Overall, politicians should approach the press and media as important stakeholders in the democratic process. Building positive relationships, being accessible, and maintaining transparency can help politicians effectively convey their message, engage with the public, and contribute to a well-informed electorate.

1. How politicians should engage
with press & media?
its your turn now

2. Politicians should approach the press and media with a strategic and
professional mindset. Here are some key considerations for how
politicians can effectively deal with the press and media.

3. Be accessible and
responsive:
Politicians should be accessible to the press and responsive to media
inquiries. This includes promptly returning calls or emails, participating in
interviews, and providing information or statements when requested.
Being responsive helps foster a positive relationship with the media and
ensures accurate and balanced coverage.
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4. Develop media
relationships:
Building relationships with journalists and media outlets can be beneficial
for politicians. This involves engaging with reporters, understanding their
beats and interests, and establishing a rapport based on mutual respect
and trust. By cultivating positive relationships, politicians can enhance
their ability to communicate their message effectively.
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5. Prepare for
interviews and
press conferences:
Prior to interviews or press conferences, politicians should thoroughly
prepare to ensure they can effectively communicate their message and
handle challenging questions. This involves researching the topic,
anticipating potential questions, and crafting clear and concise talking
points. Being well-prepared helps politicians present themselves confidently
and thoughtfully.
3

6. Stay on message:
Politicians should strive to stay focused on their core message and priorities
during media interactions. This means consistently communicating their key
policies, values, and goals. By staying on message, politicians can shape
public perception and avoid getting sidetracked by unrelated issues.
4

7. Be transparent and
honest:
Trust is crucial in dealing with the press and media. Politicians should strive
to be transparent and honest in their communications, providing accurate
information and admitting mistakes when necessary. Being truthful and
trustworthy helps build credibility and fosters positive relationships with the
media and the public.
5

8. Use social media
effectively:
Social media platforms provide politicians with an opportunity to directly
reach and engage with their constituents. Politicians should use social media
strategically to share updates, communicate their positions, and respond to
concerns or questions from the public. However, it is essential to use social
media responsibly and avoid engaging in inflammatory or divisive rhetoric.
6

9. Handle criticism
gracefully:
In the world of politics, criticism from the media is inevitable. Politicians
should be prepared to handle criticism gracefully, responding with
professionalism and respect. This can involve addressing concerns raised by
the media, providing clarifications, or offering alternative perspectives.
Responding to criticism in a thoughtful manner can help maintain public
confidence and demonstrate accountability.
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10. Understand media
ethics and
regulations:
Politicians should have a good understanding of media ethics and
regulations to ensure they comply with legal and ethical standards. This
includes respecting privacy rights, avoiding conflicts of interest, and being
aware of press freedom principles. Understanding the media landscape and
its norms can help politicians navigate media interactions effectively.
8

11. Overall, politicians should approach the press and
media as important stakeholders in the democratic
process. Building positive relationships, being
accessible, and maintaining transparency can help
politicians effectively convey their message, engage
with the public, and contribute to a well-informed
electorate.

12. shehzaad shams
Politicoach
Shehzaad Shams is a leading Influence
Coach specializing exclusively in
coaching political leaders, diplomats and
public office holders from various
countries.
An NLP (Neuro-Linguistic Programming)
Practitioner, multi-lingual voice actor and
an expert in Operations Management and
PMO (Project/Program Management
Offices) with academic qualifications of
MBA, IT & Applied Modern Psychology,
Shehzaad brings his breadth of
experience and expertise to help
politicians increase their influence
through self-discovery & self-
development.

13. its your turn now
finally@itsyourturnnow.uk
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