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"It is through cultural imperialism that Western nations are able to dominate the media ... allowing
Western views to destroy their native cultures." (Schiller, H. 1973) Western cultures are notorious for
their domination over other cultures, exerting this power through the media. The front cover of
India's Elle magazine (March 2013) and McDonald's 2012 Manly Man Beef advertisement in
Beijing, are both texts that display the prominent influences of cultural imperialism in practice. This
essay seeks to highlight how Western societies, through the utilisation of media, have begun to
modify the representation of gender – especially amongst the female sex – in Indian and Chinese
society. The media is the driving force of cultural imperialism, and from the core essence of these
texts, we can discern the positive and negative consequences it has on India and China. Western
ideology is ever–present on the front cover of India's Elle. This media text portrays women as sexual
figures. This is evident through the juxtaposition of the model's attire and posture to that of
traditional Indian etiquette and garments. Traditional Indian women are obligated to wear
conservative clothing that cover up the knees, upper arms, shoulders, cleavage and midriff –
conveying them as obedient women. While comparing these traditional Indian expectations with the
front cover model – Anushka Sharma, a well–known Indian Actress of the magazine's demographic
– it can be explicitly seen that Sharma's attire
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Strengths And Weaknesses Of Osama Bin Laden
1. Osama bin Laden is perhaps one of the most well known extreme Islamic fundamentalists in
modern history because of his acts of terrorism against the United States. Even after his death
al–Qaeda continues to function and other extremist groups, such as ISIS, continue to sow death and
destruction in the Middle East. I will try to discuss why fundamental religious movements have
continued to grow over the last several decades. First I would like to comment on the incredible
diversity of Islamic opinion and as well as the variety of Islamic fundamentalist groups. There are
many different groups or individuals claiming to be the official religious authority of Islam but there
is no true unanimous leader since the caliphs ended. The views...show more content...
This will lead to the mass media homogeneity that will dissolve cultural differences. Cultural
imperialism started right after decolonization when political or military control of another country
could not be practiced. Psychological forms of control began to be used and were facilitated through
the rapid integration of global telecommunications systems. They pushed American culture that
promoted the ideas of consumption and instant gratification that would spread global capitalism and
increase profits. The cultural imperialism argument has several strengths as well as weaknesses. It's
main strength is based on the idea that mass media from larger nations negatively affects the smaller
nations because the national identity of smaller nations is lessened or lost due to media
homogeneity inherent in mass media from the larger countries. Sometimes local interpreters keep
some cultural diversification by transforming the imported media to meet local demand. The media
is still influenced by the core but is also still unique and successful. Examples of this include the
success of Korean pop music and Bollywood cinema in their respective "geolinguistic region." The
media imperialism theory fails to fully understand the internal historical and social dynamics within
periphery countries. The West may have implanted the model of television consumerism, but the
West is not required to sustain it and today many US programs lead the world in their
transportability across cultural boundaries but are rarely the most popular when viewers have
reasonable local options. (L&B p340–342)(Peripheral Vision) The social construction of reality
theory attempts to explain how and why individuals view the world in a certain way and what role
the media plays in shaping that view. It suggests that the media actually
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Ezo: The Identity Of Ainu People In Japan
At the beginning of era of Meiji, 1868–1912, the management of Ezo became the reclamation of
Hokkaido due to the Meiji government that is new Japanese government of this era. This included a
"nihonka" or "douka", a transformation of nation–state. As a result of this transformation, Ainu
people were forced to be considered Japanese. This management made the identity of Ainu people
less important. First of all, Ezo changed its name to Hokkaido in 1869 by the Meiji government
because Ezo became a formal territory of the Meiji government. The government made family
registers for Ainu people who lived in Hokkaido to adapt Ainu people as Japanese people (Kazushi
22). This nihonka simply led to a cultural imperialism. Cultural imperialism is a concept that is an
imposition of a politically or economically dominant society's culture onto another less dominant
society. For example, the Ainu group was known for hunting, fishing, and gathering, but the Meiji
government prohibited hunting and fishing most of area in Hokkaido. It made huge impact on the
Ainu society because it made Ainu people weaker and sick due to being not able to eat food that
they used to eat. They used to live with nature and nature was a part of their lives, but because of
those prohibitions by the Meiji government the Ainu's habitat was getting worse. The Ainu culture
was taken away by the Meiji government to become as one nation, Japan. Moreover, most Ainu
people were not familiar with farming because they had
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The Importance Of Cultural Imperialism
The Kiowa are a Native American people who have been greatly impacted by cultural imperialism.
They were forced to adapt to western culture, and in this many of the Kiowa people were converted
to Christianity. Christianity is said to be a very important aspect of many Native American cultures
still today, but the way in which Christianity is portrayed and practiced in such societies, including
that of the Kiowa, stays true to both the religion itself and their Native practices. The Kiowa are said
to have "kiowanized" Christianity. The Kiowa version of Christianity is said to differ from "' the
white man's way.'" This means that they believe in God, integrate their culture and lifestyles into
Christianity, and they also relay the importance of their religion in a different manner. They use their
native language in their hymns, and these hymns are comprised primarily of those elements that
pertain directly to Kiowa culture. In the text Lassiter states, "Kiowa hymns 'give life to a unique
Kiowa experience, preserve the language, and affirm and ongoing (and continually unfolding) Kiowa
spirituality.'" This reveals the effectiveness and importance of the integration of Christianity and
native Kiowa practices. Language has been a central focus of anthropological interest for many
reasons. List three reasons and discuss why they are important. Think about language in broad or
general anthropological sense when addressing this question. What are the connections among play,
art,
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European Imperialism and Cultural Superiority
Many factors contributed to the colonization of Africa by European powers between 1895 and 1905.
Among these factors were the effects of European history, the growing capitalist economy, and the
growing competition between European powers. Most important was the belief that European
culture was superior to African culture. During the height of imperialism, the vast majority of the
African continent was controlled by Europe (Г¬ExtentГ® 19). It is important to understand what
gave the momentum for European dominance at the time.
Imperialism is present in European history, beginning with the Roman Empire (Lenin). Lugard
believes that Europeans inherited Г¬instincts of...show more content...
Europeans found opportunity to create monopolies in the newly conquered lands (Lenin). It was
also necessary to find new sources of raw materials, in order to keep production going (Hobson).
This was largely a result of the Industrial Revolution (Hobson). Increased demand for raw materials
led to increased demand for imperialism (Lenin). Cecil Rhodes, a British advocate for imperialism,
believed it would solve EnglandГs domestic economic problems (Lenin). People who were likely to
gain wealth from colonization further pushed the movement (Schumpeter).
