Chapter 7 Book of International Management: Culture, strategy, and Behavior by Fred Luthans and Jinathan P. Doh(2017). I have made this for my presentation for the course 'Management of MNC' of my BBA in University of Dhaka.

1. Cross-cultural
Communication

2. Verbal Communication Style
High-context communication:
• Messages are highly coded, implicit, and indirect
• The receiver’s job is to interpret the message
• Japan, Arab countries
Low-context communication:
• Messages are explicit
• The speaker says precisely
• USA, Canada

3. Verbal Communication Style
Indirect
Tends to have a personal
relationship
Middle East, Latin America,
Asia
Direct
Messages are explicit
Meet only to accomplish
objectives
Switzerland, Denmark, US
Voice, timing, facial
expression are important

4. Verbal Communication Style
Elaborate
>Arabic Countries
>Talking,
description with a
lot of detail, people
often repeat Succinct
>ASIA
>tend to say few
words and allow
understatements,
pauses, and
silence to convey
meaning
Exacting
>England, Germany,
and Sweden
>Precision, and the
use of the right
amount of words to
convey the message

5. Verbal Communication Style
Focuses on the
speaker and
relationship of the
parties
High-power-
distance, collective,
high-context
cultures
Focuses on the
speaker and the
reduction of barriers
between the parties
Low-power distance,
individualistic, low-
context cultures
Contextual Personal

6. Verbal Communication Style
Affective
How the sender is presenting
the message
Receiver uses intuitive skills
Middle East, Latin America,
Asia
Instrumental
Instrumental is goal-oriented
and focuses on the sender
Clearly explains
Switzerland, Denmark, US

7. Communication Flows
• Manager to subordinate
• Convey orders and
information
Downward
Communication
• Subordinate to superior
• Provide feedback, ask
questions or obtain assistance
Upward
Communication

8. Communication Barriers
Language
Barriers Perceptual
Barriers

9. Impact of Culture
Cultural Values Misinterpretation

10. Nonverbal Communication
Kinesics
Body Movement
and Facial
expression
>Eye contact
(Oculesics )
>Posture
>Gesture
Proxemics
Physical space to
convey the
message
>Intimate distance
>Personal distance
>Social distance
>Public distance

11. Nonverbal Communication
Chronemics
The way time
is used in a
culture
> Monochroic
> Polychronic
Chromatics
The use of
color
>Brides wear
White in US
>Brides wear
Red in
Bangladesh

12. Achieving Communication
Effectiveness
Improve
Feedback
system
Provide
Language
Training
Provide
Cultural
Training
Increase
Flexibility &
cooperation

13. THANK YOU
Presented by:
Sabrina Rahman Suchi KM-030-026
Saima Rahman Ongki KM-030-027
Md. Ashik Rahman ZH-030-028
Fahmida Akter Mina KM-030-029
Md. Sifathullah Khan ZH-030-030
Shaeery Islam SN-030-032