A case study of the #FOMOCreator work that I carried out on behalf of @AgorapulseUKIRL when they exhibited at the Great British Business Show, at ExCel, London in November 2021. I interviewed Erinn from AgorapulseUKIRL BEFORE the show (this is called preFOMO) which was broadcast live onto Twitter and YouTube. During the 2 days of the Exhibition, I live tweeted on their account and interviewed some of the exhibitors that they wanted to engage in a conversation with. These interviews ranged from B2B companies to micropreneurs. The interviews were also published on May King's Instagram account as May King is am ambassador of Agorapulse. The number of impressions i.e. the number of people that saw these interviews and tweets can be found in this case study. I also created an asset library of all the content captured on the 2 days so that Agorapulse could reuse the content as they saw fit. For this client, I provided all 3 FOMO services, namely: preFOMO (before) liveFOMO (during) postFOMO (after) Each and every individual service can be provided independently of each other. If you'd like to learn more about any of my FOMO services, please contact me via Direct Message on any of the social media platforms: LinkedIn + Meta: May King Tsang Instagram: @fomocreator Twitter + TikTok: @maykingtea You can also catch my #FOMOCreator Show on YouTube if you'd like to know more about how I create the buzz and excitement for events, festivals and conferences. https://www.youtube.com/@fomocreator

1. FOMOCreator Stats for #TBSUK | November 2021

2. Hello Erinn
Thanks so much for giving the opportunity to work with
both you and Ravi again.
Thank you for giving me the space to be creative on
@AgorapulseUKIRL before, during and after #TBSUK
The following report gives an outline of what we did
together:
o preFOMO
o liveFOMO
o postFOMO
I have also created an asset library that contains all the:
o photos that I took at the booth
o Interviews that I carried out
I believe that the number of @AgorapulseUKIRL Twitter
followers increased to 9 additional followers after #TBSUK

3. PreFOMO – An interview with Erinn before #TBSUK
❑ Streamed Live: On @maykingtea on Twitter +
Facebook, FOMOCreator on YouTube
❑ Twitter: 235 Impressions | 3 retweets | 4 likes
❑ Repurposed onto Instagram: 23 views | 91
accounts reached (62 followers | 29 non
followers) | 5 likes | 2 comments
❑ Repurposed onto LinkedIn: 26 views | 6
interactions
❑ YouTube: 15 Impressions | 5 views
❑ Facebook: 11 people reached
Link to preFOMO interview with Erinn from
@AgorapulseUKIRL

4. PreFOMO – Social Media Posts about #TBSUK
❑ Facebook: 15 people reached | 2 engagements
❑ LinkedIn: 244 Views | 8 comments | 9 engagements
❑ Twitter: 510 Impressions | 2 retweets | 9 likes | 19 total
engagements
❑ Repurposed onto Instagram: 256 reach | 17 likes | 7
comments
❑ Facebook: 114 people reached | 3 shares
❑ LinkedIn: 416 Views | 4 comments | 17 engagements
❑ Twitter: 407 Impressions | 2 comments| 8 likes | 29 total
engagements
❑ Repurposed onto Instagram: 229 reach | 33 likes | 5 comments

5. Live Tweeting Report – Summary
❑ 615 Total Tweets: Total number of original tweets and retweets with #TBSUK during the time of analysis.
❑ 6,698.81£ Economic Value: Amount of money #TBSUK is worth on the market
❑ 17/11/2021 – 26/11/2021 Date Range:
❑ 37 Text Tweets: Tweets shared with the hashtag that contain nothing but text, which constitutes 6.02% of total tweets
❑ 45 Replies: Replies sent using the hashtag which constitutes 7.32% of the total number of tweets
❑ 278 Retweets: Retweets made on #TBSUK, which constitutes 45.2% of the total number of tweets
❑ 277 Links and Images: Tweets shared with the hashtag that contain a link or media which constitutes 45.04% of total tweets.

6. Live Tweeting Report – Breakdown
❑ 4,572,423 potential impacts: The potential number of times somebody could’ve seen #TBSUK
❑ 758,876 potential reach: The number of unique users that could have seen the hashtag
❑ 187 Total Contributors: Number of users that have tweeted using the hashtag during the analysed time.
❑ 3.29 tweets per contributor: Average number of tweets per contributor
❑ 4,058.16 followers per contributor: Average amount of followers per contributor
❑ 337 original tweets: Number of tweets shared with #TBSUK.
❑ 98 original contributors: Number of users that have shared original content with the hashtag.
❑ 3.44 original tweets per contributor: Average number of original tweets per original contributor.