The element of competition between European powers played a role in imperialism in Africa. When
England was the only dominant economic power, imperialism was unnecessary (Hobson). When
other nations began to gain power and become significant competition for each other, the argument
developed that it was important to stop rivals from gaining the upper hand (Paton). Paton writes
about the importance of keeping colonial gains for Britain (Paton). Countries felt that they had no
choice in seeking colonies because they would not be able to compete economically if they didnГt
(Schumpeter).
Religion was a strong influence in pushing Europeans towards imperialism. They believed that it was
important to teach Christian beliefs to the Africans (Lugard). Missionaries went to Africa, attempting
to civilize
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The term cultural imperialism has often been used when describing certain aspects of the media
industry. Cultural imperialism can be seen as the imbalance of culture, power and representation,
favouring the socially dominant and influential. The cultural hegemony of these powerful
industrialised or economically influential countries is thought to be able to both determine general
cultural values and homogenise different societies globally. Although not restricted to media,cultural
imperialism is in theory aided by the media's ability to express culture. Many would argue, however,
that this term in many ways no longer applies to contemporary media culture. Although media power
structures from the past still have a certain amount of influence, recent trends suggest that
relationships between different global media producers and consumers is more complex than what
is implied by the term cultural imperialism. Media does not simply flow in a single direction in the
present–day, but is often a complex ocean of inter–related currents and counter–currents. Thus, while
the balance between cultures is not entirely equal, the term cultural imperialism is not an entirely
adequate word to describe today's media cultures.
Historically, global media flows have moved in a singular direction from the developed west to
other less developed nations. This unidirectional and unbalanced flow of media could be seen as a
form of cultural imperialism. The use of organisations like Reuters, which
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Essay On Cultural Imperialism
The primary objective of this chapter is to explore the cries of cultural imperialism, how this
operates through the comics as those of The Phantom by Lee Falk, Flash Gordon by Alex
Raymond and Tintin by Herge and how they have discovered more prominent support from
overseas readers, both as daily paper/magazine comics series and also in the form of comic books.
In no place has these comics been appreciated more enthusiastically than in Australia, India and
Sweden and the other earstwhile colonised nations. In the past the imperial forces were those of
Europe and a considerable lot of them supported direct colonialism, sending military and
administrators to run and colonise a nation directly. The fundamental objective of colonialism today
...show more content...
The term 'Representation' has a wide array of significance and numerous interpretations.
Etymologically, the term 'Representation' embodied a presentation depicted not as it really is but by
re–constructing or by re–presenting it in a completely new form or a new environment. Right from
the dawn of colonisation, the politics of representation has played a crucial role in studying
literature, aesthetics, and travelogues in order to have a better understanding of the oriental world
and its people. Even today these constructs has evolved into significant discourses to analyse the
creations of the contemporary western world such as audio–visual and textual arts, television
programmes, films, photographs, museum exhibitions, paintings and above all literature. Even today
the western world tries their best to control and modify these stereotypical and clichГ©d
representations to promote and disseminate certain set of western bourgeois values and ideologies.
Stuart Hall in his essay, "The Work of Representation" (Hall 13–74) argues that 'Representation' is a
medium or process by the help of which values and meanings are constructed socially and modified
by the people in a shared culture. 'Representation' likewise gives information about how language
and the whole framework creating information, work as an inseparable unit to deliver and circulate
specific meanings. Hall sees that the general population attributes meanings to objects in the way
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Cultural Imperialism In Africa
For centuries, powerhouses of the world have been dividing and conquering the lands of "the other."
These imperialistic powers unearth the roots of the conquered lands and utilize the resources for
their own capitalistic benefit; however, the effects of imperialism extend deeper than just taking
advantage of the soil. There is the physical subjugation of the land and the indigenous bodies that
inhabit it, but there is also a much more sinister method of conquering: cultural imperialism. Through
the systematic replacement of the original culture, the people of the conquered land lose their sense
of place in the world, thus imprisoning them in a cycle that seeps into the coming generations like
slow poison. This is exactly what Tayeb Salih is...show more content...
More often than not, "modern" societies, such as America and Britain, create this false image of
what is referred to as underdeveloped countries, specifically in the east. This image, in essence, is a
clear cut view that is perpetuated to further feed into an overarching ideology, thus dehumanizing an
entire population. The effects of this ideology can be seen in day to day interactions, even when it
comes to intimate relations. A clear example of this is represented through Mustafa Sa'eed and his
experiences as a student in Britain. He plays into the common stereotypes that are maintained in
western societies regarding Afro–Arab men, which allows him to lay in bed with multiple women. In
one particular moment of the novel, Mustafa describes the conversation that he had with a woman
from the United Kingdom. He uses his charms by honing into her already implemented view of
Afro–Arab men and telling her that he "is like Othello" and that he lived so close to the Nile that
every night he was able to stroke the waters before sleeping (33). It is evident that the woman was
pleased by his exoticness so he continued to seek her favor until he achieved his goal. In doing so, it
can be said that he is challenging the concept of orientalism through the usage of the stereotypes
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Cultural Imperialism In The Sixteenth Century
Cultural imperialism is the dominance of one culture over another leading to the diminishment or
annihilation of one or the other.The term was used for the first time in the sixteenth century,
describing the colonial, economic, territorial and military dominance and influence over smaller
countries. Imperialism brought about industrialization, and by extension, globalization. This brought
great infrastructure and machinery to the countries that were colonized. Moreover, imperialism
brought benefits to cultural ideologies resulted in the exchange of cultural ideas, traditions, language,
food, religion, in which case both countries were made aware of their varied cultures and norms,
making nations to broaden their horizons and keep having an open mind....show more content...
On the other hand, imperialism brings benefits along with drawbacks too.As mentioned above,
exchanging of cultures and traditions is extremely good, however, some of those communities were
exposed to discrimination as they had to take in other foreign cultures, ideas despite severe protests.
In Africa, slave trade was established and African were sold to
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Cultural Imperialism And Globalization
Globalisation is the process of interconnectedness and the integration of national and regional
culture, economies, and society through the global network of communication, immigration,
transportation and trade (Financial Times Lexicon, 2017). According to Reiche (2014),
globalisation did not mean much in the past fifty years. It could be primarily focused on the trade
and also foreign direct investment which are the economic side of the world but it has been
expanded to a broader range which including media, culture, technology, trades and political factors
nowadays. Although globalisation is considered as a wide range nowadays, it still can be classified
as four main characteristics which are stretched social relations, intensification of flows, increasing
interpenetration, and global infrastructure (Held, 2004). However, cultural imperialism has the most
typical impacts on globalisation. This essay will define and explain cultural imperialism and its
impact from the pessimistic globalist and transformationalist perspective.
