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How mobility is creating
opportunity in the TV industry


                Jeremy Toeman
                CEO, Dijit Media
                     @jtoeman
By 2013, 5.9B Mobile Subscribers
By 2014, 76.9B App Downloads
98% of Ppl Use Mobiles… At home.
Trend 1: Extreme Mobility
38% of US Households have a DVR




                  (this is not a DVR!)
Enough stats already!
Trend 2: Extreme Personalization
And now for... TV
2 Things You Gotta Know
1. Who’s in control?
2. It’s Big. $500B/yr. BIG.




Ok, so at $1.9 TRILLION/yr, the oil industry is bigger, but still,
              it’s pretty darn big. Plus this was a cool image.
TV Industry Quick Primer
How $ flows
Deals
Rights
Fail case study: HBO doesn’t go direct
How else to fail?
Paddle upstream
Think you are dealing with dinosaurs




            If only it would be as cool as in this picture…
Misunderstand consumers
A la carte/VOD? not escape
Cord cutting? Not escape
TVs aren’t Phones!
Big important trends = Opportunities




              I used this image because bacon.
Binge viewing
YouTube Channels
Turf Wars
TV Everywhere
iPad == TV set
Remember, this is still “just a hobby”
HOW TO WIN
Pick right part of $ flow to disrupt
Go disrupt it.
How mobility is creating
opportunity in the TV industry


                Jeremy Toeman
                CEO, Dijit Media
                     @jtoeman

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GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media

Editor's Notes

  1. Introduction
  2. much of the population will enjoy more and more Extreme Mobility at an accelerating pace during the next several years
  3. http://www.statisticbrain.com/pandora-radio-statistics/
  4. expect individuals will accelerate Extreme Personalization as it becomes clearer that they have the ability to do so and that doing so is socially acceptable
  5. Comcast makes an App!?Time Warner is on a smart TV app?
  6. Smart TVSocial TV2nd Screen
  7. Biggest danger of all
  8. AMC - Dish
  9. (JT:guide).