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CGM Conspiracy

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The current crop of brand monitoring tools and services are criminally deficient and do not serve the correct market.

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CGM Metrics Industry Analysis A Contrarian Proposal Alan D. WIlensky, Analyst, vCastProfiles
New CGM vs. Brand Equity Consulting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Late Breaking News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation Shifting Underfoot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sector Derivation
Trends ,[object Object],[object Object],[object Object]
Problem Extraction
Resell Space
Business of Brand
Brand Channels
Crossover
Value Chain Segmentation ,[object Object],[object Object],[object Object],[object Object]
 
Value Chain cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Balanced CGM Services
 
If it was only so simple…. Customer Relationship Management Business Process Management Business Rules Engine Business Intelligence Text Analytics + Enterprise wide applications = Strategic decision making Previous Flair Report basically accurate, but market model is significantly more in flux, dependent on classic brand services, and needs to supersede state of technology.
Two Way Street ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Dream or a Nightmare? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Side by Side ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Balanced Services CSA Early Sector
Organization
Engagement
Breakthrough: the UTCSPPO ,[object Object],[object Object],[object Object],[object Object],[object Object]
UTCSPPO Schema
 

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