GENERATION EVERYONE! For Business

www.5-Gens.com©2017-2018 The Center for Intergenerational Engagement - Dillon Kalkhurst - All rights reservedon_missionTV kalkhurst www.5-Gens.com©2017-2018 The Center for Intergenerational Engagement - Dillon Kalkhurst - All rights reservedon_missionTV kalkhurst
INTERGENERATIONAL
ENGAGEMENT
Understanding the FIVE GENERATIONS in Today’s
Families, Communities, Schools & the Economy
Dillon Kalkhurst
Author - Founder
The Center For InterGenerational Engagement

www.5-Gens.com©2018-2019 The Center for Intergenerational Engagement - Dillon Kalkhurst - All rights reservedon_missionTV kalkhurst
About Dillon
1.25 Million Millennial & Gen X
Parent Volunteers

16 Million Gen Z Students
25 Years Engaging Young Families in Schools

Lunch & Learns - Keynotes - Workshops - IGE Strategy
My Real Job
AchieveGlobal Survey 2016

www.5-Gens.comon_missionTV kalkhurst ©2019 The Center for Intergenerational Engagement - Dillon Kalkhurst - All rights reserved
Helping Business Connect with Millennials & The Community

www.5-Gens.com www.5-Gens.com©2017-2018 The Center for Intergenerational Engagement - Dillon Kalkhurst - All rights reservedon_missionTV kalkhurst
Intergenerational Engagement Goals
1. Self-awareness

2. Dispel Generational
Stereotypes

3. Embrace & Leverage
Intergenerational
Strengths

www.5-Gens.com www.5-Gens.comon_missionTV kalkhurst ©2019 The Center for Intergenerational Engagement - Dillon Kalkhurst - All rights reserved
US Population
28.3M - 8.9% 75.5M - 23.5%
65.7M - 20.3% 79.4M - 24.7% 73.6M - 21.5%
3.7M - 1.2%
Greatest Generation
Born 1901 - 1924
Traditionalists - Silent Generation
Born 1924 -1945
Baby Boomers
Born 1946 - 1964
Gen X
Born 1965 - 1976
Gen Y - Millennials
Born 1977 - 1995
Gen Z - iGens
1995 - 2010
 
6 Living Generations

By 2025, Millennials will represent 75% of the working population
US Labor Force
3M - 2% 41M - 25%
53M - 33% 56M - 35% 9M - 5%
For the First Time in Modern History:  
5 Generations Active in the Economy
Greatest Generation
Born 1901 - 1924
Traditionalists - Silent Generation
Born 1924 -1945
Baby Boomers
Born 1946 - 1964
Gen X
Born 1965 - 1976
Millennials
Born 1977 - 1995
Gen Z - iGens
1995 - 2010

Understand…
• Generations are “general.”
• There are always outliers.
• You might be a “cusper”

It Starts with Eﬀective COMMUNICATIONS!

Communication Preferences
Boomers Gen X
Younger Millennials  
& Gen Z
Older
Millennials

Baby Boomers Historical Signposts

What Millennials Think About Baby Boomers
Common Stereotypes
•Close minded - Set in their ways

•Don’t care about or respect younger
generations

•Just want to retire and spend their money

•Destroyed the planet

•Lead inactive lives

•Technophobes

•Left a mess for younger generations to FIX!

• Dedicated and Loyal

• Hard Working - “Workaholics”

• Competitive

• Team Players

• Goal Oriented

• Good Teachers & Mentors
Baby Boomer Strengths

Generation “X” Historical Signposts

• Self-starters

• Creative

• Great Communicators

• Revenue Generators

• Adaptable - Good with
Change

• Problem Solvers

• They get **** DONE!
Generation “X” Strengths

24-7 News Channels Changed Everything

Millennial Historical Signposts

Millennial Stereotypes
•Self-centered
•Narcissistic
•Entitled
•Lazy and Unmotivated
•Disloyal
•Industry Killers

Millennials Killed….
1. Beer
2. J. Crew
3. Department stores
4. Motorcycles
5. Diamonds
6. Golf
7. Bar soap
8. College football
9. Lunch
10. McDonalds
11. Vacations
12. Napkins
13. Cars
14. Crowdfunding
15. Wine
16. Wine corks (almost!)
17. The Toyota Scion
18. Fabric softener
19. Marriage
20. The McWrap
21. Handshakes
22. The Canadian tourism industry
23. Light yogurt
24. Gambling
25. Hotels
26. Relationships
27. Marmalade
28. Running
29. Cereal
30. The anti-aging industry
31. Buffalo Wild Wings
32. Focus groups
33. Travel marketing
34. Working
35. Credit
36. Trees
37. The American Dream
38. America
39. Democracy in general
40. Home Depot
41. Self-pity
42. The 2016 presidential election
43. Consumerism
44. Suits
45. Dinner dates
46. Movies
47. Sex
48. Gyms
49. Serendipity
50. Loyalty programs
51. Loyalty in general
52. Taking risks
53. Patriotism
54. Cruises
55. Applebee’s
56. Fashion
57. Hangout sitcoms
58. The Big Mac
59. Stilettos
60. Romance
61. The 9-to-5 workday
62. The NFL
63. Gen X’s retirement
64. The Olympics
65. Brunch
66. The European Union
67. Baby names
68. Banks
69. Oil
70. Everything
Search “Millennials are killing…
2,230,000 Results!

