How to generate FOMO for your next launch (in 4 steps).pptx
#AIM24 Talk first delivered Thursday 8th February 2024 at Adventures in Marketing conference. As the first and the original #FOMOCreator I was hired to talk about how to generate FOMO for your next product launch. Whether that's a product, a service, an in person or online launch, you can harness the power of generating FOMO - the fear of missing out - you can adopt this strategy to help sell tickets, sell your books, your course, your product. I break this down into 4 steps: 1. Fear and FOMO 2. Own your ABCs 3. Momentum 4. On the Day ABCs can be broken down into: Authentic Authority - showcasing you are an authority in your field. That you are an expert BTS - behind - the - scenes C - Create Content for your lurkers - because when we start to publish content, we have lurkers that we don't know are there, but they are certainly there. In this presentation, there are many cited examples on how you can adopt these 4 steps in order to sell before, during and after your launch. I call this the FOMO cycle: preFOMO liveFOMO and postFOMO and in this presentation, I showcase how I have created the FOMO for my clients for conferences and for digital challenges. I also explain the impact that happens when you create content for your lurkers, the magic that occurs when you post online. This could be Direct Messages where people approach you privately on the socials, people referring business onto you, people requesting you to come onto their podcast, it could be people wanting to work with you. If you have any questions on any aspect of my presentation, please do not hesitate to get in touch (details on the last slide) or you can contact me via my website: www.fomocreator.social Thanks for reading this far. May King Tsang, first name May King.
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How to generate FOMO for your next launch (in 4 steps).pptx
- 1. How to generate FOMO for your next launch (in 4 steps) #AIM24
- 2. Fear + FOMO Own your ABC’s Resident Chief FOMO Creator On the Day How to generate FOMO for your next launch (in 4 steps) #AIM24 FOMO Creator since 2009 International Speaker FOMO Trainer + Strategist May King Tsang (first name May King)
- 3. Fear + FOMO Own your ABC’s Momentum On the Day How to generate FOMO for your next launch (in 4 steps) #AIM24 How to generate FOMO for your next launch (in 4 steps) #AIM24
- 4. 4 #AIM24 Before FOMO let’s talk…
- 5. Fear How to generate FOMO for your next launch (in 4 steps) Judgement Imposter syndrome Comparisonitis #AIM24
- 6. How to generate FOMO for your next launch (in 4 steps) #AIM24
- 7. Judgement are like opinions (EGO) How to generate FOMO for your next launch (in 4 steps) #AIM24
- 8. How to generate FOMO for your next launch (in 4 steps) We don’t have Imposter Syndrome We have Imposter Moments #AIM24 Reflect | Learn | Move Forward “IM are part of the human condition” - Tony Brooks #AIM24
- 9. On Comparisonitis “When you are content to be simply yourself and don't compare or compete, everyone will respect you” Lao Tzu, philosopher How to generate FOMO for your next launch (in 4 steps) #AIM24
- 10. FOMO bridges the gap between Social Media + PR How to generate FOMO for your next launch (in 4 steps) #AIM24
- 11. When it comes to FOMO create your own Truman Show How to generate FOMO for your next launch (in 4 steps) #AIM24 Starring [YOUR NAME] [YOUR NAME]
- 12. Feel the fear and do FOMO it anyway Susan Jeffers May King Tsang How to generate FOMO for your next launch (in 4 steps) #AIM24
- 13. How to generate FOMO for your next launch (in 4 steps) Fear + FOMO Own your ABCs Momentum On the day #AIM24
- 14. Authentic Authority #AIM24 How to generate FOMO for your next launch (in 4 steps)
- 15. How to generate FOMO for your next launch (in 4 steps) #AIM24
- 16. How to generate FOMO for your next launch (in 4 steps) #AIM24
- 17. Create Content For Your Lurkers Fans Followers Likes Comments Shares RESPOND (CC4YL) How to generate FOMO for your next launch (in 4 steps) #AIM24
- 18. When you CC4YL magic happens How to generate FOMO for your next launch (in 4 steps) #AIM24
- 19. Own your ABCs Authentic Authority BTS (behind-the-scenes) CreateContentForYourLurkers How to generate FOMO for your next launch (in 4 steps) #AIM24
- 20. Fear + FOMO Own your ABCs Momentum On the day preFOMO How to generate FOMO for your next launch (in 4 steps) #AIM24
- 21. preFOMO liveFOMO postFOMO How to generate FOMO for your next launch (in 4 steps) #AIM24
- 22. MFomentum liveFOMO postFOMO preFOMO How to generate FOMO for your next launch (in 4 steps) #AIM24
- 23. When you build MFomentum, magic happens How to generate FOMO for your next launch (in 4 steps) #AIM24 liveFOMO preFOMO postFOMO
- 24. How to generate FOMO for your next launch (in 4 steps) #AIM24 Fear + FOMO Own your ABCs Momentum On the day “The best time to market next year’s event is at this one!” (so do yourself a favour: hire May King)
- 25. How to generate FOMO for your next launch (in 4 steps) #AIM24 When you create FOMO On the day, magic happens
- 26. Fear + FOMO Own your ABCs Momentum On the day How to generate FOMO for your next launch (in 4 steps) #AIM24 How to generate FOMO for your next launch (in 4 steps)