1. “ COLGATE PLAX
MOUTHWASH ”TAG LINE– NOT JUST FRESH,MAX FRESH
Presented by – Amlan Kumar Ghadai
Regn no – 1901247001
PGDM 1st Year
2. COMPANY PROFILE
• The founder was William Colgate of the colgate company.
• Colgate is India’s leading oral care brand.
• Manufactured by Colgate-Palmolive, Colgate oral hygiene products were first sold
by the company in 1873.
• The Company operates in two product segments: Oral, Personal and Home Care,
and Pet Nutrition.
• Brand name- COLGATE, product name- COLGATE PLAX MOUTHWASH.
• The company has about 38,000 employees working worldwide who share a
commitment to bring out safe and effective products.
• The company has about 38,000 employees working worldwide who share a
commitment to bring out safe and effective products.
• The main business strategy for this brand is caring, global teamwork and
continuous improvement.
3. BRAND EQUITY
The brand elements or identifiers(URL,LOGO,TAGLINE,PACKAGING)
Marketing activities(4p’s marketing- product,price,place,promotion)
Other association and advertising(shahid Kapoor,genelia d’souza and gautam
gambhir.
4. Competitor Analysis
• The competitors in the rural market in india are:
>Listerine Mouthwash
>Pepsodent Mouthwash
>AM PM Mouthwash
>Himalaya Hi-Ora K
>BiO fresh Mouthwash
>Enliven Mouthwash
• Listerine mouthwash stands in the highly competitive market place and
becomes the first brand mouthwash.
6. • Toothpaste is biggest category of 80% share.
• Mouthwash has highest value growing of 44% in 2013.
• Mouthwashes to grow at CAGR(compound annual growth rate) of
29% In between 2013-2019 .
• It is a global leader in the oral care hygiene market, with a market
share of 42.1% in the global toothpaste market and 32.3% in the
manual toothbrush market.
• The products of this company mainly focus to improve the life of the
customers
7. Channel of Distribution used by the company
• Colgate Palmolive uses all the available intermediaries wholesalers,
retailers, and stockist.
• Distribution strategy for the Colgate Total is Indirect.
• It is through Dentist, plastic surgeon, drug stores, grocery stores, large
retail stores and department stores.
wholesaler retailer vans bazaars
8. DAMAGE SETTLEMENT PROCESS
• Colgate people worldwide are using the latest business tools, working
together as an efficient team, to achieve specific growth and shareholder
value goals.
• The retailers or shopkeepers have the agreement for the damage
settlement process otherwise they can not return the damaged products.
• The shopkeepers and retailers ,Most of the time they look for the expiry
date of product.
• It is the previously determined date after that which no longer should
used,by exceeding the anticipated shelf life for perishable goods.
• The company took the damage products and give them new product and
making the damage products refreshment and make the recover of that
products in bulkly.
10. Suggestions and summary
Colgate max
plash is
available in 7
variants in
india in
different sizes.
Educate consumers
about good data
hygiene via TV
advertising as well as
knowing them them
to use that 12hrs
mouth fresh.
Increasing
awareness of oral
care mouthwash
products.
Increasing
penetration in
rural market and
expanding
product to leading
companies.
