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Field Study Essay
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Field Study Essay Field Study Essay

Case Study Of Zomato
INTRODUCTION
Zomato is a multinational restaurant discovering service founded in 2008 by Deepinder Goyal and
Pankaj Chaddah. It currently offers in depth data of 1.4 million restaurants from over 22 countries
on its website www.zomato.com and the mobile app. It features restaurant information like scanned
menu, photos, ratings and reviews on its website and app.
HISTORY
While working at Bain Company, Deepinder and Pankaj observed that it was very time consuming
for the employees to line up and look at the menus to order food during the lunch hour. They then
decided to scan and upload the menus on the intranet website for the Bain employees. It saw a
huge response from the employees and the service was launched publicly as Foodiebay ... Show
more content on Helpwriting.net ...
New Zealand s Menu mania was the first company to be acquired by Zomato. The company then
acquired online restaurant guides Lunchtime.cz and Obedovat.sk for $ 3.25 million. Later in 2014,
Zomato acquired a Poland based restaurant search service Gastronauci and an Italian restaurant
search service Cibando for an undisclosed amount. In the same year it also expanded to Portugal,
Canada, Ireland and Lebanon.
In 2015 as well, the aggressive expansion of Zomato continued and it marked its entry into the
US, Canada and Australia by acquiring a Seattle based food portal Urbanspoon for around $ 60
million. It was now in direct competition with Yelp, Zagat and Opentable, the giants in the food
portal business. It also marked its presence in Turkey by acquiring Mekanist, and expanded from
27,500 Restaurants in Istanbul and Ankara to more than 50,000 restaurants all over turkey.
Zomato is now eying to top the charts in the restaurant search business and in April 2015, it
acquired a 4 year old Delhi based company MapleGraph, which builds a cloud based point of sales
products for restaurants. It also bought a US based table reservation and management platform
NexTable and launched Zomato Book, a table reservation service for its customers.
... Get more on HelpWriting.net ...

The Movie Gladiator
The intended audience of the movie Gladiator is made for Teenagers and Adults. Teenagers
would enjoy watching the movie because of the violence and Adults would enjoy watching the
movie for the history. The director Ridley Scott put a spin on the film, he added some things that
were not historically accurate. It was not a specific event and Ridley scott shows his vision of
cultural rome and the spirit of what rome would be like. Ridley scott has made the filmclosed to
being balanced, he attempts to show both sides of the story. The accuracy of the movie is that
Commoduswas the emperor and he was hated by the senate, but the false part about the film is that
some people did like him like the army and the lower classes. Marcus Aurelius was... Show more
content on Helpwriting.net ...
In addition, the film was produced in the year 2000. This film is timeless and there is no
evidence that it was made in the year 2000. What makes this film timeless is that it is a historical
movie bringing the viewer to feeling like they are in the certain time period of the film which is
180 AD. The issue of the film affects the film negatively because throughout many parts of the
film it is sad, like when Maximus s family dies, and when maximus dies at the end of the film,
because of that the film has a negative effect on the viewer because of the difficult situations that
have been shown throughout the film. In addition, this film is not historically accurate other than
the setting, the setting is correct taking place in Rome. The film is not historically accurate
because Marcus Aurelius had an adopted brother and husband to daughter to Lucilla who was co
emperor but in the film Marcus s brother was not shown in the film, and Lucilla appeared to be
Marcus s actual daughter not by marriage. Also Rome was also ruled by two consults not one
emperor which was shown in the movie and there was equal

Trauma In The Novel The Suspect By L. R.
How Trauma Can Affect Lives
Many individuals have flashbacks after experiencing trauma. Survivors of such horrible traumas
sometimes can act out in violence, after something triggers them to remember the ordeal. The novel
The Suspect by L.R. Wright, offers a realistic account of what goes on in the mind of an individual
who has committed murder. Throughout the novel, I made connections to many real life examples
of how trauma has affected the lives of criminals and their victims, through either alcohol or
mental illness. Individuals affected by this sort of trauma can seek medical or social help in order
to be able to learn how to cope with daily living.
L.R. Wright starts the novel The Suspect, by talking about how the main character George
Wilcox killed his ex brother in law Carlyle Burke in the isolated little community of Sechelt,
British Columbia. Wright described the scene of how George killed Carlyle. As George was
trying to leave, Carlyle did not like the idea that George was leaving, and was telling him he
needed to respect him. When Carlyle started to talk about George s family by saying ... Show more
A Mind For Murder. Wolrd Literature Today Mar/Apr 2015: 16 18. Web. 10 Apr 2017. .
Greyhound Bus Killer Not Criminally Responsible. 05 March 2009. CBC News. 28 March 2017. .
Lawless, Jill. Remarkable P.D. James Dies at 94;Billiant Writer of Detective FictionBrought the
Gere into Realm of Literature. 28 Nov 2014. Web. 07 Apr 2017.
Man Found Not Criminally Responsible For Bus Beheading Gets Absolute Discharge. 10 2 2017.
CTV News. 5 4 2017. .
Mother of Tim McLean Ends Petition to Change Law. 18 January 2014. CBC Radio Canada. 23
March 2017. .
Smith, Will. First and Foremost a Write of Fiction:Revisiting Two Tornoto Novels, Hopkins
Moorhouse s Every Man for Himself and Peter Donovan s Late Spring. 2015. British Journal of
Canadian Studies; Liverpool. 10 Apr 2017.
Wright, L R. The Suspect. United States of America: Felony Mayhem,

Reef System Collapse
Perhaps one of the most significant anthropogenic factors contributing to reef system collapse is
not directly attributable to the practices of people within the Bahamas, but the people of the world
as a whole. As industry grows stronger, fossil fuels continue to burn at exceedingly high rates,
consumption reaches all time highs, and unsustainable livestock practices continue to emit high
levels of methane, climate change has caused an increase in temperature worldwide. This increase
in temperature has been largely absorbed by the Earth s oceans, causing them to rise in
temperature as well. Since 1880, ocean temperature has increased by 0.65 to 1.06В°C. In the next
50 years, it is predicted that ocean temperatures could reach an increase up... Show more content on
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These environments are at extreme risk however, as anthropogenic factors such as invasive species,
runoff, overfishing, and global climate change harm them immensely. Although the true impact of
the initiatives taken to solve these problems is largely untested due to how young they are, it
seems clear that in order to promote the resilience of coral reefs and prevent the potential collapse
of the Bahamas, all three techniques must be combined in a fashion that will maximise the
possibility for sustainable reef ecosystems. By combining education and governmental policy, while
supplementing those large scale changes with direct influence on reef health in order for it to
survive, lasting resilience is a real

Summary Of Why The Revolution Will Not Be Tweeted By...
Hierarchical organizations, like high risk activism, allow individuals to obtain strong ties.
Malcolm Gladwell argues in his essay Why the Revolution will not be Tweeted , that technology
cannot be used for high risk activism because it is not disciplined enough to be used for strong
bonds; however, technology can be used for low risk activism. He speaks about people having
thousands of friends on Facebook, but those online friends are not the real friends who will hold
strong ties. Without discipline, movements would not be considered high risk activism because
strong hierarchy is consists of moments without violence. In the story Return to Hayneville ,
Gregory Orr explains the civil right movement that he cooperated with was a civil rights group for
racially integrated delegates at... Show more content on Helpwriting.net ...
He realized that to be part of a hierarchical group, one must fight back, but not physically. Orr
learned from his experience strong ties are found from hierarchy movements and high activism.
Gladwell explains technology cannot be used for high activism because it does not contain the
bases of hierarchy, meanwhile throughout Orr s experience strong ties were formed without the
use of technology. Hierarchical organizations allow witnesses to express their passion by setting
clear goals with the use of strong ties. Organized and disciplined activism allow witnessed
individuals fight back mentally to achieve their set goals, whereas low risk activism prevents us
from setting goals. As Orr suffered at the barn, he discovered the high risk activisms and strong
ties within the barns, ... that for every martyr whose life was resolved into a meaningful death,
there were hundreds of others who were merely beaten, terrorized humiliated. Even as I sank into
depression and broader in the shifting heat of that jail barn, I was learning in the shifting head of
that jail/barn, I was learning that I wanted to live (233). Orr suffered from beating and humiliation,
but

Research and Topic
LITERATURE REVIEWS
Literature reviews ....
п‚§ are an integral part of graduate studies to help you become fully conversant with a topic area
п‚§ may be a stand alone paper or part of a research paper or proposal
п‚§ present a survey of scholarly articles, books and other sources that provides a summary,
synthesis and critical evaluation of key ideas and work on a topic area.
п‚§ present a big picture or overview of significant work done on a topic
п‚§ enable you to gain deep understanding and insight by standing on the shoulders of giants
п‚§ help you prepare for further original research by analysis of the current state of research on a
topic
п‚§ take time, patience, a clear mind and good organizational skills
A good literature review ... Show more content on Helpwriting.net ...
What are the current debates?
9. Peer reviewed journals contain articles reviewed by experts in the field before they are accepted
for publication. Avoid newspapers, magazines and non peer reviewed journals unless your subject
area requires it; e.g. media studies, journalism, performance art. However, even here, while current
information and trends might be culled from these sources, search peer reviewed journals for in
depth studies and explorations.
10. Wikipedia is not a reliable reference, although it can be a handy reference for ideas of what to
search for in more reliable sources.
11. Work in Stages
п‚§ FIRST PASS is a broad and general survey to orient yourself to the field and topic, to find out
the main theories/frameworks, the key scholars, and their principal publications.
п‚§ SECOND PASS a more detailed, selective process of reading books articles you have narrowed
down as most relevant. You take notes and make summaries of your readings.
Claremont Graduate University Writing Center 2008
2
B. READING ANALYSIS SYNTHESIS
Information is useless if it is not easily recalled and accessed. Make sure you have a good system
to manage the notes you take and to keep track of your references. This makes it easier to analyse
and evaluate the information and to synthesize it to find patterns, connections and trends.
Find a content organizing system that works for you:
п‚§ 3X5 cards great for making notes of key

