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Help On Writing Essays Help On Writing Essays

Rapid Decline Of Crime In The 1990s
Components of the Rapid Decline in Crime of the 1990s The 1960s were more than just Civil Rights
and Woodstock. Contrary to what the people believed, the 1960s was an important decade in regards
to ending the peaceful period of crime decline that the United States had been enjoying since 1930
(Levitt, Dubner 115 146). The United States was about to see the highest crime rates in its history by
the end of the 1980s, heading for the 1990s. Upon entering the 1990s though, what was being
recorded were record levels of crime, but in the opposite direction as predicted (Levitt, Dubner 115
146). Instead of the highest crime rates, the United States actually observed rates similar to that of the
1960s. Although the 1960s were when crime began to steadily ... Show more content on
Helpwriting.net ...
The Federal Bureau of Investigation (FBI) realized that these numbers are substantial, and that this
was not the only sector of crime falling. Robbery fell 40%, burglary fell 33%, and rape and assault
both fell by 20% ( Uniformed Crime Reporting). The 1980s saw some of the highest crime rates in
history, and as a result, many different strategies were being implemented in order to control the
expected increase in the 1990s. In effect, the 1990s saw the largest decrease in crime in US history,
and had the lowest crime levels since 1960
... Get more on HelpWriting.net ...

The Little Mermaid Feminist Criticism
Hans Christian Andersen s story, The Little Mermaid talks about a girl who saves a young man from
drowning and falls in love with him, and she later learns that the young man she saved was a prince.
In this world women believe that they are not capable of doing nothing or being nothing without a
man in their lives. Disney s film, The Little Mermaid , by Ron Clements and John Musker, present a
version that makes an appearance for children, so it is harder to catch on where a woman needs a man
in her life whether it is her father or a husband. In the Disney film the director makes the mermaid
(Ariel) look so vulnerable and weak for a young woman. Women now these days say that they were
made to believe that they have to depend on a man because they will not make it without them. In the
story the author made it seem like all women cannot do want they want or that they are limited to do
and say certain things because they are women. Women grow up to believe and to think that they need
a man because that is how many men and society made women and young girls look like. So, part of
this faulting it the men because they beliefs are that women cannot do what they do or that women and
young girls belong at home to behave right and look pretty for the men. Andersen is a good example
of Feminist and Gender criticism because women should believe that they can make it without having
to rely on a man. Women should start believing that they are as equal as a man whether it s at a job,
relationship, at home, and in society because we are not meant to be looked at as a fragile and weak
woman, we are supposed to show everyone that women should be equal to men on all types of levels.
Andersen examines representation of gender, dependence, and cultural stability to explore notions of
equality in gender. Andersen examines representation of gender because both men and women need to
be looked upon as equals with one another. For example, there are many times when a women needs
help and most men think that she is a damsel in distress , because a woman that needs saving looks
fragile and needs a man to save her. This also shows that usually the women are the ones being saved,
so that the men can be the ones doing

Kgb In Animal Farm Essay
The KGB
Wouldn t it be nice to have a secret police force that listened to every word and killed anyone the spot
with no remorse? Well that pretty much sums up the KGB, they were a ruthless secret police service
that worked for whoever was in power for Russia. Under the wrong control they were very
destructive. In Animal Farm the dogs represented the KGB.
The KGB was one of many roots of secret police. The 1st, strongest and most durable, was CHEKA .
CHEKA was originally formed in 1917, during the first days of the Bolshevik government. It played a
major role in the Russian Civil War with multiple investigations and executions. Feliks Dzerzhinsky,
CHEKA s chief during the early years of Soviet power, molded the service into an effective, merciless
tool of the ruling Communist Party (Pringle). CHEKA s power was almost over whelming, so in order
to even some of the power out they ... Show more content on Helpwriting.net ...
Joseph Stalin was one of the biggest villains of his time. Right off the bat the NKVD s surveillance
was increased and they had claimed to have found enough evidence to uncover anti Soviet
conspiracies among long term part members. This can relate to a part in Animal farm, when Napoleon
(representation of Stalin) had the dogs (representation of the KGB/NKVD) chase of Snowball
(representation of the long term power) for they believed he sided with the humans (representation of
anti Soviet powers). The NKVD was later split into 2 branches, the other being called GPU. Unlike
the other branches of the KGB that stayed stationary in Russia, the GPU would travel the world.
While the GPU traveled the NKVD stayed home in Russia and took care of Stalin s business by
executing people or sending them to gulogs . Gulogs were just dungeons or buildings only used by
KGB. (History of the KGB and secret police in

Essay about Demonstrative Cake Pop Speech
Outline For Demonstration Speech
Topic: Cake Pops
General Purpose: To demonstrate
Specific Purpose: To demonstrate to my audience how to make a delicious and simple cake pop.
Thesis: I will be demonstrating how to make a
I. Introduction:
A. Attention Getter: In 2012 Starbucks made over $13.29 billion dollars. With that amount of money
you could buy eight billion, eight hundred and sixty million of their cake pops. Though that seems like
enough cake pops to satisfy anyones appitite I highly doubt that most of us have thirteen billion
dollars to spend. B. Credibility: According to newspressnow.com, last updated May 8th 2012 The start
of the cake pop frenzy has been attributed to a ... Show more content on Helpwriting.net ...
If I wanted a picture I d buy a painting.
The second part is where the fun part actually starts, you re going to add one or two heaping spoonfuls
of regular white frosting to the crumbled up cake you have.
Keep adding frosting until you get the consistency pretty doughy, but still firm enough to handle.
After kneeding the dough thoroughly you re going to want to roll the dough out inch size balls.
A normal box of cake mix should make about 20 cake pops.
After all the balls are rolled out, they should go in the fridge or freezer for about a half an hour to help
them set. After those agonizing thirty minutes are up, you re able to take the cake pops out of the
refrigerator or freezer, and then melt some almond bark.
After dipping the stick in the almond bark, you re going to want to stick it about halfway through the
now official cake pop .
The chocolate on the stick is to help the stick stay sturdy while you actually eat the sweet treat.
When you ve finished putting the sticks into each of the cake balls, you should put them back into the
refrigerator in order to help the chocolate solidify.
Transition:
The last part we re going to focus on is probably the most simple. Decorating the cake pop.
Using the previously melted almond bark, you can simply dip the cake pop in and spread a thin layer
of chocolate all around the pop.
While the chocolate is still wet, feel free to decorate in any way you d like. For today I just used
simple sprinkles but there