Cultural imperialism, the main focus of globalisation is defined as the domination of culture from
some countries to the rest of the world (Tobin, 2016). It could be the cultural goods flow to the other
countries, normally from the more influential or stronger countries such as the United States and
some Western countries which inculcating their values through the goods or advertisements. For
instance, the origin of Starbucks, McDonald's, and
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The Western Culture : Cultural Imperialism
Globalization has played a significant role in helping the spread of ideas and cultures across
countries and continents on a new scale never seen before. The spread of culture began a long time
ago with people sailing around the world in search of adventure and resources. People were able to
interact and share cultural beliefs and practices with dominant cultures imposing themselves on less
dominating cultures. Countries that had more economic power than others, and those cultures that
viewed themselves as more civilized imposed their cultures on countries that lacked economic
standing in what came to be viewed later as cultural imperialism.
Cultural imperialism involves slow changes in the way people in the less economically standing
countries view things around them. It also involves how people live their daily lives as manifested
in today's world of popular culture. The Western culture greatly influences many ideas, perspectives,
and attitudes of people in the world. Even in the Western world itself the way that people live, and
their views and activities represent conformity to ideas that are popular. People try to live up to
certain standards that have become popular over time. Standards of beauty, dressing styles, dietary
habits, means of expression, and other things that people participate in their day to day lives are set
upon ideas that are popular in the Western world.
Another example of the popular culture that originated in the Western world but has a great
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Cultural Imperialism In Pakistan
Cultural Imperialism – implies the immersion of one's culture into other cultures. This is made
possible by the media as it is a huge part of everyone's life so countries that are dominant over
others can easily spread their culture to other parts of the world. Many people might find their own
culture to be a little unfashionable or completely incompatible with the "Western Culture". By now,
many of the cultures that reside on this land have moved toward becoming westernized due to the
impact of the media. This may even end up in a culture completely vanishing.
Examples: The media has had a major influence on my country, Pakistan. As of now many parts of
the country have adapted to the western culture. If you go way back, people usually wore the
traditional dress there especially girls because jeans and shirts were not seen as appropriate but
because the media can reach them, times have changed. Now if you go to the streets, you might see
many girls wearing western clothing. The connection between this example and the concept is that
the culture of North America has started to adapt to the Pakistani culture by the major influence of
media.
Gender socialization – the part of socialization when parents decide how their children must talk,
dress, and basically live, according to their gender; the society plays a huge part in this and also the
environment the parents grew up in. The families are the primary agents of gender socialization.
The parents treat a girl in a soft and
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In order to understand how cultural imperialism works, the consideration of one's own culture is
required to understand, accept and learn from the culture of others. The world shares one thing in
common, that being humanity, it is the cultural differences that pose crucial boundaries on how
humans understand each other's culture. Given that, culture is then a combination of components
that shape a nations or region's identity, that includes knowledge, languages, values, customs, and
material objects. Notably, these components of cultural are passed down from person to person,
generation to generation. Surely, humans are nurtured to understand socially accepted norms,
values, beliefs and behaviors to help guide them in a society. Since culture encompasses all
aspects of human life, for fear of losing their 'humanity' arises the concept of cultural imperialism.
Understandably, this term can be rationalized as a culture refusing to accept their way of way life
as inferior to others. So, emerges this concept of imposing one's cultural superiority on another
inferior group of people. To emphasize, culture is described as "a toolkit for survival ... of symbol,
stories, rituals, and worldviews, which people may use in varying configurations to solve different
kinds of problems" (Caron, 2014). In effect, culture is a stabilizing force in society, yet, it may also
generate conflict and violence.
Within PГЄro Vaz de Caminha's Carta the writing makes a clear statement of the
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Cultural Colonialism And Cultural Imperialism
Obviously, every one of these creators concur that cultural imperialism advances the interests of
specific circles inside the imperial forces, regularly to the detriment of the target societies. Though
the terms like 'cultural imperialism' and 'cultural diplomacy' are relatively young, and are mostly
word combinations to define political phenomena, they are often considered as violent ways to
conduct propaganda works. The aim of cultural imperialism or cultural mediation is not limited to
formation of political organization or taking certain decisions relating to financial problems; it has a
larger purpose of spreading ideologies among the third world countries. New age, age of
globalisation, age of powerful mass communications has opened new doors for publicity. A man
grasps certain things from TV each day; the material picked by columnists and journalists has turned
out to be a flood of informations. It is [TV] the pivotal wellspring of data about the outside world.
Naturally, if even journalists have no enough time for understanding of the information, what trusts
might be in normal onlooker to translate these informations effectively? Television is a vigorously
selected interpretation of events. In the flood of the information an onlooker managed by his own
prejudiced notions and morals try to build from those stream of information a picture of his very
own world. Individuals get the opportunity to know numerous things without actually learning
anything. A man eventually
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Reflection On Cultural Imperialism
Austin J. F. Avison
Dr. RM
ITC 100–02
10 am
Reflection One Throughout the course thus far we have spoken as a class on many topics regarding
the role of language and communication having much larger impact than just speaking and
communication. We have brought up the notion of language as a system of cultural domination and
oppression that has been shown in real–world cases through many reading in which we have
explored. One of the topics that we have explored and had introduced was that brought up in "How
to Tame a Wild Tongue" is the notion ofCultural Imperialism which I would like to explore more
and pose some questions and attempt to answer them using a few fields of study.
With the introduction of this concept of Cultural...show more content...
The introduction and in many cases imposing "acceptable" cultural and political practices and not
taking into account the notion of cultural relativism and the history of peoples. Leading to the loss of
much of the rich cultural heritage of people throughout the world.
So what is the effects that we have seen as a result of this cultural imperialism and dominance of
powerful nations and their imposing of ideas and cultures, thus requiring other cultures to lose much
of their history and identity to become a part of a culture perceived as the new norm that has been
imposed not by choice but by necessity and force to just get by. It has to be in part much of the
responses of the rising of radical nationalism often seen as terrorism within much of these regions
once dominated, trying to regain and get back to the way things were prior. Also that of much of the
animosity that is held to many powerful nations by those that are considered the developing world,
outside of the major industrial centers of Europe and North America. The effects of this being as I
brought up within our notebook entries regarding Cultural Imperialism within the concept of
Marxist Philosophy, is that of Cultural Hegemony, where through the–the ruling or dominant class
imposes cultural norms and values onto a society as a means of manipulation and changing the world
's vast cultural heritage, in effect wiping it away, and replacing it with something that will benefit
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Cultural Imperialism Essay
The term "globalization" is commonly used to describe the increased mobility of goods, services,
labor, and technology throughout the world. Globalization is a social change; it is really an increase
in connections among societies and their elements. Globalization has become identified with a
number of trends, most of which developed in the period after World War II. The developments of
technology, organizations, legal systems, and infrastructures helped enable this movement to occur,
thus leading cultures toward the idea of modernity. The ongoing "globalization debate" confronts the
world of social sciences with a series of theoretical and empirical challenges.
