FRANCE24 Presentation

Take a fresh look at world news

‫ﻧﻈﺮة ﺟﺪﻳﺪة إﻟﻰ اﻷﺧﺒﺎر اﻟﺪوﻟﻴﺔ‬

Un nouveau regard sur l’actualité
internationale
L’ACTUALITE INTERNATIONALE 24H/24 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ 24/7 INTERNATIONAL NEWS CHANNEL

24/7 Global News Channel

ENGLISH FRENCH ARABIC

1st channel to
broadcast simultaneously
in English, French and Arabic

France24 is available on TV, web
and mobile


Mission: To cover international current events
from a European perspective
CULTURE
ENTERTAINMENT

POLITICS Michael Douglas
Angelina Jolie
Tony Blair Sean Lennon
Mahmoud Abbas
Brian de Palma
Mahmoud Ahmadinejad
Paco Rabanne
José Manuel Barroso
George Clooney
Idriss Déby
Mikhaïl Gorbatchev BUSINESS
Luiz Inacio Lula da Silva
Mouammar Kadhafi Dominique Strauss-Kahn

Ban Ki-Moon Alexander Medvedev
Joseph Stiglitz
Tzipi Livni
Pascal Lamy
Pervez Musharraf
Jean-Claude Trichet
Shimon Perez
Abdoulaye Wade


FRANCE 24 puts Culture
at the forefront of its programming

FRANCE 24’s programming is focused on 5 key areas:

FRANCE 24 offers a unique balanced programming where culture,
business, lifestyle and sports are an essential complement to the
news environment.


Utilizing the highest technology
to offer news where you are

FRANCE 24 live streaming

• VOD (200 new videos/day)
• Blogs written by our journalists
• Newsletters, alerts and news summary (600 000/day)
• The “Observers” (400 000 visit/ month)
• News FRANCE 24 Quiz on Facebook :
(465 000 players)
• France24 is live on iPhone
• m.france24.com on your smartphone

The Webby Awards, recognized FRANCE 24’s The
Observers website and its iPhone® website with the
distinction of “Official Honoree”


FRANCE 24 is in 101 million Households
around the world

EUROPE
69 Million HH
Via cable, satellite
and DSL network

250 operators

MIDDLE EAST
17.5 Million HH

UNITED STATES
1.9 Million HH
324 million TV viewers

AFRICA SUB-SAHARA 160 countries
4.1 Million HH
MAGHREB
8.5 Million HH

PIONNER DE LA REVOLUTION 3 ECRANS ‫ﺑﺸﺎﺷﺎت ﺛﻼث‬
L’ACTUALITE INTERNATIONALE 24H/24 ‫ﻗﻨﺎة واﺣﺪة‬ 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬
LEADING THE 3 SCREEN REVOLUTION PIONNER DE LA REVOLUTION 3 ECRANS
24/7 INTERNATIONAL NEWS LEADING THE 3
ECRANS
‫ﻗﻨﺎة واﺣﺪة ﺑﺸﺎﺷﺎت ﺛﻼث‬
CHANNEL

FRANCE 24
Where we are watched

Strategic locations
United Nations/ NY, World Bank/Washington, IMF/Washington, WHO/Geneva
and lots of french embassies and consulates

Hotels
Available in the offers by major international hotel chains.
A media reference coming soon to 4* and 5* hotel chains thanks to group agreements and a network of
local agents

Airports Stations
30 salons / lounges Salon / lounge Frequent Travelers
4.5 million travelers/year in Strasbourg

FRANCE24.com is
Leader in many countries

FRANCE 24 has 7 Mill unique visitors a month

France Germany Spain Italy UK USA

1 487 481 347 459 666 3 334

RANK amongst #1 #1 #1 #1 #2 #3
international TV
news websites

201 135 214 133 10 603 5 053

209 202 228 107 588 23 166

0 6 37 61 14 36

0 0 22 16 80 696

0 0 0 0 4 0

Source : Nilesen NetRatings Médiametrie June 2009- Number of unique
visitors in thousands

France 24

Who is our audience?