7. Tweets Activity Timeline

8. Most Retweeted + Liked Tweets

9. Sentiment Statistics

10. ❑ Most Active (Top Left Column): Contributors with the highest number of tweets including original tweets and retweets
i.e. @AgorapulseUKIRL 88 | @MayKingTea 94 | @TheBusinessShow 61
❑ Retweeters: @ MayKingTea 66 | @AgorapulseUKIRL 32 | @TheBusinessShow 31
❑ Original Tweets: Contributors with the highest number of original tweets i.e. @AgorapulseUKIRL 56 | @TheBusinessShow 30 |
@MayKingTea 28
Top 10 Contributor Rankings

11. Most Popular | Highest Impact | Top Photographer
❑ Most Popular: Contributors with the highest number of followers within the report i.e. @TheBusinessShow 30,294 |
@MayKingTea 11,258
❑ Highest Impact: Contributor with the highest potential number of times the #TBSUK hashtag was seen
i.e. @TheBusinessShow 1,847,934 | @MayKingTea 1,067,688, @agorapulseUKIRL 97,768
❑ Top Photographer: Contributors with the highest number of uploaded photos i.e. @AgorapulseUKIRL 48 |
@TheBusinessShow 12 | @MayKingTea 9

12. Most Retweeted | Favorited | Mentioned
❑ Most Retweeted: Top 10 users ranked by the number of retweets in this report i.e. @AgorapulseUKIRL 98 |
@TheBusinessShow 36 | @MayKingTea 18
Most Favorited: Tweets in the report that have received the highest number of likes: i.e. @agorapulseUKIRL 161 |
@TheBusinessShow 85 | @MayKingTea 75
❑ Most Mentioned: Top 10 users ranked by the number of mentions they have received in this report i.e. @TheBusinessShow
226 | ExCelLondon 39 | @AgrapulseUKRL 23 | @MayKingTea 9 | @RaviShuckle 8

13. Most Retweeted Images

14. Most Liked Images

15. More Stats by Tweetbinder

16. liveFOMO + postFOMO on Twitter Spaces
Pinned Tweet
❑ 708 impressions
❑ 2 retweets
❑ 1 quote tweet
❑ 10 likes
❑ 45 total engagements
postFOMO Tweets
❑ 7 additional tweets
Underneath pinned tweet
after listening to replay

17. preFOMO liveFOMO + postFOMO Instagram Stories
#TBSUK Instagram Stories, turned into Highlight
❑ 38 stories
❑ Seen by 633
❑ Average 16 per story

18. liveFOMO + postFOMO – interviews + videos repurposed onto Instagram
Instagram interviews and posts:
❑ Interview 1: with Erinn : 51 views | 123 accounts reached | 88
followers – 35 non followers | 137 impressions | 13 likes | 4 comments
❑ Interview 2: with Angus: 96 views | 181 accounts reached (168
followers | 13 non-followers) | 192 impressions | 18 likes | 2 comments
❑ Post 1: Demo by Ravi + Erinn: 29 views | 62 accounts reached (50
followers | 12 non-followers) 65 impressions | 4 likes |
❑ Post 2: Interview by ShoutOut.Social: 24 views | 61 accounts reached
(56 followers | 5 non-followers) 65 impressions 8 likes
❑ Interview 3: with Ravi: 44 views | 107 accounts reached | 44 followers
– 63 non followers | 126 impressions | 5 likes
❑ Interview 4: with @socialfireworks: 30 views | 73 accounts reached |
64 followers – 9 non followers | 79 impressions | 7 likes

19. liveFOMO + postFOMO – interviews + videos repurposed onto Instagram
Instagram interviews and posts:
❑ Interview 5: with Women’s Business Club: 14 views | 60 accounts
reached | 48 followers – 12 non followers | 66 impressions | 2 likes
❑ Interview 6: with Hiyield: 45 views | 99 accounts reached (90 followers
| 19 non-followers) | 109 impressions | 9 likes |
❑ Interview 7: with Cloud 9 Fulfilment: 31 views | 75 accounts reached |
69 followers – 6 non followers | 84 impressions | 4 likes
❑ Interview 8: with @sleepinggiantmedia: 89 views | 192 accounts
reached | 88 followers – 104 non followers | 213 impressions | 12 likes
❑ Interview 9: with @123reg.uk: 25 views | 63 accounts reached (55
followers – 8 non followers | 69 impressions | 4 likes

20. Asset Library
The Asset Library can be found in a Google Folder: #TBSUK with @AgorapulseUKIRL There are 3 folders:
❑ 1. preFOMO: containing Interview with Erinn
❑ 2. liveFOMO photos: containing 40 photographs, business card images and contacts for other conferences
❑ 3. liveFOMO interviews + videos: containing:
❑ 7 videos of Ravi and Erinn demonstrating Agorapulse
❑ 2 videos of Ravi being interviewed by WorldAsia.TV
❑ 9 interviews by May King, including the interview with Erinn + one with Ravi
❑ 1 video of May King put together by ShoutOut.Social
❑ 1 video of Nick from Innocent Smoothies
❑ 1 video of Touker Suleyman – standing room only

21. THANKS 🙏
Hey Erinn,
I hope you’ve enjoyed analysing this report.
It has been an absolute joy working with you
both. Thank you for giving me this
opportunity!
If you have any questions at all then please
do not hesitate to get in touch
Have a FOMOtastic week
ahead!