Negative Effects Of The Compromise Of 1877
The Compromise of 1877 marking the end of Reconstruction that brought Rutherford B. Hayes
into presidency had an extremely negative effect on the African American population of the
South in the late 19th century, dubbing the compromise as The Great Betrayal. In exchange for a
Republican president, the Southern Democrats were free of military occupation, had improved
infrastructure and a Democrat as Postmaster General, David McKendree Key. Because the
northern military troops were taken out of the South, there was less supervision of the region.
African Americans as grateful Republicans saw the troops as protectors from the rest of the
racist south. When Hayes removed the troops, it demonstrated the Republican party backing
away from their commitment to racial equality. Once the troops were gone, more lynchings
occurred to deal with African Americans who violated the South s racial code of conduct. The
first few years after the Compromise, more whites than blacks were lynched (1882 64 whites to
49 blacks; 1885 110 whites to 74 blacks); however, in less than twenty years, the lynchings of
blacks spiked to 113 in 1895 and 106 in 1900. African Americans had no way to defend themselves
after their defenders, the northern troops, left them essentially for dead.... Show more content on
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Blacks were forced into sharecropping and tenant farming, which meant that they rented plots of
land from rich white men, who were most likely their former masters, and paid with either a
fixed high rent or a share of their crop. The only way African Americans were able to afford any
supplies or food was if storekeepers extended some credit and in return took a lien on the harvests
of vulnerable African Americans. They were always under the thumb of either their former masters
or merchants and they would not be able to escape this until decades

Biography of Annie Prolux
Annie Prolux is an author of eight books. She was born in Norwich, Connecticut on August 22,
1935. She is the oldest of fives sisters. She graduated high school in Portland, Maine and attended
Colby College. She then attended the University of Vermont and received her bachelor s degree
in History. In 1973 she attended Sir George Williams University of Montreal, where she
graduated with a master s degree in History. In 1983 and 1987 Proulx landed two stories in The
Best American Short Stories. She published her first fictional book called Heart Songs and Other
Stories, in 1988, followed by a novel, Postcards, in 1992. She won a Pulitzer Prizeand a National
Book Award for the comic novel, The Shipping News. In 1998 Proulx won two O. Henry prize
stories for Brokeback Mountain and The Mud Below. Brokeback Mountain later became an
academy award winning film.
In Prolux s short story 55 Miles to the Gas Pump, a drunken rancher named Mr. Croom hides a
secret from his wife. He gets drunk and falls off a cliff. After his death Mrs. Croom s curiosity
sets in. She cuts a hole in the roof and reveals twelve dead women. Some of the women she
recognized from missing posters. The women were badly beaten, some covered in paint, and one
covered in newspapers. Mr. Croom had the attic locked for twelve years.
Proulx uses the plot to keep the reader interested by giving descriptions of the bodies. She starts the
story off with Mr. Croom death. It keeps the reader interested to find out what

Montreal Research Paper
The city of Montreal is a city located in the southwest of Quebec, Canada. It is located situated at
on the banks of the confluence of the Ottawa and St. Lawrence rivers. It rivers. Montreal is the
second largest city in Canada, the largest city in Quebec. Before the 1970s, Montreal was once
Canada s largest city, is a famous industrial, and commercial and financial center. English and
French are the two most popular languages in the city. As the Gothic churches and French residents
everywhere, reflecting the unique French cultural heritage, Montrealis considered the North
American Paris. Montreal s unique The cultural uniqueness, the beautiful cityscape, and leisure
lifestyle have been rated Montreal as one of the most inhabitable cities... Show more content on
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[more cool; winter cold, often heavy snow, sooner or later the temperature difference, the
temperature is often kept below zero degrees Celsius, but the indoor heating conditions, indoor
clothing without thick , But must wear a very warm down jacket .] However, in winter
temperature varies from cooler to cold, often followed by heavy snow sooner or later in the season.
The average winter temperature often drops down below zero degrees Celsius, but in most
households have heating conditioners thus, thick clothing is not necessary for indoors, but one
must wear warm down jackets for outdoor.
If [you ] one arrives in August or early September, there weather is still is warm, you have
enough time to buy winter clothes as the temperature is still warm. Although, If you arrive in
December or early January, you will one must need suitable winter clothes on arrival in the cityas
soon as you arrive, as temperatures from November to March are often below 0 degrees

Beauty Parlor Lindahl Analysis
For most of human history, literature, both fiction and poetry, has been narrated, not written heard,
not read. So fairy tales, folk tales, stories from the oral tradition, are all of them the most vital
connection we have with the imaginations of the ordinary men and women whose labor created our
world. (Angela Carter) My Grandmother Fowler epitomized the characterization of an ordinary
Southern, hardworking, farm woman. She was thin, brown from the sun even though she always
wore long sleeves outside, and always dresses as her religion dictated. Her hair was steel grey, and
would have reached her waist if she hadn t made the weekly trip to Ms. Rose Tully s Beauty
Parlor to have her hair washed and pulled up into a lacquered bun.... Show more content on
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(Lindahl, page 8) Lindahl provides a journey of North American Folklorists who were equally
quick to ignore and accept the demise of North American MГ¤rchen, but yet discovered the
genre lived a healthy life in certain cultures of the country. Lindahl confirms that earliest
academic folklorist were biased toward finding and recording ballads. His view is that academia
left the folk tales research to those outside their academic circles while they pursued the more
socially acceptable goal of ballads. (Lindahl, 11) The primary researchers of North American
MГ¤rchen, per Lindahl, were Vance Randolph, Leonard Roberts, and Richard Chase. While
Randolph did hold an advanced degree in Psychology, he was rejected by the academic world of
folklorists because of his interest in MГ¤rchen. Lindahl quotes Randolph regarding a rejection of
his proposal to Columbia University for a study of oral traditions because (they) were interested in
Indians and Eskimos, and blacks... It seemed to me ridiculous. I was interested in white mountain
people (Lindahl, 12). Randolph continued his passion and work, immersing himself in the Ozarks,
but his academic recognition was only obtained at the age of eighty six with his becoming a Fellow
of the American Folklore Society. (Lindahl,

State Trooper Interview Research Paper
State Trooper Interview
For this assignment I was asked to interview someone within the criminal justice field. For my
interview I decided to interview officer Lewis. I decided to make a couple of important questions
that I was curious about. I will list these questions throughout my paper. Each one of the questions I
created are very important to understand before you want to go into the criminal justice field.
The first question I asked Officer Lewis was; what is your occupation? Officer Lewis was quick
to answer he was a state trooper. Officer Lewis isn t just any state trooper though he is a K 9 unit
state trooper. He said he deals a lot with drug calls and other situations that most wouldn t want to
deal with.
Next, I decided to ask a question that is extremely important in todays criminal justice program;
how is the criminal justice ... Show more content on Helpwriting.net ...
I asked Officer Lewis; what are some qualities you believe are necessary to be in the criminal
justice system? He asked for a minute to think and narrow down which out of the many were the
most important. After a minute of thinking he finally had the answer he explained that there
were many qualities that were needed to be in any part of the criminal justice program but there
were a few that were essential. First he said, if you re looking into this field it is important that
you re even tempered with people and be willing to let things slide without getting offended. Next
he said its important to have a sense of humor because you will be put into stressful situations
everyday and its important you have a good laugh every now and then. The final quality he said
was the most important of them all; common sense. Officer Lewis said that there is a lot of training
and situations that officers get put through but you cant teach common sense. It is important if you
want to be in the field of work that you have common sense Officer Lewis

Business Law Case Study
Business Law Case Study In the case presented, Biff Smith, the Chief of Police of the local
department ordered a set of bicycles off of a local storeowner, Dirk Right. This was no simple
order though, in fact Biff intended on starting a bike patrol unit within the local department. Biff
went to Dirks Bicycle shop to place an order. The order was for five mountain bikes to be used
for patrol so they had to be custom made in order to sport the police decals. Biff was very
familiar with the Schwinn bicycle company so he asked Dirk to order him five top of the line
bikes at the best price . This simple statement implied that Biff not only wanted the bikes but he
intended on paying for them as well. So soon after Dirk accepted the deal... Show more content on
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Therefore Dirks specially ordered custom bikes for the police department upon the request from
Biff are considered specially made. The custom bikes were a special order because they
contained unique decals displaying POLICE . Therefore Dirk can enforce the oral contract
against Biff despite the price being an excess of $500, (under Revised article 2). Analyzing the
case with all elements in mind, we concluded that a contract was in fact created. Dirk, who is
pursuing Biff in court, will put up a case due to the oral contract that was indeed made. In this
case there is no need for a written contract because Biff verbally agreed to buy five Schwinn
custom police mountain bikes specially ordered by Dirk. For this non resellable goods
exception to apply, the seller, Dirk, must have made a substantial beginning in manufacturing
the goods. To show this is true, Dirk went out of his way to create an order for Biff that was
special for the Police department, and by doing so, Dirk cannot return/resell the bikes, and he is
at a loss of $17,500. The most important factor working in Dirks favor is the letter he received
from the local PBA. The end of the letter had a hand written signature thanking Dirk for ordering
the bikes. This is hard evidence that a deal was made because the note brings up the agreement for
the bikes in writing and is signed by the second party, Biff. Dirk has enough evidence to bring Biff
to

