Jen Sommesi from CDW talked about recruitment marketing in a talent-"sumer" world at the Glassdoor Chicago Rebels of Recruiting Roadshow!

1. Recruitment Marketing In
A Talent-”Sumer” World
Rebels of Recruiting
CDW Talent Acquisition
Jen Sommesi

2. @jensommesi | #GDRoadshow2
Who is CDW
Industry-leading provider of integrated
information technology solutions.
§ 2014 annual net sales of $12 billion
§ Fortune 500 Rank (2015): 253
§ 7,200+ coworkers
§ 26 locations in the U.S. & Canada
§ 250,000+ business, government, education and healthcare customers
§ 1,000 technology partnerships (HP, Microsoft, Cisco, Lenovo)
§ No. 56 Forbes inaugural list of America’s Best Employers

3. @jensommesi | #GDRoadshow
A Whole New Landscape of Challenges
Today’s recruiting concerns aren’t like yesterday’s.
3
Rapid change
of workers
expectations
Employer
Infrastructure
Cultural
transformation
Compliance
and labor
pressures
Convergence
of diversity
Data
access
It’s a
Talent-”Sumer”
World
Talent

4. @jensommesi | #GDRoadshow
What are YOU doing about it?
4
Do Nothing
• Very risky
• Increases your
company’s
vulnerability
Monitor
• Gives you an
understanding of
what is being said
in the market
about your
organization
Participate
• Reputation risk
mitigation
• Builds trust with
the community
• Gives your
employment
brand a voice
Proactive Reputation
Shaping
• “Best in Class”
• Position of influence
• Fosters relationships
with talent pools
• User generated content
creates a robust library
of diverse and
authentic content that
can be repurposed
• Awards/recognition

5. @jensommesi | #GDRoadshow
Your Brand as a Competitive Advantage
5

6. 6
Information
Overload

7. @jensommesi | #GDRoadshow
Leveraging Competitive Intelligence
7
Overall Ratings
Glassdoor
Avg.
CDW Company 1 Company 2
Number of Reviews - 785 3,638 98
Overall Company Ratings 3.2 3.9 3.3 3.2
Career Opportunities 3.0 3.7 3.2 3.3
Compensation and Benefits 3.2 3.3 3.5 3.3
Culture and Values 3.2 4.1 3.3 3.4
Senior Leadership 2.9 3.6 2.8 3.1
Work/Life Balance 3.3 3.9 3.6 3.4
Recommend to a Friend?
57.5%
Recommend
81.6%
Recommend
63.3%
Recommend
59.4%
Recommend
Business Outlook
39.2%
Positive
69.8%
Positive
28.2%
Positive
53.5%
Positive
CEO Approval Rating 68.8%
92.2%
Thomas Richards
78.9% 83.4%
Above Slightly Above BelowEqual Slightly Below

8. 8
Who Are You? Who Do You Want To Be?

9. @jensommesi | #GDRoadshow
CDW’s Recruitment Marketing History
9

10. @jensommesi | #GDRoadshow
Recruitment Technology
10
Applicant Tracking System
Taleo
Applicants
Job
Descriptions/
Requisition
Templates
Referrals
Agency Portal
Application/
Compliance
Screening/
Assessments
Interview
Management
Correspondence
Management
Interviewer
Feedback
Background
Check/Drug
Screen
Offer
Management
Onboarding

11. @jensommesi | #GDRoadshow
Recruitment Technology
11
PROSPECTS
SEO/SEM
Job
Posting
Distribution
CRM
Campaign
Management
Social
Mobile
Career
Sites
Referrals
Recruitment Marketing Platform
SmashFly
Applicant Tracking System
Taleo
APPLICANTS
Job
Descriptions/
Requisition
Templates
Referrals
Agency
Portal
Application/
Compliance
Screening/
Assessments
Interview
Management
Correspondence
Management
Interviewer
Feedback
Background
Check/Drug
Screen
Offer
Management
Onboarding

12. @jensommesi | #GDRoadshow
Role of Recruitment Marketing
12
§ Increase awareness of CDW as an employer
§ Create and deliver a dynamic, personal experience
§ Increase the volume of the right candidates
§ Effectively drive conversion through the recruitment funnel
AWARENESS
INTEREST
CONSIDERATION
APPLICATION
HIRE
Recruitment Marketing
Recruiting

13. @jensommesi | #GDRoadshow
CDW’s Integrated Marketing Solution
13
§ Career Site
§ Talent Community
§ Content Marketing
§ Job Marketing
§ Social Media
§ Mobile
§ Mass Media
§ Email Campaigns
§ Digital Property Management
§ Microsites
§ Events
§ Referral Program
§ Candidate Experience
§ Talent Partner Sites
§ Internal Coworker Experience
§ Market Research
§ Recruitment Marketing Training
§ Analytics/Reporting
Recruitment Marketing

14. @jensommesi | #GDRoadshow
CDW Gets Personalization
14
Awareness
Interest
Consideration
Process FAQ
One-Pager
Follow-up Call
and/or Pre-
Screen
Coworker
Overview Video
“Job”
Overview PDF
CRM
“Job”
Newsletter
Engagement
Strategy
CDW
Infographic
Email
Newsletter
CDW
Careers
Page
“Job” Blog
Digital
Brochure
CDW
Banners
Social
Off Domain
“Job”
Pages
Follow-up
Email (decline)
Follow-up
Email (proceed)
“Job”
Marketing

15. @jensommesi | #GDRoadshow
Account Manager Engagement Strategy
15
Over 25 different pieces of plug and play collateral
aimed at increasing candidate engagement
throughout the selection process
Consistent content shared with AM candidates in
three phases: Pre Offer, Post Offer, Post Start
Improved Day 1
No Show rate
Decreased
offers reneged
Increased
accepted offers
3%
5%
4%
RESULTS

16. @jensommesi | #GDRoadshow
CDW Gets VETS
16
Mission Accomplished
ü Attendee Diversity
ü Attendee Quality
ü Attendee Satisfaction

17. @jensommesi | #GDRoadshow
Influencing Business Decisions with Talent
Acquisition Data and Insight
17
31,226
Sourced Candidates
8,744
Applicants
5,866
Passed Assessments
3,445
Recruiter
Interviews
915
HM
Interviews
531
Accepted
Offers
Expansion
Markets
Predictive
Analytics

18. @jensommesi | #GDRoadshow
Leading Practices
18
v Be ready!
v Determine the right level of partnership with corporate
marketing.
v Assess current technology.
v Start small.
v Repurpose.
v Be transparent.

19. Questions?
Jen Sommesi
CDW Talent Acquisition
jennlau@cdw.com
@jensommesi