Information Systems ( Proxima Energy Limited )
AN EVALUATION OF THE ORGANIZATIONAL COMPONENT OF THE INFORMATION
SYSTEM (PROXIMA ENERGY LIMITED)
Information systems comprises of a collection of hardware, software, people, data and procedures that
are structured to generate information that support the daily activities of users in an organization while
Information Technology is any technology used in the production, storage and communication of
information from one user to another. An Information system can be classified into five categories:
Office Information systems:
This is an information system that uses hardware, software and networks to improve workflow and
ease communications among employees. An office information system facilitates a range of ... Show
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Decision Support Systems:
Decision support systems is an information system designed to make use of data from internal and
external sources to enable users reach the best possible decision when a decision making situation
arises. Data from internal sources include sales, manufacturing, financial data and inventory while
data from external sources include interest rates, raw material pricing and the stock exchange.
Expert System:
An expert system is an information system that collects and stores the knowledge of human experts
and then imitates decision making processes for users with little expertise. Expert systems are made
up of two components:
A knowledge base which is a combination of the knowledge and experience of the human experts
An inference rule which is a set of logical judgments applied to the Knowledge base every time a user
defines a situation to the expert system.
THE ORGANIZATIONAL COMPONENT OF THE INFORMATION SYSTEM
Information Systems comprises of an integrated set of information technology components for storing,
collecting and processing data to deliver information and digital products. The organizational
components of an Information System (IS) is made up the People, Culture, Procedure and Process
used by the company.
INDUSTRY OVERVIEW
The

Rhetorical Analysis Of Anti-Smoking Adverts
Anti smoking ads can be found all over the internet and TV . I choose an anti smoking ad where an
African American male walks into a general store and has to pull out a tooth to receive his pack of
cigarettes. I stumbled upon this ad when watching YouTube, it was an ad. This advertisement is
effective in achieving its purpose of spreading awareness of what smoking does to young adults
because it visually shows a man pulling out his tooth just for a pack of cigarettes. This ad uses logos,
ethos, and pathos to persuade the audience their argument. It uses pathos when the man is actually
pulling out his tooth, this brings the feeling of disgust for those watching. Logos is present when the
narrator says what smoking causes such as cancer and other diseases. Then finally ethos is also present
because the commercial is being put online by the FDA. Pathos is present from the very beginning of
the commercial. Pathos is shown when the opening scene is the outside of general store sometime in
the evening. This made me and possibly many other viewers uncomfortable because nothing happens
at night in a general store that is good. The next time that pathos is used is when the man at the
counter says, That s not enough when the African American male places down his money and I.D and
asked for pack of cigarettes. The scene makes me super uncomfortable at just the thought of someone
pulling out their tooth with a pair of pliers. Not only is he pulling his tooth out but they put in

All About My Mother And Art Spiegelman
Pedro Almodóvar s film, All About my Mother and Art Spiegelman s graphic novel Maus, both
attempt to make sense of the ways in which trauma shapes families. Both texts portray trauma as a
divisive force between parents and children, however the expression of that division is variable. While
Maus portrays trauma as purely divisive, All About my Mother demonstrates that trauma can create as
well as destroy familial relationships. The two texts reconvene on the idea that the passage of trauma
from parents to children serves as a means of recovery from trauma and pain.
In both narratives, distance between parents and children is created because of a traumatic experience
unique to the parent. In All About my Mother, this distance is manifested ... Show more content on
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Manuela s withdraw into a vague response and her unwillingness to discuss the trauma and events
which are so significant to her and Estebán s lives highlights the distance created between parent and
child through this suffering.
Trauma still behaves as an alienating force in Maus. However, the distance between Artie and Vladek
is expressed in the form of Artie s guilt, rather than insensitivity, about Vladek s trauma. While
discussing his struggle to retell Vladek s story with his wife Françoise, Artie states, I can t even make
any sense out of my relationship with my father...How am I supposed to make any sense out of
Auschwitz? ... of the Holocaust?... When I was a kid I used to think about which of my parents I d let
the Nazis take to the ovens if I could only save one of them... I usually saved my mother. Do you think
that s normal? (14). The fact that Artie can t comprehend his relationship to Vladek indicates his lack
of understanding, and therefore distance from his father. Spiegelman s subsequent questioning of how
he is to understand the Holocaust and Auschwitz, and his use of the same sentence structure in voicing
those questions demonstrates the parallels between these two ignorances and underscores the causal
relationship between misunderstanding his father and his ignorance of

Poverty on the Rise
Poverty on the Rise There is a very wide range of income for individuals and families. This is why we
have people that are very wealthy which are referred to as the upper class and there is the middle class
that makes an average income, and the bottom of the income bracket lies the people in poverty.
Poverty is a condition in which a person or family does not have the means to satisfy basic needs for
food, clothing, shelter, and transportation. Your race does not matter, every race has people that are in
poverty. But as it is statistically shown, different races have a different number of people in poverty. In
1996, the federal government established a minimum income level below which a person or family is
declared in ... Show more content on Helpwriting.net ...
A lot of the poverty population is made up of income maintenance programs. I would like to talk about
few of the programs that the government offers for people in poverty. Social insurance programs is the
first. There are many different types to the social insurance program. The first two are OASDHI and
Medicare. OASDHI is also known as social security, which replaces wages lost after retirement.
Medicare provides hospital insurance for the elderly and disabled. The third type is unemployment
compensation which allows workers that are unemployed for a while to collect thirty five percent of
their lost wages. The second program is Pubic Assistance. The first type is Supplemental Security
Income(SSI) this program allows disabled people to receive a minimum income. Aid to Families with
Dependent Children(AFDC) and Medicaid usually are linked together. Medicaid will pay for hospital
bills. AFDC provides certain families with children financial support. Medicaid is also offered to SSI
recipiances. The food stamp program is the last type. It provides Americans with coupons that can be
used for food. The government spends about 736 billion of its dollars on these different types of
programs. Gentry 3
The government provides people in poverty that are in the public assistance programs with three
different plans. They are supposed to help able bodied, nonretired individuals get out of poverty. The
three different

