A copy of the slides used in Aren Grimshaw's presentations on behalf of Business Link South West in the first quarter of 2011. The presentation slides are designed to accompany a live presentation given to small groups of businesses in the south west. To enquire about a presentation in your area please contact Aren on info@arengrimshaw.co.uk or go to www.arengrimshaw.co.uk for more information.

1. Business Link in Cornwall and the Isles of Scilly, Devon and Somerset

3. I’ve worked in sales, marketing and media roles for over 10 years.

4. I’m co-founder of Cornwall Social Media Cafe

7. Is it just another fad?

8. Is anyone making any money?

10. “Media for social interaction, using highly accessible and scalable publishing techniques.” Wikipedia Definition - Source: http://en.wikipedia.org/wiki/Social_media

11. or “...it’s how people read, discover and share information.”

12. Social Media Marketing is about using Social Media to engage with online communities to generate exposure, opportunity and sales

13. The Key Aspects & Terminology Web 1.0, 2.0 & 4.0 Real Time Viral Authenticity / Transparency User Generated Content (UGC) Consumer Generated Media (CGM)

14. Putting it in context – Why now? Technology Society Computing Power Processor Power Internet Speeds Digital Cameras iPods Smartphones iPhones / iPads Generation Y / Millennials Out of Town Shopping E-commerce Longer Working Hours Migration & Immigration Erosion of Community Centres The Age of Spin

15. The Technology

17. Social Media Platforms File Sharing Sites Blogs Social Networks Social Bookmarks Live Streaming Forums Wiki Sites Aggregators Review Systems

18. Facebook Launched 2004 500m Active Users 50% of registered users are between 25-49 32% of visitors to the site 35 years or older

19. Facebook 50% log on in any given day 200m+ access via mobile devices (and are twice as active) 250m+ people engage with Facebook on external websites 900m+ objects that people interact with(pages, groups, events & community pages) Source: http://www.facebook.com/press/info.php?statistics Source: http://www.facebook.com/press/info.php?statistics

20. An Average user… 38 years old 130 Friends Spends 55 minutes on the site per day Is connected to 80 pages, groups &events Creates 90 pieces of content each month Adds 25 comments to content each month Source: http://www.facebook.com/press/info.php?statistics

22. Blogs & Blogging 133m+ blogs 77% internet users read blogs Two thirds of bloggers are male 60% are 18 – 44 years old 75% have a college education or above 50%+ are married 50%+ have kids

23. Blogs & Blogging 56% say their blog has helped their company establish a position as ‘thought-leader’ 58% of bloggers say they’re better known in their industry as a result 94% of bloggers reported measurable SEO benefits within 12 months

26. Social Network

27. Search Engine

28. Focus Group

30. Some Statistics 600m+ search queries on Twitter per day 37% access via a mobile device 75% of traffic via third-party applications

31. An Average user… Is 39 years old Has 126 Followers Only 11% aged between 12 to 17 35%+ (US) are over 35 years of age

33. What is LinkedIn? ‘Professional Network’ Founded in 2003 85m+ members 150 industries 200 countries – all 7 continents Gains 1 new user per second

34. Some Statistics 11m users in Europe 4m UK users Average user age of 44 70% of visitors over 35 years old 75% of visitors college educated or above

36. Developing a Strategy

37. Developing Your Strategy (CARAT) Community Targets Aims & Objectives Resources Available Approach or Strategy Technology to be Used

38. Identifying your Community C I P

39. Defining Objectives SEO: link building, content factors Marketing: Promote business, brand awareness PR: Manage reputation, get news out Sales: New contact routes, increase purchasing Engagement: Increase loyalty, foster word of mouth Research: Identify trends / niches, consultation Management: Collaboration, knowledge sharing

40. Allocating Resources Time Money People Skills Business As Usual Activity (BAU)

41. The Approach

42. The VCP Rule Visibility Credibility Profitability

43. The VCP Rule Visibility Reach but no Results (Technology Centred Approach)

44. The VCP Rule Credibility No chance to connect – no results (Content Focused Approach)

45. Is anyone making any money?

46. UKNetWeb Limited Small to Medium Enterprise Based in St.Agnes, Cornwall 5 Full Time Staff Primary services: Web Development (Ecommerce) Internet Consultancy Social Media Integration

47. Social Media Activities Blogging & Micro-Blogging Social Networking Professional Networking File-Sharing Webinars & Other Events

53. Results – Web Traffic

54. Results – Bottom Line In a 6 month period: 500% increase in new business enquiries through social networks 2/3 of all enquiries through social networks 100% increase in average order values Opened up UK & international markets

55. Results: More Examples Dell $7m Twitter Sales Twestival (2010) SW / Wales Region approx. £20,000 to date UK £62,000 to date Surfers Against Sewage New members, increased activity

56. What could you gain? Increased brand awareness & credibility Increased web traffic & website engagement Higher average order values More repeat business, increased loyalty Reach into new markets / existing markets Insight into customer opinions & opportunities More sales & increased profitability

57. Getting Started: Your First 3 Steps

58. Your first 3 steps... Start monitoring Improve your current marketing Build your online network

59. 1. Start Monitoring “Just because you leave the room, it doesn’t mean that those left behind aren’t talking about you.”

60. 1. Start Monitoring Set up your alerts: Google Alertshttp://www.google.com/alerts Social Mentionhttp://www.socialmention.com

63. 2. Improve your current marketing Try ‘Passive Marketing’ “Don’t tell them you’re funny, tell them a joke” “Get more bang for your buck”

64. “Get more bang for your buck” You’re delivering a presentation to a group of customers. Why not... Upload the presentation online? Broadcast the event live over the internet? Live-blog the event? Add all the guests as new contacts on online networks? Upload photos of the event?

65. 3. Build your online network Professional Networkinghttp://www.linkedin.com Social Networkinghttp://www.facebook.com

66. 3. Build your online network Connect with your existing contacts first Add new connections to your network as you meet them Don’t push your sales message at your contacts Don’t rush to speak, listen first Encourage debate among your network

67. Getting more support...

68. How can I help? Explaining How… I offer a series of training modules in the theory and practical application of Social Media tools and platforms, as well as mentoring and support to individuals or teams. Explaining What… Traditionally referred to as strategy or consultancy, It comes down to me putting my knowledge to work on your behalf, explaining what you need to do to meet your objectives. Explaining Why… This may involve a basic appraisal of your activity to date or ongoing monitoring of your activity for results. Doing it… I can help setup, create and maintain Social Media accounts ready for take over at a later stage, ensuring you get the right technology working for you.

69. Getting in touch Search for “arengrimshaw” on Google Or Tel: 01872 273103 Mob: 07598 242212 Email: info@arengrimshaw.co.uk Web: www.arengrimshaw.co.uk