France 24
Audience profile

Male (74%)
High average annual
46% have a university degree or personal income:
above 56,9 k€

With an international
focus and heavy
travellers
10% are C-suite
in the private sector
53% work for a
100+ employee company

Top managers,
decision makers

7% have started
their own company Most frequent traveller: Average #
business airtrips = 13.2
Base : All EMS respondents (EMS + C-EMS)
Universe : FRANCE 24 monthly viewers


Profiling: Managerial positions with high
purchasing power

Men High incomes Audience composition

73% : ind.116 Average income > € 52 110 Between 35 and 55 years old
(Average annual and personal income)

53 000 55 + yrs 24%
52 110
27%

45/54 yrs 26%

49 718
35/44 yrs 28%
73%
Men
Women
48 000
FRANCE 24 Moy EMS
21/34 yrs 22%

0% 30%

Source : EMS Summer (EMS + C-EMS) – monthly visitors

Our audience breathes
High income and Executive positions

60 000

High income

FRANCE 24 viewers' income are sharply higher than
56 907
average PETV News viewers' 53 919
49 718
45 000
EMS PETV News FRANCE 24

Trendsetters and executive

N°1 in affinity on luxury brands’ consumers: ind.132

N°1 in affinity on Business or First Class’ passengers : ind.148

N°1 in affinity on households owning several cars : ind.113

N°1 in affinity on high-ranged television’s owners : ind.114 (widescreen, LCD, Plasma, HDTV, home cinema)

N°1 in affinity on trendsetters of technology : ind.138

Source : EMS 2008 Summer release (EMS + C-EMS) – base : monthly viewers


The typical advertiser in France24

- Travel committees and responsible offices: country, regional, town
- Travel agencies and operators
- Airlines, trains, tourism transportation
- Hotel and resorts

- Cultural institutions: theatres, museums, galleries
- International festivals and conferences

- Investment and trade promotion agencies
- Financial institutions: banks, money transfer companies
- Big national brands with international distribution
- Companies in search of venture capital
- Outsourcing services


High Quality TV Programs

Business Programs Culture Programs

BUSINESS FIGURES – DAILY
The closing of the European stock exchanges in pictures CULTURE - DAILY
5 broadcasts a week 1 month (4 w) / 40 billboards Culture without frontiers and with an open mind, artists who
have stood the test of time, stars, discoveries and
razzamatazz…
56 broadcasts / week 1 month (4 s) / 448 billboards
BUSINESS– DAILY
All the inside news on world business and the information essential
to understanding economics.
51 broadcasts / week 1 month (4 w) / 408 billboards LIFESTYLE - DAILY
A 3 min program dedicated to lifestyle : design and decoration,
food and wines, architecture, fashion, etc.
83 broadcasts a week 1 month (4 w) / 664 billboards

BEYOND BUSINESS – SEMIMONTHLY
Competition, economic combat, merciless confrontation between
companies, states… FASHION - WEEKLY
25 broadcasts a month 1 month (4 w) / 50 billboards – All the best from the Parisian and international catwalks and
behind the scenes at the big names in haute couture.
23 broadcasts a week 1 month (4w) / 184 billboards
THE BUSINESS INTERVIEW - WEEKLY
A weekly interview with a personality from the wold of
economics.
8 broadcasts a week 1 month (4 w) / 64 billboards –

WEB NEWS - DAILY
News as seen on the web and about the web



Travel and Discovery Theme magazines
THE WEEK IN FRANCE - WEEKLY TOP STORY - DAILY
Weekly magazine focused on France. Topics addressed are Our journalist analyses the international event of the day with a
social, economic, political events report and a guest in the studio.
8 broadcasts a week 1 month (4 w) / 64 billboards 18 broadcasts / week 1 month (4 w) / 144 billboards

THE WEEK IN EUROPE – WEEKLY WEATHER – DAILY
Weekly magazine focused on Europe. Topics addressed are Worldwide weather forecast in 3D. Short and long formats.
social, economic, political events 48 broadcasts a day 1 month (4 w) / 2 688 billboards

