Entrepreneurship is the process of bringing together creative and innovative ideas and actions with the management & leadership skills to mobilize the appropriate people, money and operating resources to create wealth in the process. Innovation and entrepreneurship have creativity in common, and that in most technology-based entrepreneurship a high degree of innovativeness is required. In the fashion sector, innovation is a continuous and almost infinite process; the emphasis should be on the necessity of innovation as a devise of competitiveness for a fashion business. During the late 1990s the textile sector entered a new era due to the emergence of new materials as the building blocks of intelligent or smart textiles which increased comfort and safety. According to the Government of India, a woman entrepreneur is defined as “an enterprise owned and controlled by a woman and having a minimum financial interest of 51 percent of the capital and giving atleast 51 percent of the employment generated in the enterprise to women”. Women Entrepreneurs have been making a significant impact in all segments of economy of the world.

1. Entrepreneurship in
Textiles
Dr. V. Vaidehi Priyal
Assistant Professor
Department of Tourism Management
Avinashilingam University
Coimbatore
KSR College of
Arts and Science
for Women,
Tiruchengode

2. Meaning of Entrepreneurship
 French word - Entrependre - “to undertake”
 Entrepreneurship is the key to innovation, productivity and effective
competition
 It is a philosophy or process through which an entrepreneur seeks innovation
and employment
 Entrepreneurship involve taking of risks and making the necessary investments
under conditions of uncertainty
 Entrepreneurship is the process of bringing together creative and innovative
ideas and actions with the management & leadership skills to mobilize the
appropriate people, money and operating resources to create wealth in the
process

3. Entrepreneur & Enterprise
Entrepreneur
 An individual who bears the risk of
operating business in the face of
uncertainty about the future
conditions
 One who starts his own, new and
small business
Enterprise
 A business organization that is
formed and which provides goods
and services, creates jobs,
contributes to national income,
imports, exports and overall
economic development
 Business Venture

4. What makes a Successful
Entrepreneur?
 The urge for achievement
 Determination to win
 Win-win personality
 Willingness to take moderate risks
 Ability to identify and explore
opportunities
 Analytical ability to take strategic
decisions
 Perseverance
 Flexibility
 Capacity to plan and organize
 Preparedness to undergo physical
and emotional stress
 Positive self concept
 Future orientation: Vision
 Ethics and Values: Mission

5. Characteristics of Entrepreneur
 Mental Ability - Entrepreneur must have creative thinking and must be able to
analyze problems and situations. He should be able to anticipate changes
 Business Secrecy - He should guard his business secrets from his competitors
 Clear Objectives - He must have clear objectives as to the exact nature of
business or the nature of goods to be produced
 Human Relations - He must maintain good relation with his customers,
employees, etc. To maintain good relationship he should have emotional
stability, personal relations, tactfulness and consideration
 Communication Ability - He should have good communication skills means both
the sender and the receiver should understand each others message
 Technical Knowledge - He should have sufficient technical knowledge

6. Importance of Entrepreneurship
 Reduces poverty level
 Increases employment
 Fulfills the demand of people
 Helps to develop economic condition of a country

7. Entrepreneurs
Steve Jobs Mark Zuckerberg

8. Entrepreneurs
Steve Jobs
– Steven Paul Jobs was an American
business magnate, inventor, and
investor
– He was the co-founder, chairman,
and CEO of Apple; the chairman and
majority shareholder of Pixar; a
member of The Walt Disney
Company's board of directors
following its acquisition of Pixar; and
the founder, chairman, and CEO of
NeXT
Mark Zuckerberg
– Mark Elliot Zuckerberg is an
American business magnate,
computer programmer, internet
entrepreneur and philanthropist
– He is known for co-founding the
social media website Facebook and
its parent company Meta Platforms,
of which he is the executive
chairman, chief executive officer, and
controlling shareholder