Tools For Installing Windows Server 2008 Essay
Describe the Windows Server installation and the steps to setup DNS, DHCP, and FTP server
packages
Installation of windows server is not complicated, is more or less the same as installation of windows
vista.
The system requirements for a windows server 2008 are as indicated:
1. Processor: 1GHZ for x86 and 1.4GHZ for x64 processors as minimum, with a recommended one
being 2GHZ an above
2. Memory: Not less than 512MB RAM, with the recommended one being 2GB and higher
3. Disk Space: Should be at least 10 GB, but 40GB or higher is the recommended one.
4. Drive: It needs a DVD ROM drive
5. Display and peripherals: Minimum resolution of 800*600 monitor, keyboard, Mouse, or other
compatible pointing device.
The basic procedure for installing windows server 2008 is as follows:
1. Insert the appropriate Windows Server 2008 installation media into your DVD drive. A free copy of
the same can also be obtained from Microsoft s Windows 2008 Server Trial website
http://www.microsoft.com/windowsserver2008/en/us/trial software.aspx
2. Reboot your PC
3. Set your parameters for installation language and other regional options, and then press next.
4. Press install now to begin the process of installation
5. When prompted to activate the product, enter the Product ID if you want to automatically activate
windows once it finishes installation. Click Next. You may optionally leave the box empty, and add it
later.
6. Select the Full version of the correct version of Windows you re prompted, and

Theme Of Barbie Doll And The Death Of Marilyn Monroie
Poetry has a way of expressing its rage, grief, and irony at society and its social pressures. Although
each poem is different, they can carry a similar message that resonance with its audience. Barbie Doll
by Marge Piercy and The Death of Marilyn Monroe by Sharon Olds express how beauty weighs
women s lives and cause a tragic end from being the perfect specimen. Both discuss a similar theme
but carry the message out a difference way. In order to understand its similarities and differences it is
necessary to analyze the text to find its denotation and connotation. The poems Barbie Doll and The
Death of Marilyn Monroe share the themes of death and beauty, and how beauty affects society.
In Barbie Doll by Marge Piercy it tells the story of a ... Show more content on Helpwriting.net ...
Both poems use names from iconic beauty icons. Barbies are seen by little girls and are the first things
to influence how they should define beauty. Normally the dolls have skinny bodies and small noses
and are able to have multiple careers and are admired by men. Thus, little girls grow up wanting to be
like Barbie. Marilyn Monroe is a sex icon who looks other women began to copy. Unlike Barbie she
was curvy and had an acting career, but she was also adored by men. Both icons influenced women on
how to look and impress men, but the influence becomes problematic and difficult to maintain
because only dolls and superstars to can survive that life. Even idols cannot survive that life, as proven
by Monroe. Only Barbie, an object can be seen as the perfect woman. Both poems use these names to
highlight how impossible it is for women to seen as normal or to be accepted as they are. Thus, an
early death can happen when the pressure is too much to handle and each poem has a tone of sadness
at both women s death. However, the Death of Marilyn Monroe encourages women to live and not be
like the icons they admire, while Barbie Doll see s it fit to strive for beauty until the

Mustafa Kemal and the Battle of Gallipoli Essays
At the onset of World War 1 in 1914, the sick man of Europe known as Turkey, or the Ottoman
Empire, sought foreign financial aid after the stress of the Balkan Wars. The belligerents of World War
1 saw an opportunity in the Ottoman misfortune, as a Turkish alliance equated to control of the
Dardanelles Strait near the peninsular city of Gallipoli. To the Allies consisting of Russia, Britain, and
France, the Dardanelles was Russia s primary contact route, and also facilitated the movement of 90%
of Russia s grain exports and 50% of Russia s exports overall. Conversely, to the Central Powers of
Germany and Austria Hungary, control of the strait posed a major threat to the Allies. When Britain
failed to deliver two battleships which ... Show more content on Helpwriting.net ...
Pasha dismissed Kemal s contributions in the final intelligence report, even though Kemal s superior
understanding of the enemy and terrain were justified with the Allies landing at the predicted
locations. In contrast to General Pasha, Mustafa Kemal valued all input from his staff, subordinate
commanders, and Soldiers to achieve a holistic approach to understanding the situational environment.
Before the war ended, nearly every top Turkish military official had personally interacted with
Mustafa Kemal in Gallipoli. By interacting with his staff and subordinates, Kemal maintained accurate
running estimate reports which he could validate in a real context on the battlefield. Staff estimates
played vital roles in the operations process, but Kemal s way of framing problems to include factors
like troop morale assisted in more effective placement and employment of key personnel.
Understanding enemy forces played as important of a role as with friendly forces. The Western world
was not familiar with Ottoman culture or capabilities, and the prevailing Western view was that Kemal
was in charge of a disorganized group of Arabs. Mustafa Kemal served in the Italo Turkish War and
ensured that he and his Soldiers were well trained in the latest German doctrine, providing a powerful
understanding of Western military operations. With superior understanding of the terrain, the enemy,
and his troops,

CU2939 – Develop Health and Safety and risk Management...
CU2939 Develop Health and Safety and risk Management Policies, Procedures and Practices in
Health and Social Care or Children and Young People Settings.
The basis of the British Health and Safety Law is The Health and Safety at Work Act 1974. This act
sets out duties which employers have towards employees and members of the public e.g. volunteers,
students, visitors, other professionals etc. This also sets out duties for employees to have towards each
other. This setting believes that the health and safety of the children is paramount. We aim to make
sure the setting is safe for children, parents, employees and visitors. We aim to make children, staff
and parents aware of health and safety policies and to minimize hazards and risks, so ... Show more
content on Helpwriting.net ...
But is a significant accident they have to be updated immediately. . Risk assessments are carried out
regularly including, room/environment checks, signing in and out sheets, opening and closing checks,
and equipment checks. These checks are signed and dated in the morning. Our induction training
(4,8,12 week reviews) for all staff includes a clear explanation of health and safety issues so that all
adults are able to adhere to our policies and procedures, and that they understand their shared
responsibly to health and safety. The induction training covers matters of employee well being,
including safe lifting and the storage of potentially dangerous substances. Records of all induction
trainings (4,8,12 week reviews) are kept and all staff are asked to sign these once they have completed
them, along with a managers signature and the date of review. During the 12 weeks the staff must read
all policies and procedures/risk assessments and sign and date them when they have read them. Health
and safety policies are read out to the parent during their child s induction week. This is so the parents
can get a clearer view of how we, as a setting deal with health and safety and ways in which we do so.
The parents are asked to sign a register once they have read through these policies and then this is
stored in the children case note file. All staff are expected to go on health and safety training and
Health and

