MOHAMED ALI
KANZARI
ACCREDITED TRAINER IN ENTREPRENEURSHIP
BRAND STRATEGY CONSULTANT
FREELANCE GRAPHIC DESIGNER
MORE THAN 5 YEARS OF EXPERIENCE IN ASSOCIATIONAL LIFE
3. MOHAMED ALI
KANZARI
ACCREDITED TRAINER IN ENTREPRENEURSHIP
BRAND STRATEGY CONSULTANT
FREELANCE GRAPHIC DESIGNER
MORE THAN 5 YEARS OF EXPERIENCE IN ASSOCIATIONAL LIFE
5. WELCOME TO
OUR AGENCY
Our branding agency specializes in creating
authentic, impactful, and sustainable brands using
unconventional methods and technology.
We specialize in brand strategy, identity, activation,
and experience design to help businesses stand out
and resonate with their audience.
7. VISION & MISSION
Vision
Our vision is to be the leading innovator in the branding
industry by crafting unforgettable brand experiences that
truly resonate with their target audience, inspire, innovate,
and leave a lasting impact on the world through our unique
approach of combining unconventional branding methods
and cutting-edge technology.
Our mission at our branding agency is to empower brands to
understand their customers deeper, reach them through
effective branding strategies and create a positive impact on
society. We strive to craft powerful ideas that change
customer attitudes, inspire engagement and bridge the gap
between technology and branding, in order to drive brand
success and make a difference in the world.
Mission
9. Branding in numbers
0,3 sec
the time that it takes to
judge a brand
71 %
online buyers gives a quality
credit to product image
instead of description
91 %
of customers prefer to buy a brand
that seems authentic to them
80 %
increase in notoriety by
adapting a coherent identity
23. Branding is the art of creating an
emotional connection between a
business and its audience using
unique, consistent image,
message and experience.
37. Sarah Henderson
CBRE, real estate consulting
AGE: 35
ADDRESS: Tulum, Mexico
JOB: Senior Associate
Income: $60,000-$70,000
Bio
Sarah enjoys trying new health and wellness
trends, and often spends her free time practicing
yoga and exploring local farmer's markets. She's
always on the lookout for beauty products that
promote both her beauty and her health. Sarah
values transparency and wants to make informed
decisions about the products she buys.
Wants
• products that are effective
• products that are safe for her skin
• save time, effort, and money.
Needs
• information and guidance to make informed
purchasing decisions
• prioritize skin protection and reduce the risk of
skin cancer
• finding ways to highlight her best self.
Personality traits
• Conscious
• Caring
• Practical
• Health-oriented
• Comprehensive
Digital usage
Internet
Social Media
Online Shopping
Gadgets
Favorite Brands
Life style in one quote:
“taking care of yourself is the
ultimate act of self-love.”
40. Brand
Archetypes
A brand archetype is a representation of a brand's
personality, values, and characteristics based on universal
symbols and archetypes introduced by Carl Jung.
Common archetypes include :
• Innocent
• Explorer
• Sage
• Regular Guy/Girl
• Hero
• Outlaw
• Magician
• Jester
• Regular
• Lover
• Ruler
• Caregiver