9. Entrepreneurs
Bill Gates Walt Disney

10. Entrepreneurs
Bill Gates
– William Henry Gates III is an
American business magnate,
investor, and philanthropist
– He is best known for co-founding
software giant Microsoft, along
with his late childhood friend Paul
Allen
Walt Disney
– Walter Elias Disney was an
American animator, film producer
and entrepreneur
– A pioneer of the American
animation industry Walt Disney, he
introduced several developments
in the production of cartoons

11. Fashion Entrepreneurship
 Innovation is definitely important for the future development of fashion
industry in the form of competitive businesses
 Fashion brands for their part strive for innovation, differentiation and appeal
 This is because the fashion business is essentially a forward-thinking sector and
one of the core characteristics of fashion brands is innovation which has been
an essential aspect of fashion business for centuries
 Examples
 Louis Vuitton’s the brand characteristics historically included innovation and
creativity
 H&M’s retail innovation through collaboration with luxury designers
 Levi’s product customization

12. Fashion Brands

13. Fashion Brands
 Louis Vuitton Malletier, commonly known as Louis Vuitton is a
French luxury fashion house and company founded in 1854 by Louis
Vuitton. The label's LV monogram appears on most of its products, ranging from
luxury bags and leather goods to ready-to-wear, shoes, perfumes, watches,
jewelry, accessories, sunglasses and books.
 Hennes & Mauritz AB or H&M Group is a multinational clothing company
based in Sweden that focuses on fast-fashion clothing for anyone, any
gender. H&M is the second largest international clothing retailer. H&M was
founded by Erling Persson in 1947.
 Levi Strauss & Co. is an American clothing company known worldwide for
its Levi's brand of denim jeans. It was founded in 1853 by Levi Strauss.

14. Fashion Entrepreneurship
 Joseph Schumpeter - “Entrepreneur” is an innovator, who brings something
new to the process and said “without innovations, no entrepreneurs...
Entrepreneurs are the agents of innovation and creative destruction…”
 Ulijn and Weggeman - Focuses on the idea of ‘creating something new and
implementing it successfully at a market’
 Examples,
 Tom Ford’s innovation, trends in fashion history was changed with a mix of tradition
and modern innovation and Gucci became the hottest name in international fashion
 Pierre Cardin who has been related to innovation and creativity both in fashion
design and business approach is a highly talented “fashion designer, a businessman,
and an innovator” who adopted several aspects of the current fashion management

15. Fashion Designers
Tom Ford Pierre Cardin

16. Smart Textiles in Business
 During the late 1990s the textile sector entered a new era due to the
emergence of new materials as the building blocks of intelligent or smart
textiles which increased comfort and safety
 They are applied in areas such as healthcare, protection, sports and leisure
 Technological advancements such as the use of nano-technology and using
textile innovations in the fashion industry will bring fashion businesses
competitive advantage
 Example,
 Rayon brought a new type of competition to textiles and continuous advances in
fiber and fabric technologies would impact the future of apparel design such as
development of seamless garments

17. Innovation & Entrepreneurship
 Innovation and entrepreneurship have creativity in common, and that in most
technology-based entrepreneurship a high degree of innovativeness is required
 In the fashion sector, innovation is a continuous and almost infinite process; the
emphasis should be on the necessity of innovation as a devise of
competitiveness for a fashion business
 Examples,
 The increase in the use of computers systems such as CAD, development of fibers’
and fabrics such as lycra (DuPont) and other innovations in fabric technology is
making great inroads to improve quality of life and increase speed and quality of
manufacture
 Knowledge intensive innovation include products such as MP3-player jackets,
photonic clothing, bio-monitoring clothing