Johnson Johnson Case Analysis
Part I.
Founded in 1886 and represented among the Fortune 500, The Johnson Johnson company is well
known for being a consumer of packaged goods, pharmaceutical, and an American multinational
medical device manufacturing company (SCW, 2013).
The Johnson Johnson company and the consumer division are both headquartered in New Jersey
(SCW, 2013). The Johnson Johnson company concludes of 250 subsidiary companies and has
operations in 57 countries and counting (SCW, 2013). The company s products are sold in
approximately 175 countries (SCW, 2013). During the year of 2008 Johnson Johnson was noted for
the highest worldwide pharmaceutical sales of $24.6 billion (SCW, 2013).
The Johnson Johnson brand has a large amount of household names like, Acuvue contact lenses,
Neutrogena Skin and Beauty Products, Clean and Clear facial wash, Tylenol medications, Band Aid
Bandages line, and Johnson s baby products (SCW, 2013).
Johnson Johnson is very notable for working very close with their supply chain partners; the company
also makes it their business to make sure that the sourcing of raw materials is able to be maintained.
The Johnson Johnson company has a very distinct product portfolio, and this is why supply chain
organization is one of the company s greatest concerns. The company is traveling out to seek a lot of
different methods on the reduction of its environmental bumps and working with responsible
manufacturers and suppliers outside the company.
Johnson Johnson is

One Day in the Life of Ivan Denisovich by Aleksandr...
One Day in the Life of Ivan Denisovich by Aleksandr Solzhenitsyn
One Day in the Life of Ivan Denisovich concentrates on one man, Ivan Denisovich Shukhov, as he
lives through one day in a Soviet gulag. The conditions of the camp are harsh, illustrating a world that
has no tolerance for independence. Camp prisoners depend almost totally on each other s productivity
and altruism, even for the most basic human needs. The dehumanising atmosphere of the gulag
ironically forces prisoners to discover means to retain their individuality while conforming to the
harsh rules, spoken and unspoken, of the camp. One Day in the Life of Ivan Denisovich serves as a
powerful reminder of the resilience of the human spirit. Solzhenitsyn provides his ... Show more
content on Helpwriting.net ...
Time is a very important factor for those living in the camps. Each moment they can get that the
authorities do not control gives them a feeling of freedom and hope. These spare seconds enable
Denisovich to keep going, giving him time to collect his thoughts, and rest his work weary body.
[T]hat moment ... belonged to the prisoners. While the authorities were sorting things out you stuck to
the warmest place you could find. Sit down, take a rest, you ll have time enough to sweat blood.
Another major theme is the trust between individuals and their leaders and peers, a relationship
necessary for day to day living. The prisoners are divided up into teams, and each team is controlled
by a team leader. These teams live, eat, and work together, and it is interesting to look at the variety of
personalities in each team. The teams are fed according to their job performance, so if someone in the
team is shirking their responsibilities, the whole team suffers. Forcing the zeks to depend on their
fellow prisoners makes it much easier for the authorities to control them. They have to work hard
because if they shirk their responsibilities the rest of the team does not get to eat. The team members
insult and urge each other on, knowing full well that if they do not work to their full potential they will
not eat well. It was like this: either you got a bit of extra or you all croaked. You re

Microbrewery Case Study
1. Should Ms. Applebee consider the collaboration with the local micro brewery? According to my
opinion, Ms. Applebee should not consider the collaboration with the local microbrewery because they
publicly denounced that prevention programs are ineffective and unnecessary in the past and they are
not reliable and responsible for prevention programs. Even though the Safe Communities Coalition
has lack funds it may have a good reputation since it is working with the prevention programs which
will be helpful for society, if this company makes a collaboration with this local micro brewery there
is a chance of losing the reputation and this may end with negative effect in society because people
may think that this company is not trustworthy and

The Antarctic Krill s Decline
Study conducted by British Antarctic Survey in 2004 emphasized that Antarctic krill numbers are
declining. Krill are very significant to the Antarctic food web and this decline could threaten whales,
seals and penguins all of which rely on krill. The decline of krill has been associated to a intense
decline in sea ice, their habita. Sea ice is a vigorous feeding ground for the enormous number of krill
in the Southern Ocean. The research shows that krill decreased by about 80% since the 1970s. Krill
feed on the algae which are found under the surface of the sea ice. The Antarctic Peninsula, an
important breeding ground for the krill, has experienced an unusual shrinkage of sea ice. It has been
intensely advocated that enhanced UV B radiation

Istj
Personality Based on the personality profile I completed in class my personality type is ISTJ,
Introverted Sensing Thinking Judging. According to various sources on personality types ISTJ s are
often referred to as Inspectors . I agree with a lot of what I have read about my personality type. ISTJ s
often give the initial impression of being aloof and perhaps somewhat cold. This is perhaps one of the
truest statements about me that I have seen. Many people find me to be cold and standoffish if not
conceited and stuck up. I prefer spending time alone, or with a few close people rather than go to
parties, bars, or clubs. Very often when I go to the mall or other chaotic places I am over stimulated
and overwhelmed by the people and the ... Show more content on Helpwriting.net ...
I am not a dreamer and I am very consistent. My score of Moderate in this dimension relates to my
ISTJ personality also. As an ISTJ I m skeptical of new ideas, and I am more reality based. I tend to be
more practical and focus on my goals instead of being more creative. My average score in the
Agreeableness category explains me very well. My rating would be a Negotiator. I balance my needs
along with the needs of others most of the time. I tend to be tough minded, and to have a strong sense
of self. I speak my mind most of the time, and I will argue very strongly when I feel strongly about a
topic. However, I do try to be tactful and give others an opportunity to state their opinions. If it is a
topic I am not knowledgeable of or do not feel strongly about I will go along with the group. This also
directly relates to my personality type. As an ISTJ others often view me as being insensitive in my
effort to get my point across. I am known to impose my judgments on others. ISTJ s are known to
share their knowledge with others often to give people advice. At the same time though I am aware of
the fact that I can be very opinionated. I am not able to change people s minds, although I can try to
influence their opinion. As I have gotten older I try to keep this aspect of my personality in check. I
have learned to carefully pick and choose my battles. My somewhat lower score in the Extraversion
dimension is not

