Broad Sky's December Webinar on our new service, POTs Replacement! POTs lines are being discontinued by carriers and POTs Replacement is a big opportunity for 2020. Find out why Broad Sky is a great fit for POTs replacement .
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Broad Sky POTs Replacement Webinar
1. POTS Replacement
Replace Telephone Lines (POTS) with LTE Wireless Solutions
Tom Benson
VP, Business Development
Beau Barker
VP, Technology
2. Field Services Network
3 years
2017-2019
Founded
2003
Headquarters
Bend, Oregon
Application Development
Broad Sky Sister Companies
Your Single Source for
Fully-managed, 4G LTE & Future 5G Wireless Solutions
Failover – Primary – Temporary - IoT
Welcome!
3. Agenda: POTS Replacement
It’s not New
so. . .
Why Now?
The
POTS Replacement
Market
How Replacing POTS
with LTE Works
Fire, Alarm
Blue Lights (Emergency
Call Box) – Features &
Certifications
1 2 3
4
How to Market, Sell
& Quote
5
Q&A
6
4. Why Replace POTS Now?
POTS (Plain Old Telephone Service – Analog Lines)
was built on a now aging Copper infrastructure
HIGH MAINTENANCE COSTS are driving
National and Local Carriers to
announce definite POTS termination dates
1
2
The high cost and uncertainty of POTS today
5. Why Replace POTS Now?
POTS is costly with unpredictable Rate Increases
- Prices will continue to be unstable as more subscribers
discontinue telephone service and the system ages.
Businesses must transition to alternative solutions
The POTS Market / Business Opportunity
Switching is easy
Savings and benefits are immediate.
Easy to install
Reliable
Compliant
Affordable, Fixed pricing.
Less taxes
Carriers are rapidly discontinuing POTS lines
- The high price of copper & the aging copper
networks are too costly to maintain.
A Big Challenge An Easy, Low-cost Solution
6. POTS Replacement Market
36 MILLION POTS LINES
Active in the United States*
Average Per Line Cost:
$65/mo. & as high as $130/mo.
Who uses POTS today?
7. POTS Replacement Market
Who uses POTS lines today?
FAX Machines
Alarm Systems Elevators Blue Lights
& Emergency Call Box
Security Gates
Modems
Fire Panels
POS
Point of Sale
Time is running out to transition these lines to alternate solutions
Emergency
&
Business
SCADA
Supervisory Control
& Data Acquisition
Out of Band Management
(Remote Networking)
8. POTS Replacement Market
How Industry Verticals use Analog Lines today
Government
Enterprise & SMB
Education
Schools & Campuses
FinanceRetail Healthcare
- Pharmacies
• ATMs
• Faxing
• Alarms
• POS
• Alarms
• ATMs
• Elevator
• Fire panel
• Alarms
• Faxing
• Security Gates
• Faxing
• Blue lights
• Alarms
• Blue Lights &
Call Boxes
• Alarms
• Faxing
• SCADA applications
• Security Gates
Oil & Gas -
Manufacturing
Next up: LTE to Analog – How it works
Time is running out to transition these lines to alternate solutions
9. How it Works
Broad Sky POTS Replacement starts with an Analog Telephone Adapter - ATA
VoLTEElevator Adapter (Voice / LTE)
Elevator and VoLTE Adapters
Converts Digital to Analog
For illustration purposes only. Ports vary.
Up to 8 ports
Next up: Network Topology
10. How it Works: Network Topology
Fire & Security Alarm Close-ups
Key Elements
1. ATA (Analog Transition Adapter)
2. Router (multi-carrier, multi-sims)
3. Battery Back-up
11. How it Works: Network Topology
Security Alarm Close-up
Key Elements
1. ATA (Analog Transition Adapter)
2. Router (multi-carrier, multi-sims)
3. Battery Back-up
12. LTE dual diversity twin
antennae design & proven Signal
Boost circuitry
Easiest, fastest installation
– with auto dialer capture
Communicate alarm
reports on LTE
Dependable, full data reporting to any
Central Station nationwide – field proven reliable
Over-the-Air
(OTA) Upgradeable
Communicator
Works on any panel
COMPLIANCES:
UL1610, UL985, UL1023, UL1635
Alarm Replacement: Analog to LTE
SECURITY – Close up
Fire Alarm Close-up
13. LTE dual diversity twin
antennae design & proven
Signal Boost circuitry
Universal full event sole
path cellular & dual path
cellular &/or IP
Commercial fire alarm
reporting
Communicate critical
life and safety alarm
reports
Choice of plans: Check-
ins from 200 seconds to 5
minutes to 1 hour.
For use as primary or backup communications on all 12V-24V
control panels and FACPs (fire alarm control panel) that
communicate using Contact ID and 4/2 (such as on legacy
panels).
