A BRIGHTER SPARK. The bolt of lightning stands for the extra energy you will get from adopting this fitness method. It also represents the bright spark of better mind wellness and the extra health intelligence you get. The WellFit Method creates body and brain power.

1. IDENTITYGUIDELINES/2023

2. ABRIGHTERSPARK.
The bolt of lightning stands for the extra
energy you will get from adopting this fitness
method. It also represents the bright spark
of better mind wellness and the extra health
intelligence you get. The WellFit Method
creates body and brain power.
Rationale
WELLFITIDENTITY

3. THELOGO.
The logo is italisised to express dynamic
movement forward - displaying a strong
sense of progressive direction.
The bright spark at the heart of the logo.
Representing energy, brighter mind and
health intelligence. Body and brain power.
There is a safe zone around
the logo to ensure clarity
and maximum impact.
WELLFITIDENTITY

4. THELOGO.
Primarily the logo is designed to work on
high contrast colours. On white and reversed
out of WF_Midnight[Pantone 2766].
WELLFITIDENTITY

5. THELOGO&SUB-BRAND.
The logo is devised to fit a tagline or
sub-brand title beneath.
WELLFITIDENTITY
TRAINING INSTITUTE
METHOD

6. THELOGO&SUB-BRAND.
The logo is devised to fit a tagline or
sub-brand title beneath.
WELLFITIDENTITY

7. C100 M87 Y0 B58
R20 G28 B82
#141C52
THECOLOURS.
Revialtising and energetic. This colour
combination grounds you in solidity in the
WF_Midnight as well as the energetic vibrant
sunrise colour which looks to a brighter future.
WELLFITIDENTITY WF_Midnight
Pantone 2766
C0 M67 Y52 B0
R255 G108 B114
#FF6C72
WF_Sunrise
Pantone 2345
C0 M0 Y0 B100
R0 G0 B0
#000000
Black
C0 M0 Y0 B0
R255 G255 B255
#FFFFFF
White

8. THETYPEFACES.
There are primary and scondary typefaces.
The first and main typeface for use in
headlines and main messages is League
Gothic Italic. We use the italic typeface to
express dynamic movement.
The second typeface is Inter. It’s a heavy
lifting typeface that can be used for print
and digital. It’s there for body copy for ease
of legibility.
WELLFITIDENTITY
ABCDEFGHIJKLMNOPQRSTUVW
XYZabcdefghijklmnopqrstuvw
xyz1234567890!@£$%&*()?
ABCDEFGHIJKLMNOPQ
RSTUVWXYZabcdefghij
klmnopqrstuvwxyz1234
567890!@£$%&*()?
League Gothic Regular
ABCDEFGHIJKLMNOPQRSTUVW
XYZabcdefghijklmnopqrstuvw
xyz1234567890!@£$%&*()?
Inter Medium
ABCDEFGHIJKLMNOPQ
RSTUVWXYZabcdefghij
klmnopqrstuvwxyz1234
567890!@£$%&*()?
Inter Bold
ABCDEFGHIJKLMNOPQ
RSTUVWXYZabcdefghi
jklmnopqrstuvwxyz123
4567890!@£$%&*()?
League Gothic Italic Inter Regular

9. BODY & BRAIN POWER
THEAPPLICATION.
Some examples of the identity in action.
WELLFITIDENTITY

10. THANKYOU...