Qualitative research; When research is to be made on human behaviour ,culture and experiences ,on basis of observation and interpretation ,the research is said to be qualitative research. Understanding of research problem. Emphasis on feeling ,experience , behaviour of individuals (i.e. how and why?). Emergent design. Few participants (no rule). Quantitative reserch;

1. QUALITATIVE RESEARCH
• When research is to be made on
human behaviour ,culture and
experiences ,on basis of observation
and interpretation ,the research is said
to be qualitative research.
• Understanding of research problem.
• Emphasis on feeling ,experience ,
behaviour of individuals (i.e. how and
why?).
• Emergent design.
• Few participants (no rule).
QUANTATIVE RESEARCH
• It is type of research which tries to
quantify data and establish cause and
effect relationship between variables
with help of statistical methods.
• Test the causal relationships of variable
using statistical tool.
• Emphasis on measuring and counting
variables(what and how many?).
• Highly structured design.
• Large number of respondant.
V/S

2. QUALITATIVE RESEARCH
• Data are gathered via. open
interview ,observation and so on.
• Ask open ended question.
• Data are narrative(text) ,pictures or
objects etc.
• Use of words to explore human
experience.
QUANTITATIVE RESEARCH
• Data are gathered via. quetioners
and checklists.
• Close ended questions.
• Data are in form of numbers.
• Use of numbers and statistical
analysis to test hypothesis and
study relationships between
variables.