Raising Minimum Wage Research Paper
Living on minimum wage with companies that pay with the bare minimum has never been a walk in
the park for anyone. Whether you are an individual that lives by yourself or a parent that has children
to take care of, minimum wage doesn t provide enough to live a comfortable life. Many people say
that if the minimum wage is raised, there will be negative repercussions. However, there is evidence
that shows the complete opposite. This evidence would include how living conditions would improve,
happier employees result in better work output, and there would be an increase in sales due to people
being able to afford more. Raising the minimum wage to match rates of inflation would benefit and
improve lives. The life of someone whose only choice to make a living is through a low paying,
minimum wage job isn t easy. One of these ... Show more content on Helpwriting.net ...
Employees don t seem as miserable to go to their minimum wage jobs when they feel like they re
being paid fairly for the work they are contributing to. More money for the employees takes stress off
their backs because living on minimum wages makes things tight. Raising it will give these employees
a bit of wiggle room. Michael Ungar wrote an article on the psychology of what could happen if the
minimum wage was raised. In his article, he talks about how family life would be improved because
parents will be less stressed. Workers of companies will be less stressed about making ends meet when
they have extra money to use as they please. An example of a company that took it into their own
hands to show their employees that their work needed to be valued more is Costco. Costco pays their
starting hourly employees $11.50 and an average of $20 or more. Their employees are also given
health benefits, which makes people even happier when they know they re covered when they get
sick. Companies also benefit from raising the minimum

Duck Creek Watershed Essay
Background (1 ¶): What is the Duck Creek Watershed? What problems is it facing? What is being
done so far to remedy these problems? Who is working on this problem?
The Duck Creek watershed in Scott County, IA is currently facing high levels of Escherichia coli (E.
coli) bacteria contamination. This pollution has put the watershed on the impaired waters list for the
state of Iowa. The impaired waters list is a comprehensive list of every waterway in a state that has a
contamination problem according to EPA regulations (insert source for impaired waters explanation
EPA regulations). Much of the pollution that can be found in the Duck Creek watershed is coming
from nonpoint source (NPS) pollution. Nonpoint source pollution significantly contributes to the
deterioration of water quality due to the difficulty in identifying, assessing and controlling the sources
of this type of pollution (citation Wang). This pollution is caused by runoff moving over the land. It
picks up and carries away natural and human made pollutants, finally depositing them into lakes,
streams, rivers, wetlands and even our underground sources of drinking water (citation SCSWCD).
Examples of nonpoint sources in the watershed could include failing septic systems, livestock access
to streams, pastures full of manure, fertilizers applied to crops, miscellaneous urban sources such as
gasoline or oil, pet waste, and wildlife (citation SCSWCD). Another source of NPS pollution is that
conventional urban storm

The Colonies And The New World
Sarah Gomez
Professor Shane West
HIST 1301
22 September 2014
The Colonies
It all started in the 17th century, Europeans crossed the Atlantic to find the New World where they
could start their new lives and spread religion along with improving their status in life. It began with
Jamestown; now know as Virginia, when it became the first settlement that soon was established as
the first colony. Not too far long, pilgrims traveled to the New World and discovered Plymouth in the
colony of Massachusetts. As time went by, many disagreements over the boundaries of the colonies
rose and The French and Indian War broke out. After the war, England took control over the colonies
and was broken into 4 major regions The major regions were called New England, Middle,
Chesapeake Bay, and the Southern Colonies. Despite the location and area the colonies settled, each
colony had their own similarities and differences; thus, based on political, religious, self governing,
and land owning. These individual colonies declared independence from Britain and without a
hesitation, they broke out and each went their ways.
Four major colonies that made up New England were New Hampshire, Massachusetts Bay, Rhode
Island, and Connecticut Colony. Pilgrims, also known as puritans, left the Church of England to travel
to the New World in request of land and to have the choice of religion. The puritans then became
known as the separatists . Soon after, William Bradford and 67 migrants traveled from

Case Studies
w. wi l ey .c om/ c o l le ge / aak CASE 5 1 Barkley Foods Joyce Stevenson, the manager of marketing
research for Barkley Foods, had just left an emergency meeting with the firm s president. An
opportunity to buy an established line of gourmet (high quality/high priced) frozen dinners had arisen.
Because there were other interested buyers, a decision had to be made within three or four weeks. This
decision depended on judgments about the future prospects of the gourmet frozen dinner market and
whether Barkley could achieve a competitive advantage. The marketing research group was asked to
provide as much useful information as possible within a 10 day period. Although uncomfortable with
the time pressure involved, Joyce was ... Show more content on Helpwriting.net ...
Its largest product areas were canned tomato products, frozen orange juice, cake mixes, and yogurt.
Barkley was known to have strengths in operations (product preparation), distribution (obtaining
distribution and managing the shelves), and advertising. Their brands typically held a solid second
place position in the supermarket. There was no effort at umbrella brand identification, so each
product area was carried by its own brand. Joyce Stevenson had previously been in strategic planning,
and reviewed the type of information and analysis that would be required to support a strategic
decision like this one. She wrote down the following four sets of questions to guide the thinking of the
research group: 1. Market analysis ■ What are the size, current growth rate, and projected growth rate
of the industry and its relevant subsets (such as ethnic dinners) for the next five and ten years? ■ What
are the important industry trends? ■ What are the emerging production technologies? ■ What are the
distribution trends? ■ What are current and future success factors (a competitive skill or asset needed
to compete successfully)? 2. Environmental analysis ■ What demographic, cultural, economic, or
governmental trends or events could create strategic threats or opportunities? ■ What major
environmental scenarios (plausible stories about the future) can be conceived? 3. Customer analysis ■
What are the major segments? ■ What are their motivations and unmet

Religious Influence In The Aztec s Judicial System
The Aztec Empire upheld a very sophisticated, potent, and harsh legal system. The judicial system
they had resembles a modern one today: it was made up of multiple courts with differing levels of
jurisdiction, such as trial courts, appellate courts, and a supreme court. Moreover, citizens could
appeal rulings to a higher court if they did not agree with the ruling they were given from the judge.
Although the Aztecs were very religious, they preferred to be swift and empirical when it came to the
law, choosing to judge a criminal without their religious beliefs interfering. This, however, did not
apply to the sentences and punishments given to the criminals. Some sentences were given without
their religion interfering, such as slavery and mutilation. In other cases, punishments, such as human
sacrifice, were for a religious purpose. These harsh sentences and punishments helped the Aztec
Empire effectively instill fear into the people, which helped maintain control.
The court system was comprised of various courts with different levels of jurisdiction. These courts
were the trial courts, appellate courts, and a supreme court. The trial courts were known as Teccalli
courts, and heard civil and criminal cases involving commoners; civil judgments by this court were
considered final, but criminal sentences could be appealed ... Show more content on Helpwriting.net
...
In regard to religious influence, it didn t reach all of the judicial systems. There were common
sentences that were given out without their religion interfering, but there were also other cases, such
as human sacrifice, where it was for a religious purpose. The harshness existent in their society was
very effective in ingraining fear into the Aztec citizens. What allowed the Aztec Empire to hold so
much power over their people was their efficient legal system, harsh punishments, and an unforgiving