How Did Martin Luther Influence The World
The Life and Influence of Martin Luther
Thesis: Martin Luther was by far one of the most influential people in Church history. His doctrine
on faith and works was instrumental in the success of the reformation and has since become a
cornerstone of the church we know today.
Martin Luther was born on November 10th 1483. His father, Hans Luther, had made something
out of himself and came to own a copper mine. Desiring to see his own son go even further he
pushed him in school. By the time he was seventeen years old he was entering the university life.
In four years he had obtained a Master s degree from the University of Erfurt. From here his father
pushed him into law school. This is not where Martin Luther would stay. While on the road, ...
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Justification or salvation happened with an individual based on their relationship with God. This
was merely a public affirmation similar to Baptism. The Church began to pray on the fact that the
common people believed that through their (the church) words they (the people) were being
justified. Lindberg states, The word of absolution is rather a verbal act, which first creates a
relationship 0 between God in whose name it is spoken, and the person to whom it is spoken and
who believes the promise. Running a church with the size and functionality of the Roman Catholic
Church is expensive and people were willing to pay to see themselves and their love ones absolved
of sin. The indulgence was the proverbial Get out of Jail Free card.
Martin Luther s most dramatic and bold act may have been nailing 95 Theses onto the Church
doors in Wittenberg. It all began with Luther s Ninety Five Theses which seemed to be aimed at
depriving the pope of his power and the people of their consolation. Nearly all of the 95 Theses
are aimed toward clarifying justification as an act of faith and that no man or money can get it for
you. The twenty first thesis states Thus those indulgence preachers are in error who say that a
man is absolved from every penalty and saved by papal indulgences. With the sale of indulgences
came the implication that you are rewarded for good works, but any other work is going to cost
you something only the Church

Analysis Of Alexander Pope s The Enlightenment
The Enlightenment is defined as a period, popularly confined to the eighteenth century, wherein
scientific knowledge and method proliferated under the belief that all knowledge is achievable by
man. Opening the gateway to modern philosophy, The Enlightenment aimed to explore the nature
of human existence, being dubbed as an age of reason. Reason is defined as man s judgement that
is, as Creighton explains, held in mind by one who would be freed from the bondage of the
emotions and must, therefore, differentiate his own reason from the hinderance that is feeling ,
abandoning all sense of morality gained through religion and other environmental aspects.
Creighton suggests the excellence of reason is supposed to consist in its... Show more content on
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In Rasselas, however, Johnson highlights the brutality of man through the kidnapping of Pekuah
wherein she witnesses the immorality of slavery on her journey for happiness, highlighting how the
corruption of man lies beyond the safe haven of Happy Valley. The valley itself is comparable to
the Garden of Eden with its evils extracted and excluded. However, the connotations of a valley
present it as claustrophobic and locked in, exacerbated by Rasselas initial futile attempts to
escape. This suggests that while corruption lies beyond the valley, Johnson implies that the
nature of man is to reach beyond our own limits regardless of current position, supported by the
Original Sin wherein Adam and Eve were cast out of the garden in the pursuit of the tree of
knowledge. Whilst the paradise of the Happy Valley supplies all manners of pleasure Rasselas
uses his reason to determine that there must be more to his purpose, comparing the needs of
man to that of animals and how they waste their lives in tuning one unvaried series of sounds 3
and concludes that man has surely some latent sense for which this place affords no
gratification. Rasselas therefore separates all he has been raised to believe in order to explore
his own purpose the very definition of reason. Pope can be seen to do the same when describing
the lamb [...] had he not reason, would he skip or play? distinguishing the purpose of the primal
animals from that of man. Pope s reason is also

Difference Between Democracy And Democracy
There are many forms of government all over the world. Governments are very important to how
they allow the population to work together. Two of the most popular forms of government are a
dictatorship and a democracy. Both these governments have their own properties and are unique in
every country they are present in. Democracyis a form of governmentcontrolled by the whole
population or all the eligible members of the state, usually through elected representatives. A typical
representative democracy means it s the elected representative s job to represent their voters. A
democracy is seen in some of the most powerful states in the world.
Great Britain is one of the original democratic states. They ve been a democratic regime for many
years and have been a great role model for the rest of the world. Great Britain has shown that
democracy not only brings freedom but peace. Most democratic states are very peaceful.
Singapore had fought for its independence from the colonial grip of Great Britain. It is also a
very egalitarian and liberalized country. It has been one of the biggest trading posts in the world
and has become very wealthy. The (PAP) or People s Action Party was the first universal suffrage
movement. It s led the country for many years, provided many social welfare programs and the
people are very supportive of it. The party has been known for imprisonment and harassment but no
known disappearances.
Dictatorships are mostly a bad thing but

Essay on Matrix Year 11 Draft for Reference(Not Plagiarism)
Mat MPS 1 Part A: Determining fair rank between teams(no ties) Let win=3, draw=1 and lose=0.
The reason for this weighting method is because it is natural for the loser not to get a point.
Also, there must be a visible gap between winners and draw players. This can be proved by
contradiction proof. Blue| B| Crimson| C| Green| G| Orange| O| Red| R| Yellow| Y| Assume that
win=2 draw=1 and lose=0. If the supremacy matrix is calculated, tie always occurs, which proves
that if there is a small gap between win and draws, that supremacy matrix isn t valid. This is the
teams and their initial letters, arranged by alphabetical order. Then, the diagraph below is converted
into the following matrix. M=... Show more content on Helpwriting.net ...
However, it is fair to provide lesser coefficient to M3, due to its relation with the original data.
This means, the coefficient of M3 must be lesser than the first or second order Matrix.
Therefore, the coefficient of M3 is 0.4, which is smaller than any of M or M2. S=
M+0.5M2+0.4M3 = = The rank order is found as same as if the coefficient of M3 was different.
The rank order is Oranges, Reds, Blues, Yellows, Crimsons and Greens. This rank has escalated
the rank of Red Team into 2nd from 3rd, without any ties. This suggests the validity of the
Supremacy Matris, S= M+0.5M2+0.4M3. Justification for the calculation The reason why I
used S= M+0.5M2+0.4M3 is because of the reliability of the real data. In the dominance matrix
M, not every cases are examined. However, even though escalating the coefficient can be
considered as a solution, I chose to use M3 because if the rank order was same all the time in
Supremacy Matrix including second order matrix, I would have chose to increase the coefficient
of M2. However, not every cases had same order. In fact, they had insufficient reliability to use as
the Supremacy Matrix. As the alternative solution, M3 is used and it proved the efficiency of
using M3 in the Supremacy Matrix. Also, as it can be seen in the second order Supremacy Matrix,
second order Matrix has lesser coefficient. To keep this trend, M3 had lesser coefficient than M2,
resulting the Supremacy Matrix of S=

Moving To America
Imagine living in a country set in their own ways, and you could never change that. Riddled with
disease and famine, you have no place to turn except to leave your homeland and pursue
opportunities in a country you have never been to. When you arrive in America matters seem to get
worse.
Without clothes, food, shelter, and no way to grow your community, you ask yourself this question,
was it really worth leaving?
The Norwegian immigrants that used to live in
America may ask this question. In 1825, 52
Norwegians traveled to America to seek religious freedom. In Norway from
1807 1814 many Norwegians were captured by the British in the war.
While they were there, many were introduced to Quakerism, and when they were released, they
brought these religious practices back with them. The Norwegian
Government did not approve of any religion besides Lutheran, so when the prisoners came back,
they decided to leave to avoid religious persecution. America was a great place to travel to, because
of its freedom of religion bill, which was passed in 1786. This bill allowed anyone to have the
religion they desired, and also granted ... Show more content on Helpwriting.net ...
Most of them have resided in the Great Lakes Region and have developed major farming
communities. Andrea Erikson, who was 9 when she traveled to America stated, Moving to
America was probably the best choice my family could have made. I remember staying in my
house all day because my whole neighborhood was infected with plague. My father would go out
once a day to check on our crops but we had no such luck. We finally decided to move to America
in 1841, and we settled in Minnesota. There we were living in a large farming community, and we
could safely say its the easiest choice we made. When asking the first Norwegians if it was worth
coming, it might be an entirely different story. But the Norwegians who have come recently could
proudly say it was definitely worth the

Americans Tend To Celebrate Other People s Success
In the passage, Margaret Mead states that Americans tend to celebrate other people s success far
than those people who are close at hand as a threat. As I have read the author s analysis I noticed
that there is some positive and negative statement. There are some circumstances were Americans
feel jealous, insecure, competitive and anxious around people s success. Most of the time, when
someone close to you like a familymember , a close friend and a co worker become successful we
tend to feel jealous and we start seeing them as a threat. On the other hand, people who s far away
from us or have a different career as we are. We congratulate them, praise them, support them with
all our heart without bitterness and we truly celebrate their success. It is a confusing thing but real.