Works on any panel
Alarm Replacement: Analog to LTE
FIRE Alarm – Close up
NFPA® and UL® Code-Compliant Standard ABS or Mercantile Models in Locking Metal Enclosure.
CODE COMPLIANT: UL864, 10th Edition, NFPA 72® Editions 2016, 2013, 2010, 2007. UL1610, UL985,
UL1023; CSFM; NYCFD; LAFD
COMPLIANCES:
Features and Code Compliance
14. Summary: Features & Code Compliance
VoLTE
Fire Adapter
Alarm Adapter
Elevator Adapter
(Voice / LTE)
• UL864 and NFPA 72 Signaling Code Certified
• Listed & Fire Marshal Approved in all 50 states
• Works on any panel – Universal full event sole & dual path
cellular alarm reporting – virtually anywhere
• UL1610, UL985, UL1023, UL1635 Compliant
Each Solution is
Unique:
Compliance is evaluated
for each Solution Design
______
911
Location is registered
with 911
• SCADA, Fax, Alarms, modem lines, out of band
management
• LTE adapters provide two-way voice
• Meets code requirements for two-way communications
Installation
15. How it Works: Network Topology
Understanding the Challenges
Telcom rooms can be very organized . . . but sometimes they present installation challenges!
Installation
16. How it Works: Network Topology
Understanding the Challenges….continued
Installation
17. Installing POTS Replacement
Understanding the Challenges (examples)
MDF / Fire panel location is
on a different floor. Cables
must be traced between floors.
Fire panel location is in
a completely separate
location and NOT in the
MDF.
Fire panel is located
high on a wall (often for
security reasons).
These scenarios may result in extra time and/or a return visit. Client communication & reporting is key.
1 2 3
Fire Alarm
Installation
1 2
Elevator
Installation
Technician not allowed to open
panel.
Coordination with the Elevator
company required.
Elevator line not labeled in TelCo room.
2 Technicians required:
Tech 1 to press elevator call button repeatedly
Tech 2 to listen for tone at the 66 block/DMARC
The TechLink Advantage
Regulatory compliance can vary widely by state, county, and jurisdiction
18. Installing POTS Replacement
Installation-as-a-Service – The TechLink Services’ Advantage
Certified Technicians Managing Complex Challenges
Unique to POTS Replacement
• Documents & Project Photos
uploaded by field technicians.
Internal, National
Recruitment Team
• NICET Level 2/higher
• Journeyman Electrician
• Custom assigned to each
project
• 20 yrs experience in Construction &
tech recruiting for Fire Alarm,
Sprinkler, Electrical, IT, Oil & Gas
and structured cabling.
• Expertise in building qualified teams
that meet state, county & jurisdictional
code rqmts.
• Solutions designed to complete assignments
in 1 truck roll when possible.
• Complex installations are identified and
communicated in real-time to the client.
• Assigned Project Manager to ensure
successful installation.
Real-time Project Updates
– accessible from anywhere
Installation Summary
19. Installing POTS Replacement
• Standard Installation included - 2 hours
• Expectation will be for the lines to be identified and accessible
• $95 per hour over initial 2 hours
• Fire install: Often more costly depending on local regulations
• Issues identified
— Understanding the customers’ existing set up
— Lines that are not easily identified / time to locate
— Certified Electrician Charges may be additional
— Older Systems can be challenging
— Pulse systems not supported
250,000
Completed Projects
1,500 POTS Projects In 2019
3000+
Technicians
99.9% Project
Success Rate
250+
Electricians
Inc. 5000 List
4 Years
Installation-as-a-Service – Summary
20. Selling POTS Replacement
Marketing Selling Quoting Support
The
transition
process
is easy!
Save up
to 35%+
on phone
lines/mo!
Easy to install for new construction
• LTE is ideal for POTS replacement AND
new construction
Cost Savings
• Often, the cost of replacing POTS lines is
less expensive – especially in areas where
they are discontinuing POTS service.
POTS line scheduled to sunset
Broad Sky Solutions meet Local & State
Regulations
Easy Customer Questionnaire
• Customize the solution for your
customers existing needs
Pricing
• Simple, standardized pricing
• Zero CapEx Options
• Flexible Terms
• Number Porting included
Fast Turn-around
Large U.S. market
• 38 Million Lines
Key Verticals
• Government, Enterprise, SMB
• Healthcare
• Education
• Finance
• Retail
• Oil & Gas, Manufacturing
Excellent for Existing Base
Single Source Solution
• Fully-managed solution
• Carriers, devices, reporting, billing
24/7 technical support
Pricing
21. Selling POTS Replacement
Pricing
Type – Per line MRC Term Set Up Installation Install overage p/hr
Alarm, Elevator, Fax
Fire (separate)
*Due to state and local regulatory requirements installation and/or set up may be higher
Q&A | Channel Managers
Larger Deals? Specialized Pricing Requirements?
We can help!
Reach out to your channel managers for pricing.