Coriolanus And Cressida Essay
Chris Baldick defines rhetoric as the deliberate exploitation of eloquence for the most persuasive
effect . This is certainly seen at work in Coriolanus and Troilus and Cressida, two Jacobean dramas
with war and politics at their centre. In both plays, characters attempt to employ rhetoric as a
persuasive tool for political ends. In Troilus and Cressida, Ulysses aims to use rhetoric and political
machinations to mobilise a war weary army. On the other hand, Coriolanus s reluctance to use, and
dislike of, rhetoric, results in further social disruption and war. Though rhetoric may be considered an
unethical tool of manipulation, it is nonetheless useful for maintaining social order in these plays,
where war threatens to throw society ... Show more content on Helpwriting.net ...
At the same time, Volumnia seems to take a deliberative approach to rhetoric itself, suggesting that it
should be performed in order to adhere to custom and maintain social

Dress for success
Dress for success
By
Kira Gusak
Mrs. Cathy Bauer
Western Literature and Humanities
11 April 2014
ii
Dress for success
Thesis: A person who wears nice cloths is more successful and self confident
Outline
I. Introduction (You are a turtle with your shell)
II. How dressing affects your attitude
III. You look fantastic is the best compliment that can be said.
IV. Knowledge of knowing how to combine clothes will help with getting a job
V. Appearance may affect your productivity
VI. Dressing is very important for getting a man
VII. Conclusion
Gusak1
Dress for success Is the way a person dresses important? It can ... Show more content on
Helpwriting.net ...
Each color has different description and can lead to different effect. (Self Growth) The best
compliment that somebody can make to another person is to say, You look fantastic . It means that the
job that somebody did with his outfit is successful, and he succeed in impressing others. This
compliment about the overall outfit, is even better than hearing about a specific part of the outfit, for
example, the shoes, or a bag, or a coat... This compliment means that the person s attire was
successfully combined, with his self confidence making the person look fantastic. It s especially
important when making a first impression. Because when first meeting someone a good impression
will be made. In a person s life there s a very important and significant step, which may influence their
whole life, this step is to find a good job. It means that people should be
Gusak3 responsible about finding work because nobody wants to lose out on a chance, so a person has
to be very concerned about it. It s when first impressions are made as well. According to CNN s
reports about what employers demand from people who went to the job interview, we can see that how

we dress says a lot about us, and it forms an employer s opinion and decides our future in the company
(CNN.com/living). A company may not have a particular dress code, but they would like to see people
working in appropriate and suitable clothes; the employers want to see a person with clean. Also from

Linked Data On The World Wide Web Essay
Linked data is the process of utilizing and sharing individual data on the World Wide Web. It is more
specific than just uploading a large file to the Internet to be shared. Linking data gives very specific
information about all of the components of a document, not just a complete file. By utilizing this
process researchers can collect data more easily about similar topics without having to read large
documents of information. By linking this information in computer readable data format, this data can
be easily searched for on the web. This data becomes easily searchable on the web and can be found
and used with current library information. This machine readable information can be read by
computers and does not have to rely upon the human eye to read and understand the data. This process
will limit human error and produce information quicker and better than ever.
Linked Data in Libraries In recent years, the area of linked data has become a topic that many in the
library field have spent more time and effort pursuing. For many of us, searching the Internet has
become a daily event, and finding information has become a much easier task with the use of the
World Wide Web (Corbett, 2016). Libraries are going through a period of transition and change and
must keep up with the expectations of its users. The future role of libraries must mold into what is
needed to meet new service needs (Wallis, 2015). It is very important that more academic information

The Cause Of Bizare s Short Stories
Florida can be a strange and scary place sometimes, and anyone who lives there understands the truth
of that statement. Bizarre stories show up on the local news every day that leave the public
questioning, What could have possibly been the cause of that? I can recall one of these abnormal and
somewhat surreal situations that happened not too long ago. It was later in the evening, and I was
driving down a quiet street in order to get to friend s birthday party. Out of the corner of eye, I saw
only what I could make out to be a younger man in his early twenties riding down the sidewalk on a
skateboard while wearing a purple Teletubby costume and smoking a cigarette. Because I have been a
resident of Florida my whole life, these strange situations ... Show more content on Helpwriting.net ...
Being a broke college student that has to go to school on a ratty old skateboard can be rough, and
anyone in a situation as miserable as his would look for a way to make some quick and easy cash to
help pay for tuition. After discovering his purple Teletubby costume from three Halloweens past, he
wrangled up a group of his friends to film an entire bootleg series of the Teletubbies. After a dreadful
week of nonstop filming, he and his buddies had re recorded a shoddy and budgeted version of the
children s show. On his way back to the grungy apartment he had been renting for the past month, he
figured he would use the long skateboard ride home for a smoke break to relieve the stress from a
rough week of filming. Much to his surprise, the poorly made videos had millions of views and
downloads by the time he arrived at his apartment. Due to the popularity, the federal government
quickly discovered the counterfeit videos and promptly arrested the actors. A few months later, the
broke college student was released from the county jail late in the evening. Since he had no other
clothes, there was no other choice but to wear the shameful Teletubby costume during his lengthy
skateboard ride home. Much to his relief, there was a singular cigarette in the inside pocket of the
costume, which he happily smoked all the while

Criminal Justice Case Study Examples
Officer Green will represent the new officer assigned to work the afternoon shift and have been in the
department for fifteen years. Officer Steve will represent himself, the best friend of Officer Green,
who was hired the same day as Officer Green. Officer Green and Officer Steve attended the academy
together. In the scenario provided Officer Green and Officer Steve have conversation about the typical
police gossip and how life is going in general. Officer Steve reveals to Officer Green that his child is
sick; therefore, he was up all night. As a result of being up all night along with working so many hours
of overtime, he is very tired and he is also feeling ill. Officer Steve asks Officer Green to listen out for
his radio call so he ... Show more content on Helpwriting.net ...
If Officer Green decides to tell the entire truth, his co workers and best friend would undoubtedly be
hesitant about working with him and will think twice before asking him to cover for them. The
administration may respect Officer Green for telling the truth, since Officer Steve has been disciplined
several times before about his poor driving. The community would be pleased and feel safer if Officer
Steve is relieved of his duties because of his poor driving, as a result of Officer Green telling the truth.
I think Officer Green s relation with the community would be in good