One could feasibly determine that the term "globalization" means to...show more content...
In return, these "depictions or portrayals" of cultures have ignited heated debates amongst the
international communities surrounding the concepts of cultural globalization.
Cultural imperialism also referred to, as "Americanization," or "westernization," is a homogenization
that critics insist the mass media is to be blamed for. The cultural imperialism debate becomes highly
important shortly after the decolonozation begins to produce dozens of new states in Africa, Asia,
and the Pacific (Lechner and Boli: 287). Hence, with the formations of new states, come the births of
new cultures.
During this particular time period in history, the "politico–military" can no longer exercise their
forces in the same manner as before. Therefore, the neo–colonialists began using symbols and
psychological control as a means of force. These individuals carry this process out via global
telecommunications systems, especially by the "proliferation" of television.
As previously mentioned, heated international debates stem out of the media's portrayal of societies,
as well as new commissions of concerned individuals, challenging the cultural imperialism debate.
During the 1970's the membership grew to more than ninety countries (nonaligned nations) plus
several regional groups and represented a majority in various United Nations bodies. These UN
agencies embraced a "developmental ideology," meaning that high priority would be given
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Cultural Imperialism
Body Images, Eating Disorders, and Cultural Imperialism As society begins to grow a dependency
on media, particularly social media, more and more research is being conducted on the effects of
this kind of exposure on self–esteem, body image, and more importantly eating disorders. As
society becomes codependent on the technology that has made life that easier, exposure to
marketing techniques and other social cues has increased and with that increase so has the negative
perception of body image increased. It is because of this growing tendency of humans to develop
subconscious ideas of the perfect body that this paper looks to answer the question of whether
American media is portraying these unhealthy images of a perfect body or perfect human to society.
This causes several negative tendencies from low self–esteem to an array of mental eating disorders
due to the dissatisfaction with one's own body. It is the opinion of this paper that American media is
in fact imprinting these ideas of a perfect and unhealthy image of the human body onto the general
public, whether it be knowingly or unknowingly.
Method
The author reviews studies on the effects of ideal body images in the American media on the general
public, comments on these studies effects on both males and females, and outlines changes that must
be implemented to negate the negative effects on self–esteem and the perception of body image.
Results
Research carried out by the University of South Florida (USF) found
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Globalization has produced a new level of interconnectedness among us, for it is an
interconnectedness that not only compels diversification, but also provides a shared experience into
the worldview of the accompanying culture. While the power of globalization would be
advantageous in stimulating sustainable economic growth; that same power produces an evolving
set of consequences – some good and some bad. In order to understand the effects of globalization
and the threat of cultural imperialism, it is important to assess the aspects of cultural
homogenization. While the diffusion of many cultures may reduce cultural diversity – it is a
necessary evil, for homogenization not only conveys the limits, but also the possibilities and the
power the culture holds in sharing their authentic self with the rest of the world. In "Homogenisation
& Globalisation", John Tomlinson explores the threat that homogenisation is to cultural authenticity
in developing countries. Tomlinson quotes Ulf Hannerz in defining the threat as " a tempting 'master
scenario' of global cultural development " (891). While an integration of mass media may seem both
attractive and perfectly sensible in creating a global market, Tomlinson believes that there is still a
lack of critical concepts that qualify the idea of homogenization. It is undeniable that wherever there
is modernization, westernization will follow. As local cultures are absorbed by more dominant
outside cultures, the sharing of mass media
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Example Of Media Imperialism
Media imperialism is a defined by Boyd–Barret as a theory whereby the mass media of one country
is heavily influenced and pressured by the media of other countries, without the proportionate
reciprocation of mass media by the country affected (Boyd–Barrett, 2014). This could lead to media
homogenising across the globe (ibid). It could be argued that media imperialism remains in the
modern day because Western influences in developing countries assist in developing economies and
cultures to become more modern and advanced, however ultimately the bargains struck between First
World countries and developing countries only aim to benefit First World countries. The constant
flow of First World countries media products into the domestic market not...show more content...
For example, there are numerous advertisements commercialised for whitening skin care products
such as 'Fair and Lovely' across media channels. Consequently, this acts to not only further
perpetuate racism but also posits 'white' skin as the ideal sign of beauty, which creates a division in
ethnic minorities between fair–skinned and dark–skinned people of colour. It seems that ideologies
brought about by cultural imperialism has resulted in developing countries to correspond and
promote the values and beliefs of the West (Schiller, 1976). Therefore, media imperialism
perpetuates Western values displayed in media products, and these Western beliefs become the ideal
belief to developing countries because of the desire to become more Western in the hopes of its
economy to flourish financially. However, developing countries did not take into account that the
relative wealth of the West compared to developing countries is due to imperialism. The
Modernisation Theory dehistoricises modernisation, removing the era of colonialism which involved
the exploitation of resources and labour of developing countries which had enabled the First World
countries to develop and inherit wealth in the first
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Globalization And Cultural Imperialism
The free market and democratic competition simply requires everyone to strive to provide good
products and good service. It is only natural for the good in economy to survive and bad to either
improve or perish. This should not be placed on the shoulders of Globalisation. In any event, in an
imperialistic regime, subject states or colonies could not, in any form and manner, compete with the
business, companies or organisations of the ruling state.
While it is true that poorer countries are at a distinct disadvantage when it comes to competing with
richer nations which benefit of better technology and infrastructures, yet foreign investment in
projects in poorer nations can make products much more economical and competitive in the
international market – made only possible by Globalisation. The textile industry is a typical example.
