The document discusses end-consumer loyalty. It includes a brand loyalty pyramid that segments consumers from committed to switchers. It also includes frameworks for measuring brand loyalty using emotional, behavioral, objective and subjective approaches. Additional slides discuss inferring the value of loyal customers, building brand resonance, categorizing profitability and loyalty, and measuring visitor loyalty over time.

1. End-
Consumer
loyalty
You r Comp any Name
1

2. Content
2
Brand Loyalty Pyramid01
Brand Loyalty Measurement Framework02
Brand Loyalty Inferences03
Brand Resonance Pyramid04
Establish Brand Loyalty 1/205
Establish Brand Loyalty 2/206
Brand Measurement07

3. Brand Loyalty Pyramid
3
Committed
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Fence Sitters - Considers it a friend
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audience's attention.
Passively Loyal- With switching coasts
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audience's attention.
Satisfied / Habitual Buyer- No reason to changes
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audience's attention.
Switchers / Price Sensitive - No Brand Loyalty
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Identify your customers
in the brand loyalty
segment and formulate
strategy to move up the
ladder
05
04
03
02
01

4. Brand Loyalty Measurement Framework
4
Emotional Behavioural
ObjectiveSubjective
Loyalty Types
MeasurementApproach
Advocacy Retention
Advocacy
PURCHASING
Retention
Purchasing
› Number/ Percent of new
customers
› Churn rates
› Service contract renewal
rates
› Overall satisfaction
› Likelihood to recommend
› Level of trust
› Usage metrics – Frequency of
use/ Visit, Page reviews
› Sales Records – Number of
products purchased
› Likelihood to renew service
contract
› Likelihood leave
› Likelihood to buy additional
products
› Likelihood to expand usage
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From the below
framework, the
customer can choose
the type of loyalty
measurement approach
he wants to opt

5. Brand Loyalty Inferences
5
How much are
Loyal Customers
Worth?
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$1.6 Trillion
The potential revenue up for grabs from switching among consumer brands’
Brand advocates spend 2x as much regular customers and have 5x the lifetime value’
80% of a business’ profits come from 20% of its customers’
A 5% increase in customer retention can result in a 40% lift in profit’
77% of customers still they have no relationship with a brand’
The probability of generating an additional sale from an existing customer is 7xgreater than from a new prospect’
Input your inferences
after brand tracking to
provide a better
perspective on how loyal
is your customer base.

6. Brand Resonance Pyramid
6
Stages of Brand Development Goal at Each Stage
4. Relationship : What about you and us?
3. Response : What about we?
2. Meaning : What are we?
1. Identity : Who are we?
Intense, active loyalty
Positive, accessible reactions
Point of parity & difference
Deep. broad brand awareness
ImageryPerformance
Salience
Judgments Feelings
Resonance
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7. Establish Brand Loyalty (1/2)
7
Category Profitability/Loyalty
Category 1 Profitable & loyal ; buy regularly but not intensively
Category 2 Profitable but disloyal
Category 3 Unprofitable but very loyal
Category 4 Neither profitable nor loyal
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8. Establish Brand Loyalty (2/2)
8
Category Profitability/Loyalty Loyalty Strategy
Category 1 Profitable & loyal ; buy regularly but not intensively Text Here
Category 2 Profitable but disloyal Text Here
Category 3 Unprofitable but very loyal Text Here
Category 4 Neither profitable nor loyal Text Here
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9. Brand Measurement
9
3.26
0.81
0.97
1.21
1.36
1.55
2.18
3.47
2.66
0.30
8.51
3.28
0.65
69.79
9 to 14 Times
8 Times
7 Times
6 Times
50 to 25 Times
5 Times
4 Times
3 Times
26 to 50 Times
200+ Times
2 Times
15 to 25 Times
101 to 200 Times
1 Times
1.30
1.32
2.19
3.38
3.44
3.57
0.86
1.04
1.28
1.65
2.40
3.93
9.68
63.25
9 to 14 Times
8 Times
7 Times
6 Times
50 to 25 Times
5 Times
4 Times
3 Times
26 to 50 Times
200+ Times
2 Times
15 to 25 Times
101 to 200 Times
1 Times
Count of visits from the
visitor including current
Percentage of
all visits
Count of visits from the
visitor including current
Percentage of all
visits
Visitor Loyalty Report: Before Visitor Loyalty Report: After
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10. End-Consumer loyalty Icons Slide
10

11. Additional
Slides
11

12. Combo Chart
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FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 FY' 19
GrowthRate(%)
MarketSize(RMB100Million)
Product 01 Product 02
12This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

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FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
SalesInPercentage(%)
Area Chart
Product 01
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Product 02
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13This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

14. Our Team
14
CEO
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Name Here
Editor
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Name Here
Manager
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Name Here
Graphic Designer
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Name Here

15. Our Mission
15
Mission
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Vision
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Goal
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16. Financial
16
45%
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Euro
85%
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Dollar
30%
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audience's attention.
Pound

17. Timeline
17
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2014
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2016
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2018
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2015
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2017
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2019
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18. Thank You
18
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com