Autism Cause And Effect Essay
Autism: Cause and Effects
Autism is a disorder characterized by severe difficulties in social interaction and communication and
with unusual behaviors. (Dr. David Pauls 2003). This disorder is assumed to be caused by genetics,
environmental toxins and/or prenatal care. (Harvard Medical School 2013). Social
behaviors/interactions affected by Autism is the ability to process learning, communication and
family/peer relationships. Autism is a disorder in which its cause makes it impossible to prevent and it
takes a toll on its victim s everyday life tasks.
Autism is a neuropsychiatric disorder characterized by severe and sustained impairment in social
interaction, deviance in communication, and patterns of behavior and interests that are restricted, ...
Show more content on Helpwriting.net ...
Independent of the genome screens, evidence suggests that the region on chromosome 15q11 13
contains a gene or genes relevant to Autism. (Dr. David Pauls 2003). Basically, there are suggestions
that the chromosome 15q11 13 is somehow mutated, deleted, or duplicated, causing this disorder to
transpire. In addition to genetics, environmental factors can influence Autism; though they are not
greatly supported ideas, they can t be entirely ruled out. In the UK there have been reports of the
measles vaccine having a part in causing this disorder. (Dr. David Pauls 2003). Newer studies have
even shown that prenatal care before a woman even conceives reduces the risk extensively. Woman
who did not take a daily multivitamin in the three months before conception and during the first month
of pregnancy were almost twice as likely to give birth to a child with ASD as a woman who had taken
a daily multivitamin. (The Harvard Mental Health Letter 2011). Multivitamins contain a lot of helpful
vitamins to maintain a healthy pregnancy, but researchers suggest that the folic acid is the most
significant influence that reduces the risk of a child born with ASD. (The Harvard Mental Health
Letter

Software Design Of A Computer Based System
A key requirement of the software design of a computer based system is to transform basic
requirements into an architecture that describes the software s top level structure and identifies its
components. Accomplishment of this requirement is through architectural design, providing a
blueprint for developing the framework of the software (Mattsson, Lundell, Lings, Fitzgerald, 2009).
The establishment of the framework involves examining the software requirements document and
designing a model for providing necessary implementation details. The details specify components of
the system along with all inputs, outputs, functions, and the interactions between the components. This
paper includes a description of the architectural design of a computer based system that has transform
characteristics, and includes a data flow diagram with process narrative, and evaluation of the
architectural design. Further, an assessment of the structuring requirements associated with software
architecture is included.
Architectural Design Structure An architectural design performs key functions, and is of crucial
importance in software engineering during the phase of software development where the essential
requirements of reliability, cost, and performance are determined. Architectural design provides the
definition of the abstraction level at which the software design specifies both the functional and
performance behaviors of the system, and the guidelines for enhancing the system by

Life Is A Loss Of Life
Life is a given but death is where life is being taken away and within this time people mourn people
are sad emotion and confused and question why this had happened. I was 11 years old when I
experienced my first official lost and my heart had felt like it had shattered into millions of pieces and
all of a sudden where you thought you were full of joy a cloud of darkness comes over you. With this
type of darkness it s more than just grief because if you compare a lost thing such as a toy you can
replace it or have a chance to find it again but in this case you are left with a place in the ground to
visit and there s no way or finding it s a lost item that will not be able to be retrieved again. I lost my a
family member but she was so much more to me she was my best friend a sister that I could always
talk to and be able to be with every family visit reunions and our traditional 4th of July bbq and now I
stay home because it doesn t seem right to be there without here and sit there alone. As I and she grew
up together we had been able to share many memories such going to her house and just talking on the
stairs when me and her singing and playing piano. And the time where I and she would sit outside my
house then walk to the park to watch the fireworks on 4th of July. These memories are what make you
think about how these little things do impact your life because now I have no one to talk to when I go
to her house on family reminds and she had 8 other siblings and none

Key Areas Of Responsibility For A Dual Role
Key areas of responsibility for this dual role were to manage the operation of the IT infrastructure
whilst overseeing the allocation of workloads and scheduling for all forty drivers. The area of focus
was to co ordinate the fleet contractors in the morning while in the afternoons; I concentrated on the
IT related aspects of the role. After discovering that this organisation had limited infrastructure (10+
years old) which had restricted company growth, my recommendations to senior management to
implement a more efficient IT infrastructure. This improved network speed, reliability and data
management.
KEY CONTRIBUTIONS:
 Infrastructure Improvements: Assisted in leading the continued development of the IT infrastructure
which has seen growth of 30% in the past 18 months which forecasted to increase when
implementation is complete. This has resulted by managing all aspects of the planning and
implementation plan.
 I negotiated contracted arrangements with Dell, achieving a 20% saving on costs.
 I recommended and implemented infrastructure improvements by researching new technologies and
features for anti virus, security, patch management, windows operating systems, and windows server
platforms.
 Fleet Allocation Customer Service: Management of fleet drivers and daily workload, furthermore
managing customer expectations ensuring escalations were kept at a minimum. The priority of my
daily schedule was to ensure that this section of my work was completed before working

Maria Tissue Ischemia Case Study
Case 2 is in regards to Maria a 68 year old sedentary woman who is obese, with poor activity
tolerance. She also complains of cold hands and feet, is hypertensive, with bilateral lower legs being
edematous, and an echocardiogram demonstrating myocardial enlargement (Unit 1, n.d.). Further
diagnostic work up will be needed to determine the extent of Maria s disease process; however, there
are some basic premises that may be deduced from what has been presented so far with this case.
Several concerning factors that have resulted in Maria s symptoms are her obesity, sedentary lifestyle,
hypertension, and myocardial enlargement. Obesity is associated with numerous chronic diseases,
including hypertension, diabetes mellitus, obstructive sleep apnea, and coronary atherosclerosis
(Leopold, 2015). Hypertension along with the obesity has probably led to the myocardial enlargement.
Two Reasons for Tissue Ischemia ... Show more content on Helpwriting.net ...
Cellular hypoxemia is resultant of inadequate amounts of oxygen being delivered to the cells or the
inability of the cells to use the oxygen. This can be caused by ischemia, respiratory disease,
vasoconstriction, vascular obstruction, edema, or anemia. Hypoxemia may result in power failure in
the cell resulting in cell death. As the oxygen tension in the cell increases, anaerobic metabolism
begins building up lactic acid and reducing pH levels causing biochemical reactions, chromatin
clumping, and cell shrinkage. The leakage of intracellular enzymes into extracellular fluid is an
indicator of cell injury or death (Grossman Mattson Porth, 2014). This is evident with the edema
Maria is