The proponents of imperialism as an essential prior condition to Globalisation believe that Cultural
Imperialism is at the roots of globalisation. They target USA and accuse Globalisation to possess a
salient feature of cultural imperialism of America. They attempt to trace the roots of imperialism to
1970 when only a few fundamentalist scholars and their theoretical allies in third world raised their
worries about the general spread and introduction of western culture to the masses in the world. They
also coined the terms "Cultural Imperialism". They label such process to have harmful effects of the
impact of Western culture which was
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Cultural Imperialism Essay

  • 1. "It is through cultural imperialism that Western nations are able to dominate the media ... allowing Western views to destroy their native cultures." (Schiller, H. 1973) Western cultures are notorious for their domination over other cultures, exerting this power through the media. The front cover of India's Elle magazine (March 2013) and McDonald's 2012 Manly Man Beef advertisement in Beijing, are both texts that display the prominent influences of cultural imperialism in practice. This essay seeks to highlight how Western societies, through the utilisation of media, have begun to modify the representation of gender – especially amongst the female sex – in Indian and Chinese society. The media is the driving force of cultural imperialism, and from the core essence of these texts, we can discern the positive and negative consequences it has on India and China. Western ideology is ever–present on the front cover of India's Elle. This media text portrays women as sexual figures. This is evident through the juxtaposition of the model's attire and posture to that of traditional Indian etiquette and garments. Traditional Indian women are obligated to wear conservative clothing that cover up the knees, upper arms, shoulders, cleavage and midriff – conveying them as obedient women. While comparing these traditional Indian expectations with the front cover model – Anushka Sharma, a well–known Indian Actress of the magazine's demographic – it can be explicitly seen that Sharma's attire Get more content on HelpWriting.net
  • 2. Strengths And Weaknesses Of Osama Bin Laden 1. Osama bin Laden is perhaps one of the most well known extreme Islamic fundamentalists in modern history because of his acts of terrorism against the United States. Even after his death al–Qaeda continues to function and other extremist groups, such as ISIS, continue to sow death and destruction in the Middle East. I will try to discuss why fundamental religious movements have continued to grow over the last several decades. First I would like to comment on the incredible diversity of Islamic opinion and as well as the variety of Islamic fundamentalist groups. There are many different groups or individuals claiming to be the official religious authority of Islam but there is no true unanimous leader since the caliphs ended. The views...show more content... This will lead to the mass media homogeneity that will dissolve cultural differences. Cultural imperialism started right after decolonization when political or military control of another country could not be practiced. Psychological forms of control began to be used and were facilitated through the rapid integration of global telecommunications systems. They pushed American culture that promoted the ideas of consumption and instant gratification that would spread global capitalism and increase profits. The cultural imperialism argument has several strengths as well as weaknesses. It's main strength is based on the idea that mass media from larger nations negatively affects the smaller nations because the national identity of smaller nations is lessened or lost due to media homogeneity inherent in mass media from the larger countries. Sometimes local interpreters keep some cultural diversification by transforming the imported media to meet local demand. The media is still influenced by the core but is also still unique and successful. Examples of this include the success of Korean pop music and Bollywood cinema in their respective "geolinguistic region." The media imperialism theory fails to fully understand the internal historical and social dynamics within periphery countries. The West may have implanted the model of television consumerism, but the West is not required to sustain it and today many US programs lead the world in their transportability across cultural boundaries but are rarely the most popular when viewers have reasonable local options. (L&B p340–342)(Peripheral Vision) The social construction of reality theory attempts to explain how and why individuals view the world in a certain way and what role the media plays in shaping that view. It suggests that the media actually Get more content on HelpWriting.net
  • 3. Ezo: The Identity Of Ainu People In Japan At the beginning of era of Meiji, 1868–1912, the management of Ezo became the reclamation of Hokkaido due to the Meiji government that is new Japanese government of this era. This included a "nihonka" or "douka", a transformation of nation–state. As a result of this transformation, Ainu people were forced to be considered Japanese. This management made the identity of Ainu people less important. First of all, Ezo changed its name to Hokkaido in 1869 by the Meiji government because Ezo became a formal territory of the Meiji government. The government made family registers for Ainu people who lived in Hokkaido to adapt Ainu people as Japanese people (Kazushi 22). This nihonka simply led to a cultural imperialism. Cultural imperialism is a concept that is an imposition of a politically or economically dominant society's culture onto another less dominant society. For example, the Ainu group was known for hunting, fishing, and gathering, but the Meiji government prohibited hunting and fishing most of area in Hokkaido. It made huge impact on the Ainu society because it made Ainu people weaker and sick due to being not able to eat food that they used to eat. They used to live with nature and nature was a part of their lives, but because of those prohibitions by the Meiji government the Ainu's habitat was getting worse. The Ainu culture was taken away by the Meiji government to become as one nation, Japan. Moreover, most Ainu people were not familiar with farming because they had Get more content on HelpWriting.net
  • 4. The Importance Of Cultural Imperialism The Kiowa are a Native American people who have been greatly impacted by cultural imperialism. They were forced to adapt to western culture, and in this many of the Kiowa people were converted to Christianity. Christianity is said to be a very important aspect of many Native American cultures still today, but the way in which Christianity is portrayed and practiced in such societies, including that of the Kiowa, stays true to both the religion itself and their Native practices. The Kiowa are said to have "kiowanized" Christianity. The Kiowa version of Christianity is said to differ from "' the white man's way.'" This means that they believe in God, integrate their culture and lifestyles into Christianity, and they also relay the importance of their religion in a different manner. They use their native language in their hymns, and these hymns are comprised primarily of those elements that pertain directly to Kiowa culture. In the text Lassiter states, "Kiowa hymns 'give life to a unique Kiowa experience, preserve the language, and affirm and ongoing (and continually unfolding) Kiowa spirituality.'" This reveals the effectiveness and importance of the integration of Christianity and native Kiowa practices. Language has been a central focus of anthropological interest for many reasons. List three reasons and discuss why they are important. Think about language in broad or general anthropological sense when addressing this question. What are the connections among play, art, Get more content on HelpWriting.net