The Pros And Cons Of Assassination As A Tool Of Modern...
The changing face of conflict has brought about an evolution on how we conduct and even think
about warfare. Gross (2010) states that assassination was once prohibited under the statutes of
international law but has increasingly become common in the modern day battlefield. A dilemma is
presented when we question is there any ethical basis of using assassination as a tool of modern
warfare. There is increasing realization that one cannot engage in war using the conventional
means. Terrorismand insurgence being the new methods employed in modern warfare mean
fighting using conventional rules puts one at a major disadvantage. The killing of Osama Bin
Laden according to White (2012) can be termed as an assassination; it was executed by a special...
Osama bin Laden s case was special since while he was not the head of a government, he was the
leader of a terrorist organization that was engaged in terrorist attacks against the United States. And
as concluded by White (2012) this notion can be used to support the rationale of using terrorism
as a tool of war on some specific special targets. Assassination though is not a just means of
engaging in warfare as explained by Gross (2010) since there is no basis of choosing who is a
terrorist engaging in warfare and who is not a terrorist. Nelson Mandela was labeled a terrorist
by the South African government but he subsequently became a head of state and leader of
South Africa. If assassination was used as a tool to eliminate him then it would complicate the
justification of assassination as stated by White (2012) as a tool to eliminate terrorists in the
event of a war. Mandela transformed from being a terrorist to a Nobel Peace prize winner. Justice
cannot be served through assassinations as a method of war. The discretion of whether to use it or
not cannot be left to the whims of those in government since they could use it on any of their so
called enemies whom they could label as

Poets of the Tang Dynasty Essay
Throughout human history, our beliefs have influenced our actions. This is why we have studies
like the humanities. During the Tang Dynasty, different religions developing during the time had
enormous influence on what was being produced during the era. When it comes to literature, poets
like Wang Wei, Li Bai, Du Fu, and Bo Juyi expressed their religions through their poetry during the
Tang era. While it was not always directly mentioned in their poetry, there are connections between
the Tang Dynastypoets works and their respective religions. Wang Wei (699 761CE), was a
Buddhist poet that was born in to the upper class in Shanxi. He passed the Chin Shi system a
system that was designed to challenge government and bureaucratic... Show more content on
Helpwriting.net ...
1170). His poetry really appeals to the senses. One of the ways that Buddhism was introduced to
the Tang Dynasty was by means of a legendary monk: Xuanzang. He traveled to India, while the
city of Chang an suffered from chaos, to study the original Buddhist scripts and later returned to
China to translate all of them and interpret the ideas for the people through his Weishi School
(Wen, 77). The concept of emptiness is very prominent in Buddhism emptiness is neither reality
nor total nothingness. Thus, being and nothingness only differ in name; the ontological statuses
of both are emptiness (76). In Wei s poem, Hermitage at Chung nan Mountain he writes: ...and go
there on a whim to wander alone. But even in all this splendor, things remain empty. I climb to
the headwaters where clouds rise up from emptiness (Davis et al. 1170). The emptiness to which
he is referring is not literal emptiness, but to the underlying unity of all things. Also, the Chung
nan Mountain that he refers to was a part of the well known mountains that draw many followers
of Taoism and Buddhism because of their solitude. When he says Growing older, I grow into the
Tao... he is referring to the way of life that can be achieved by following Buddhist traditions. The
poet Li Bai (701 762CE) was

Bowling For Columbine Documentary Techniques
Bowling for Columbine isan interactive or participatory documentary directed by Micheal More (
Farenheight 911, Sicko ) in 2002. In this documentry More explores the 1999 Colimbine Masacare,
he investigates what lead up to this masacare as well as how Colombine reacted to it. He reads into
the violence in the United States and the fact that america has the highest gun murder rate in the
world, he questions the right that Americans have to acessing guns. It is created with many
conventions of the interactive documentry genre; the documentry has direct engagment with the
audience, More is a part of the events that are recorded so he has a direct impact on what is
happening; we get a clear understanding of the situation from More s point of veiw. An important
convention of the interactive genre of this documentry is the participation of Micheale More in the
Interviews throughout the film. More takes out many Interviews throughout the documentry but the
interviews that I felt were significant were with James Nicholos, Marilyn Manson and Carlton
Heston. More... Show more content on Helpwriting.net ...
The first time that More uses non diagetic sound that stuck out to me as a veiwer was when there
is a montage of guns being used by many different types of americans; the music that is
acompanying this is the song Happiness is a warm gun . In this montage we also have a voice
over announcing that in Virgin Utah the law was passed for all resedents to be able to hold
guns. More then first shows us many resedents old and young, male and female; holding and
using guns, as an exaguration to show us how ridiculously easy it is to use a gun in america we
are shown a blind man who was able to get his gun licence. The music supports all of this photo
showing us how strongly american citecans feel about gun use; More then puts some graphic
fotiage of people being shot at the end to show the result in these

The Characters Of Rosetta In The Civil War
Rosetta is a strong willed and independent woman who marries the love of her life, Jeremiah
Wakefield. To support himself and his new wife, Jeremiah decides to enlist and leave his wife
home for the two years he is away fighting in the Civil War. The couple dreams of one day owning
their own farm and having a familytogether. Rosetta tries to make Jeremiah stay, but she knows
they need the money so reluctantly lets him go. Without a proper goodbye and the longing she
has for her husband, Rosetta decides to follow Jeremiah and joins the army as a male soldier by
the name Ross Stone. Rosetta overcomes the obstacles of being a woman in a war only meant for
men and refrains from being caught by her commander throughout the war. She is a role

Justification Of Punishment Justified By Ted Honderinch s...
Why punish? Is the use of punishment Justified? Ted Honderinch s Punishment: The supposed
Justifications Revisited aim to answer these questions. Punishment is at the core of our punitive
systems, therefore society needs to establish a well thought out moral explanation as to why we
punish and what we aim to achieve with the use of punishment. Honderinch set out to analyze the
supposed moral claims that justify the practice of punishment and to determine if they are
satisfactory enough for the intentional infliction suffering and deprivation.
What are the claims as to why punishment should be morally used? The author looks at three main
justifications of punishment. Those who believe that the offender deserves to be chastised for his
or her crime justify punishment by appealing to desert thereby retributive in nature thus backward
looking. The justification of punishment on forward looking factors justifies punishment for its
ability to prevent and reduce crime therefore through punishment the offender is capable of reform
and rehabilitation. The third justification is the mixture of both justifications in which punishment
is deserved for some past offences, and also it reduces crime. From these Justifications, it is clear
that one cannot justify punishment without stating its aim. Honderich argues persuasively that
these justifications that these justifications are not satisfactory.
Honderinch in his analysis considers numerous backward looking justifications, those

Quotes On Dehumanization In Night
Although Eliezer survived the bloodcurdling Holocaust, countless others succumbed to the Nazi s
inhumanity. The Nazi s progressively reduced the Jewish people to being little more than things
which were a nuisance to them. Throughout Night, dehumanization consistently took place, as the
Nazis oppressed the Jewish citizens. The Germans dehumanized Eliezer, his father, and other fellow
Jewsfor the duration of the memoir Night, which had a lasting effect on Eliezer s identity, attitude
and outlook. Wiesel displays the Nazi s vicious actions to accentuate the way by which they
dehumanize the Jewish population. The Nazis had an abundance of practices to dehumanize the
Jews including beatings, starvation, separation of families, crude murders, forced labor, among
other horrific actions.
Even though Eliezer was able to persevere, he was dehumanized by the Nazi s in an atrocious and
cold blooded fashion. When a human is emotionally and physically stripped of their pride, it
weakens his or her will to live. The Nazis targeted the Jews humanity, and slowly dissolved their
feeling of being an independant human. Elie Wiesel states He took his time between lashes, only
the first really hurt...twenty four...twenty five. It was over. I had not realized it but I had fainted.
(Wiesel 62). In the case of the Jews doing anything askew, they were to be punished in barbaric
ways. This whipping by the Nazi s had a drastic affect on Eliezer s identity, because before his
punishment Eliezer had not yet altered his inquisitive mindset. Eliezer was at the wrong place at
the wrong time, and as a result he was thrashed and trounced on by one of the German soldiers. This
traumatized Eliezer and brought fear upon him, changing his attitude.
The Nazi s not only dehumanized Eliezer, but they reduced his father from a human being into a
thing that was merely a nuisance. The Nazi s believed that they were on a higher level than the
Jews, so they tried to take whatever dignity the Jews had remaining. Wiesel proves this when
stating he slapped my father with such a force that he fell down and then crawled back to his
place on all fours (Wiesel 39). The instant that the officer hit Eliezer s father, Eliezer was in utter
shock. His

Theme Of Good And Evil In A Separate Peace
As said by Eric Burdon, Inside each of us, there is a seed of good and evil. It s a constant struggle
as to which one will win. And one cannot exist without the other. In A Separate Peace by John
Knowles good and evil are present throughout the book. This quote supports the themes of A
Separate Peace because Gene and Finny struggle with the decision between good and eviland are
affected by those decisions, along with the characters themselves being similar to good and evil.
Gene and Finny are faced with many situations where either good or evil will take over their
decision. When Finny falls of the tree Gene took a step toward him, and then [his] knees bent and
[he] jounced the limb (Knowles 60). Gene purposefully makes Finny fall even if neither of them
realizes or accepts it at first. When Gene makes the decision to cause Finny to fall, he lets evil win.
He lets it take him over to benefit himself in the long run. On the other side of it, when Gene tries to
tell Finny that he did intentionally hurt him he said of course you didn t do it. You damn fool. Sit
down, you damn fool (Knowles 70). Finny does not want to accept the fact that his friend would
do such a thing to him. He pushes out the evil that could have let him lash out at his friend and let
the good in him refuse to believe it. Lastly, when Gene was fighting with Quackenbush all of a
sudden Gene hit him hard across the face (Knowles 790). Gene lets the evil take over him and hit
Quackenbush in the

