Creativity and Design Thinking - 2024.pdf
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A talk about Design Thinking and Creativity, at VougaPark, Sever do Vouga, Portugal - March 2024.
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Creativity and Design Thinking - 2024.pdf
- 1. Creativity (and Design Thinking) Luís Gustavo Martins lgustavomartins@gmail.com March 2024
- 2. 2 ATTRIBUTION-NONCOMMERCIAL-SHAREALIKE 3.0 UNPORTED (CC BY-NC-SA 3.0) http://creativecommons.org/licenses/by-nc-sa/3.0/ This work is derived from the works of Álvaro Barbosa (www.abarbosa.org): - Creativity (Brain Power) - Creativity (Design Thinking)
- 6. 6 CREATIVITY
- 8. 8 CREATIVITY, INNOVATION & ENTREPRENEURSHIP
- 9. 9 CREATIVITY, INNOVATION & ENTREPRENEURSHIP CREATIVITY INNOVATION ENTREPRENEURSHIP
- 12. 12 CREATIVITY Creativity is part of the process of producing Art… … as it is part of the process of producing many other things…
- 14. 14 CREATIVITY
- 15. 15 CREATIVITY
- 16. 16 CREATIVITY
- 17. 17 CREATIVITY
- 19. 19 CREATIVITY
- 20. 20 CREATIVITY
- 22. 22 CREATIVITY The Obsession for Originality is the Biggest Enemy of Mastery… ...which is also necessary in Art.
- 23. 23 CREATIVITY
- 24. 24 CREATIVITY Everything is a Remix (2015) https://www.youtube.com/watch?v=nJPERZDfyWc
- 25. 25 COPY OF A COPY Las Vegas Macau Venice, Italy
- 26. 26 … OF A COPY Zhuhai Macau
- 27. 27 … OF A COPY Guess the music, movie, and/or composer?
- 28. 28 … OF A COPY Guess the tune and/or composer? https://www.youtube.com/watch?v=cXOanvv4plU
- 29. 29 … OF A COPY https://www.youtube.com/watch?v=acuP4u3iQc4
- 30. 30 … OF A COPY Gustav Theodore Holst (born Gustavus Theodore von Holst; 21 September 1874 – 25 May 1934) was an English composer, arranger and teacher. Best known for his orchestral suite The Planets (composed 1914–17).
- 31. 31 COPY OF A COPY OF A COPY. From “Fight Club”, David Fincher, 1999 - http://coub.com/view/1fjxn8nb
- 32. 32 COPY OF A COPY OF A COPY.
- 34. 34 CREATIVITY https://www.globalnerdy.com/2014/04/09/the-most-dangerous-phrase-in-the-language-is/
- 35. 35 CREATIVITY
- 36. 36 CREATIVITY
- 38. 38 CREATIVITY It can benefit from Talent... http://www.scribd.com/doc/110907265/Golan-Levin-ETA-2012 Golan Levin BUY THE ARTIST NOT THE ART!!!
- 39. 39 CREATIVITY … can also be a Process of having Original Ideas with Value… https://www.youtube.com/watch?v=iG9CE55wbtY&t=2s Do schools kill creativity? … and if you are not prepared to be wrong, you’ll never come up with anything original… (Sir Ken Robinson)
- 40. 40 CREATIVITY Creativity ≠ Talent Creativity => Process
- 43. 43 CREATIVITY
- 44. 44 CREATIVITY Creativity as a Process... Lateral Thinking is solving problems through an indirect and creative approach, using reasoning that is not immediately obvious and involving ideas that may not be obtainable by using only traditional step-by-step logic. The term was coined in 1967 by Edward de Bono. https://www.debono.com/
- 45. 45 CREATIVITY https://www.youtube.com/watch?v=zDZFcDGpL4U&list=PL173E21877EDD22CC Changing Education Paradigms - Sir Ken Robinson
- 46. 46 CREATIVITY
- 47. 47 CREATIVITY
- 48. 48 CREATIVITY
- 49. 49 CREATIVITY – The Marshmallow Challenge
- 50. 50 CREATIVITY – The Marshmallow Challenge
- 51. 51 CREATIVITY – The Marshmallow Challenge
- 52. 52 CREATIVITY – The Marshmallow Challenge
- 53. 53 http://rethinked.org/?p=3910 http://www.ted.com/talks/tom_wujec_build_a_tower#t-122987 CREATIVITY – The Marshmallow Challenge
- 54. 54 CREATIVITY Lateral Thinking is About ✓ Discarding the obvious
- 55. 55 CREATIVITY Lateral Thinking is About ✓ Discarding the obvious How? >> Try thinking like children would do…
