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Digital Branding Fundamentals for Startup
1.
DIGITAL BRANDING
2.
WHAT IS BRAND
? LOGO ? TAGLINE ? ADVERTISING ? CORPORATE IDENTITY ? MARKETING ?
3.
HOW MUCH ISTHIS ?
4.
5.
6.
In Indonesia ?
7.
8.
9.
10.
So what is
Brand ? “A brand is not a commodity, but a whole package of meanings that create value for consumers” - Philip Kotler-
11.
Branding is about
creating the desired brand image.
12.
BRAND PLATFORM “is a
core belief of your brand” Brand Essence Brand Value Brand Vision BRAND PERSONALITY BRAND PROPOSITION BRAND STORY
13.
14.
“we are proud of
this & will fight for this”
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
Brand Positioning
26.
27.
28.
BRAND IDENTITY “is the
collection of all brand elements that the company creates to portray the right image of itself to the consumer”
29.
30.
31.
32.
33.
34.
35.
“Let's Build Brand
With Value Through Good Experience. Listen & Respect Your Customers, Finally You Will Get Trust” THANK YOU
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