How and why content marketing is crucial for any online business.

1. EFFECTIVE CONTENT
MARKETING IN TRAVEL
INDUSTRY
EXAMPLES OF CONTENT MARKETING IN TRAVEL INDUSTRY

2. TABLE OF CONTENT
• DEFINITION OF CONTENT MARKETING
• REASON WHY CONTENT MARKETING IS IMPORTANT
• 3 PICTURES
• 3 VIDEOS/PODCAST
• 3 BLOGS
• CONCLUSION
• REFERENCES

3. DEFINITION OF CONTENT MARKETING
• "CONTENT MARKETING IS A FORM OF MARKETING FOCUSED ON CREATING, PUBLISHING, AND DISTRIBUTING
CONTENT FOR A TARGETED AUDIENCE ONLINE.[1] IT IS OFTEN USED BY BUSINESSES IN ORDER TO ACHIEVE THE
FOLLOWING GOALS: ATTRACT ATTENTION AND GENERATE LEADS, EXPAND THEIR CUSTOMER BASE, GENERATE OR
INCREASE ONLINE SALES, INCREASE BRAND AWARENESS OR CREDIBILITY, AND ENGAGE AN ONLINE COMMUNITY
OF USERS. CONTENT MARKETING ATTRACTS NEW CUSTOMERS BY CREATING AND SHARING VALUABLE FREE
CONTENT AS WELL AS BY HELPING COMPANIES CREATE SUSTAINABLE BRAND LOYALTY, PROVIDING VALUABLE
INFORMATION TO CONSUMERS, AND CREATING A WILLINGNESS TO PURCHASE PRODUCTS FROM THE COMPANY
IN THE FUTURE.
 DEFINITION FROM WIKIPEDIA/CONTENT MARKETING

4. REASONS WHY CONTENT MARKETING IS
IMPORTANT
• INCREASE SALES
• ATTRACT AND ENGAGE TARGET AUDIENCE
• COST SAVINGS
• LOYAL CUSTOMERS
• PROVIDE OFFERS AND TAILORED MADE CONTENT TO SPECIFIC EXPERIENCES

5. • EXPEDIA PICTURE SUGGESTING TOP
HOLIDAYS DESTINATIONS
EXPEDIA/WWW.EXPEDIA.CO
M

6. TRIVAGO/
WWW.TRIVAGO.COM
• INSTAGRAM PICTURE SHOWCASING
ROMANTIC EXOTIC PLACES

7. TUI/WWW.TUI.CO.U
K
TUI RECOMMENDATIONS

8. SCREENSHOT OF TRIVAGO YOUTUBE VIDEOS AND PODCAST LINK
PODCAST (TRIVAGO.COM)
TRIVAGO - YOUTUBE

9. SCREENSHOT OF EXPEDIA YOUTUBE VIDEOS AND PODCAST LINK
EXPEDIA - YOUTUBE
PODCAST | EXPEDIA

10. SCREENSHOT OF TUI UK VIDEOS AND PODCAST LINK
TUI UK - YOUTUBE
TUI PODCAST: HOW BALEARICS GET READY FOR SUMMER 2022 (TUIGROUP.COM)

11. SCREENSHOT OF
TRIVAGO BLOG
6 QUESTIONS
HOTELIERS ASK
ABOUT TRIVAGO -
TRIVAGO BUSINESS
BLOG

12. SCREENSHOT OF
EXPEDIA BLOG
TOP 5 WHEELCHAIR-
ACCESSIBLE THINGS TO
DO IN LONDON |
EXPEDIA

13. SCREENSHOT OF TUI UK BLOG
WHERE IS HOT IN DECEMBER? | DISCOVER | TUI.CO.UK

14. CONCLUSIO
N
• CONTENT MARKETING IS A CRITICAL ASPECT OF
A MODERN DAY MARKETING TACTICS AND IS
IMPORTANT DUE TO THE FACT THAT IT HELP
BUSINESSES IN MULTIPLE WAYS, NAMELY
BUILDING TRUST WITH RELEVANT INFORMATION
WITH CUSTOMERS, RESULTING IN INCREASING
BRAND AWARENESS, ALSO AT THE SAME TIME
GENERATING LEADS AND DRIVING TRAFFIC TO
THE BRAND AND ULTIMATELY INCREASING SALES
REVENUE.

15. REFERENCES
• CONTENT MARKETING - WIKIPEDIA {ACCESSED ON THE 29TH JANUARY 2024}
• DIGITAL MARKETING FOR THE TRAVEL BUSINESS: A DETAILED GUIDE
(LITMUSBRANDING.COM) {ACCESSED ON THE 29TH JANUARY 2024}
• WWW.EXPEDIA.COM {ACCESSED ON THE 29TH JANUARY 2024}
• WWW.TRIVAGO.COM {ACCESSED ON THE 29TH JANUARY 2024}
• WWW.TUI.CO.UK {ACCESSED ON THE 29TH JANUARY 2024}

16. REFERENCES
TRIVAGO - YOUTUBE {ACCESSED ON THE 29TH JANUARY 2024}
PODCAST (TRIVAGO.COM) {ACCESSED ON THE 29TH JANUARY 2024}
EXPEDIA - YOUTUBE {ACCESSED ON THE 29TH JANUARY 2024}
PODCAST | EXPEDIA {ACCESSED ON THE 29TH JANUARY 2024}
TUI UK - YOUTUBE {ACCESSED ON THE 29TH JANUARY 2024}
TUI PODCAST: HOW BALEARICS GET READY FOR SUMMER 2022
(TUIGROUP.COM) {ACCESSED ON THE 29TH JANUARY 2024}

17. REFERENCES
6 QUESTIONS HOTELIERS ASK ABOUT TRIVAGO - TRIVAGO BUSINESS
BLOG {ACCESSED ON THE 29TH JANUARY 2024}
TOP 5 WHEELCHAIR-ACCESSIBLE THINGS TO DO IN LONDON | EXPEDIA {ACCESSED
ON THE 29TH JANUARY 2024}
WHERE IS HOT IN DECEMBER? | DISCOVER | TUI.CO.UK {ACCESSED ON THE
29TH JANUARY 2024}