper. This continues until everyone has put their ideas on all the papers. And following this, there is a discussion on each idea.
- 1.There are many aspect of creative writing, but here we are talking about “Mind Maps” 2.Creative Writing: Mind Maps, originator Tony buzan , universally known Does any one know about mind maps? 3 MM are the easiest way to make notes, its uses our right brain, you can easily make 5 pages in one page through this method. 4. We use white board, where you can use this technique to teach broad and complex topics in very interesting way, student can easily copy. There are rules: Blank paper at CENTRAL position write main topic, central position mein rakhne se hamara brain free ho k soch pata hai.. Now create branches flexible branches, only curves, no straight lines. Again funda hai hi, jab hum srtaight lines dete hai to hum ek hi direction mein sochate hai… aur curves dene se hamari soch flexible hoti hai… aur ye saare curve lines CENTRAL pint se attach honi chahiye, coz, it give us relation. you can add sub branches for further points sub points as IMAGE use kare to aur accha hai, isse hamare brain ko yaad rakhne mein assani hoti… Use bright Colours, hum jitna coulours chahe use kar sakte hai.. Coz brain again likes colour.
- https://www.netsolutions.com/insights/everything-about-new-product-development/
- 4U approach by Michael Skok, the founder of Startup Secrets Concept Development Imagine a car manufacturer that has developed an all-electric car (BEV). The idea has passed the idea screening stage and must now be developed into a concept. The marketer’s task is to develop this new product into a number of alternative product concepts. Then, the company can find out how attractive each concept is to customers and choose the best one. A product concept should at least capture the realization or form the product will take, the target group it caters to, as well as the main use cases. Possible product concepts for the electric car idea could be: Concept 1: An affordably priced mid-size car designed as a second family car to be used around town for visiting friends and doing shopping. Concept 2: A mid-priced sporty compact car appealing to young singles and couples for fun rides in their free time. Concept 3: A high-end midsize utility vehicle appealing to those who like the space SUVs provide but also want an economical car for everyday use in the city. Marketing Strategy Development The marketing strategy statement consists of three parts and should be formulated carefully: A description of the target market, the planned value proposition, and the sales, market share and profit goals for the first few years. An outline of the product’s planned price, distribution and marketing budget for the first year. The planned long-term sales, profit goals and the marketing mix strategy. Business analysis review of the sales, costs and profit projections for the new product Product development The R&D department will develop and test one or more physical versions of the product concept. Developing a successful prototype, however, can take days, weeks, months or even years, depending on the product and prototyping methods. Test marketing it allows the company to test the product and its entire marketing program, including targeting and positioning strategy, advertising, distributions, packaging etc. before the full investment is made. Commercialization means nothing else than introducing a new product into the market. At this point, the highest costs are incurred: the company may need to build or rent a manufacturing facility. Large amounts may be spent on advertising, sales promotion and other marketing efforts in the first year. Introduction timing – For instance, if the economy is down, it might be wise to wait until the following year to launch the product. However, if competitors are ready to introduce their own products, the company should push to introduce the new product sooner. Introduction place – Where to launch the new product? Should it be launched in a single location, a region, the national market, or the international market? In many cases, companies may lack the confidence, capital and capacity to launch new products into full international distribution from the start. Instead, they usually develop a planned market rollout over time.