Depression In The Fault In Our Stars
The Fault in our Stars Draft
Whenever you read a cancer booklet or website or whatever, they always list depression among
the side effects of cancer. But, in fact, depression is not a side effect of cancer. Depression is a
side effect of dying. (Green 3). Hazel Grace Lancaster frequently thinks about death and the side
effects of dying. Being the protagonist of the novel The Fault in Our Stars by John Green, readers
get to witness Hazel s thoughts and actions change throughout the book. Hazel Lancaster changes
her view of her parents, social life, and her uneventful routine.
When Hazel is diagnosed with cancer, she quickly notices her parents fear. When she is
hospitalized at a young age due to her cancer, and almost dies, she sees her parents crying and
her mother states, I m not going to be a mother anymore! Since that tragic incident, Hazel feels
that once she passes her mother will be constantly depressed and have nothing to do without her.
Hazel explains, I want you guys to have a life, I said. I worry that you won t have a life, that you
ll sit around here all day with no me to look after and stare at the walls and want to off
yourselves. (Green 297). Once Hazel knows that her mother has plans to get her master s in social
work, she feels more reassured and doesn t worry about her parents as much. ... Show more content
on Helpwriting.net ...
She realizes that when she finally passes, she will being leaving people mourning with the grief
of her death. Realizing this has made Hazel less social, which has led her to not have many
friends. Hazel does not want a lot of people to be hurt when she dies. She shares this idea with
her parents I m a grenade and at some point I m going to blow up and I would like to minimize the
casualties, okay? (Green 99). Throughout the book, Hazel learns the ups and downs of friendship.
By the end of the novel, Hazel befriends Isaac and maintains a loving relationship with her
boyfriend Augustus

Andragogy By Malcolm Knowles
Andragogy is a term used by Malcolm Knowles to describe the process in which adults are prone
to learning. Malcolm Knowles theory is that the adult learning process consists of these four
phases. 1. Changes in Self Concept. 2. The role of experience. 3. Readiness to learn. 4. Orientation
to learning. (Tiedeman, D. V., Knowles, M). (1979).
In the Psychosocial Rehabilitation world, individuals can participate as a student, in a classroom
setting to work on daily living skills. These include topics such as Anger Management, Relapse
Prevention (for substance abuse), Relationship skills and many more. The facilitators and
classroom instructors must work in conjunction with one another to develop thought provoking
lesson plans and content that ... Show more content on Helpwriting.net ...
Adults need to conceptualize their situation and identify what their strengths and weaknesses may
be. Knowing how to self advocate for themselves and identifying what areas of their life may need
improvement. Doing this will help individuals change their Self Concept and personal beliefs about
themselves and their lives. 2. These individuals need to recognize how their choices and personal
experiences have lead them to this place in their lives. Experiential Learning is described as ...a
particular form of learning from life experience; often contrasted it with lecture and classroom
learning . (Kolb, 2015).
3. Students must have a willingness to learn and not be closed off to new information. Like the
old Turkish passage goes... You can lead a horse to water, but you can t make it drink . You can try
and help someone by providing information, education and support, but if that person is not willing
to incorporate those things into their life they will have a very difficult time learning. Many people
tend to choose their attitude about things or situations before they experience them, and build their
own conclusion on how useful something will be beforehand. Basically, a preconceived notion that
something is going to be awful or awesome before the event is

Atticus Point Of View Essay
People should see things from that particular persons point of view because you don t know how
they feel and also to try to be the best at whatever you do in life especially school. In this book,
To Kill a Mockingbird by Harper Lee, Scout didn t really how people feel until Atticus showed
her how to. Atticus made a good statement by seeing it from their point of view and Atticus has
showed me a very important life lesson. Atticus has shown Scout and I that to see things from
their point of view and I always try to be the best at everything I do. Scout learns many life lessons
throughout To Kill a Mockingbird: one lesson she learns is the lesson of to look at the situation
from their point of view and not to judge other people. Atticus... Show more content on
Helpwriting.net ...
In middle school I had average grades and now I m really taking them seriously. And I have been
doing better since middle school because I ve been studying hard and haven t been slacking off
in class or at home. People like me have realized that s its high school and you have to step it up
to make it and it counts big time for your future. If you don t have descent grades throughout
high school, life is going to be tough down the road. I believe the same thing with sports too:
always try your best and practice frequently to get better. When I first started playing baseball I
was terrible, but over time I got better and better and I thank all the coaches who mentored me
along the way and taught me some important lessons. Every pitch or at bat I tried to improve the
most I can and I ve really succeded with sports throughout my life. In sports and in school
sometimes I ve been made fun of and I wanted to change that. My dad said to stand up for
yourself because your not going to get anywhere in life if you re too shy to do anything about it.
Standing up for yourself is a great life lesson because it gives you the qualities to become a better
person. School matters for your college and job, sports matter if you want to get a schlorship, and
standing up for yourself will always help you become

Comparison Of Friends And The Big Bang Theory
The TV series Friends and The Big Bang Theory are two of my favorites series. The television
show Friends exhibits six main characters, consisting of three males (Ross, Chandler, and Joey)
and three females (Monica, Rachel, and Phoebe). Ross role is based on his scientific knowledge
and the importance of his values and his passion for his work. However, every time someone
does not agree with him or believes in something else than science, he feels that not only his
career but also his personal identity is challenged. He is stubborn and has a hard time admitting
that people have different points of view. He has been three times married, has a kid with his ex
lesbian wife who remarried to a woman. Then there is Chandler who at the beginning... Show more
The TV show exhibits seven characters, consisting of four males (Sheldon, Leonard, Howard,
and Raj) and three females (Penny, Bernadette, and Amy). Sheldon is the child prodigy who
started college when he was not even a teenager. He has an obsessive compulsive personality
disorder of performing specific activities on specific days and at a specific time, any disruption
will distress him enormously. He has a superiority complex and does not hide his contempt for
others peoples intellects which result in hurtful and inappropriate comments. Leonard is
Sheldon s roommate and unlike Sheldon, he is interested in building interpersonal and social
relationships with the rest of the characters. He comes from a family of well known and
successful people while he is the only one who has not reached that point in life yet. Howard is
the creepy Jewish guy who tries to flirt with every girl he meets. He still lives with his mother
and has a hard time compromising to his religion s norms. Raj is the foreign member of the crew,
he comes from India and considers himself exotic. At the beginning of the show, he is unable to
speak to women, later he finds out he can only talk to them when he is drunk. Unlike his friends,
Raj is perceived as homosexual because of his particular feminine interests and his close friendship
with Howard, although, he considers himself

Free Labor Ideology
Throughout the formation of the United States of America, populations and cities grew and
developed, which required a great necessity for labor to ensure the continuation of progress. As
time elapsed the evolution of labor also took place and slowly but surely advanced to meet the
needs for the powerful and developing young nation. While labor changed, people started to
realize the more present form of the wage labor system as unfair and not an appealing way of
life. As result, free labor ideology was introduced as an alternative and a blueprint to fulfillment,
this idea embedded the principles of temporarily being a wage worker for a given amount of time
until a worker had enough money to save up and move west to claim land and work freely... Show
Even though slavery was over, it opened new questions such as what racial equality will really
be like in society for the free slaves. Because the idea of white supremacy was still heavily
embedded into society at this time, some groups/parties were hesitant and fearful of complete
equality for freedmen. The conservative/moderate republicans wanted to get back to business to
focus on economic needs of the nation; however, getting back to business means to figure out a
way to moderate and bind the freedmen and planter class to work together for the main necessity
of the nation, to produce and pick cotton. The Planter class focused on re establishing white
supremacy, while the freedmen wanted to reconstruct their families and build a new life for
themselves. As previously mentioned, the radical republicans still pushed to implement racial/legal
equality to ensure the movement towards free labor ideology. In response to this post war
dilemma, the free labor experiment formed to hopefully reconstruct the south. A compromise
known as sharecropping was introduced, in which white planter class land owners divided their
plantations into suitable plots of land for former slaves to farm and live on freely in exchange for
profit and interest rate. However, over the course of time, many problems became apparent, such as
inequality for the blacks and unfair payment contracts. Nevertheless,

Research Paper On Job Shop Scheduling
Job shop schedsuling using genetic algorithm
Abstract The job shop scheduling (JSS) can be difined as a planning of schedules with many
variations according to the requirements. In job shop scheduling problem (JSSP) environment,
there are numbers jobs to be processed on numbers of machines with a certain objective function to
be minimized or maximized. In this paper, we have used the GT GA to solve the job shop
scheduling to minimize the makespan along with the special type of crossover known as multi step
crossover fusion (MSXF). To see wheather we get good results by modifyinng the classical
approach using GA, we have compared the result with the standard benchmark instances available.
Using this combinations of the techniques, we have got results showing deviations less than 3%.
Index Terms Scheduling, Job Shop Scheduling, genetic algorithm.
Introduction:
The job shop scheduling problem is the combinatorial problem in which there can be many
objective functions. In this paper we have selected the makespan to be the objective function.
The main objective of any scheduling is to create a schedule which specifies when each task is
to begin and what resources it will use that satisfies all the constraints while taking as little
overall time as possible. The scheduling in which there is a specific order of a job to be processed
by perticular machines is called as job shop scheduling problem. This kind of scheduling and
sequecing of operations deals with the allocations of resources optimally over time so as ... Show
Vakharia and Chang (1990) developed a scheduling system based on this method for manufacturing
cells. Jeffcoat and Bulfin (1993) applied the same to a resource constrained scheduling problem.
Their results showed that this procedure provided the best results in comparison with other
neighborhood search procedures. This method is an iterative search

Pride In Country Music
Republican presidents have often visited the spiritual home of country music, the Grand Ole Opry.
Many of them think country music is a way of showing American pride. Country Music worships
cowboy pride as well. Many country music artists have taken their genre of music way outside
Nashville. A well known artist who became a country prodigy, also known as the Man In Black ,
Johnny cash, triumphed his way into fame by using his songs and lyrics to relate to others.
Many country music artists looked up to Johnny Cash such as, Willie Nelson and Kris
Kristofferson. Johnny cash took on the toughest gigs in town. He even played at the prison where
he definitely left an imprint. Johnny Cash recorded many of his songs at Columbia Records . Kris