  • 5. European Imperialism and Cultural Superiority Many factors contributed to the colonization of Africa by European powers between 1895 and 1905. Among these factors were the effects of European history, the growing capitalist economy, and the growing competition between European powers. Most important was the belief that European culture was superior to African culture. During the height of imperialism, the vast majority of the African continent was controlled by Europe (Г¬ExtentГ® 19). It is important to understand what gave the momentum for European dominance at the time. Imperialism is present in European history, beginning with the Roman Empire (Lenin). Lugard believes that Europeans inherited Г¬instincts of...show more content... Europeans found opportunity to create monopolies in the newly conquered lands (Lenin). It was also necessary to find new sources of raw materials, in order to keep production going (Hobson). This was largely a result of the Industrial Revolution (Hobson). Increased demand for raw materials led to increased demand for imperialism (Lenin). Cecil Rhodes, a British advocate for imperialism, believed it would solve EnglandГs domestic economic problems (Lenin). People who were likely to gain wealth from colonization further pushed the movement (Schumpeter). The element of competition between European powers played a role in imperialism in Africa. When England was the only dominant economic power, imperialism was unnecessary (Hobson). When other nations began to gain power and become significant competition for each other, the argument developed that it was important to stop rivals from gaining the upper hand (Paton). Paton writes about the importance of keeping colonial gains for Britain (Paton). Countries felt that they had no choice in seeking colonies because they would not be able to compete economically if they didnГt (Schumpeter). Religion was a strong influence in pushing Europeans towards imperialism. They believed that it was important to teach Christian beliefs to the Africans (Lugard). Missionaries went to Africa, attempting to civilize Get more content on HelpWriting.net
  • 6. The term cultural imperialism has often been used when describing certain aspects of the media industry. Cultural imperialism can be seen as the imbalance of culture, power and representation, favouring the socially dominant and influential. The cultural hegemony of these powerful industrialised or economically influential countries is thought to be able to both determine general cultural values and homogenise different societies globally. Although not restricted to media,cultural imperialism is in theory aided by the media's ability to express culture. Many would argue, however, that this term in many ways no longer applies to contemporary media culture. Although media power structures from the past still have a certain amount of influence, recent trends suggest that relationships between different global media producers and consumers is more complex than what is implied by the term cultural imperialism. Media does not simply flow in a single direction in the present–day, but is often a complex ocean of inter–related currents and counter–currents. Thus, while the balance between cultures is not entirely equal, the term cultural imperialism is not an entirely adequate word to describe today's media cultures. Historically, global media flows have moved in a singular direction from the developed west to other less developed nations. This unidirectional and unbalanced flow of media could be seen as a form of cultural imperialism. The use of organisations like Reuters, which Get more content on HelpWriting.net
  • 7. Essay On Cultural Imperialism The primary objective of this chapter is to explore the cries of cultural imperialism, how this operates through the comics as those of The Phantom by Lee Falk, Flash Gordon by Alex Raymond and Tintin by Herge and how they have discovered more prominent support from overseas readers, both as daily paper/magazine comics series and also in the form of comic books. In no place has these comics been appreciated more enthusiastically than in Australia, India and Sweden and the other earstwhile colonised nations. In the past the imperial forces were those of Europe and a considerable lot of them supported direct colonialism, sending military and administrators to run and colonise a nation directly. The fundamental objective of colonialism today ...show more content... The term 'Representation' has a wide array of significance and numerous interpretations. Etymologically, the term 'Representation' embodied a presentation depicted not as it really is but by re–constructing or by re–presenting it in a completely new form or a new environment. Right from the dawn of colonisation, the politics of representation has played a crucial role in studying literature, aesthetics, and travelogues in order to have a better understanding of the oriental world and its people. Even today these constructs has evolved into significant discourses to analyse the creations of the contemporary western world such as audio–visual and textual arts, television programmes, films, photographs, museum exhibitions, paintings and above all literature. Even today the western world tries their best to control and modify these stereotypical and clichГ©d representations to promote and disseminate certain set of western bourgeois values and ideologies. Stuart Hall in his essay, "The Work of Representation" (Hall 13–74) argues that 'Representation' is a medium or process by the help of which values and meanings are constructed socially and modified by the people in a shared culture. 'Representation' likewise gives information about how language and the whole framework creating information, work as an inseparable unit to deliver and circulate specific meanings. Hall sees that the general population attributes meanings to objects in the way Get more content on HelpWriting.net
  • 8. Cultural Imperialism In Africa For centuries, powerhouses of the world have been dividing and conquering the lands of "the other." These imperialistic powers unearth the roots of the conquered lands and utilize the resources for their own capitalistic benefit; however, the effects of imperialism extend deeper than just taking advantage of the soil. There is the physical subjugation of the land and the indigenous bodies that inhabit it, but there is also a much more sinister method of conquering: cultural imperialism. Through the systematic replacement of the original culture, the people of the conquered land lose their sense of place in the world, thus imprisoning them in a cycle that seeps into the coming generations like slow poison. This is exactly what Tayeb Salih is...show more content... More often than not, "modern" societies, such as America and Britain, create this false image of what is referred to as underdeveloped countries, specifically in the east. This image, in essence, is a clear cut view that is perpetuated to further feed into an overarching ideology, thus dehumanizing an entire population. The effects of this ideology can be seen in day to day interactions, even when it comes to intimate relations. A clear example of this is represented through Mustafa Sa'eed and his experiences as a student in Britain. He plays into the common stereotypes that are maintained in western societies regarding Afro–Arab men, which allows him to lay in bed with multiple women. In one particular moment of the novel, Mustafa describes the conversation that he had with a woman from the United Kingdom. He uses his charms by honing into her already implemented view of Afro–Arab men and telling her that he "is like Othello" and that he lived so close to the Nile that every night he was able to stroke the waters before sleeping (33). It is evident that the woman was pleased by his exoticness so he continued to seek her favor until he achieved his goal. In doing so, it can be said that he is challenging the concept of orientalism through the usage of the stereotypes Get more content on HelpWriting.net
  • 9. Cultural Imperialism In The Sixteenth Century Cultural imperialism is the dominance of one culture over another leading to the diminishment or annihilation of one or the other.The term was used for the first time in the sixteenth century, describing the colonial, economic, territorial and military dominance and influence over smaller countries. Imperialism brought about industrialization, and by extension, globalization. This brought great infrastructure and machinery to the countries that were colonized. Moreover, imperialism brought benefits to cultural ideologies resulted in the exchange of cultural ideas, traditions, language, food, religion, in which case both countries were made aware of their varied cultures and norms, making nations to broaden their horizons and keep having an open mind....show more content... On the other hand, imperialism brings benefits along with drawbacks too.As mentioned above, exchanging of cultures and traditions is extremely good, however, some of those communities were exposed to discrimination as they had to take in other foreign cultures, ideas despite severe protests. In Africa, slave trade was established and African were sold to Get more content on HelpWriting.net
  • 10. Cultural Imperialism And Globalization Globalisation is the process of interconnectedness and the integration of national and regional culture, economies, and society through the global network of communication, immigration, transportation and trade (Financial Times Lexicon, 2017). According to Reiche (2014), globalisation did not mean much in the past fifty years. It could be primarily focused on the trade and also foreign direct investment which are the economic side of the world but it has been expanded to a broader range which including media, culture, technology, trades and political factors nowadays. Although globalisation is considered as a wide range nowadays, it still can be classified as four main characteristics which are stretched social relations, intensification of flows, increasing interpenetration, and global infrastructure (Held, 2004). However, cultural imperialism has the most typical impacts on globalisation. This essay will define and explain cultural imperialism and its impact from the pessimistic globalist and transformationalist perspective. Cultural imperialism, the main focus of globalisation is defined as the domination of culture from some countries to the rest of the world (Tobin, 2016). It could be the cultural goods flow to the other countries, normally from the more influential or stronger countries such as the United States and some Western countries which inculcating their values through the goods or advertisements. For instance, the origin of Starbucks, McDonald's, and Get more content on HelpWriting.net
