Slides covering Block Party's "3 UX habits for privacy" shared in the 2024 SXSW keynote "Privacy-in-Progress: Redefining the Boundaries of Being Online." In this keynote, diversity in tech advocate and Block Party CEO Tracy Chou and Block Party’s Head of Product Design Deonne Castaneda share where online privacy is now and what more we can do to shape a privacy-forward, safer Internet together. You can watch the full talk on YouTube: https://www.youtube.com/watch?v=TBQ4aNBAuJQ For the 3 UX habits for privacy, skip to 24:11 — or use this link: https://youtu.be/TBQ4aNBAuJQ?si=Deg5a7zWKwI1liu_&t=1451

1. blockpartyapp.com
Privacy-in-Progress
Rede
fi
ning the Boundaries of Being Online
SXSW — March 9, 2024
triketora —
Tracy Chou
deonnegrace —
Deonne Castaneda
| exhaustedfemalefounder —

2. Privacy and safety
Who cares?
2. Can you even do anything about it?
3. Yes, you can! Here's what you can do
1.
As a product builder
As an individual

3. Today, online privacy feels…
blockpartyapp.com
Time-consuming Confusing Like a trap

4. blockpartyapp.com
76%
of users believe companies
need to be doing more to
protect users’ data online
(Truata’s Global Consumer State
of Mind Report, 2021)
81%
of users believe the way a
company treats their personal
data shows how the company
views them as a customer
(Cisco’s Consumer Privacy Survey, 2022)

5. For tech companies, being privacy-forward
adds value to your business.
blockpartyapp.com

6. blockpartyapp.com
USER RESEARCH DESIGN & DEVELOPMENT
PRODUCT REQUIREMENTS

7. blockpartyapp.com
UX Habits for Privacy
Listen for users’
concerns
1. Concerns 3. Agency
2. Purpose
USER RESEARCH
Tie transparency,
control, and value
DESIGN & DEVELOPMENT
Decide on data
needs purposefully
PRODUCT REQUIREMENTS

8. blockpartyapp.com
1. Concerns
USER RESEARCH
1. Listen for users’ concerns
UX Habits for Privacy

9. Having the right feedback from users will show
you their unmet privacy needs — where and why
they need more privacy protection.
blockpartyapp.com

10. blockpartyapp.com

11. blockpartyapp.com
I wanted to protect myself
and my kids.
“I feel like Facebook is particularly
terrible at helping you adjust
your settings at scale.
After being harassed online:

12. blockpartyapp.com
It's really hard to go
through and click all the
things you need to.
“

13. blockpartyapp.com
What a waste of precious
human moments.
“

14. blockpartyapp.com
For user feedback about privacy...
Look for
moments of worry
Ask users to recall when
they’ve been worried about
someone getting hold of
their data in the product.
Get inspired by
co-creation
Invite users to describe new
solutions that they hope
would help them protect
their privacy better.
Understand
hesitations
Observe users as they use
the product, see where they
hesitate to give information,
and ask them why.

15. blockpartyapp.com
2. Decide on data needs purposefully
UX Habits for Privacy
2. Purpose
PRODUCT REQUIREMENTS

16. News & Articles
Third-Party Marketing Partners
Advertisers
From Public Sources
IP Address
System Activity
Date, Time, Referrer URLs
Interactions between Apps
Unique Identi
fi
ers
Name
Username
Password
Phone Number
Payment Info
Address
Email Address
Contacts
Emails You Write & Receive
Platform Comments
Stored Videos and Photos
Stored Documents
Personal Info & Files
Search Terms
Browsing History
Messages
Third-Party Sites & Apps
Videos Watched
Content Viewed & Interacted With
Ads Viewed & Interacted With
Video & Audio Info
Calling-Party Number
Receiving Party Number
Purchases
Reviews
Activity
Browser Type
Device Type
Operating System
Application Version
Carrier Name
Device Data
Timezone
GPS Data
Nearby Bluetooth Devices
Nearby Wi-Fi Access Points
Nearby Cell Towers
Sensor Data from Device
Location-Based Info
Source: security.org/resources/data-tech-companies-have/
What companies might collect and store:
blockpartyapp.com

17. blockpartyapp.com
Years of search history tracking?
Tracked activity all over the Internet?
How much data is necessary?
When you’re not tracked, you can still get answers.

18. blockpartyapp.com
How speci
fi
c does data need to be?
Speci
fi
c Broad
Most companies track IP address
© OpenStreetMap
Source: whatismyipaddress.com
We chose to track time zone
© OpenStreetMap

19. blockpartyapp.com
For deciding on data needs purposefully…
Is the data we collect
just enough?
To offer value, how much
data do we really need? How
speci
fi
c does it need to be?
Is how we treat data
truly trustworthy?
When we tell users what we
do with their data, can we
earn and keep their trust?
Is the data itself
handled with care?
Are we collecting,
processing, and storing
users’ data securely?
For more on this topic, check out the principles of Privacy by Design and Data Minimization

20. blockpartyapp.com
3. Tie transparency, control, and value
UX Habits for Privacy
3. Agency
DESIGN & DEVELOPMENT

21. Privacy in action
feels like agency
blockpartyapp.com
“I understand what’s happening
with my personal info”
“I have the power to act on
my boundaries”
Transparency
Control

22. blockpartyapp.com
Control
Transparency
Value
Google Timeline

23. blockpartyapp.com
Control
Transparency
Value
Privacy Party

24. blockpartyapp.com
So now I have to go through
and read 30 to 40 pages of
terms and conditions, which
is all lawyer speak, which
I'm not good at.
“
When getting privacy notice emails:

25. blockpartyapp.com
I could basically take that
digested information and
make a decision.
Instead, when using Privacy Party:
“

26. blockpartyapp.com
To design the feeling of agency into an experience:
Show users
transparency
In a digestible way, show
what you collect, how you
have it, and who can see it.
Give users
control
Create prominent, easy, and
clear paths to action. Give
notice when things change.
Tie these with
value
Put it all in the same place, at
the right time, to help people
make their own decisions.
For more on this topic, check out Robert Stribley’s article: Designing for privacy in an increasingly public world

27. blockpartyapp.com
UX Habits for Privacy
Listen for users’
concerns
1. Concerns 3. Agency
2. Purpose
USER RESEARCH
Tie transparency,
control, and value
DESIGN & DEVELOPMENT
Decide on data
needs purposefully
PRODUCT REQUIREMENTS
@blockpartyapp_

28. blockpartyapp.com
Thank you!
Q&A
triketora —
Tracy Chou
deonnegrace —
Deonne Castaneda
| exhaustedfemalefounder —
@blockpartyapp_