Wilma Rudolph Accomplishments
Wilma Rudolph Wilma Rudolph became the first American woman runner to win three gold
medals in the Olympic games (Rudolph). Wilma Glodean Rudolph was born on June 23rd,
1940, in Bethlehem, tennessee. Rudolph had trouble at birth doctors thought she would not live
but she did. At as young as four years old she dealt with double pneumonia and scarlet fever left
her with no use of her left leg. Despite an illness that might have prevented her from even
walking, Wilma Rudolph became an amazing athlete whose story continues to inspire. Her
amazing accomplishments have inspired many athletes around the world. Rudolph s mother
took her weekly days off work to drive forty five miles into Nashville for heat and water
treatments on her leg ( Rudolph, Wilma. ). Rudolph s mother and some of her older brothers
and sisters learned how to rub Rudolph s legs with treatment four times a day between her trips
to Nashville. By the age of eight, she could walk with the aid of a leg brace and then a specially
built shoe. By age eleven, she no longer needed the specially made shoe (Wiggins). Rudolph...
She had great success in the sport, earning all state honors for four years and averaging 32 points
per game her sophomore year (Tricard). She also started running track. Throughout her four
seasons of track she has never lost a meet. Ed Temple the coach for one of the best track
programs for girls and and women at Tennessee state university started watching Rudolph play
basketball. He told her that she had the potential to become a track star, this is when her career
started (Rudolph). Rudolph s amazing accomplishments proved that she was an inspiration to
others. She overcame the illness which others would give up but Wilma Rudolph never gave up
but instead kept pushing and wanted to make up for all the time she spent indoors and not being
able to be a normal young

Short Term Incentive Pay System
Short Term Incentive Pay
A survey report for publicly traded companies administered by WorldatWork found that 99
percent of the 350 companies had some form of short term incentive pay system in place (Miller,
2014). Short term incentive pay compensates employees for achieving short term business goals
that are typically a year or less. These goals can depend on factors such as the type of business, its
specific strategy, and market conditions to name a few. Metrics for short term incentiveplans can
include financial metrics like revenue growth and profit maximization as well as non financial
metrics specific to the company, such as safety or quality assurance, customer satisfaction, and
more (Fotsch Case, 2015). Short term incentives normally reflect a percentage of the employee s
salary or wage; there are threshold, target, and maximum levels that can be achieved providing
different levels of compensation based on outcome. Short term incentive pay can involve individual
employee performance, or group company wide performance. Some examples of short term
incentive pay include merit pay, bonus pay, and profit/gain sharing. Understanding the specific
processes and benefits of these types of short term incentives allows employers to choose which
plan saves the company the most money in terms of productivity and reduction of turnover.
Individual Short Term Incentive Pay
Over half (55%) of publicly traded companies offer an annual incentive plan or bonus plan to

The IMposter Syndrome
In Chapter 7, Pinker says that women tend to think they are imposters at all achievement levels
whereas men tend to bluff. She provides examples of many women who have high achievements
and occupations that still feel like it is all due to luck rather than their hard work and talent. The
belief that their successes are due to external factors such as good luck and that their failures are
due to internal factors such as personal flaws is what Pinker defines as the imposter syndrome.
Imposters tend to ignore all of the positive events and achievements that occur this shows that no
amount of success will ever show them that they are worthy. Research showed that women have a
tendencyto need to know that they are 100% correct before they answer a question whereas men
tend to only need to be about 50% sure and will bluff the rest. Women tend to fear criticism and
will respond as if they are sad and ashamed. Men tend to take criticism through anger and usually
externalize negative events. Pinker gives the example of a maleand femalewho take a test and do
not do well, the male will blame it on external factors like the test being hard while the female
will blame it on internal factors like they did not study correctly. Women who have a doubt
about a cognitive test and perform bad will back out of a race in the future and may not apply for
a job due to self doubt. Self doubt tends to have some positive effects in which cause imposters to
form strategies to over prepare and perform

Simon Farrah Abraham Character Analysis
Simon Saran is a forced to be reckoned with. His on again off again relationship with Farrah
Abraham has been documented through Teen Mom OG. The two are apparently off at the
moment, though that doesn t mean there isn t a reconciliation possible. Because Saran has been
a huge part of the MTV franchise, the show offered him his own special. This is a big deal
because the ones who have been offered the same have all been married to or have had children
with the star they were attached to while filming. Being Simon is set to air this coming
Wednesday on MTV. It will be an hour long special featuring Simon Saran in his everyday life. He
confirmed this was coming back in June, but Farrah Abraham shaded him when he mentioned it.
The two have been hot and cold for several months now. Saran is a businessman, and now,
Abraham is back to selling sex.... Show more content on Helpwriting.net ...
According to Starcasm, Simon Saran and Courtland Rogers got into an insult match where one
went a little too far. Everyone knows that Twitter is the place where anything goes. Racial
comments, insults, and everything else can be seen on the platform with no enforcing of
etiquette. Saran was going off about Donald Trump being blamed for the Las Vegas massacre, and
Rogers decided to have his say with him. It appears that since Jenelle Evans no longer wants
anything to do with Courtland, he is really trying to stay relevant. Both men reverted to heavy
insults, with Courtland Rogers insinuating that Simon Saran was a terrorist with a tweet about
hijacking a plane. Of course, Simon wasn t innocent in the debate, but Courtland really went the
whole nine yards with his comments. There is a streak of jealousy there. Being Simon is airing
this upcoming week and since Rogers no longer has any connection to the show, there may be a
little bitterness. The two exchanged a few more tweets and that was

Safer Gun Legislation Essay
Safer Gun Legislation
The United States ranked #1 highest country to have 88.8 guns per 100 people an average of
270,000,000 ( Should More Gun Control Laws Be Enacted? ). On Feb. 14, 2018, the lives of
students, teachers, and parents at Marjory Stoneman Douglas High School in Parkland, FL would
forever be changed. A former student Nicholas Cruz engaged in a mass shooting taking away 17
innocent lives: 14 students and 3 staff members, traumatizing the lives of fellow students. The
Parkland, FL massacre is the most recent school shooting as students take immediate action in
support of a stricter gun legislation, to prevent the endorsement of lives lost due to fatal school
shootings. Firearm regulations are laws that enforce the sale and concealed carry of weaponry by
a civilian with the permit of a legal firearm license. Gun control laws should be stricter for adults
21 and older for recreational ... Show more content on Helpwriting.net ...
14, 2012. 20 lives were taken away between the ages 6 7 including 6 staff members by 20 year
old Adam Lanza ( David Morgan). The Sandy Hook Elementary shooting was one of the worst
shootings in U.S. history that prompted the controversial debate over gun control and whether
there should be safer regulations on guns. Similarly, six years after the tragic shooting of the
Sandy Hook, The Parkland, FL sought the same experience of an active shooter Nicholas Cruz 19
year old, contributing to the lost of 17 lives. Marjory Stoneman Douglas High School students
took action by protesting the rights to a stricter gun legislation that should have been enacted to
protect the lives of students all around and stop the massive school shootings by letting the hands
of the mentally disabled gain access to destructive weapons and cause fatal consequences at the
end ( How Many More School Shootings ). Therefore, due to the series of school shootings gun
laws should be

Boston Marathon Bombing Speech Essay
In his speech at the Interfaith Service after the Boston Marathon bombings, President Obama
effectively used language to describe the tragedy that had occurred, reference people who were
affected by the events, and to encourage the nation to stand up and stay strong. This use of
language allowed him to capture the attention of the audience and clearly make his point known.
President Obama s use of language painted a picture of Boston, both before and after the
bombings, and brought forward emotions from those who heard his speech. Use of imagery was
essential in the President s speech, as it allowed him to describe Boston in a way that made the
entire country feel as though they were directly involved in the attack, even though the majority
were not involved at all. Phrases such as sunlight glistened off the statehouse dome and spring
was in bloom allowed those listening to or reading President Obama s speech to feel as though
they were there that morning and sense the peace that had been there before the bombings took
place. Another use of imagery, her red hair and her freckles and her ever eager willingness to
speak her mind allowed spectators to develop a picture in their minds of one of the victims. Being
able to picture the victims forged an emotional attachment that made everyone want to stand strong
for those who could not.... Show more content on Helpwriting.net ...
The overall tone was encouraging to the American population, while still being threatening to those
that caused the bombings. Had this speech been delivered in a different tone, the meaning could
have come across completely different. The tone that President Obama used was one of the major
reasons that the language used in this speech was so effective. Without the correct tone, the
meaning of the words would have been distorted from their original meaning to something that
could possibly have been completely

Comparing Charlie And The Chocolate Factory And Charlie...
Film Comparison
In 1971, Willy Wonka and the Chocolate Factory was released, based on Dahl s novel, Charlie and
the Chocolate Factory . In 2005, its remake was released, under the name Charlie and the Chocolate
Factory. After watching and analysing both films, it is a popular opinion that the filmmakers
responsible for creating the remake, Charlie and the Chocolate Factory have made use of story
elements, including story progression, cause and effect, point of view, structuring of time, setting
and characters more effectively to engage the audience more when compared to the original film,
Willy Wonkaand the Chocolate Factory .
Character creation and development is a necessary element that is used by filmmakers to engage
audiences. Audiences watch films to see characters change through their experiences and
characters need to be memorable so an audience remains engaged by the film. While both films
share the same characters, there are noticeable differences. In Charlie and the Chocolate Factory ,
the characters are obviously playing to extremes. Each character has their niche, and that is their
defining trait. For example, Charlie is poor, Wonka is extremely eccentric, Veruca is stuck up,
Augustus is a glutton, Violet is a winner and Mike is a gamer. In Willy Wonka and the Chocolate
Factory , the basic idea is the same, however the characters aren t as memorable. However, both
films shape their characters through their appearances. For example, Augustus is quite large,
reflecting the fact that he likes to eat and Charlie looks hungry, suggesting to the audience that he is
quite poor and does not get enough to eat. It is the opinion of many that taking the characters to the
extremes engages the audience better than allowing them to be less defined. Yet, the filmmakers
also create characters through their use of settings, causing the audience to become further engaged
in the texts.
In both films, the settings share similar purposes. This purpose being to create conflict as well as
allowing the audience to assume certain things about characters, background, context, etc. However
it is a shared opinion that the remake, Charlie and the Chocolate Factory uses setting more
effectively. While not

