This presentation examines strategies for implementing open innovation within your business. Please utilise the video links in your browser to view videos, to learn more. This document discusses the meaning of open innovation, and its benefit to the business world. Strategies for utilising open innovation include the use of employee surveys, and open innovation reward schemes. This document highlights the significance of people, processes, and ideas. Open ended comments surveys were believed to be more effective as they allow participants the freedom to answer openly and honestly. They also allow them to express their ideas, opinions, and customer feedback. Case Studies within Open Innovation highlight businesses who have successfully implemented open innovation. Examples were provided from Amazon, Starbucks, Tesla, P&G, Tate & Lyle, Lego, Nike, and many more businesses.

1. IMPLEMENTING OPEN INNOVATION
Karen McWattie

2. OPEN INNOVATION
SUCCESSFULLY IMPLEMENTING OPEN INNOVATION WITHIN YOUR BUSINESS
“Amazing breakthroughs happen when businesses offer everyone a piece of the action”.
Open Innovation is collaborative innovation for the successful commercialisation of new ideas
(Scottish Enterprise)
“Businesses who fail to innovate disintegrate”.
International evidence shows a strong relationship between innovation and economic growth.
Innovation is about keeping up with market trends, and not standing still. Innovation is about
research and development, new products and services, new business models, fresh ideas, and
having the drive and determination to always do better.
Open innovation means that valuable ideas can come from inside, or outside your company,
and can go to the market from inside or outside of the company. This approach places external
ideas, and external paths to market on the same level of importance, as those reserved for
internal innovation ideas and paths. The worlds most successful companies innovate effectively,
and this success is even greater when it is focused upon international markets.

3. OPEN INNOVATION
EMPLOYEE SURVEY
• An employee survey is a great way to implement open innovation within your business. Employee surveys are a
helpful way to demonstrate that you value feedback, and the opinions of your employees. They show that you
respect them, and they have a unique understanding of the specific area of the business in which they work.
Employee surveys should be between 10 to 20 questions to maximise audience engagement.
INNOVATION REWARDS PROGRAMME
• An innovation rewards programme is a great way to offer an incentive to innovate for your employees. Innovations
could come in many forms, and improve business profitability, develop products and services, and increase business
efficiency. Innovations can be applied across many areas of your business, and employees could be rewarded in a
diversity of ways including:
• Career Rewards
• Monetary Rewards
• Holidays
• Vouchers
• Something unique to your company
BILL GATES – MICROSOFT
• “I like my job because it involves learning. I like being around smart people who are trying to figure out new things. I
like the fact that if people really try they can figure out how to invent things that actually have an impact. I don’t like
to waste time where I am not hearing new things or being creative”.

4. ADVANTAGES OF OPEN INNOVATION
• Identifies opportunities for growth
• Ensure your business remains ahead of market trends
• Ensures business products and services are competitive
• Renews organisational capabilities
• Generates and delivers better ideas
• Presents greater opportunities for collaboration and investment
• Achieve growth in the face of competitiveness
• Maximises internal/external ventures
• Facilitates licensing
• Promotes business exporting
• Facilitates growth in international markets

5. EXECUTION OF INNOVATION
People – Processes - Ideas
7 Steps to Success
• Achieving objectives
• Strategic purpose
• Value pools and channels
• Internal readiness
• External readiness
• New mind-set and skills
• Clear Communications strategy

6. OPEN INNOVATION
OPEN INNOVATION SURVEY
(Open-ended/comments survey)
Helpful Ideas for creating your employee open innovation survey
We believe that our employees, across every role can provide valuable input, and vital clues, to the
type of business innovations that our business really needs. We know that our employees. will have
the ability and applied understanding, to highlight important and developmental business innovations,
that we may not be aware of.
We value our employees, and we know that you will understand specific areas of your business, inside
and out. By completing the open innovation survey you can provide our business with valuable
knowledge and insight for improving our:
• Products and services
• Business profitability
• Business efficiency,
• Research and development
• Technology
• Departmental Innovations
• Business Communications
• Sector specific innovations

7. OPEN INNOVATION
• OPEN INNOVATION SURVEY
• PLEASE SELECT 10-20 OF YOUR FAVOURITE QUESTIONS
• (Open-ended/comments survey)
• What ideas do you have for product/service innovations within our business?
• What products/services do you most frequently get asked about that we do not already offer our
customers?
• What products/services are offered by competitors that we do not already offer our customers?
• What kind of innovations do you feel would be most beneficial to our business? Please rate in a scale of
1-6? (with 1 being the most important, and 6 being the least important)
• Product
• Service
• Technology
• Business profitability
• Business efficiency
• Other

8. OPEN INNOVATION
• What market trends do you believe our business should be most aware of? (you
may have observed product & service developments amongst competitor
companies?)
• Can you think of an example of where technology has improved the sales or
promotion of products and services within our sector?
• What research and development initiatives do you believe would be most
beneficial to our business?
• Can you provide an example of an innovation, which you believe would ensure that
our business can remain competitive (this could be new or something another
business is already doing)
• Have our customers ever said “I wish your business offered “X” type of product or
service?
• What do you believe makes customers buy our products and services?
• What do you believe makes customers go to competitors for products and
services?

9. OPEN INNOVATION
• What products and services do you believe are most popular for our business?
• What products and services do you believe are most popular amongst our
competitors?
• What activities do you believe take you away from doing the main tasks and
duties of your role? (e.g. e-mails, sourcing business information, guiding
customers through certain activities, customer enquiries, checking stock levels?)
• What ideas do you have to improve your department?
• What ideas do you have to improve another department?
• What do you believe makes customers choose competitors over our business?
• What improvements would our customers like to see to our products and
services? (this could be vital clue for innovation)

10. CASE STUDIES FOR OPEN INNOVATION
Open Innovation is a complex, varied, and diverse subject. If you would like to learn more
about companies who successfully practice open innovation, you may wish to read:
• LinkedIn SlideShare: Lego and Open Innovation
• Jennifer Ko, Jenny Quach, David Tamayo, Shinichiro Yamamoto
• LinkedIn SlideShare: 7 Steps for Open Innovation
• Stefan Lindegaard
• LinkedIn SlideShare: Tesla Motors: At the Intersection of Innovation and Integration
• Greg Papay
• LinkedIn SlideShare: Amazon 06 – Innovation Strategy
• Pere Joan
• LinkedIn SlideShare: My Starbucks Idea: Open Innovation vs Marketing
• Christopher Corbishley

11. CASE STUDIES FOR OPEN INNOVATION
• LinkedIn SlideShare: How Salesforce is Driving Global Social Innovation
• Salesforce
• LinkedIn SlideShare: Netflix Business Model Innovation Explained
• BMI Lab
• LinkedIn SlideShare: Measuring the return from pharmaceutical innovation 2015
• Deloitte UK
• LinkedIn SlideShare: Expedia, inc investor presentation
• Mihran Kalaydijan
• LinkedIn SlideShare: Nike, The Innovation Machine
• Helixa

12. THANK YOU
Karen McWattie
https://uk.linkedin.com/in/karen007