  • 11. The Western Culture : Cultural Imperialism Globalization has played a significant role in helping the spread of ideas and cultures across countries and continents on a new scale never seen before. The spread of culture began a long time ago with people sailing around the world in search of adventure and resources. People were able to interact and share cultural beliefs and practices with dominant cultures imposing themselves on less dominating cultures. Countries that had more economic power than others, and those cultures that viewed themselves as more civilized imposed their cultures on countries that lacked economic standing in what came to be viewed later as cultural imperialism. Cultural imperialism involves slow changes in the way people in the less economically standing countries view things around them. It also involves how people live their daily lives as manifested in today's world of popular culture. The Western culture greatly influences many ideas, perspectives, and attitudes of people in the world. Even in the Western world itself the way that people live, and their views and activities represent conformity to ideas that are popular. People try to live up to certain standards that have become popular over time. Standards of beauty, dressing styles, dietary habits, means of expression, and other things that people participate in their day to day lives are set upon ideas that are popular in the Western world. Another example of the popular culture that originated in the Western world but has a great Get more content on HelpWriting.net
  • 12. Cultural Imperialism In Pakistan Cultural Imperialism – implies the immersion of one's culture into other cultures. This is made possible by the media as it is a huge part of everyone's life so countries that are dominant over others can easily spread their culture to other parts of the world. Many people might find their own culture to be a little unfashionable or completely incompatible with the "Western Culture". By now, many of the cultures that reside on this land have moved toward becoming westernized due to the impact of the media. This may even end up in a culture completely vanishing. Examples: The media has had a major influence on my country, Pakistan. As of now many parts of the country have adapted to the western culture. If you go way back, people usually wore the traditional dress there especially girls because jeans and shirts were not seen as appropriate but because the media can reach them, times have changed. Now if you go to the streets, you might see many girls wearing western clothing. The connection between this example and the concept is that the culture of North America has started to adapt to the Pakistani culture by the major influence of media. Gender socialization – the part of socialization when parents decide how their children must talk, dress, and basically live, according to their gender; the society plays a huge part in this and also the environment the parents grew up in. The families are the primary agents of gender socialization. The parents treat a girl in a soft and Get more content on HelpWriting.net
  • 13. In order to understand how cultural imperialism works, the consideration of one's own culture is required to understand, accept and learn from the culture of others. The world shares one thing in common, that being humanity, it is the cultural differences that pose crucial boundaries on how humans understand each other's culture. Given that, culture is then a combination of components that shape a nations or region's identity, that includes knowledge, languages, values, customs, and material objects. Notably, these components of cultural are passed down from person to person, generation to generation. Surely, humans are nurtured to understand socially accepted norms, values, beliefs and behaviors to help guide them in a society. Since culture encompasses all aspects of human life, for fear of losing their 'humanity' arises the concept of cultural imperialism. Understandably, this term can be rationalized as a culture refusing to accept their way of way life as inferior to others. So, emerges this concept of imposing one's cultural superiority on another inferior group of people. To emphasize, culture is described as "a toolkit for survival ... of symbol, stories, rituals, and worldviews, which people may use in varying configurations to solve different kinds of problems" (Caron, 2014). In effect, culture is a stabilizing force in society, yet, it may also generate conflict and violence. Within PГЄro Vaz de Caminha's Carta the writing makes a clear statement of the Get more content on HelpWriting.net
  • 14. Cultural Colonialism And Cultural Imperialism Obviously, every one of these creators concur that cultural imperialism advances the interests of specific circles inside the imperial forces, regularly to the detriment of the target societies. Though the terms like 'cultural imperialism' and 'cultural diplomacy' are relatively young, and are mostly word combinations to define political phenomena, they are often considered as violent ways to conduct propaganda works. The aim of cultural imperialism or cultural mediation is not limited to formation of political organization or taking certain decisions relating to financial problems; it has a larger purpose of spreading ideologies among the third world countries. New age, age of globalisation, age of powerful mass communications has opened new doors for publicity. A man grasps certain things from TV each day; the material picked by columnists and journalists has turned out to be a flood of informations. It is [TV] the pivotal wellspring of data about the outside world. Naturally, if even journalists have no enough time for understanding of the information, what trusts might be in normal onlooker to translate these informations effectively? Television is a vigorously selected interpretation of events. In the flood of the information an onlooker managed by his own prejudiced notions and morals try to build from those stream of information a picture of his very own world. Individuals get the opportunity to know numerous things without actually learning anything. A man eventually Get more content on HelpWriting.net
  • 15. Reflection On Cultural Imperialism Austin J. F. Avison Dr. RM ITC 100–02 10 am Reflection One Throughout the course thus far we have spoken as a class on many topics regarding the role of language and communication having much larger impact than just speaking and communication. We have brought up the notion of language as a system of cultural domination and oppression that has been shown in real–world cases through many reading in which we have explored. One of the topics that we have explored and had introduced was that brought up in "How to Tame a Wild Tongue" is the notion ofCultural Imperialism which I would like to explore more and pose some questions and attempt to answer them using a few fields of study. With the introduction of this concept of Cultural...show more content... The introduction and in many cases imposing "acceptable" cultural and political practices and not taking into account the notion of cultural relativism and the history of peoples. Leading to the loss of much of the rich cultural heritage of people throughout the world. So what is the effects that we have seen as a result of this cultural imperialism and dominance of powerful nations and their imposing of ideas and cultures, thus requiring other cultures to lose much of their history and identity to become a part of a culture perceived as the new norm that has been imposed not by choice but by necessity and force to just get by. It has to be in part much of the responses of the rising of radical nationalism often seen as terrorism within much of these regions once dominated, trying to regain and get back to the way things were prior. Also that of much of the animosity that is held to many powerful nations by those that are considered the developing world, outside of the major industrial centers of Europe and North America. The effects of this being as I brought up within our notebook entries regarding Cultural Imperialism within the concept of Marxist Philosophy, is that of Cultural Hegemony, where through the–the ruling or dominant class imposes cultural norms and values onto a society as a means of manipulation and changing the world 's vast cultural heritage, in effect wiping it away, and replacing it with something that will benefit Get more content on HelpWriting.net
