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FOUNDATION OF
PRESENTED BY
MUHAMMAD ASLAM
TABLE OF CONTENTS
• BRIEF HISTORY
• GROWTH
• BACKGROUND OF THE COMPANY
• INDUSTURY OVERVIEW
• COMPETATVE ANALISIS
• MARKETING STRATIGES
• CONCLUSION
HISTORY
 Development
 American Company
 Fortune and The Great Place
Magazines
Responsible Personnel in Management
• Larry Page And Sergey Brin
• Founded In 1998
• Employee 40000
(Worldwide)
• Experienced Team
Responsible Personnel In Management
1. CEO
2. CFO And Senior Vice President
3. SVP And Chief Business Officer
BOARD OF DIRECTORS
CFO Chief Business
Officer
CEO
Public
Communication
Officer
Development
And Legal Officer
Manager
Officer
Accountant
Economist
Treasure Financer
MISSION;
• The Official Mission Statement Of Google INC;
• “The Googles Mission Is To
Organize The Worlds
Information And Make It
Universally Accessible And
Useful”
VISION
 TO MAKE SEARCH ENGINE SO
POWERFUL BY PROVIDING,
 MOST RELEVANT AND USEFUL
ADVERTISING
 MOST RELEVANT AND USEFUL
SEARCH.
 NEVER STOP TO UTILIZE AND
IMPROVE SEARCH
FORMS OF BUSINESS
Google Is a Corporation
PRODUTS AND SERVICES
SOFTWARE
ANDROID CHROME GOOGLE MAPS PICASA
HARDWARE
NEXUS PHONES
CHROME BOOK
GOOGLE GLASS
GOOGLE DRIVERLESS
CAR
INTERNET RELATED SERVICES
GOOGLE
SEARCH
G-MAIL
GOOGLE DRIVE
YOUTUBE
OTHER’S
GOOGLE FIBER
GOOGLE EARTH
AD, WORD
GOOGLE PUBLIC
DNS
 Huge Number Worldwide
CUSTOMER BASE
Market In Which Google Is
Operating;
• Google Is Incorporated In Usa, But Is
Operating All Around The World The
World.
MARKETING STRATEGIES
 Clean, simple, and Interference free search
 No advertisement
 Offers information reliable sources every time
 Offers zero risk free entry policy
 Uses the power of vision
 Pay per click concept
Set of few intelligent rules and Ideas;
SOURSE OF REVENUE &
PROFITBILITY
REVENUE,
• US$ 59. Billion (2013)
• US$ 50.1 Billion (2012)
OPERATING INCOME,
• UD$ 13.966 Billion (2013)
• US$ 12.76 Billion (2012)
COMPANY OVERVIEW
 The company belong to internet
service provider
 Ecosystem
 Customer facing issues
 It is fact that most search engines
uses similar technologies
MAJOR COMPETATORS
MOZILLA
YAHOO
AMAZON
CONCLUSION
• Marketing ideas
• Smart choice
• Great advisory
• Culture of innovation
• Market leadership
THAT’S IT.
THANK YOU

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Foundation of Google from beginning to advance.