- 56. 56 CREATIVITY Lateral Thinking is About ✓ Discarding the obvious How? >> Find multiple answers and interpret them
- 57. 57 CREATIVITY Lateral Thinking is About 1. Not Jumping directly from Problem to Solution 2. Focusing on the Problem, providing Multiple Solutions https://en.wikipedia.org/wiki/Functional_fixedness
- 58. 58 CREATIVITY Lateral Thinking is About 1. Not Jumping directly from Problem to Solution 2. Focusing on the Problem, providing Multiple Solutions https://en.wikipedia.org/wiki/Functional_fixedness
- 59. 59 CREATIVITY Lateral Thinking is About 1. Not Jumping directly from Problem to Solution 2. Focusing on the Problem, providing Multiple Solutions
- 60. 60 CREATIVITY Lateral Thinking is About 1. Not Jumping directly from Problem to Solution 2. Focusing on the Problem, providing Multiple Solutions
- 61. 61 CREATIVITY Lateral Thinking is About ✓ Use inspiration and imagination to solve problems by looking at them from unexpected perspectives How? >> Avoid functional fixedness
- 72. 72 CREATIVITY Functional Fixedness By Marcel Duchamp - src Original picture by Stieglitz, Public Domain, https://commons.wikimedia.org/w/index.php?curid=8648377
- 73. 73 CREATIVITY Lateral Thinking is About ✓Thinking Outside the Box
- 74. 74 CREATIVITY Lateral Thinking is About ✓Thinking Outside the Box
- 75. 75 Exercise
- 76. 76 CREATIVITY
- 77. 77 CREATIVITY
- 78. 78 CREATIVITY More Creativity Exercises from Ed De Bono
- 80. 80 CREATIVITY Telling People how to be Creative is easy Being Creative is Difficult! (John Cleese)
- 81. 81 CREATIVITY Creativity is not a talent It is a way of operating (John Cleese)
- 82. 82 CREATIVITY John Cleese 1991 Seminal lecture: “5 Factors to Make Your Life More Creative”
- 83. 83 CREATIVITY
- 84. 84 CREATIVITY OPEN VS CLOSE Mode OPEN Mode Relaxed, More Playful, Open to Humor, Chaotic. CLOSE Mode Active, Slightly Anxious, Purposeful, Systematic. CREATIVITY IS ONLY POSSIBLE ON THE OPEN MODE !!!
- 85. 85 CREATIVITY Close Mode VS Open Mode ___________________________________ Rational VS Emotional ___________________________________ Analytical VS Intuitive ___________________________________ Critical Thinking VS Creative Thinking
- 86. 86 CREATIVITY OPEN VS CLOSE Mode According to Cleese, we need to be in the open mode when pondering a problem — but! — once we come up with a solution, we must then switch to the closed mode to implement it. Once we’ve made a decision, we are only efficient if we go through with it decisively, undistracted by doubts about its correctness.
- 87. 87 CREATIVITY
- 89. 89 CREATIVITY John Cleese 1991 lecture on: “5 Factors to Make Your Life More Creative” 1. Space “You can’t become playful, and therefore creative, if you’re under your usual pressures”. This is why Rehearsal Rooms became a profitable business
- 91. 91 CREATIVITY John Cleese 1991 lecture on: “5 Factors to Make Your Life More Creative” 2. Time “It’s not enough to create space; you have to create your space for a specific period of time”. Only then you can get to the Open Mode. Its easier to do trivial things that are urgent than important things that are not urgent (like thinking) Its also easier to do little things we know we can do than to start big things we are not so sure about (like sorting out your paper clips)
- 94. 94 CREATIVITY John Cleese 1991 lecture on: “5 Factors to Make Your Life More Creative” 3. Time “Giving your mind as long as possible to come up with something original”. Learn to be patient and tolerate the discomfort, uncertainty, indecision and agitation that we feel while we haven't solved a problem. Only take a decision when you absolutely have to !!!!
