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Announcement: Open Source
                June 1st 2009 @ CommunityOne

• Code : http://kenai.com/projects/community-equity
• Twitter: http://twitter.com/communityequity




                           A social value system for communities   1
a social value system for social networks




Peter H. Reiser
Chief Architect Community Equity & Principal Field Technologist
Sun Microsystems Inc

http://blogs.sun.com/peterreiser

                                                                  2
Agenda
• Community Value System
• What is Community Equity ?
• Architecture
• Widgets
• Administration
• Integration



                   A social value system for communities   3
Web n+1 Paradigm Shifts
 •   Web centric                           •     People centric
 •   Pull and push                         •     Mash-up
 •   Downloads & hits                      •     Community Equity
 •   Read-only                             •     Read/Write
 •   Social networking                     •     Value driven
                                                  Communities

        Web 2.0                                              Web n+1

                     A social value system for communities             4
How to build vibrant communities


Community 1 Community 2 Community n                    Any internal or external community


     Value System                                      “What is in it for Me “

     Methodology                                       Active community management


     Architecture                                      Scalable Enterprise Architecture


                              A social value system for communities                       5
Community Value System
                                                              ????
• How do I gain social
   capital in a virtual
   world?
• How do I know my
   value?
• How do I gain social
   reputation & trust?
• What is in it for
   me?

                      A social value system for communities          6
Community Value System
• How do I gain social
    capital in a virtual
    world?
• How do Iaboutmy
   It's all know
    value?
  valued people
• How do I gain social
    reputation & trust?
• What is in it for
   me?

                      A social value system for communities   7
Community Equity
CONTRIBUTION                                             PARTICIPATION
    EQUITY                                                  EQUITY
  Attachments                                                Rate
      Wiki                                                 Comment
      Blogs                                                 Re-use
                    My Value
        IP                                                   Tags


 SKILLS EQUITY       Personal
                      Equity                             ROLE EQUITY

   Skills Tags                                             Reputation




                 A social value system for communities                   8
Community Equity basics
• Assign a Value per social activity
 (e.g. create, update,tag,rate,comment etc.)
• Calculated Values per Information, Person, Tag
  >   Information Equity (IQ) = sum(activities related to an information)
  >   Person Contribution Equity (CQ) = sum(IQ) of authored content
  >   Person Participation Equity (PQ) = sum(participation activities)
  >   Tag Equity (TQ) = sum(IQ) of information tagged with tag
       – TQ(person) and TQ(information)
• Value Aging
  > Aging value per social activity


                            A social value system for communities           9
Information Equity
 Content         Activities                           People



                   create
                   modify
                   download
                   view
                   rate
                   comment
                   tag


              A social value system for communities            10
Personal Equity
 my Community Equity                     Activities               Me

                                      Contribution
                                      create
                                      modify
                                      tag
                                      Participation            People
                                      view
                                      rate
                                      comment
                                      reuse


                       A social value system for communities            11
Use Cases
• Show all Contribution Tags
  of a user ordered by Tag
  Equity (Social value of a
  tag)
  > Objective: Show a users
    expertise based on her/his
    overall contribution

• Show all Contributions
  from user ordered by
  Information Equity (Social
  value of an information)
  > Objective: Show a users
    contributions with the highest
    social value
                              A social value system for communities   12
Tag Equity




   Info 1          Info 2
   IQ=10           IQ=20




            Java        Ruby
           TQ=30       TQ=20

                            A social value system for communities   13
Tag Equity




   Info 1          Info 2               Info 3                      Info 4
   IQ=10           IQ=20                IQ=30                       IQ=40




            Java        Ruby
           TQ=60       TQ=90

                            A social value system for communities            14
Tag Equity

                      TQ(Java)=30                                      TQ(Java)=30
                      TQ(Ruby)=20                                      TQ(Ruby)=70


   Info 1          Info 2               Info 3                      Info 4
   IQ=10           IQ=20                IQ=30                       IQ=40




            Java        Ruby
           TQ=60       TQ=90

                            A social value system for communities                    15
Use Cases
• Show the top xx
  information for tag x
  > Objective: List top contributions




• Show the top xx experts for
  tag x
  > Objective: Automatically
     calculate expertise of users
     (our countries with expertise)
     based on the social feedback
     they receive on their
     contributions
                                 A social value system for communities   16
Equity Aging and Administration



       10   6                          5                3




                A social value system for communities       17
Architecture




               A social value system for communities   18
Widgets




          A social value system for communities   19
Value Administration
• Manage IQ, PQ and Aging Value per Information
  type (e.g. Wiki, Blog, Forum, Attachments, Microblogging etc.)