The Good Heart Sparknotes
Many Good Hearts: Unifying Humans by Human Nature by Alex Prindle I have never
experienced space travel, and I probably will never get the chance to have that experience, but
one of the common insights that astronauts claim while looking at planet earth from outer space
that they cannot see any boundaries between different countries or cultures. The only view
possible is one planet that is separated by two elements: land and sea. Every human being
assumedly is born of the same planet, so thus when looking down at planet earth, each world
conflict or issue can seem so insignificant due to the fact that we are all born in the same place;
we all get experience light from the same sun (49), and these aspects of life unify us as living
beings. The Good Heart, also the title of the acclaimed novel written by the Dalai Lama, is revealed
as a metaphor and symbol for unity and spiritual equality. This unity mainly illustrated through a
comparison of Christianity and Buddhismdescribed by the Dalai Lama, shows that different
perspectives should be equally valued just as much as similarities between perspectives. The title of
the book first is introduced when the Dalai Lama begins... Show more content on Helpwriting.net ...
This was seen as an extremely unique experience as you rarely if ever see major religious figures
reflecting on religious traditions other than their own. This right away proves that just the Dalai
Lama participating in this seminar shows his commitment to unity and the ability to listen and
appreciate different perspectives. This seminar served as the foundation of the novel as the Dalai
Lama as well as other Christian leaders responses during the seminar demonstrates the consonance
between different cultures of people with good hearts as all responses were inclusive and were
respected amongst the religious

Summary Of The Case 26, 2000, Monterey County, California
Case 3: On October, 26, 2000, Monterey County, California was the scene of a remarkable
phenomenon. According to the reports, in the morning of the incidence, at least two of the major
Bay Area radio stations stated that a terrorist group called the Locos managed to blast a hole in
Lake Nacimiento Dam, causing a deadly wall of water sweeping across the Salinas Valley. The
disturbing news caused a wave of panic in the Valley s residents. Fortunately, it turned out to be a
disaster drill that inadvertently set off incorrect media reports. Even though the misreports of the
disaster drill caused a brief public panic for the Monterey County residents, no case of harmed
citizen was reported. Yet, according to the Monterey officials, calls from

Helen Of Troy, By Margaret Atwood
Unlike the many versions of Helen of Troy, in Margaret Atwood s The Penelopiad, she paints the
infamous woman as imperfect, as a siren, a goddess, a murderer. By making the reader see Helen
through Penelope s eyes, new layers are added to this character so often sought after. Helen and
Penelope s dynamic adds a layer to not only The Penelopiad, but also to the male dominated
Odyssey. These factors create a dynamic feminine force, and both women are in multiple ways a
foil to one another. Many of Penelopes insecurities comes from her own view of herself and the
way her experiences have shaped her. At the very beginning of the novel she says Hadn t I been
faithful? Hadn t I waited, and waited, and waited, despite the temptation almost the compulsion to
do otherwise? And what did I amount to, once the official version gained ground? An edifying
legend. A stick used to beat other women with (Pg. 2, The Penelopiad). Penelope already has
immense difficulty with herself and her identity. It is an interesting dichotomy. In one way
Penelope wants to be like Helenbecause she doesn t have the status of a legendary faithful wife.
However, she is forgetting that Helen does have her own legendary status, one that Penelope
sometimes longs for, but is most likely unsatisfactory in its own way. One of Penelope s biggest
jealousies for Helen is the amount of power she has over all she encounters, in life and death.
When Penelope first settles into her new life she states ...there was

Weight Lifting Research Paper
Weight lifting is one of the greatest sports on this planet. Why is weight training so awesome
and better than other sports? Weight Lifting is better than other sports because everyone can do
it even if you have glasses and can hardly walk without tripping on your shoelaces.You only have
to show A small amount of athletic ability. The Clean lift is about the only lift you have to show
A small amount of athletic skill in because it is all about form and flexibility. The Clean is a lift
that Is composed of two weight lifting movements: first lifting the weight to your hips you must
keep a flat back to make sure you do not injure yourself. Next you must shrug your shoulders as
hard as you can. Once the weight is up in the air you must flip your... Show more content on
Helpwriting.net ...
Skeletal, Smooth, and Cardiac. The three kinds of muscles are different in some ways and they
do have things in common. Almost 650 of the 700 muscles in the human body are skeletal
muscles. Skeletal muscles are also known as voluntary muscles because we can voluntarily
control their movements. An example, humans choose to use skeletal muscles when they flex
their arm muscles or run laps around a track. Your Skeletal muscles are arranged in the body so
that they are held in a slight stretch over the joint. If your leg muscles for instance, were entirely
relaxed while you were standing up your legs would buckle and you would fall in a heap. Skeletal
muscles are often attached from one side of the bone over the joint to the end of another bone.
Skeletal muscles function in pairs or groups like a team. Usually, these muscles pairs or groups are
Antagonistic. This means that they work against one another while one or more muscles in the pair
or group contract, or get smaller and thicker, the other relax, or get bigger and thinner. Muscles can
pull bones, but they can t push them. Without other muscles in the pair or group to pull a bone back
would remain in the same position forever. Smooth muscles power movement that we don t control
this is why the smooth muscles are called involuntary muscles. The body s nervous system
automatically controls the smooth muscles. Functions powered by these muscles involve breathing,
digestion

The Judicial Observation On The Australian Competition And...
Executive summary
This essay will mainly analyze and discuss some relevant legal principles and terms related to the
judicial observation on legal position that the judge made in the Australian Competition and
Consumer Commission v Yazaki Corporation case. Therefore, it is necessary to cover the
following key issues: 1. Definition and explanations of separate legal entity doctrine and corporate
groups. 2. When will a subsidiary company be recognized as an agent of its parent. 3. Under what
circumstances can corporate veil be ignored or lifted. Introduction
As mentioned in the prescribed text, the judge observes that there are cases where a parent
company manages its subsidiary and also where a subsidiary company plays an agent role of its
parent due to the parent s substantial control exercised. Queries may then occur as in what is the
exact relationship between a parent company and its subsidiary, as well as what are the criteria
that could determine that relationship. Before clearly explaining these questions, a brief
introduction of the separate legal entity principal will be given, after which the importance of
corporate group where parent and subsidiary companies lie in will be illustrated, followed by a
thorough discussion of corporate veil. In the end, this essay will cover when to lift the corporate
veil under both Common law and Corporation Acts 2001, mainly regarding some determining
factors such as sham and fraud, as well as the contents in

Flappers Persuasive Speech
Good Morning Birmingham today we will be getting a little into flappers on this cool fall day.
Flappers are breaking the normal and changing the times no matter what anyone else says. For
those that don t know, flappers by definition are fashionable young women whose only goal is to
enjoy herself and go against what others tend to think is right. They are bringing up their hems
and showing off their legs. The older generation look down upon this saying it s not lady like and
it must stop. But flappers have another idea in mind. They want freedom to do what they want,
from being able to cut their hair short and going out all night. I have a flapperhere with me in the
studio and her name is Linda. How are you Linda? I said.
Couldn t be better,

Adoption Is An Option That Is Not Discussed
REVIEW OF LITERATURE
Per Steven Ertelt, adoption is an option that is not discussed nearly enough in the public debate
about choice. With adoption, everybody wins. The unaborted, adopted child gets the chance to
live, and a chance to live in a place with loving, caring people. The adoptive parents in return
benefit from having a child of their own. Studies even show that children who were born out of
wedlock but are raised by adoptive parents flourish in many categories. The adoptive children tend
to attain higher levels of education, higher self esteem, and even enjoy better health. Adoption is
also beneficial for the birth mother because she benefits from knowing she made the right
decision to give life. Despite adoptions advantages, it has fallen on hard times. Research shows
there has been a decrease in adoptions since the legalization of abortions in 1973. Before
abortions were legalized, 8.7 percent of children born out of wedlock were placed up for adoption,
and now statistics show that number to be around one percent. One matter of concern for the pro
life movement is that women facing crisis pregnancies often have false ideas about adoption.
Pregnant women think of adoption as the abandonment of their child, and see abortion as a much
easier alternative (Ertelt n.p.).
According to Kevin Mcgovern, for most of the twentieth century, adoption provided a pretty good
outcome when a girl or woman became pregnant and was unable to raise her child. In an era where