- 95. 95 CREATIVITY
- 96. 96 CREATIVITY
- 98. 98 CREATIVITY John Cleese 1991 lecture on: “5 Factors to Make Your Life More Creative” 4. Confidence “Nothing will stop you being creative so effectively as the fear of making a mistake.” “At Pixar every Project we do is like jumping out of a cliff with the tools to build a parachute along the way” (Ed Catmull – Pixar CEO)
- 100. 100 CREATIVITY John Cleese 1991 lecture on: “5 Factors to Make Your Life More Creative” 5. Humor “The main evolutionary significance of humor is that it gets us from the closed mode to the open mode quicker than anything else”. SERIOUS ≠ SOLEMN
- 103. 103 CREATIVITY Creativity as a Process Systematic Creativity
- 104. 104 DESIGN THINKING SYSTEMATIC CREATIVITY … is the core concept behind the DESIGN THINKING Methodology. A style of thinking, generally considered the ability to combine: • empathy for the context of a problem • creativity in the generation of insights • rationality to analyze and fit solutions to the context
- 107. 107 DESIGN THINKING Introduced in 1987 By Peter Rowe Professor at the Harvard Graduate School of Design
- 108. 108 Design Thinking
- 109. 109 DESIGN THINKING DEFINITION: “Design thinking stands for design-specific cognitive activities that designers apply during the process of designing.” In Wikipedia - http://en.wikipedia.org/wiki/Design_thinking “A method of problem-solving strategy where the data collected is expressed visually in order to create new strategies, ways and methods to solve problems, create opportunities or strengthen weaknesses.” In Business Dictionary - http://www.businessdictionary.com/definition/design-thinking.html
- 110. 110 DESIGN THINKING Expressing Ideas Visually: ✓ Sketching Iconic Universal Language ✓ Muscle Memory Motor Learning with Procedural Memory “Fix the car” 修理汽⾞
- 111. 111 DESIGN THINKING Close Mode Open Mode
- 112. 112 DESIGN THINKING David Kelley, Founder, chairman, and managing partner of the design firm IDEO and a professor at Stanford University, is cited as the pioneer of design thinking.
- 113. 113 DESIGN THINKING How to Build Your Creative Confidence (TED Talk) - https://youtu.be/16p9YRF0l-g
- 114. 114 DESIGN THINKING Tim Brown, CEO of the design firm IDEO wrote a seminal book for design thinking.
- 115. 115 DESIGN THINKING Tales of creativity and play (TED Talk) - https://youtu.be/cYCIx79rLU8
- 117. 117 DESIGN THINKING DESIGN THINKING PIPELINE (5 stages)
- 118. 118 DESIGN THINKING OPEN MODE CLOSE MODE CLOSE MODE OPEN MODE CLOSE MODE
- 119. 119 DESIGN THINKING
- 120. 120 DESIGN THINKING
- 121. 121 DESIGN THINKING
- 122. 122 DESIGN THINKING
- 123. 123 DESIGN THINKING
- 124. 124 DESIGN THINKING
- 125. 125 DESIGN THINKING UNDERSTAND IDEATE EXPERIMENT
- 126. 126 DESIGN THINKING
- 127. 127 DESIGN THINKING Stanford d.school Mixtapes https://dschool.stanford.edu/resources/chart-a-new-course-put-design-thinking-to-work
- 130. 130 DESIGN THINKING
- 131. 131 DESIGN THINKING Cerejo, J.; Barbosa, A.; 2012. “The Application of Design Thinking Methodology on Research Practices: a Mind-Map of Tools and Methods”. Proceedings of the 62nd Anual Conference of the International Council for Education Media on Design Thinking; Cyprus.
- 132. 132 DESIGN THINKING 10 Tools for Design Thinking Jeanne M. Liedtka & Timothy Ogilvie (2010)
- 133. 133 DESIGN THINKING Collaboration - brain storm - sketch
- 134. 134 DESIGN THINKING User Centered Design
- 135. 135 DESIGN THINKING User Centered Design
- 136. 136 DESIGN THINKING User Centered Design - Storytelling/Storyboarding - Personas
- 137. 137 DESIGN THINKING User Centered Design - User eXperience (UX)
- 138. 138 DESIGN THINKING Rapid Prototyping - Demo or Die - Low-Tech, Lo-Fi Fail Fast & Cheap (& often)
- 139. 139 CREATIVITY