Explore Homation’s innovative approach to simplifying smart home technology. Our SlideShare presentation provides an overview of our unique business model, including our AI-powered database—the largest of its kind for smart home devices. Discover how we connect consumers with the right technology and professional installation services, making smart homes accessible and affordable. Dive into our strategies for growth, our impact on sustainability, and our vision for the future of living spaces.

1. Smart Home
in few steps
Vendors, installers, experts, bene
fi
ts
and device shop in one place
Mike Avdeev
🚀 2024
+ the biggest database of Smart Home devices

2. Maintaining
functionality
Not knowing
about
capabilities
Home Automations
Problem
Still have a barriers
The point of view has shifted from "I don't need this" to "it would be good to have".
Getting
confused
with devices
Searching
for installers
Doing it
expensively
or incorrectly
No idea
where
to start

3. We collect it all
Product
Customers
Suppliers
Devices
Installers
Support
Consulting
Community
Insurance
Bene
fi
ts
Experts
Installers
Vendors
Government programs
The last mile

4. Market con
fi
rmation
Buying Smart Home
devices
New apartments with
Smart Home on sale
«Smart Home» search
queries around the world
55,000
+ 550%
2022/2023
$67,5 bln
+ 19,9%
2021/2022
1 of 10
+ 100%
1 mln $80,9 bln 2 of 10
2021/2022
Market

5. Market
First point of the trend
Installations
28 % ($25,2 B)
Devices
72 % ($64,8 B)
2021
Source: CEDIA
• Approximately 11,000 integrator companies
operate in the U.S. with an average annual
revenue of $2.2M and an average project
size of $26K
• Categories experiencing the most growth
include lighting/shading, lighting control,
and networking
• Homeowners are shifting toward streaming
and “simpler” solutions
• The DIY trend continues to add pressure to
this market, though not enough to thwart
the bullish growth projected for the next 12
months
Key
fi
ndings
TAM
$90 B
SAM *
$3,8 B Installations
20 % ($100 B)
Devices
80 % ($400 B)
TAM
$500 B
2030
* Comissions:
2% on devices
10% on installations
SAM *
$35 B

6. RELEASED
Product
The universality
Platform
Chicken-egg
Easy way to start
Free product
Showcasing Smart Home
capabilities and
generating customer’s
interest.
Making decisions
becomes very easy, and
all the tools are in front of
the customer.
With the formed demand,
we
fi
nd installers and
devices at the best prices.
Adding new services:
installer reviews,
deductions, insurance,
warranty services, etc.
Sooner or later, home
automation will be in
every home. We will make
it happen.
DEVELOPING
Go-to-market strategy
+AI
CONFIRMED FUNDING PENDING PENDING
Start in US Work with customers Work with suppliers Involve vendors Hey, Jarvis!

7. The starting point
We provide our clients with a
quiz that is based on our
expertise in creating Smart
Homes and allows them to
solve their tasks without
delving into technical details
and handling installation
issues.
Survey Suggestions Services
Product

8. Competitors
Do It Yourself Professional installers
Market
+ Multibrand
Choice of any devices on the market, depending on preferences,
price and functionality
• Without crew
Installation without specialists, at home and any stage of
reconstruction
- Many mistakes
A large number of errors and the need to redo the project led to
additional costs
+ Expertise
High level of professionalism of the teams providing services,
allowing them to reach any task
• Special devices
The use of special devices not usually available on the market to
achieve the desired objectives perfectly
- Much reconstruction
A large number of changes in the design of the premises and, as
a result, a higher cost of implementation

9. Low Lux
Mid
Competitors
Market
Professional installers
DIY Consulting + Device marketplace + Installers
$500 $25 000 +
$20 000
$10 000 $15 000
$5 000
$2 500
$1 000
Price
Customers
1M
5M
10M
20M
30M
40M
50M+

10. Execution
Traction
UA 2400
C1 40 %
C2 5 %
GMV $8 820
4Q 2022 1-2Q 2023 4Q 2023
Customer development
Product-market
fi
t
Customer discovery
Product-solution
fi
t
Sales
First clients
80+
26
10
4
Customer interviews
Test consultations
Competitors talks
Product pivots

11. Revenue model
Money
Service Model Value ARPPU
Reselling devices Commission 2 % 28 US$
Consulting Commission 20 % 10 US$
Finding installers Commission 10 % 150 US$
Support Subscription 15 US$ ?
Special services One-time purchase ? ?
Lead generation Af
fi
late ? ?
Community Advertisement ? ?

12. Strategy
This
moment
2Q2024
pre-seed
4Q2024
seed
2025
series A
2027
series B
Stages
• Team
• MVP
• First users
• Marketing
hypotheses
• Active Marketing
• Automated drop shipping
• Automated leads generation
• Semi-automated support
• 10.000 MAU
• Marketing scaling (+outside US)
• Installers network scaling
• All-cover-database of devices
• AI-surveys
• 100.000 MAU
• Community scaling
• Adding services
• 300.000 MAU

13. Team
Why us?
• Ten years in startups
• 15+ businesses (2 successful) @ ETransport, Kirpich
• 4 years at VC fund (IIDF)
• Nominee Entrepreneur of the Year 2015
by Ernst&Young
• Seven years in startups
• Four infrastructure projects
@ Kirpich, AdMarket
• Backend developer, Architect
Kirill Altuhov
CTO
Vyacheslav
Maletskiy
Mike Avdeev
CEO
Ivan
Gubanov
Igor
Utmanov
Alexander
Nazarenko
Polina
Bespalova
Design Partnership Tracker Advisor
Bubble-developer

14. $150K
Cap €2M
Processes
management
system
Network of 500
installers
Growth to
10 000 MAU
in US
Pre-seed
We are raising

15. That’s me
Mike Avdeev
CEO
homation.tech mike@homation.tech
@mikeavdeev
Telegram
Website Email

16. Trigger: IoT implementing
Why now?
Visibility
Time
Peak of In
fl
ated Expectations
Plateau of Productivity
Trough of Dissillusionment
Slope of Enlightenment

17. Who are we now?
Uber — in the world of Smart Homes Marketplace of installers
Food delivery at the beginning On emerging market
Zoom — before the pandemic The infrastructure of the future
Decentralised as Bitcoin Independent of anyone
Climate changing Together we can reduce it