                           A social value system for communities   20
Blacklist Administration
• Disable Equity for Information, People and Groups




                     A social value system for communities   21
Activity Administration
• Cancel Equity Values for People and Information




                    A social value system for communities   22
Integration




              A social value system for communities   23
Plugin Example:
Macros                                   Actions
• {myCEQ}                                  • Offline synchronization
• {topTQCommunities]                       • Online synchronization
• {topTQCountries}
• {topTQInfo}
• {topTQPeople}




                       A social value system for communities           24
Join the    community today !




• http://kenai.com/projects/community-equity




                 A social value system for communities   25

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Community Equity Open Source

  • 1. Announcement: Open Source June 1st 2009 @ CommunityOne • Code : http://kenai.com/projects/community-equity • Twitter: http://twitter.com/communityequity A social value system for communities 1
  • 2. a social value system for social networks Peter H. Reiser Chief Architect Community Equity & Principal Field Technologist Sun Microsystems Inc http://blogs.sun.com/peterreiser 2
  • 3. Agenda • Community Value System • What is Community Equity ? • Architecture • Widgets • Administration • Integration A social value system for communities 3
  • 4. Web n+1 Paradigm Shifts • Web centric • People centric • Pull and push • Mash-up • Downloads & hits • Community Equity • Read-only • Read/Write • Social networking • Value driven Communities Web 2.0 Web n+1 A social value system for communities 4
  • 5. How to build vibrant communities Community 1 Community 2 Community n Any internal or external community Value System “What is in it for Me “ Methodology Active community management Architecture Scalable Enterprise Architecture A social value system for communities 5
  • 6. Community Value System ???? • How do I gain social capital in a virtual world? • How do I know my value? • How do I gain social reputation & trust? • What is in it for me? A social value system for communities 6
  • 7. Community Value System • How do I gain social capital in a virtual world? • How do Iaboutmy It's all know value? valued people • How do I gain social reputation & trust? • What is in it for me? A social value system for communities 7
  • 8. Community Equity CONTRIBUTION PARTICIPATION EQUITY EQUITY Attachments Rate Wiki Comment Blogs Re-use My Value IP Tags SKILLS EQUITY Personal Equity ROLE EQUITY Skills Tags Reputation A social value system for communities 8
  • 9. Community Equity basics • Assign a Value per social activity (e.g. create, update,tag,rate,comment etc.) • Calculated Values per Information, Person, Tag > Information Equity (IQ) = sum(activities related to an information) > Person Contribution Equity (CQ) = sum(IQ) of authored content > Person Participation Equity (PQ) = sum(participation activities) > Tag Equity (TQ) = sum(IQ) of information tagged with tag – TQ(person) and TQ(information) • Value Aging > Aging value per social activity A social value system for communities 9
  • 10. Information Equity Content Activities People create modify download view rate comment tag A social value system for communities 10
  • 11. Personal Equity my Community Equity Activities Me Contribution create modify tag Participation People view rate comment reuse A social value system for communities 11
  • 12. Use Cases • Show all Contribution Tags of a user ordered by Tag Equity (Social value of a tag) > Objective: Show a users expertise based on her/his overall contribution • Show all Contributions from user ordered by Information Equity (Social value of an information) > Objective: Show a users contributions with the highest social value A social value system for communities 12
  • 13. Tag Equity Info 1 Info 2 IQ=10 IQ=20 Java Ruby TQ=30 TQ=20 A social value system for communities 13
  • 14. Tag Equity Info 1 Info 2 Info 3 Info 4 IQ=10 IQ=20 IQ=30 IQ=40 Java Ruby TQ=60 TQ=90 A social value system for communities 14
  • 15. Tag Equity TQ(Java)=30 TQ(Java)=30 TQ(Ruby)=20 TQ(Ruby)=70 Info 1 Info 2 Info 3 Info 4 IQ=10 IQ=20 IQ=30 IQ=40 Java Ruby TQ=60 TQ=90 A social value system for communities 15
  • 16. Use Cases • Show the top xx information for tag x > Objective: List top contributions • Show the top xx experts for tag x > Objective: Automatically calculate expertise of users (our countries with expertise) based on the social feedback they receive on their contributions A social value system for communities 16
  • 17. Equity Aging and Administration 10 6 5 3 A social value system for communities 17
  • 18. Architecture A social value system for communities 18
  • 19. Widgets A social value system for communities 19
  • 20. Value Administration • Manage IQ, PQ and Aging Value per Information type (e.g. Wiki, Blog, Forum, Attachments, Microblogging etc.) A social value system for communities 20
  • 21. Blacklist Administration • Disable Equity for Information, People and Groups A social value system for communities 21
  • 22. Activity Administration • Cancel Equity Values for People and Information A social value system for communities 22
  • 23. Integration A social value system for communities 23
  • 24. Plugin Example: Macros Actions • {myCEQ} • Offline synchronization • {topTQCommunities] • Online synchronization • {topTQCountries} • {topTQInfo} • {topTQPeople} A social value system for communities 24
  • 25. Join the community today ! • http://kenai.com/projects/community-equity A social value system for communities 25