EPiServer talk about what’s new with the latest version of the EPiServer (CMS Content Management System) and cover their latest offerings for commerce and communities.

1. What’s New
Andreas Stjernström
Richard Brown

2. 4 700CUSTOMERS
30 000+
WEBSITES

3. 600+
PARTNERS
171
7
1
53 16
30

4. 130.000 Users
19.000 Developers

5. EPiServer ANZ Licence Sales
CY2010 CY2011 CY2012
EPiServer Licence + 1st Year SS

18. “To innovate does not
necessarily mean to
expand; very often it
means to simplify”
M. Russel Ballard

19. User Experience
Minimalistic
User centric
Content in focus
Attention to details

20. The User Journey
Get engaged
• Rich media
• Context driven
• Personalized
• Mobile
Get in touch
• E-mail
• Social
• Personalized
Get visible
• Organic Search
• Paid Search
• Social
• Display Ads
• Mobile
Get trusted
• Ratings and reviews
• Blogs and polls
• On site or public
Get converted
• Registrations
• Transactions
• Memberships
• Customer care
Get loyalty
• Brand advocate
• Re-engagement
• Repeat conversion
Customer experience across the user journey is a new source of
competitive advantage.

21. EPiServer Commerce
Improving customer experience by combing e-Commerce and
digital marketing software
Digital
Marketing
E-Commerce

22. EPiServer Commerce
Improving customer experience by combing e-Commerce and
digital marketing software
Customer
Experience

24. Content Targeting

26. Multi-screen
Mobile
Tablet
Desktop
Instant preview
Responsive

28. Social Media
All channels, one place
Personalized
Real-time statistics
Google Analytics
Control

29. Analytics & Optimization
Insights on page
Overview
Cross channel
Conversions
A/B test

30. Add-on Store
One click install
Certified Add-ons
Enterprise Store

32. EPiServer 7
• Creates a consistent customer experience across markets and
channels
• Makes mobile and tablet first class citizens
• Takes care of SEO and guides to better rankings
• Fulfills enterprise needs, yet let them be agile by the use of add-ons
• Lets marketers optimize content based on analytics insights
• Drives traffic through social
• Targets content based on user behavior, context and business rules