Millennial Strengths
• Passionate

• Enthusiastic

• Digitally Engaged

• Independent

• Social Conscious

• Authentic

• Culturally Relevant

• Information Gatherers

• Quick Thinkers

2018 Deloitte Millennial Study
• 43% plan to quit their current
job within two years!
• Why?
• Business Ethics & Greed

• Diversity & Flexibility

• Lack of Personal &
Professional Development

Recruiting Millennials and Gen Z
•Go Mobile-First
‣Make sure your website career page is mobile
optimized
•Improve your online job application systems
‣KISS
•Get Good Reviews
‣Customers and former employees
•Have an active social presence
‣Focus on the company culture

1. Provide feedback often, both positive and
constructive.

2. Fully leverage technology for collaboration
and execution.

3. Foster a creative culture where innovation is
the norm.

4. Offer completive pay and clear advancement
opportunities.
Building a Millennial-Get Z Friendly Workplace
8 Steps

5. Support flexible working hours and working
from home.

6. Have a strong company culture that isn’t
afraid to have fun.

7. Stand for something.

8. Offer training programs that help them grow
professionally and personally.
Building a Millennial Friendly Workplace
8 Steps

Engaging Millennials
• 37 percent did not see value in the association

• 45 percent reported participation was too expensive

• 35 percent said the group wasn't a community comprised of their peers

• 31 percent felt that groups lacked technology
Millennials refer to professional associations as “old school.”
*Buzz Marketing Group’s, “Professional & Service Organizations Study 2015,” Survey of 4,376 Employed Millennials
Millennials want to START things,
not JOIN things

Do You Speak Their Language?
Old School Speak Millennial
• Employee JOB Descriptions
• Pitching flexibility and working from home as
a “perk”
• Annual Performance Reviews
• Promote “opportunities” and the employee
“experience” starting with the interview
• They expect that - Why wouldn’t you be able
to work from home?
• Communicate annual expectations but
feedback is given through “check in
systems” regularly
Engaging Millennials
• Self Starters and Individual Performance
• Provide “Mentors” and focus on collaborative
“Teams”

Millennial employees expect social impact to be part of their regular day job
• 86% Millennial employees expect employers to provide
opportunities to engage in the community.
• 87% expect their employers to support local causes
and issues that are important to them.
CSR - Corporate Social Responsibility
• Employee Engagement +7.5%

• Employee Productivity +13%

• Employee Turnover -50%

• Company Revenue +20%
Well-Designed CSR Programs Help the Bottom Line
Workplace Giving & Employee Engagement
Source: Edleman Good Purpose Study

Millennial and Gen Z Customers Reward Good CSR
• 47% Millennial consumers buy brands that support a local
cause at least monthly. (+47% since 2010)

• 72% Millennial consumers would recommend a brand that
supports a good cause over one that doesn’t (+39%)

• 73% Millennial consumers would switch brands if a different
brand of similar quality supported a good cause (+9%)
CSR - Corporate Social Responsibility
Source: Edleman Good Purpose Study

iGen Historical Signposts -TBD

Generation “STRESS”
- all lifetime cases of mental
illness begin by age 14.

- students age 14 or older
with mental illness drop out
of high school.

Safety in Schools
• 75% say mass shootings contribute to
their stress levels.
• 74% of their Millennial and Gen X
Parents are concerned about the
possibility of a school shooting.
• 20 years ago , this stress factor was
non-existent.
SOURCE: American Psychological Association Stress in America Survey - October 2018

Smart Phones & Social Media
• Always comparing themselves
to “friends”

- 100 club

• Always on!

- Avg. 9 hours per day

- Can’t escape

- 24 hr. news feeds

- Sleep deprived
• They are well aware of their personal
“brand” and work hard to maintain it.

• “Likes” trigger the same rewards center in the brain as eating
chocolate and winning money

iGen Strengths
• Will be the most entrepreneurial generation in
history - Over 60% of HS and College students
plan on being entrepreneurs.

• Focussed on Privacy and Safety.

• Paying attention to their Finances.

• Interested in volunteering to gain work
experience, and to Change the World.

• The next GREAT generation of employees, and
customers.
• GET READY! Gen Z will represent one out of
three humans on earth by the end of the year

Mickey D’s Gets It
Flexibility
Job Security
Collaboration
Savings

Generation “Z” the iGens
Trending to be more like their grandparent’s silent generation

What Next?
Become an Intergenerational
Engagement Maven!

• A history of generations

• The five generations

• How younger generations are changing everything

• Media & Entertainment

• Parenting

• Education

• Food & Beverage

• Real Estate

• Transportation

• Pet Care

• Volunteering & Philanthropy
READ THE BOOK!
Available on
$1.00 from every book purchase donated to…
Just $19

www.5-gens.com
Download Free Generational Cheat Sheets Play Intergenerational Engagement Jeopardy

Lunch & Learns - Keynotes - Workshops - IGE Strategy
How Can I help YOU?
AchieveGlobal Survey 2016

@AuthorDillonK
Kalkhurst
@On_MissionTV
Kalkhurst
THANK YOU!
www.5-gens.com
dillon@DillonK.com

www.5-Gens.com©2017-2018 The Center for Intergenerational Engagement - Dillon Kalkhurst - All rights reservedon_missionTV kalkhurst www.5-Gens.com©2017-2018 The Center for Intergenerational Engagement - Dillon Kalkhurst - All rights reservedon_missionTV kalkhurst
Thank YOU!

GENERATION EVERYONE! For Business

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