  • 16. Cultural Imperialism Essay The term "globalization" is commonly used to describe the increased mobility of goods, services, labor, and technology throughout the world. Globalization is a social change; it is really an increase in connections among societies and their elements. Globalization has become identified with a number of trends, most of which developed in the period after World War II. The developments of technology, organizations, legal systems, and infrastructures helped enable this movement to occur, thus leading cultures toward the idea of modernity. The ongoing "globalization debate" confronts the world of social sciences with a series of theoretical and empirical challenges. One could feasibly determine that the term "globalization" means to...show more content... In return, these "depictions or portrayals" of cultures have ignited heated debates amongst the international communities surrounding the concepts of cultural globalization. Cultural imperialism also referred to, as "Americanization," or "westernization," is a homogenization that critics insist the mass media is to be blamed for. The cultural imperialism debate becomes highly important shortly after the decolonozation begins to produce dozens of new states in Africa, Asia, and the Pacific (Lechner and Boli: 287). Hence, with the formations of new states, come the births of new cultures. During this particular time period in history, the "politico–military" can no longer exercise their forces in the same manner as before. Therefore, the neo–colonialists began using symbols and psychological control as a means of force. These individuals carry this process out via global telecommunications systems, especially by the "proliferation" of television. As previously mentioned, heated international debates stem out of the media's portrayal of societies, as well as new commissions of concerned individuals, challenging the cultural imperialism debate. During the 1970's the membership grew to more than ninety countries (nonaligned nations) plus several regional groups and represented a majority in various United Nations bodies. These UN agencies embraced a "developmental ideology," meaning that high priority would be given Get more content on HelpWriting.net
  • 17. Cultural Imperialism Body Images, Eating Disorders, and Cultural Imperialism As society begins to grow a dependency on media, particularly social media, more and more research is being conducted on the effects of this kind of exposure on self–esteem, body image, and more importantly eating disorders. As society becomes codependent on the technology that has made life that easier, exposure to marketing techniques and other social cues has increased and with that increase so has the negative perception of body image increased. It is because of this growing tendency of humans to develop subconscious ideas of the perfect body that this paper looks to answer the question of whether American media is portraying these unhealthy images of a perfect body or perfect human to society. This causes several negative tendencies from low self–esteem to an array of mental eating disorders due to the dissatisfaction with one's own body. It is the opinion of this paper that American media is in fact imprinting these ideas of a perfect and unhealthy image of the human body onto the general public, whether it be knowingly or unknowingly. Method The author reviews studies on the effects of ideal body images in the American media on the general public, comments on these studies effects on both males and females, and outlines changes that must be implemented to negate the negative effects on self–esteem and the perception of body image. Results Research carried out by the University of South Florida (USF) found Get more content on HelpWriting.net
  • 18. Globalization has produced a new level of interconnectedness among us, for it is an interconnectedness that not only compels diversification, but also provides a shared experience into the worldview of the accompanying culture. While the power of globalization would be advantageous in stimulating sustainable economic growth; that same power produces an evolving set of consequences – some good and some bad. In order to understand the effects of globalization and the threat of cultural imperialism, it is important to assess the aspects of cultural homogenization. While the diffusion of many cultures may reduce cultural diversity – it is a necessary evil, for homogenization not only conveys the limits, but also the possibilities and the power the culture holds in sharing their authentic self with the rest of the world. In "Homogenisation & Globalisation", John Tomlinson explores the threat that homogenisation is to cultural authenticity in developing countries. Tomlinson quotes Ulf Hannerz in defining the threat as " a tempting 'master scenario' of global cultural development " (891). While an integration of mass media may seem both attractive and perfectly sensible in creating a global market, Tomlinson believes that there is still a lack of critical concepts that qualify the idea of homogenization. It is undeniable that wherever there is modernization, westernization will follow. As local cultures are absorbed by more dominant outside cultures, the sharing of mass media Get more content on HelpWriting.net
  • 19. Example Of Media Imperialism Media imperialism is a defined by Boyd–Barret as a theory whereby the mass media of one country is heavily influenced and pressured by the media of other countries, without the proportionate reciprocation of mass media by the country affected (Boyd–Barrett, 2014). This could lead to media homogenising across the globe (ibid). It could be argued that media imperialism remains in the modern day because Western influences in developing countries assist in developing economies and cultures to become more modern and advanced, however ultimately the bargains struck between First World countries and developing countries only aim to benefit First World countries. The constant flow of First World countries media products into the domestic market not...show more content... For example, there are numerous advertisements commercialised for whitening skin care products such as 'Fair and Lovely' across media channels. Consequently, this acts to not only further perpetuate racism but also posits 'white' skin as the ideal sign of beauty, which creates a division in ethnic minorities between fair–skinned and dark–skinned people of colour. It seems that ideologies brought about by cultural imperialism has resulted in developing countries to correspond and promote the values and beliefs of the West (Schiller, 1976). Therefore, media imperialism perpetuates Western values displayed in media products, and these Western beliefs become the ideal belief to developing countries because of the desire to become more Western in the hopes of its economy to flourish financially. However, developing countries did not take into account that the relative wealth of the West compared to developing countries is due to imperialism. The Modernisation Theory dehistoricises modernisation, removing the era of colonialism which involved the exploitation of resources and labour of developing countries which had enabled the First World countries to develop and inherit wealth in the first Get more content on HelpWriting.net
  • 20. Globalization And Cultural Imperialism The free market and democratic competition simply requires everyone to strive to provide good products and good service. It is only natural for the good in economy to survive and bad to either improve or perish. This should not be placed on the shoulders of Globalisation. In any event, in an imperialistic regime, subject states or colonies could not, in any form and manner, compete with the business, companies or organisations of the ruling state. While it is true that poorer countries are at a distinct disadvantage when it comes to competing with richer nations which benefit of better technology and infrastructures, yet foreign investment in projects in poorer nations can make products much more economical and competitive in the international market – made only possible by Globalisation. The textile industry is a typical example. The proponents of imperialism as an essential prior condition to Globalisation believe that Cultural Imperialism is at the roots of globalisation. They target USA and accuse Globalisation to possess a salient feature of cultural imperialism of America. They attempt to trace the roots of imperialism to 1970 when only a few fundamentalist scholars and their theoretical allies in third world raised their worries about the general spread and introduction of western culture to the masses in the world. They also coined the terms "Cultural Imperialism". They label such process to have harmful effects of the impact of Western culture which was Get more content on HelpWriting.net