Marketers thinking separately about a social, streaming, or programmatic strategy instead need to think about a video strategy, whether it’s TikTok, YouTube, display, or streaming TV. Why? Because at the end of the day, it’s all video, all day, all the time, always and it’s how your audience prefers to consume their content. In this roundtable, we bring together our video experts across platforms to weigh in on how to think video-first, how to tailor those videos for each channel, and how to measure all of it to prove that it’s driving your marketing funnel from top to bottom.

1. Expert
Roundtable
Leveraging Video Across Your
Marketing Mix

2. Today’s Logistics
Recording & slides will be in your inbox
shortly after the session
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
Katherine Bishop
Marketing Coordinator

3. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

4. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

5. Our Speakers
Lize Keefer
Associate Director, Paid
Social
Alicia Granstein
Vice President of Client
Strategy & Analytics
Brian Binder
Senior Director, Display
Shasta Cafarelli
Senior Vice President,
Media Strategy
Jake King
Senior Art Director, Creative

6. Agenda
● The State Of Video
● Panel Discussion
● Audience Q&A
6

7. Where do you prioritize your
investment for video marketing?
● Social media platforms
● Streaming
● Linear TV
● YouTube
● I don’t use video marketing yet, but I want to
POLL

8. The State of Video
Section header layout
8

9. Video is everywhere!

10. That’s a lot of
content!

11. Time spent with digital video
grows at more steady rates,
post-pandemic
● Time spent with video will continue to grow year over
year, although at more stable rates coming out of the
pandemic
● In 2023, time spent with digital video is expected to
increase +6.7% from 2022 (reaching 3 hr 23 minutes per
day)
● Time spent with laptop video has plateaued in 2023, while
time spent with mobile video is expected to increase 5%
YoY
● eMarketer anticipates 9% YoY growth in Connected TV
reaching 1 hr 46 min per day in 2023

12. Screenshot
Screenshot
Why is video so impactful?
● Video is accessible with voice overs and
subtitles, an improvement on static images
○ Provides more creative flexibility and
room for brands to tell their story
● Video content is sharable, and can reach far
beyond paid activations
● A variety of channels/platforms provide
solutions for every brand at any budget
level
● Objectives from upper to lower funnel can
assist brands in meeting their business
goals

13. Let’s make sense
of it all.

14. Panel Discussion
Hear from our experts
14

15. Evaluate
Success
Key Learnings
Expert Roundtable
Leveraging Video Across Your Marketing Mix
Strategies and
Considerations

16. Screenshot
Strategies and
Considerations
16

17. Screenshot
Screenshot
17
Strategies and
Considerations

18. Evaluate
Success
Key Learnings
Expert Roundtable
Leveraging Video Across Your Marketing Mix
Strategies and
Considerations

19. Screenshot
19
How Do We Know What Works?
19

20. Evaluate
Success
Key Learnings
Expert Roundtable
Leveraging Video Across Your Marketing Mix
Strategies and
Considerations

21. Key Learnings

22. Key Takeaways
1. Large format video like linear and streaming TV can
be leveraged as performance marketing vehicles, and
can also be measured as such
2. Consumers are human. No matter the platform,
creators need to ensure they have a storyline catered
with a clear-cut CTA that aligns to their goals.
3. YouTube is a giant ecosystem allowing brands to
connect with viewers not just through paid ads, but
also organically or through partnerships
4. Consumers are coming to social platforms for
answers. Video can be an incredible way to provide
value to your community by providing answers and
positioning your product or service at the center

23. Schedule Your
Consultation
with a Video Expert

24. Q&A
Lize Keefer
Associate Director, Paid
Social
Alicia Granstein
Vice President of Client
Strategy & Analytics
Brian Binder
Senior Director, Display
Shasta Cafarelli
Senior Vice President,
Media Strategy
Jake King
Senior Art Director, Creative

25. Digital Audio
Playbook
VIEW TINUITI’S LATEST RESEARCH

26. Thank you!