18. Smart Clothing
MP3 Player Jackets Bio-monitoring Clothing
Photonic Clothing

19. Smart Clothing
 MP3 Player Jackets - Rosner GmbH & Co., a German clothing firm, incorporates a
128-megabyte MP3 player that is controlled through cloth buttons on the left
sleeve. Headphones are built into the collar.
 Photonic Clothing - Photonic textiles that can emit customizable patterns of
illumination have great potential for application in the fields of fashion and interior
textiles. Photonic textiles incorporate polymeric optical fibers (POFs), light-emitting
diodes (LEDs), and sensors and controls enable users to interactively personalize
their garments and environment by changing the colors, patterns, and emission
frequency of the emitted light.
 Bio-monitoring Clothing – BioMan monitors electrocardiography, blood pressure,
respiration rate, temperature etc. It is capable of collecting, storing and exchanging
information from the body or the environment through sensors. The data are then
transferred via Bluetooth to apps on the smartphone, where users can access them.
It is useful in healthcare, military, sports etc.

20. Smart Clothing
 Smart Fabrics - Shirts that can monitor blood pressure, jackets that can store
and convert thermal energy, window shades and tents that harvest solar
energy, dresses that change color at the push of a button, and self-drying shoes
are part of a new photonics initiative with both military and commercial
applications. This new technology can be used as threads woven into textiles
which could conceivably conduct electricity, sense the temperature and body
functions, communicate with the internet, and detect threats and report
injuries to soldiers on the battlefield.

21. Women Entrepreneurs
 According to Schumpeter, “Women who innovate, imitate or adopt a business
activity are called women entrepreneurs”
 According to the Government of India, a woman entrepreneur is defined as “an
enterprise owned and controlled by a woman and having a minimum financial
interest of 51 percent of the capital and giving atleast 51 percent of the
employment generated in the enterprise to women”
 Women Entrepreneurs have been making a significant impact in all segments of
economy of the world.
 Thus a women entrepreneur is one who starts business and manages it
independently and tactfully takes all the risks, accepts challenging role to meet
her personal needs and become economically independent

22. Characteristics of Women
Entrepreneurs in Business
 Positive attitude
 Vision
 Autonomy
 Intuitive
 Distinctive
 Planner
 Risk-taker
 Drive

23. Women Entrepreneurs
 Vandana Luthra (Founder of VLCC) is one of the most prominent Indian
Entrepreneurs in India. Apart from being the founder of VLCC healthcare limited
(founded in 1989), she is the chairperson of the beauty and Wellness sector
Skin council (appointed in 2014).
 Kiran Mazumdar Shaw (Founder of Biocon Ltd.) is a self-made billionaire
Entrepreneur in India. She is the founder and executive chairperson of Biocon
Ltd. and Biocon Biologics Ltd., i.e. a biotechnology company.
 Ritu Kumar (Indian Fashion Designer) is an Indian Fashion Designer who started
her career in the fashion business in Kolkata. In the 1960s and 70s, she gave a
kick start to her business with Bridal wear and evening clothes. She expanded
her arena to the international market within the next 20 years. Her company
also opened different branches in Paris, Newyork, and London.

24. Women Entrepreneurs
 Indra Nooyi (Board member of Amazon) is an Indian-American business executive
and former chairperson and CEO of Pepsico. She joined the board of directors at
Amazon. A lot of times, Indra got her name among the world’s 100 most powerful
women. She started her career as a product manager at Johnson & Johnson and the
textile firm Beardstell Limited.
 Aditi Gupta (Co-founder of Menstrupedia) is a renowned author and co-founder of
Menstrupedia comic. This Engineering graduate, along with her husband, gave birth
to this comic in 2012. Lack of awareness and education about the menstrual cycle in
women bothered her. So she started conducting deep research on this and the
research later pushed her to start a comic website.
 Falguni Nayar (Founder of Nykaa) is a billionaire who left her job as an investment
banker to pursue her dream. She is the founder as well as the CEO of Nykaa beauty
and lifestyle brand. This self-made billionaire founded the brand with $2 million
from her pocket. She is one of the two self-made billionaires.

25. Questions?

26. Dr. V. Vaidehi Priyal
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