Fundraising is a long race. It requires perseverance, dedication, self-discipline, and getting through difficult periods. Nevertheless, fundraisers generate additional revenue for societies and organisations, constituting most of their income. In addition to ensuring financial stability, it fosters a cooperative spirit by bringing together students, faculty, parents, and the community. Originally published at https://garmentprinting.com.au/blog/club-fundraising-deas/#Peer-to-Peer_Fundraising_Maximising_Personal_Networks
2. Overview
Fundraising is a long race. It requires perseverance, dedication, self-
discipline, and getting through difficult periods. Nevertheless, fundraisers
generate additional revenue for societies and organisations, constituting
most of their income. In addition to ensuring financial stability, it fosters a
cooperative spirit by bringing together students, faculty, parents, and the
community.
3. Fundraising Events: Traditional and Effective
One of the oldest, most effective, and most enjoyable ways to raise
money for your club is by hosting a fundraising event. Events can
range from a good old-fashioned bake sale, where club members,
friends, and family contribute baked goods to sell for a small fee, to
something a bit more formal, like a silent auction.
4. The Power of Custom Printed Merchandise
While traditional fundraising events continue to be successful, it’s essential to
consider more modern, innovative ways to boost your funds. Enter the world
of custom-printed merchandise. This fundraising idea merges financial gain
with club promotion, providing dual benefits.
Tshirtplus offers a comprehensive range of products, from T-shirts and polos to hoodies
and tote bags, all of which can be personalised with your club’s logo, tagline, or other
design. This serves a dual purpose: while it raises money to support your club’s
activities, it also enhances your club’s visibility and fosters a sense of identity among
members and supporters.
5. Peer-to-Peer Fundraising: Maximising Personal Networks
Another innovativefundraising strategy is peer-to-peer fundraising.This approach turns
every club member into a fundraiser, leveragingtheir networks for support. Each member
creates a fundraisingpage tied to the club’s broader fundraisinggoal and then shares it with
their network. This could be family,friends, or even followers on socialmedia.
What’s particularly compellingabout peer-to-peer fundraisingis its capacity for
personalisation.It offers club supporters a more direct way to engage with your cause, as
they can see whom they’re supporting and why. Thispersonal connection can be powerful
and motivating,often leadingto higher donation amounts.
6. Conclusion
Whether you’re sticking to traditional fundraising methods like bake sales and
silent auctions or exploring newer techniques like peer-to-peer fundraising and the
sale of custom-printed merchandise, there’s no shortage of ways to raise money
for your club.
Embrace the journey as much as the destination. The experience of planning and
executing a successful fundraising event can strengthen your club’s sense of
community and shared purpose, creating memories that last far beyond the
lifespan of the funds raised.
Editor's Notes
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Currently, we're actively engaged in implementing a Pay-Per-Click (PPC) strategy for our client. With a daily budget of $1000 and an anticipated sales value of $250,000 per month, we're on track to achieving substantial results.
However, now we are keen on reducing marketing expenses to 3% of the total revenue, which amounts to $250,000. In response, we've crafted a comprehensive strategy that adheres to this budget adjustment, with a monthly range of $7000 to $13,000.
Include Existing Customers in Google Remarketing Display Ads
Exclusion of Existing Customers:
Understanding that our existing customer base is being effectively targeted through our remarketing campaigns, we'll utilize the customer list to exclude these individuals from our Google Search Campaigns. This exclusion ensures that our search campaigns focus primarily on acquiring new customers who haven't interacted with us before.
Action Item:
Implement customer list exclusions in our Google Search Campaign settings.
Allocate search campaign resources towards reaching new potential customers.
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Step 2: Real-time List Updates
Dynamic User Lists:
To stay ahead of the game, we're putting a strong emphasis on real-time user list updates. As user behavior evolves, we'll be dynamically updating these lists to ensure that our targeted ads reach the most relevant individuals.
Email Marketing Frequency:
Maintaining a balanced approach, we propose sending one newsletter per week. This frequency will allow us to maintain engagement without overwhelming our users. Our newsletters will include valuable content and success stories to keep our audience engaged and informed.
Step 3: Conversion Acceleration Strategy (CAS)
SMS Twilio App Integration:
Introducing an exciting addition to our strategy, we're integrating SMS communication using Twilio. This real-time communication channel will allow us to instantly connect with users, provide personalized assistance, share order updates, promotions, and even cart reminders via SMS.
User Journey Optimization:
Our strategy involves optimizing the user journey by leveraging user events and interactions. Through strategically placed pop-ups, we aim to gather essential user information early on, allowing us to tailor interactions and experiences based on user behavior.
Automated Email Touchpoints:
Capitalizing on automation, we're implementing automated email workflows. These workflows will encompass welcoming emails for new users and abandoned cart emails to potentially recover lost sales. This personalized approach will foster engagement and conversions.
Step 4: Expanding Remarketing on Social Platforms
Social Media Remarketing:
In a bid to widen our reach, we're extending our remarketing efforts to social platforms such as Facebook, LinkedIn, and Bing. By re-engaging users who have shown interest in our client's brand on these platforms, we're tapping into the vast potential of diverse audiences.
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Step 2: List Updates and Email Marketing
Action Item:
Our teams will work tirelessly to regularly update our segmented lists, ensuring they align seamlessly with your evolving preferences.
!st we will be doing it manually by taking the list from you guys and then we will find a way to automate this process so that the customer lists will automatically be updated from DECO to Google Display Ads