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Digital Marketing
Indulge in the
Sweetness:
Subway's Footlong
Cookie Campaign
Presented by:
Nicole Anzures
MRK 634 - SCC
Seneca Polytechnic College
Presented to Professor Jyoti Sharma
Contact
Menu
About
Digital Marketing
Introduction
Subway's Footlong Cookie: A new
offering in the realm of sweet indulgence
As a self-proclaimed cookie enthusiast,
stumbling upon this campaign was a
delightful surprise.
Learn More
The Concept
Subway's Footlong Cookie
introduces a novel twist to the cookie
landscape.
What intrigued me the most was the
option to personalize and add
toppings, offering a unique and
customizable experience.
Read More. . .
Digital Marketing
Digital Marketing
Why It's Compelling
The idea of a footlong cookie captured my attention instantly. It's a bold move by Subway,
showcasing its innovation and ability to cater to diverse tastes.
Personal
Experience
Digital Marketing
Upon trying the Footlong
Cookie, I was swept away by its
decadence. The combination
of a soft, chewy texture with
the richness of customizable
toppings elevated the
experience to new heights.
Order Now
You can have your subway
footlong cookie!
Through Doordash, UberEats
Delivery Food
Order Food
Digital Marketing
Market Niche
Subway's expertise in footlong
offerings positions them
uniquely in the market.
The Footlong Cookie taps into
this niche, offering customers a
sweet alternative to savoury
options.
Collaboration
Partnership or
Sponsors
Engaging the
Audience
To engage the audience effectively, Subway
could leverage social media platforms.
Interactive contests inviting customers to
share their personalized creations could
generate excitement and foster brand loyalty.
Digital Marketing
Digital Marketing
Success Metrics
Success metrics for the campaign may
include sales figures, customer feedback,
and social media engagement.
By setting clear targets, Subway can
measure the effectiveness of the
campaign and adjust strategies
accordingly.
Digital Marketing
Conclusion
Subway's Footlong Cookie
campaign is a testament to
its commitment to
innovation and customer
satisfaction. I am excited to
see how this campaign
unfolds and look forward to
indulging in more delicious
moments with Subway.
Thank you!
Thank you for joining me on this sweet
adventure.
Digital Marketing

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Digital Marketing - Powerpoint Subway Footlong Cookie Campaign.pdf

  • 1. Start Page Digital Marketing Indulge in the Sweetness: Subway's Footlong Cookie Campaign Presented by: Nicole Anzures MRK 634 - SCC Seneca Polytechnic College Presented to Professor Jyoti Sharma Contact Menu About
  • 2. Digital Marketing Introduction Subway's Footlong Cookie: A new offering in the realm of sweet indulgence As a self-proclaimed cookie enthusiast, stumbling upon this campaign was a delightful surprise. Learn More
  • 3. The Concept Subway's Footlong Cookie introduces a novel twist to the cookie landscape. What intrigued me the most was the option to personalize and add toppings, offering a unique and customizable experience. Read More. . . Digital Marketing
  • 4. Digital Marketing Why It's Compelling The idea of a footlong cookie captured my attention instantly. It's a bold move by Subway, showcasing its innovation and ability to cater to diverse tastes.
  • 5. Personal Experience Digital Marketing Upon trying the Footlong Cookie, I was swept away by its decadence. The combination of a soft, chewy texture with the richness of customizable toppings elevated the experience to new heights. Order Now You can have your subway footlong cookie! Through Doordash, UberEats Delivery Food Order Food
  • 6. Digital Marketing Market Niche Subway's expertise in footlong offerings positions them uniquely in the market. The Footlong Cookie taps into this niche, offering customers a sweet alternative to savoury options.
  • 7. Collaboration Partnership or Sponsors Engaging the Audience To engage the audience effectively, Subway could leverage social media platforms. Interactive contests inviting customers to share their personalized creations could generate excitement and foster brand loyalty. Digital Marketing
  • 8. Digital Marketing Success Metrics Success metrics for the campaign may include sales figures, customer feedback, and social media engagement. By setting clear targets, Subway can measure the effectiveness of the campaign and adjust strategies accordingly.
  • 9. Digital Marketing Conclusion Subway's Footlong Cookie campaign is a testament to its commitment to innovation and customer satisfaction. I am excited to see how this campaign unfolds and look forward to indulging in more delicious moments with Subway.
  • 10. Thank you! Thank you for joining me on this sweet adventure. Digital Marketing