Cognitiveradio and Networking Research at Virginia Tech
INVITED PAPER Cognitive Radio and Networking Research at Virginia Tech A large research
team with a wide range of expertiseVfrom ICs and reconfigurable computing to wireless
networkingVworks to achieve the promise of cognitive radio. By Allen B. MacKenzie, Senior
Member IEEE , Jeffrey H. Reed, Fellow IEEE , Peter Athanas, Senior Member IEEE , Charles W.
Bostian, Fellow IEEE , R. Michael Buehrer, Senior Member IEEE , Luiz A. DaSilva, Senior
Member IEEE , Steven W. Ellingson, Senior Member IEEE , Y. Thomas Hou, Senior Member
IEEE , Michael Hsiao, Senior Member IEEE , Jung Min Park, Member IEEE , Cameron Patterson,
Senior Member IEEE , Sanjay Raman, Senior Member IEEE , and Claudio R. C. M. da Silva,
Member IEEE ABSTRACT | More... Show more content on Helpwriting.net ...
The authors are with Wireless @ Virginia Tech, Virginia Polytechnic Institute and State
University, Blacksburg, VA 24061 USA. Digital Object Identifier: 10.1109
/JPROC.2009.2013022 660 Proceedings of the IEEE | Vol. 97, No. 4, April 2009 Authorized
licensed use limited to: to IEEExplore provided by Virginia Tech Libraries. Downloaded on May
19, 2009 at 07:36 from IEEE Xplore. Restrictions apply. MacKenzie et al.: Cognitive Radio and
Networking Research at Virginia Tech often appear to learn and innovate, in turn, is characteristic
of work in artificial intelligence. The astute reader will note that neither our definition of CR nor
the primary factor motivating the introduction of these radios explicitly mentions dynamic
spectrum access (DSA). Our distinction between CR and DSA is intentionalVwe believe that the
application of cognitive techniques, while appropriate to enable DSA, is much broader than
DSA alone. DSA, though, is important if only because of its looming presence as a Bkiller
application[ for cognitive techniques. For nearly a century, allocation of spectrum throughout the
world has been based on a model of static allocation. More recently, it has been realized that this
model leads to gross inefficiencies. While the entire radio spectrum from 6 kHz to 300 GHz is
allocated [2], at any given point in space and time, most of the spectrum is unused (e.g.,

Cosme Tura s Work
CosmГЁ Tura was one of the first Netherlandish painters to master the oil technique in Italy. Most
of his works were lost but one of his most known artworks, the organ doors are preserved in a
museum. The organ doors contain two of his artworks, one when it is open and another when it is
closed. For most of his life he was a court painter in Ferrara for the d Este dukes. His two most
important contributions are being an official court painter and being an important figure in the
School of Ferrara.
Tura was born in 1430 in the city of Ferrara, Italy where he lived for most of his life. Giorgio
Vasari wrote that Turo was a student of Galasso Galassi and the the two worked together at the
ducal seat of Belriguado, where Tura would decorate a chapel ... Show more content on
Helpwriting.net ...
St George and the Princess was also painted on canvas with tempera paint. The background of St
George and the Princess is a mountain with a road going up to the top where there is a building.
Also the princess is running away scared from St George who is on the horse. This painting by
Tura is a good painting but a little hard to understand.
Without CosmГЁ Tura the world today would be very different. Since, Tura used the oil
technique for most of his paintings it would not be as popular without him. Also he helped a lot
with the School of Ferrara so the school may not have even existed. Without the School of
Ferrara many of the good artists from the 15th century would not be well known. Tura may not
have been the best or most known artist but he contributed to many important things. The two
things that helped Tura to become more successful were working for the d Este dukes and being
a big figure in the Ferrara School. Some of the artworks he made besides the ones for the organ
doors were, A Muse (Calliope?), Saint Jerome, The Virgin and the Enthroned, and The Virgin
Annunciate. Cosme Tura was an artist who grew up in the small town of Ferrara but in his later
years became a very successful man. Will we ever discover more about CosmГЁ

A Study On Customer Satisfaction Towards Cellular Services
A Study on Customer Satisfaction towards Cellular Services: An Empirical Study
Introduction:
The booming revolution in Information Technology sector has pushed the India s telecom market
significantly. India has shown tremendous growth in past few years in terms of mobile services.
Mobile phones are a vast improvement over the telecommunications technology of the past, and
now become an important asset in today s busy life. Mobile phones have become the necessity in
today s competitive environment to meet the emerging global economy. The breathtaking growth of
the telecommunication companies in India over the last twenty years has made a history. The
economic resurgence affected in the early 1990s brought around a paradigm shift on the overall
business scenario of India. With the arrival of private telecommunication companies in India, the
industry observed introduction of mobile phones into the Indian market and it became extremely
popular amongst the Indian masses. Customer satisfaction is a personal feeling of either pleasure or
disappointment resulting from the evaluation of services provided by an organization to an
individual in relation to expectations. Service providers frequently place a higher priority on
customer satisfaction, because it has been seen as a prerequisite to customer retention. As a positive
outcome of marketing activities, high customer satisfaction leads to repeat visitation to stores,
repeat product purchases, and

Bubonic Plague Christianity
In the events of the Bubonic Plague, religions took a different response in this therefor Christians
and Muslims are the two most researchers thought about during this time. This paper will guide
you through what they did, how it affected them, and what they believed. Both religions thought
up of some things that could prevent or get rid of the plague. Christianity thought it was a curse
and Muslims said it was a blessing. Let s move on to the first point of this paper, Christianity. In
England, it is said that the death rate of the citizens is thirty three percent. At the end of the plague,
the population was 2.8 million, but at the start of the plague it was around 4.2 million. In 1348,
Chronicler Agnolo di Tura was a man who lived in Siena... Show more content on Helpwriting.net ...
There was debate about where or how the Black Death has spread from China all the way to
England. Michael Dols helped with where it traveled to, Michael was a traveler during this time
period. Europe and the East had some causes and prevention of the plague. Some were odd and
some even more. Both drank liquefied Armenian clay to prevent from getting it, most died from
doing this but they had hope. Both thought that the causes of this is was miasma, both had
different reasons why it was a miasma. The background essay was part of both religion responses
of the Black Death. As a result of the Black Death, Christians and Muslims were the major religions
to respond to this event. One would still say, people do not know much about the Bubonic plague.
To repeat, Christians were the ones to take this event to the next level, when they started burning
the Jews. Muslims just thought of it has a blessing. Muslims was the ones to bring all ethnic
groups together in worship and prayer after the plague. Readers would think of it has help to one
another or more like allies. For this it proves that religions respond to things different than

Similarities And Differences Between Rikkki Tikki Movie...
Rikki Tikki Tavi s great adventure
Rikki Tikki the mongoose that has nothing to fear has many similarities in it s book and the
movie. A mongoose is a very sociable animal in the book/movie and in real life too. The Title of the
mongooses book is Rikki Tikki Tavi and the author is Rudyard Kipling. The movie Rikki Tikki Tavi
is found on Vimeo Rikki Tikki Tavi video clip on Vimeo.The producer of the movie kept the true
version of the story to the concept. The similarities in the book and movie are so close together with
a few distinguished differences,but nobody could straighten them apart through differences. The
Movie is very similar to the book through the characters, setting, and the conflict through the
characters.
The first similarity between the movie and the book is the characters and what they do in it.
The snakes are the first people that are the same, especially Nag and Nagaina. They do the same
strike, or at least try to strike, Rikki Tikki when they first saw him. The brave Rikki Tikki asks
Darzee But I am a stranger here, who is Nag? Then Nag rises from the ground, then Nagaina tries
to strike Tikki from behind but fails before Darzee s wife warns him.(Kipling pg. 146) The
second person that is the same is Darzee, or the singing bird. Darzee in both the book and the
movie sang through everything even when Rikki Tikki had died . He even sang a song when they
thought Rikki had died, So he sang a very mournful song that he made up on the spur of the

Case Study Of Pinoccchio Company
Could this problem have been avoided? How? This problem can be avoided. First of all, this
unsafe working condition at Pinocchio Company can be handled by the safety officer from the
OSHA department to monitor the workers working environment to make sure that all the guideline
that have been provided by the OSHA department is followed by the company. This is to make
sure that the safe working environment for the workers and to minimize the exposure of working
hazard towards the workers along their working hours. Second, the company should provide safety
uniform to protect the workers from the hazards in the workplace such as chemicals that can lead
to various potential danger when accident happens. If the workers did not have proper safety...
There are many actions must be taken by the management to prevent the injuries or accidents.
According to the section 24 Factories and Machinery Act (1974), stated if the workplace exposed
the hazard then it may cause to injury the workers. The management should establishes the
appropriate safety attire such as goggles, glove wrap, feet lotion protection and many others. For
the company of Pinocchio, the management also should provide protection body suits. It must be
compulsory to wear when the employee s work where they expose to hazard. The safety material
must be covered from head to toe. The function of the safety tools is to handle chemical in a
laboratory or also can protect the chemical spills to the

Pillsbury Challenge v2 Essay
International Consumer Behaviour
Pillsbury Cookie Challenge
The Canadian market insight
MaГ©va Larousse Esther Г‰lodie MonthГ© Frank Yogo Marine Dallery
INTRODUCTION
The Canadian Pillsbury ready baked goods cookie line is experiencing disappointing performance,
and the marketing manager at General Mills Canada Corporation is under pressure to make strategic
decisions that will help turn around the segment. The marketing manager has engaged the help of
the consumer insights team to conduct market research studies that will shed light on consumers
and their attitudes, behaviours, and preferences towards the product.
The goal is to understand how marketers can make better decisions, based on different ... Show
*(The Pillsbury Doughboy is an advertising icon and mascot of the Pillsbury company)
THE PROBLEM STATEMENT
RBG in Canada branch performance were not satisfied over the past two years whereas
refrigerated cookies had always been the most profitable product line of its category. Indeed, the
volume growth between 2004 2006 had remained nearly flat at 1% and the household penetration
had fallen to 24% from previous years.
The goal is to understand the possible reasons of decline in cookie sales, through the consumer
insights (taste, advertising, current brand messaging of the Pills bury).
For this purpose, the marketing manager Guillen wants to see the difference between consumer
markets of Canada and that of United States in order to design a marketing strategy according to it
to boost the sales as well as profit of this category.
HOSTEDE ANALYSIS
In order to understand these cultural differences here are the Hofstede framework:
Power distance
Interdependence among its inhabitants
Value placed on egalitarianism
Canadians value a straightforward exchange of information
Individualism
Individualistic culture
People look after themselves and their immediate families
Employees are expected to be self reliant and display initiatives

Masculinity
Moderately masculine society
Work life balance and are

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