Stereotypes In Brave New World Essay
Men exploit media. Men exploit feelings. Men exploit freedom.Through the advancement of media
society controls aspects of what people think. Media in today s world develop jingles and slogans for
people to know their products. In the modern world everyone knows the popular name brands by their
logo or slogan, McDonald s, Nike, Red Robin. Media brainwashes its citizens in doing and behaving
how it wants. Companies place ads for convenience products and toys on the children s channels
because the producers know that both parents and their children will see them. Restaurant corporations
create ads displaying foods that look delicious thus, causing the viewer to desire their food. In Aldous
Huxley s novel Brave New World he creates a world where ... Show more content on Helpwriting.net
...
In both the modern world and Huxley s dystopian, society molds its people with propaganda. In the
modern world when someone sings Red Robin! most people will eith sing or think in response Yum! .
Due to the number of ads the Red Robin Cooperation develops the majority of society knows their
slogan, and when most people hear their jingle they crave their food showing the effectiveness of their
propaganda in how they ve embedded their products into consumers. In Huxley s world, the ruling
government uses propaganda to keep a stable economy. Ending is better than mending. The more
stitches, the less riches; the more stitches... (Huxley 49). The dystopian society that Huxley created
uses propaganda to make sure their people behave the way they want. By programming their brains
into believing that they would rather die than buy a new product after one has obtained a flaw. This
mindset of the people means that they have only have the illusion of freedom. They believe that have
have the freedom to buy new products when their old one has a rip, but in reality their society
programmed their brains into believing the illusion of choice. Huxley also shows that the
advancements in medical technology takes away the freedom of

Short Story Of Candace
Once upon a time there was a family and the cousins were friends and they owned this island but one
night there was an accident. This story presents conflicts of this family and what happens. It all starts
on summer 15 when candace father left her. After the incident the whole family went downhill until
one night all was changed and there was a big tragedy on the island. She has forgotten what has
happened because of trauma so now she must learn what she has forgotten so he knows what actually
happened that night.
At the begging of the book there was always fighting going on between the moms or the sisters, bess,
carie, penny, and the grandfather(harris). They would all get drunk in clairmont and they would fight
over inheritance over houses and family ownings. (lockhart 31) The kids would all start hearing the
fighting which made them start to get angry at their family for fighting over stupid things said the
liars. Now knowing that there family is fighting so they make a plan and execute which will change
everything for there family/ new beginning. ... Show more content on Helpwriting.net ...
But candace knew that she was being lied to because they were saying things(excuses) that candace
knew wasn t right. Because a lot happened like the two dogs died and the little ones said that some of
the houses were haunted. Two moms were always acting weird carie was always cleaning
everything,bess could never sleep. But she still saw the liars and people were doing this to her she
knew that there was something wrong because she knew something happened she woke up in a
hospital but she couldn t remember what had

Intern Essay
HSBC we are the world s local bank
The Business/Organization
The HSBC Group is named after its founding member, The Hong Kong and Shanghai Banking
Corporation Limited, which was established in 1865 to finance the growing trade between Europe,
India and China. The inspiration behind the founding of the bank was Thomas Sutherland, a Scot who
was then working for the Peninsular and Oriental Steam Navigation Company. He realized that there
was considerable demand for local banking facilities in Hong Kong and on the China coast and he
helped to establish the bank which opened in Hong Kong in March 1865 and in Shanghai a month
later.
Soon after its formation the bank opened agencies and branches around the world. Although that
network reached ... Show more content on Helpwriting.net ...
Through an international network linked by advanced technology, including a rapidly growing e
commerce capability, HSBC provides a comprehensive range of financial services: personal financial
services; commercial banking; corporate, investment banking and markets; private banking; and other
activities.
HSBC conducts business in a wide variety of social and business cultures and in a broad range of
political environments. As a commercial organization, the governing objective is to provide a
satisfactory return on their shareholders¡¦ capital. HSBC does this by having a talented and motivated
staff who offer their customers competitive services and products. They meet their financial
obligations, invest to develop their business for the future; and investments are made primarily on a
financial basis, but with regard to the principles and values set by the company. HSBC has always
striven to maintain the highest ethical standards. HSBC articulates their commitment through the
Statement of Business Principles and Values and their support for the UN Universal Declaration of
Human Rights, the UN Global Compact and the Global Sullivan Principles. HSBC¡¦s policy is not to
make contributions to political parties or partisan organizations. HSBC works co operatively with host
governments and regulators while remaining politically neutral in all jurisdictions.
The HSBC Group is committed to five Core Business Principles through loyal and committed
employees

Nfl Hbs Case Study Essay
NFL Case Study
1. Discuss the factors that have resulted in the NFL becoming America s Game and the most popular
sport in the country?
The fundamental reason for NFL becoming America s Game and the most popular sport in the country
is because the NFL was able to market the sport as an entertainment business.
Leveraging television and the fact that American football was only played in America, the
NFL was able to create a holiday feel that was unique and that American s took pride in, as a result
paid more attention to the sport. Another contributing factor was to control the quality of the product.
Making sure that each team had the resources to perform professionally and one team could not gain
absolute advantage was ... Show more content on Helpwriting.net ...
For example Formula One, as teams survive on sponsorship revenue, teams with manufacturer support
have a greater budget to invest in drivers and engineers, ultimately having a more competitive
package, and their greater spending is also rewarded by greater commercial revenue as the revenue is
granted based on performance rather than pooling. As a result, domination by a few teams is
extremely normal in Formula One.
3. Discuss Peter O Reilly s marketing/brand strategy discussed in the case along with Alex and Matt s
comments in class. What do you think has made it successful and offer other ideas on how the NFL
can more effectively build the NFL brand and continue to grow its fan base?
Peter O Reilly s marketing/ brand strategy s main objective was to generate pride amongst individual,
families, cities and the nation. Americans develop a sense of ownership to the sport as a result invest
must more interest into it. The NFL is able to leverage the fact that
American football is not a global sport but has global audience in terms of numbers. By marketing the
brand as intense (delivering edge of your seat, heart pounding excitement ),
meaningful (being much more than just a game ), and unifying (forging bonds among families,
friends, and even strangers, uniting entire cities and even the nation ). It defines part of American
culture and habits, as a result the longer the sport lasts the more engrained it is in American culture,
the more

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