budget proposal by you exec

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2. Planned vs Actual Budget
0
10
20
30
40
50
60
70
80
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Planned Cost Actual Cost
BUDGET VARIANCE
Type of cost Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Planned cost 18 15 35 68 62 40 10 25 55 33 26 55
Actual cost 20 23 40 63 74 35 7 15 30 26 18 40
Value difference -2 -8 -5 5 -6 5 3 10 25 7 8 5
-10
-5
0
5
10
15
20
25
30
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deviation
2

3. 3
BUDGET VARIANCE
0% 25% 50% 75% 100%
$4,000 Left
$8,000 Over
$100 Left
$2,000 Left
$2,000 Left
$5,000 Over
$2,000 Left
$2,000 Left
$4,000 $8,000
$20,000 $12,900
$400 $500
$3,000 $5,000
$1,000 $3,000
$25,000 $20,000
$2,000 $4,000
$2,000 $4,000
Merit Increase
Cost of living
adjustment
Market Adjustment
 HR analyst
 Misc. stuff
Promotion
Misc. Stuff
Merit Increase
Budget Summary

4. 4
BUDGET VARIANCE
Maintenance and repairs $4,600 12.9% $690
Supplies $4,500 12.7% $675
Rent or mortgage $4,500 12.7% $675
Taxes $3,200 9.0% $480
Advertising $2,500 7.0% $375
Total $19,300 54.3% $2895
Personnel expenses $18,500 $14,100 $4,400
Operating expenses $36,000 $35,530 $470
Balance (income minus expenses) $8,800 $7,820 $980
Income $63,300 $57,450 $5,850 Monthly Budget
Expense
$54,300
Budget
$63,000
BUDGET TOTALS ESTIMATED ACTUAL DIFFERENCE
ACTUAL EXPENSES AMOUNT % OF EXPENSES 15% REDUCTION

5. Budget Pacing
BUDGET VARIANCE
0
500
1000
1500
2000
2500
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Series 1 Series 2
Over 41%
Current On target
Corrected
Target: $1,823.42
5

6. 6
ALLOCATION
Budget Breakdown
SEO & Content Marketing
$134,750 (25.0%)
Paid Search
$107,800 (20.0%)
Web Design and Management
$80,850 (15.0%)
Traditional Marketing
$53,900 (10.0%)
Email Marketing & Automation
$53,900 (10.0%)
Social Media (Organic)
$26,950 (5.0%)
Social Media (Paid)
$80,850 (15.0%)

7. Project A had the greatest gains after
four year grant funding
Before grant
funding
After grand
funding
ROI
Project results before and after
implementation of grant
43%
32%
11%
74%
55%
33%
Project A
Project B
Project C
43%
32%
11%
74%
55%
33%
Before grant
funding
After grand
funding
7

8. Related
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Revenue Model &
Monetization Strategy
Budget Template
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