SPORTS - DAILY
THE WEEK IN THE AMERICAS – WEEKLY
All the news on world sports from the grounds and elsewhere.
Weekly magazine focused on the Americas. Topics 61 broadcasts a week 1 month (4 w) / 488 billboards
adressed are social, economic, political events
ENVIRONMENT - WEEKLY
THE WEEK IN ASIA - WEEKLY All you need to know about the planet in all its facets.
Weekly magazine focused on Asia. Topics addressed are 18 broadcasts a week 1 month (4 w) / 144 billboards
social, economic, political events

IN THE WEEKLIES - WEEKLY
THE WEEK IN AFRICA - WEEKLY
Analysis of the front pages from around the world.
Weekly magazine focused on Africa. Topics addressed are
16 broadcasts during the weekend 1 month (4 w) / 128
social, economic, political events
billboards

THE WEEK IN THE MIDDLE EAST – WEEKLY HEALTH - WEEKLY
Weekly magazine focused on the Middle east. Topics A scientific and medical news magazine programme.
addressed are social, economic, political events
THE WEEK IN THE MAGHREB – WEEKLY CARING– EVERY 2 WEEKS
Weekly magazine focused on North Africa and the Maghreb. Analysis of the front pages from around the world
Topics addressed are social, economic, political events 26 broadcasts / month 1 month (4 w) 52 billboards


IN THE FRENCH PAPERS – WEEKLY
THE FRANCE 24 DEBAT – DAILY
Live from the newsroom, a 5-minute panorama of
Live from the studio, a debate on the subject of
France's newspaper headlines. Presented by James
the day, with 3 guests.
Creedon
14 broadcasts a week 1 month (4 w) /112 billboards
THE FRANCE24 INTERVIEW- DAILY
An interview with a French or international IN THE PAPERS - WEEKY
personality from the world of economics, politics, Live from the newsroom, James Creedon overviews
culture or diplomacy. and comments the world's newspaper headlines.
23 broadcasts a week 1 month (4 w) / 184 billboards 5 broadcasts a week 1 month (4 w) / 40 billboards

FACE OF – DAILY
Every day, two journalists from the international press cross
FOCUS – WEEKLY
swords on the new topic of the day…
19 broadcasts a week 1 month (4 w) / 152 billboards From the newsroom, an exclusive report is analyzed
and commented by Mark Owen and its author or a
guest.
25 broadcasts a week 1 month (4 w) / 200
REPORT– WEEKLY
billboards
Every week-end, Loïck Berrou presents the 4 best reports of the
week THE OBSERVERS– EVERY FORNIGHT magazine
10 broadcasts a week 1 month (4 w) / 80 billboards program presenting previously unpublished content
and images supplied by the 2000 Internet users
around the world who have picked FRANCE 24 as their
REPORTERS - WEEKLY medium for eyewitness reporting on events as they
unfold.
Every week end, Loïck Berrou presents the 4 best reports of the
27 broadcasts a week 1 month (4 w) / 108
week
billboards

24 HOURS IN FRANCE – DAILY
CAMPAIGN CHRONICLE – WEEKLY A 2 min round-up of the major events of the day in
From the newsroom, Melissa Bell comments and analyzes on France
the day's major events in France 25 broadcasts a week 1 month (4 w) / 200
5 broadcasts a week 1 month (4 w) / 40 billboards billboards


FRANCE24.com
Advertising possibilities

LEADERBOARD
728*90

SKYSCRAPER
120*600

MPU 300*250

BANNER 468*60

VIDEO

MPU 300*600

ECRANS
CHANNEL

FRANCE24.com
Advertising possibilities

INTERSTITIEL
500*500

SKINNING

SPECIAL
MICROSITE

ECRANS
CHANNEL

And one more reason to work
with France 24

France 24 wins the “AIB Editors’
Award 2008” – Best International
Media of the year

1


Merci
‫ﺷﻜﺮا‬
Thank you

FRANCE24 Presentation

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