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Close more Prospects with
Edification
that works
KOFI FORD
KOFIFORDONLINE.COM
Edification is NOT
GLORIFYING
or
SPEAKING FALSELY
about someone
Edification is
GUIDING
Someone or
UPLIFTING
Someone else
Works best with those
who KNOW you
But
WHY
is that?!
Friends/Family REMEMBER
all of your BAD decisions
You need
HELP!
ANYONE can be your Expert
Everyone speaking
FOR YOU should be edified
Pique
Present
Expert
What makes Edification
actually
WORK?
TrustEdify
Respect
You
ProspectExpert
Your Prospect only
knows your Expert
by what you
SAY
STRONG
Edification allows your
Expert to
CLOSE
your prospect for you
Refer to Expert as
MISTER or MISS
Know your Prospect’s
PERSONALITY
Talk about how your Expert HELPS
PEOPLE to WHALES
Talk about how much FUN your Expert
has to DOLPHINS
Talk about the SUCCESS of your
Expert to SHARKS
Focus on how much your Expert
KNOWS with URCHINS
GO TELL
your Prospects about
SOMEONE ELSE!
WWW.KOFIFORDONLINE.COM @KOFIFORD

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