The document discusses the importance of design and usability in web 2.0 tools and intranets. It highlights five key aspects of usability: learnability, efficiency, memorability, errors, and satisfaction. The document advocates designing tools with a user-centered approach through methods like prototyping and getting early feedback from users to improve the design iteratively.

1. Flexible Architektur, Usability und Wikis Einfachheit, Schnelligkeit, Klarheit DesignCampCologne #dcc09 - 24./25. Januar 2009, Köln Martin Koser, frogpond _ Enterprise Collaboration Consulting

2. Intro Warum Design und Usability ... mehr als „Aufhübschen für Akzeptanz“ Ein paar Erfahrungen Diskussion und ich habe dann noch ein paar Fragen ...

3. frogpond?

4. frogpond!

6. „ Design liegt nicht mehr im Trend. Und ich bin froh darüber. Weil es, obwohl die Leute Sinn für Design bewiesen haben, so viel Design-Schrott gibt, der eigentlich in die Luft gesprengt werden sollte. Wenn Design nicht wirklich etwas zu sagen hat, darf es gar nicht existieren.“

7. I am not a Designer

9. Ingenieur & Organisationswissenschaftler

10. Consultant frogpond is

11. Web 2.0 Expert

13. Web 2.0

14. Usability 2.0

15. We shape our buildings, ... … and afterwards, our buildings shape us

16. We shape our intranets, ... http://flickr.com/photos/srboisvert/264893697/

17. … and afterwards, our intranets ... … they shape us

18. Molly Wright Steenson reconfigurable walls ethnocentric design adaptive and organic

20. Intranet 1.0 ... http://flickr.com/photos/jurvetson/3833286/

21. Wissensarbeiter und ihr Intranet 1.0? http://flickr.com/photos/blmurch/152370906/ Understand the user ...

22. That’s the way it is ...

23. prototyping, giving the product to the consumer and then improving it, and improving it some more

27. design and creativity bring three critical attributes to Enterprise 2.0 innovation: synthesis , that is, a holistic, systems approach to problem solving and solutions creation; style , which I think of as embodying a particular model or point of view in the organization and its work; and humanity , which reminds us all that whatever is being developed - products, services, organizations, business processes - has to appeal to people - customers, as well as employees, partners and everyone else involved in the innovation ecosystem. Why design for Enterprise 2.0?

28. Designer‘s toolset ... Prototypes Ethnographic Studies Holistic Usability Creativity Tools ... Usability Screening

29. until it‘s really perfect

32. Usability ... five components ... http://www.flickr.com/photos/tglawe/2539105125/

33. Learnability ... How easy is it for users to accomplish basic tasks the first time they encounter the design?

34. Efficiency ... Once users have learned the design, how quickly can they perform tasks? http://flickr.com/photos/ppdigital/2054205239/sizes/o/

35. Memorability ... When users return to the design after a period of not using it, how easily can they reestablish proficiency? http://flickr.com/photos/willsisti/329069579/sizes/l/

36. Errrors ... How many errors do users make, how severe are these errors, and how easily can they recover from the errors? http://flickr.com/photos/laihiu/31603550/

37. Satisfaction ... How pleasant is it to use the design? http://flickr.com/photos/christiangendron/2491968699/

38. Design, seeing, opportunities and creative thinking ... ... when we’re building and designing social tools

39. We’re building and designing social tools Using design to shape user behaviour & Design with Intent and Persuasive Technology

40. Small is the new Big

41. People designing their own experiences

43. Contact me ... www.frogpond.de Enterprise Collaboration Consulting Steingaustraße 27 73278 Schlierbach Germany [email_address] Skype: mk.frogpond http://twitter.com/frogpond