Why advertisement is important in marketing of product?

1. Presented by PresentedTo.:
Harisha Ms. Jaswinder Kaur
Roll No.: 212

2. Meaning of
Advertisement
 Advertisement is
generally
considered a
public
communication
that promotes a
product, service,
brand or event.

3. Advertisement can be defined as:
“ Advertisement is a paid form of non-
personal presentation and promotion of
ideas, goods or services by and identified
sponsors.”
Give message regarding the merits, price
and availability of products and services.

5. CHARACTERISTICS OF
ADVERTISEMENT
• enhancing goodwill of
product
• increase sales
• create goodwill of company
• generate interest of
customers

7. Advertising Media
It may be classified under two
categories:
• Direct Media
• Indirect Media

9. INDIRECT ADVERTISING

11. 1. PRESS MEDIA

12. 2. OUTDOOR ADVERTISING
Examples: Temple, Park, Market.

13. • POSTERS

14. • PAINTED DISPLAYS

15. • ELECTRICAL ARRANGEMENTS

16. • TRAVELLING ADVERTISEMENT

17. • SKY WRITING BALLONS
.

18. • SANDWICHMAN
ADVERTISEMENTS

19. BILL BOARDS

20. 3. POSTAL/ DIRECT MAIL
ADVERTISING
• Cards
• Leaflets
• Circulars
• Packages inserts

21. BANNERS ON LOCAL SHOPS

22. FAIRS AND EXHIBITIONS

23. BROADCASTING MEDIA

24. ONLINE ADVERTISING

28. HOMEWORK
1. Collect real objects related to
advertisement.
2. Share your views on: “ Is
advertisement unnecessary and
wasteful?”